Social Media Marketing

How to Stop the Overwhelm to Grow Your Business with Video...[Brisbane Video Coaching]

13.jpg

"Take action! An inch of movement will bring you closer to your goals than a mile of intention."

~ Dr Steve Maraboli


Are you wanting to create and use videos to grow your business to attract more clients, but still haven't started yet?  Maybe you're feeling a little overwhelmed with all the moving parts that it takes to create a video, and you just don't know where to even start. 

As I talk to more business owners who want to start using video and those whom I've coached, there is one crucial thing they're missing. The one thing that can help stop the overwhelm and get you focused, started and moving in the right direction is...

A VIDEO STRATEGY.

If you want to use video to grow your business, then JUST START, however imperfect that looks right now.  Starting is made easier when you have some guidance and a PLAN.

So this week, I will begin to guide you with Step 1 of the '4 STEPS TO EASY VIDEO CREATION'. It's up to you to create the plan and then work it.

The first step to stopping the overwhelm is to 'CREATE A VIDEO STRATEGY.  Understand that using video is only one part of your marketing PLAN. The plan doesn't have to be so enormous that you once again go into overwhelm. Just look ahead far enough to take the next step and make a plan based on that. Whether your plan is a weekly, monthly or quarterly plan isn't important. The main thing is that it's realistic and achievable for you.

STEP 1: CREATE A VIDEO STRATEGY


1. Have an OBJECTIVE.
2. Know who your TARGET MARKET is.
3. What PLATFORM will your video be seen on?

1. HAVE AN OBJECTIVE

Before you pick at your phone or camera, do you know the reason why you want to make a video? Take a look at this list of the most common reasons businesses use video:

* Launch, promote and sell products and services through promotional and branding videos.
* Tell people who they are and what their business is about using an Introductory or Welcome video.
* Create videos to support their Online courses and programs.
* Launch an event, i.e. workshop, trade show, seminar, retreat.
* Build trust and credibility with a Customer Testimonial.
* Educate their customers, i.e. 'How To', Tips & Tricks, Instructions for Use, etc.
* Train Staff or Customers with videos that explain repeatable processes in their business.
* Tell a Story about themselves, their business or their customers with a feature video.
* Engage and educate their audience to build a database, following, or community with valuable content using live and pre-recorded videos, i.e. FB live, Linkedin native video.

So the question is...WHAT DO YOU WANT TO START WITH? Pick one thing and focus on that.

2. KNOW WHO YOUR TARGET MARKET IS

If you don't know yet who your target market or ideal client is, then start working on that. Here are some questions to ask?

* What is my product and/or service and what makes it unique if I was to compare my business model with others in the same industry?
* Who do I want to sell my products and services to? General public/individuals, small or big businesses, government organisations.
* What are their demographics? Age, gender, marital status, income, spending habits, location, etc.
* What are their interests and hobbies?  Environment, coffee, shopping, fishing, fitness, social issues, pets, personal development,etc.
* What do they value? Family, success, connection, culture, travel, health, creativity, freedom, etc.

After answering these questions, you should have a pretty good idea about who your target market is. Now when you create the content for your videos, you know who you're talking to specifically and how to say it in a way that speaks to them and connects with them. You may not get it perfect when starting. But keep tweaking and refining your message. You'll know when you've hit on something when you get more and better engagement, leads and interest, which eventually turn into sales.


3. WHAT PLATFORM WILL YOUR VIDEOS BE SEEN ON.

Where is the source of your leads mainly generated from?  Where do your customers hang out and engage with you? How do your customers find you?

Here are the main online platforms for business:

* Facebook
* Linkedin
* Instagram
* Websites
* Pinterest
* Twitter
* YouTube
* Email Distribution 

Something to note is that if you generate leads through face-to-face interaction or networking, inevitably you'll be directing them back to an online platform for more information.

The reason you need to take the platform into account, is because it helps determine what your video looks like in regard to type, style, look and feel, type of content and length of time. There are other factors, but we will talk about that later.

So this week, sit down and make a start on your VIDEO STRATEGY and start working through these three things: Your Objective, Target Market and Platform.

