Service: Social Media Profile & Branding Package
Jordyn is a competing, Australian Senior Elite International Rhythmic Gymnast
CLIENT BRIEF: Photograph a portfolio of images for the purpose of making more visible, Jordyn's social media presence and to start building 'Brand Jordy'.
The images must reflect her fun and vibrant personality and capture her spirit, athleticism and energy. They must be different from the standard types of photos that are in her sporting industry.
Keywords for this project were:
* Artistic *relaxed *fun *energetic *poised *athleticism *connection
Initially, 'artistic shots' were requested to show Jordyn's athleticism, but in a way that was not like anything her industry peers have done. Part of the instructions were to create something unique and also something that showed Jordyn's emergence from girl to teenager to young woman.
So my suggestion was to create two sets of images with different vibes and for different purposes. The first set (casual) were for the purpose of using on all of Jordyn's social media platforms, to promote her in a way that reflects who she is 'outside' of the sport. So we wanted images that were light, fun and funky and showed a grounded and relaxed girl that was just like any other young girl who likes to have fun, be at home and do what young girls do. We also wanted images that were versatile that could be used for many different purposes, including head shots as well as custom stock images reflecting Jordyn's brand.
The second set of images (artistic) were to show Jordyn's athleticism and energy, but in an a beautifully artistic way, reflecting the movement and style of rhythmic gymnastics, but with more artistry.