To move hearts and minds by helping people connect, see their unique value and inspire them to be catalysts for change.
HOW DO WE DO THAT?
Using our unique 'Deeper-Story, Deeper-Connection' process of story-discovery, we help you uncover your purpose...your WHY. We focus on what makes you and your business unique among your competitors and market. And using compelling video and mixed media, we help you tap into the emotions of your ideal customer, in a way that not only connects and resonates with them, but inspires them to action.
Here are some important questions we ask to help uncover your Brand Story and create a strategy:
- What inspires you? What are you passionate about? What is your purpose?
- What are your stories? We all have more than one story. But which story is relevant to your target audience and ties in with your products or services?
- What is your core message? What are you about?
- What is your objective? How do you want to impact your customer? What do you want your customer to do?
- Who is your target audience? How do you know what to create if you don't know who you're selling to?
- Do you have satisfied customers? If you have customers who have had a great experience, then you should be documenting their experience. It is not only the fastest way to build trust, but it shows your potential customers how your products or services can solve their problems and make their lives better?
WHAT WE DO?
We create a compelling Brand message that supports your overall marketing strategy with multimedia marketing solutions, incorporating Video Production, custom stock images and head shots.