Remember to FOCUS ON ONE THING...ONE OBJECTIVE!  Write it down, because you're going to need to know what that is, as we go through the three remaining steps of '4 EASY STEPS TO VIDEO CREATION'.

Next week, I will take you through STEP 2: 3 SIMPLE TOOLS TO MAKE YOUR VIDEO.

If you have any questions that arise through going through the above steps, you can email me at info@truth-seeker-images and I'll be happy to help you.

Have a great week!

Kerry :)
--WOULD YOU LIKE MORE HELP AND GUIDANCE IN CREATING VIDEOS? I NOW OFFER ONE-ON-ONE VIDEO COACHING, BOTH ONLINE AND IN-PERSON. YOU CAN FIND OUT MORE ABOUT MY VIDEO COACHING SERVICES HERE

*Banner image Photo by Gabriel Matula on Unsplash


How Our Mothers Can Teach Us to Stand Out from Our Competitors...[Brisbane Video Production]

“What makes things memorable is that they are meaningful, significant, colourful.” 

- Joshua Foer


Just a reminder...Mother's Day is coming up this Sunday. It's an opportunity for us if we can and if we have or had a positive relationship with our mothers, to spend time with them or thinking of them. To remember what they do for us...what they've done for us and how they may have shaped the person we've become. 

What do you remember about your mother? What are those special things that she did for you as a child growing up? Those special things that you still remember as an adult that make you smile. You know those things. Those things where nobody else can compare. 

For example, my mother is an awesome cook!  Nobody makes fried rice like my mother. I've tasted many dishes of fried rice, but nobody cooks it as good. She also makes the best scones in the world, that melt in your mouth.  She is the youngest of twelve children and after her mother died when mum was only a child, she was raised mainly by her oldest sister who was a chef and specialised in chinese cuisine. 

Mum's sister passed on her culinary skills to my mother. At every family gathering ever since I was a child, I remember mum's signature dishes; special fried rice, Chau Kai (deep fried chicken with special herbs and spices), steamed pork dumplings, chinese wonton, and many more.  One of my favourites we called 'Power Soup' (I don't know the chinese name for it) which nobody else would eat except for myself and my mother.  It had pork ribs, tofu, chinese vegetables, Pig Ear Fungus (Wood Ear Mushrooms) and a splash of brandy. Maybe that's how it got it's name.

This is what my mother is renowned for. Nobody else (in my mind) can cook like her. Nobody compares.

What are you renowned for? 

When your customers think of you and your business offerings, what is it that makes you memorable? What do you give that your customers remember you for and keep returning because nobody else can give them that special something?

And when you think about or spend time with your Mother this Sunday, think of all those special things that only she can do that make her dear to you and I hope you feel gratitude.

Have a great week!

Kerry :)

--WOULD YOU LIKE MORE HELP AND GUIDANCE IN CREATING VIDEOS? I NOW OFFER ONE-ON-ONE VIDEO COACHING, BOTH ONLINE AND IN-PERSON. YOU CAN FIND OUT MORE ABOUT MY VIDEO COACHING SERVICES HERE.
 


A Story That's Right Under Your Nose...[Video Storytelling Brisbane}

Image Credit: Seemi Samuel of  Unsplash

Image Credit: Seemi Samuel of Unsplash

“When I walk along with two others, from at least one I will be able to learn.” 

– Confucius


Last week I talked about story, and in particular the telling of your own story and how it's the hardest story you will ever tell

As in most hardships, once you've experienced them, life becomes easier in the sense that if you've survived it, you come to the realisation that you can survive anything. And telling your story is a bit like that. What you originally feared, once faced and experienced, loses its' hold on you.

But you know, when it comes to stories around your business, yours is not the only story that you can share. Story comes in many forms and has many applications. If you step back a little, get in the moment and just observe, you'll find stories in many places you never thought existed. Many of them unexpected and right under your nose. 

For instance...

What experiences have you had with your customers who have used your products and/or services, who have been satisfied and have acknowledged or shown their appreciation? 

What did you do or provide that gave them great satisfaction? 

How, in fulfilling their needs did it make a difference or change something? 

And if they are repeat customers, why do they keep coming back?

Your customer's experience is one type of story. It's not your story, but it's a very relevant one, because it directly connects potential customers to you. It also lends credibility and trust, because it's not you telling it, so it's more believable. 

One of the most powerful stories is the story of a satisfied customer who has become your biggest fan and evangelist. Is there one customer who fits the bill and that comes to mind? 

And do you know why they are satisfied?

If you haven't already, then ask them. Pick up the phone just to say hallo and talk to them. Make a time to catch up in person and have coffee. And whether you're talking on the phone or whether you're sitting across from them, ask them why. 

Ask them about what they do, the things they get up to on the weekend; do they have children; what do they love to do? Listen to everything they have to say. Be genuinely interested. You'll probably find that your best customers are in many ways, a lot like you and that they have similar values to your own. 

Then ask them what brought them to you and what is it about your product and/or service that they love. Ask them about how they've found dealing with you and/or your staff and what they value most. What is it that keeps them coming back?

The answers that they give can become a story that you can then share. 

That story can be told and used in a number of ways:

- as a customer testimonial
- as a case study
- as a story that shows a particular outcome or proves a particular point.


It can then shared on your website as blog post. It can be used to prove a point or outcome. It can be used to create interest and engage your audience if you're giving a presentation or speaking at a business or public event. It can be used as a supporting tool to include in your promotional marketing.

And your customer's story can also be captured on video. When shared on video, it becomes more powerful as it reaches out and connects with and evokes strong emotion. 

Cate explains how we met and shares about her learnings at her one-on-one coaching session.

 

A well told customer story will connect with potential customers who see themselves in that story, and say..."I can relate with that person. I totally understand and empathise and I really get them. I want that for myself."

So this week, I want you to think of just one happy customer that you have a good relationship with. And if you haven't asked them 'why', then take the time to pick up the phone and ask. If anything, to get to know who they are and to hear their story.

Have a great week!

Kerry :) x


 


 

The Return of Artisan Products and What It Means for Your Business...{Brisbane Video Production}

Matthew Evans from  The Gourmet Farmer . Image Credit:  www.sbs.com.au


Matthew Evans from The Gourmet Farmer. Image Credit: www.sbs.com.au

“Craftsmanship names an enduring, basic human impulse, the desire to do a job well for its own sake.” 

– Richard Sennett, The Craftsman


In my last post I talked about what customers really and truly want…meaningful connection. And that the current ‘slow living’ movement was indicative of what people crave in this modern, fast-paced world: to slow down; to savour each moment, and to be present to our feelings, thoughts, surroundings, experiences and most importantly, to our family and friends. To once again deeply value our relationships which bring us more purpose and joy to our lives.

I also offered some suggestions about how we as business owners can begin to create and give our customers more meaningful connection.

In the evolution of this shift, I’m witnessing a return to artisan products and businesses. And as customers we’re hopping on board the artisan train in droves. Why is that you may wonder?

I believe it’s all part of the return to what it is to be more human. To be more attuned to our senses. We have become so desensitised to our feelings and emotions, that we’ve lost the awareness, and hence our feeling of connectedness.

In talking about the return to artisan trades, it brings to mind an Australian documentary TV series on ABC that I love called ‘The Gourmet Farmer’. If you haven’t seen it, I would highly recommend it. The series is about a Melbourne chef turned food critic, Matthew Evans who leaves his job to become a farmer in Tasmania, raising pigs and sheep, milking cows and raising farm animals in a humane, eco-sustainable way, as well as growing produce, with the aim of  influencing and improving  the quality of the food that he, his family and the wider community eat. It becomes more about the journey and the process, rather than the end result. Though that still holds great significance.

We get to watch his progression and how through choosing a life of slow living, he creates a life (albeit challenging at times) that sees him grow as a person; his family grow and thrive, and how his deepening relationship with the animals, produce, and the land, better inform his way of life, creating deep relationships that take him on many adventures.

The series is a poster-boy for the slow living movement and the return of artisan businesses.

For many of us, that way of life which embues slow living, is what we dream of as a way of restoring the meaningful connection we’re longing for.
 

And in that whole artisan movement,  it’s about valuing the unique perspective, talents and abilities that an individual brings to the world. As customers and consumers, we are drawn to the uniqueness and the bespoke ways of the person we do business with…with someone who has taken the time to get to know his craft.

But more importantly, someone who has taken the time to get to know us and understand who we are and what is it about what he or she does that resonates with us. His process has allowed for that awareness. And we seek that out.


It’s this combination of wanting something truly unique, coupled with the human need and want for connection that our customers are wanting.

This week, if you get some time, why not catch an episode of ‘The Gourmet Farmer’ or Matthew Evans’ new series already released, ‘Fat Pig Farm’ where he opens a restaurant, celebrating home-cooked food that’s delivered from paddock to plate, all from his farm in Hobart.  So sit back and enjoy and savour the moments and while you’re watching, think about ways that you can create that sense of meaningful connection in your business.

Have a great week!


Much love...Kerry :) x


What Do Your Head Shots Say About You?--{Brisbane Head Shots Photography}

Image credit: www.fstoppers.com from article   'The Best of the Worst Real Estate Head Shots'

Image credit: www.fstoppers.com from article 'The Best of the Worst Real Estate Head Shots'

"This is what I learned: that everybody is talented, original and has something important to say."

~ Brenda Ueland


The end of 2018 is very near and it's the time of year when most of us in business are beginning to wind down, review the last 12 months and make plans for a fresh start in 2018.

As part of that review, I find that many business owners are taking a look at their websites and their content, and thinking about a revamp.  There are also new business owners getting ready to launch their businesses and for the first time, put themselves out into the world.

In today's blog post I want to talk about our social media images and how in business, knowing the impact of your photos on social media is important to understanding how you are being perceived.

D.Clarke - Image by Kerry Warnholtz © TSI Multimedia

D.Clarke - Image by Kerry Warnholtz © TSI Multimedia

So...do you know what your head shots say about you? 

And what exactly is a head shot anyway (in photographic terms)?

For businesses, head shots are photos of someones face, head and/or shoulders (today, head shots also include torso and full length shots). The purpose of head shots is to give the viewer a visual summary of that person in order to get an idea of their character or their persona and the business they represent. 

Used extensively in acting, head shots are used  for personal branding and casting of characters. By looking at a head shot, the person casting would get an immediate impression of that person and decide whether they were suitable for a particular role.

So you could say that our head shots give our prospective customers an immediate impression of who we are, so they can quickly decide whether we're suitable in the role of the business we are representing.

Most importantly, as a prospective customer, when we look at a photo of someone, what feelings come up for us? Does the photo make us feel lighter? Does it make us smile? Do we admire that person looking at us? Is it someone we feel is genuine and that would make us feel better in the knowing of? Is that person someone we feel we could trust?

These questions and many more go through our heads in less than a second. It's a subconscious and instantaneous thought that leaves us with a strong impression of whether we can trust that person, whether we like them or not and whether we're prepared to do business with them.

S.Roberts - Image by Kerry Warnholtz © TSI Multimedia

S.Roberts - Image by Kerry Warnholtz © TSI Multimedia

If you're wanting to either have some professional head shots taken yourself, or you feel you need a revamp, then here are some PRACTICAL TIPS to keep in mind.

  • Understand your business and how you want it best represented.
  • Understand your personal style and how you would like to be perceived.
  • Be authentic in how you put yourself forward.
  • Work out what social media platforms your images will be seen, and ensure you create images that are appropriate for that forum.
  • Approach your head shots with an attitude of fun and curiosity.
  • Be relaxed! Don't rush it on the day. The more relaxed you are and the more you enjoy the process, the better the outcome and the more authentic.

If you've had head shots professionally taken, how did you find the experience and what practical tips would you give to other business owners? Or if you're someone looking to have head shots done, what's the most important criteria for you? Feel free to leave a comment or email me at info@truth-seeker-images.com.

So if you need some head shots or you're looking for a revamp of your social media images in 2018, consider carefully the above tips before you venture out to get a fresh set of professional head shots.

And if you would like more detailed information about how to get the right head shots, click here to get a copy of my FREE 15 page PDF guide, '5 WAYS TO NAIL YOUR SOCIAL MEDIA IMAGES'.

Otherwise, if you're ready to stop putting off making a great first impression and you're ready to hit the road running in 2018, give me a call and book your own professional head shots for the start of 2018!

Have a great week!

Kerry :) x


 

 

Why Do You Want to Use Video?--and How You Can!...[Brisbane Video Production]

Image by  Sam McGee

Image by Sam McGee

"My methodology is not knowing what I'm doing and making that work for me."

 ~ Stone Gossard


The overwhelming response from business owners when it comes to using video is positive and they can see the real benefits of video and how others are using it to market and get more leads and sales. But for most business owners the truth is, they often can't see the relevance of video for their own particular businesses. They find it difficult to see how it fits in with how they run their businesses, and how to use video in a way that can benefit them and their customers. So today I'm going to give you a process to help you define the many and varied ways that video can help you specifically to promote, engage, uplift, educate and inspire your customers and your staff (if you have any). There is no one-size-fits-all approach, when it comes to video. It just takes putting time aside to focus on the answers that are right for you, and a little imagination.

THE PROCESS

So let's start at the beginning. Start with these three questions:
 

  1. What is My OBJECTIVE?
  2. What PLATFORM do I want to deliver on?
  3. What FORMAT will I use?

1. What is My OBJECTIVE? What is the objective of creating a video?  Just start with one first.  So ask yourself "what do you want your audience to do?"  Do you want to?:

  • General leads and/or direct sales of products or services.
  • Create brand awareness
  • Inform or educate your customers for staff
  • Promote a course, event or an online program
  • Grow your audience and/or community.

Let's expand on a these points a little. The most common type of video that we see is business is a corporate style video with a specific objective - to sell a product or service. This is probably the one that every business owner can relate to because it is the most common form of video, i.e. "Here is what I sell or this is the service I provide, come and buy from me."

But this isn't the only way to sell products and services. You can still sell, but use different approaches, rather than a 'direct selling approach'. It all really depends on the type of business that you are in, your objective, and who your audience is. You can still sell products and services, but in a way that is more engaging and gains the trust of your audience first, and so you may sell over time. However, if and when you do create a video to sell a product or service, your 'call-to-action' in your video is critical. You want to ensure it directs people to buy straight away and how to quickly find what it is that you're selling.

If you want people to know who you are and what you're about, and you have a strong message that you want put out into the world, you can use videos that create brand awareness. This is more about getting your business name and your brand in front of your target audience, regularly and consistently so that they get to know and recognise you. The objective when it comes to brand awareness is to build recognition, trust and credibility so that when your potential customers are ready to buy from you, you are at the forefront of their minds, rather than asking them to buy something from you straight away.

Brand awareness videos can be where you talk about specific subject areas that you're an expert on, or it could be a straight promotional video that relays a bit about your history, what you do and why. And really powerful brand awareness videos that larger companies are beginning to embrace are narrative style, brand story and origin story videos, because audiences are now wanting to know more about how businesses come about and what they stand for. They want to feel a deeper sense of connection with the brands they're engaging with. 

If your objective is to inform and/or educate your customers, then consider creating a 'How-To' video, that gives specific instructions taking your audience from Point A to Point B. Or it could be in the form of a Training Program video for your staff. Perhaps you could create a video that describes and takes your customers through a 'process' to solve a recurrent problem or question; put something together like a piece of furniture; show them how to use a piece of equipment; take them through a step-by-step guide on backing up their computer, etc, etc. The possibilities are endless when you want to help inform and educate.

Do you want to promote a course, event or an offline or online program that you're running? Before you do, work out how you can use video to reach your audience with more impact and deliver a strong message that inspires your audience to sign up or participate. Videos can be used along all stages of the marketing and promotional process for your course, event or program. It can be also used within course or online program content as well, as a teaching tool. 

To grow your audience and/or community so that you have actual customers to sell to, consider creating a weekly Vlog (video blog). This can often be extrapolated from a blog post that you've written. Choose just one subject or topic in your post and expand upon it in a video blog. You can create a weekly FB live or Linkedin video to again discuss relevant topics of the week or answer questions or challenges posed by customers and your community/audience. Customer video testimonials are great for growing your audience and/or community, because its' objective is about building trust.  Keeping in mind that growing your audience is about relationship and trust-building. Sometimes people just want to know stuff and get information without being sold to constantly. So in this case it's not about getting the sale (not directly anyway). 
 

2. What PLATFORM do I want to deliver on?

Once you have a clear idea of the objective for your video, then consider what platform your video will be delivered on. So you need to ask yourself, "Where does my audience hang out?"

Does your audience hang out on Facebook, Twitter, Linkedin, Instagram, or can they find you directly via your Website if it's well optimised? The reason you need to take into consideration where your audience hang out, is because this has a major bearing on type of video that's going to appeal and their attention-span. The more intimately you know your audience, the better you will be at creating video content that speaks directly to the customers you really want to attract and who are more likely to buy from you (whether that comes to a product or a service). Say for example if you want to create a video for Facebook and Linkedin. You may want to create videos with a different approach in mind, as your audience are mostly on facebook for social reasons and for Linkedin, you may want to create videos that are more educational and inspirational in their delivery. If you have an audience that already has a heavily vested interest and it's a unique or niche area, or you've built an audience, then this is where you can be more flexible with the style of video and also the length, because you're audience already knows and trusts you and you know they're already interested.  So, consider where your audience hang out, and why they are there when working out what approach will work best for that given scenario.
 

3. What FORMAT will I use?

What I mean by format is, "What will my video look like?". Ask yourself:

  • Will it be a DIY or a professional video company that creates my video? 
  • Will it go for 30 seconds or 5 mins or longer?
  • Will it be a promo, explainer, music, intro, narrative style video?
  • What overall style and feel do I want? Is your business more corporate style where you're a business or medical professional, accountant, lawyer, etc or is your business a trade or service in the areas of fashion, retail, health and wellbeing, artistic, etc, etc. Because your industry will be a major determinant of the look and feel of your videos, marketing and overall branding.


In summarising...to answer these questions thoroughly and to work out what is the right approach for you when it comes to video, you should firstly take into consideration your business and/or the industry you're in, and your target audience. What is going to appeal to your audience? But also remembering your objective and the platform on which your video is going to be seen. For example, if you're creating videos to grow and build your audience and build relationships, then DIY videos in the form of FB live, Linkedin, instagram, etc,  are quite acceptable and very popular, especially when the objective is to engage, interact with and create dialogue on a regular basis. And depending on your business, weekly vlogs created as DIY are also now alot more mainstream, as people are wanting more connection and authenticity in their dealings with businesses. They want to know the person or the people behind the business.

But if you're wanting a video to create brand awareness or purely promotional video and the industry and size of your company creates the expectation that a more professional approach to video is required, then you may have to go down that line. It's then a matter of finding the right company to create the video. But be sure to look for a company that can deliver something that is in alignment with your business brand and desired objectives. 

And most importantly, ensure that you have good communication between you and the company you use to create your video. It should be a collaborative arrangement to ensure that you're both on the same page, and that they understand exactly what you want, so that you get the desired outcome.

I hope these questions and examples have helped you see that whatever your business, that video can play a significant role in delivering the message or messages that you want to uniquely convey to your target audience. And if you're having difficulty working out what may work best for you or how you can use video in your business, then please give me a call, book a skype session or let's just have a coffee so that I can get to know your business a little better and offer suggestions.I may not always have the answers, and in fact, if I feel we are not a good fit, I will point you in the right direction.

Have a great week!


Kerry :) x
 


DIY Video Workshop

*** DIY VIDEO WORKSHOP--BRISBANE ***

IT'S ONLY 10 MORE DAYS UNTIL MY DIY VIDEO WORKSHOP!  IT'S NOT TOO LATE TO LEARN HOW TO START CREATING YOUR OWN VIDEOS!

✔ Want more than 'tips'? 
✔ Do you want real world, practical video skills that you can apply to your business right now? 
✔ Want to know how to step out and feel confident in front of a camera?
 Do you want to start building your own community and tribe?
✔ Ready to start creating your own intro, educational, training videos, plus more...(all on your Smartphone) in 2018 with your video marketing?

Then come along to my 2 DAY HANDS-ON DIY VIDEO WORKSHOP'DIY Video for the SAVVY Entrepreneur' in Brisbane on 3rd & 4th November in 2017.

For all the details and pricing go to   *** DIY VIDEO FOR THE SAVVY ENTREPRENEUR ***


The Stories That Bind Us--How Narrative Shapes Identity...[Brand Story}

Image Credit: www.pexels.com

Image Credit: www.pexels.com

"What story will you write for yourself? What story will you share with the world? In the end it is our stories that bind us, that heal us, and that grow us."

- Nicole Cody


It's said that every person has a story. It's true. We all have a story. But do you think you have a story worth telling? Well I'm here to tell you that I believe you do. Because if I didn't think you had a story worth telling, I wouldn't be here right now talking to you, and I wouldn't be here right now, telling my client's stories and documenting them in the only way I know how to...visually.

Those like us who have taken the road-less-travelled and pursued the calling in our hearts to create or go into business, I think have some of the most interesting stories. Usually, business people are more driven than your average person and have an insatiable thirst to make their mark upon the world in some way--to make a difference. Usually, there's a reason behind that drive and it's often wrapped up within a story. It's often a journey made up of many stories along the way. How we got to where we are today matters, however humble the road we've travelled.

Lately, I've been a little frustrated with being in business and having to be so visible--feeling like the proverbial hamster on the social media marketing wheel, and all that goes with building a business in this digital era. I don't know about you, but sometimes like now, I feel a little lost and I become overwhelmed, not knowing where I begin and where my business ends--the lines get blurred and I feel like just another 'face' out there whose voice becomes drowned out among the myriad of other voices just like my own--all scrambling to make sense of our own place in the world and having to make a life that is financially viable and sustainable--and questioning whether our place in this world has real value.

Do you ever feel like that sometimes?

It's times like these that I take a step back. I turn and look back to see how far I've come. I turn to look back at the stories I've created or been a part of in my life. It helps me make sense of who I am and why I'm here right now doing what I'm doing. 

The Stories That Bind Us

So I love stories...all kinds of stories. I'm fascinated with stories and the human psyche. Sad stories...happy stories, and all those in-between--they make our lives more meaningful. Because without grief, how would we come to know true joy? Without challenges, how would we come to know and appreciate our triumphs?

And here's an interesting thing...what we know about our own family stories and narratives, often plays an integral role in how we approach business and to a certain extent, how resilient we are when it comes to the challenges we face.

It was observed by American psychologist, Sarah Duke, the wife of Dr Marshal Duke of  Emory University, who works with children with learning disabilities that the students who do better at facing challenges were the ones who knew a lot about their families. Dr Marshal Duke and colleague, Robyn Fivush set out to test Sarah Duke's hypothesis, and came up  with a measure called the 'Do You Know?' scale that asked children to answer twenty questions. Some of those questions included examples such as: "Do you know where you grandparents grew up? Do you know where your parents met? Do you know the story of your birth?"

[Excerpt from article, The Stories That Bind Us, by Bruce Feiler, New York Times, March 2013]  "Dr. Duke and Dr. Fivush asked those questions of four dozen families in the summer of 2001, and taped several of their dinner table conversations. They then compared the children’s results to a battery of psychological tests the children had taken, and reached an overwhelming conclusion. The more children knew about their family’s history, the stronger their sense of control over their lives, the higher their self-esteem and the more successfully they believed their families functioned. The “Do You Know?” scale turned out to be the best single predictor of children’s emotional health and happiness."

Dr Duke goes on to say that the answers are to do with a child's sense of being part of a larger family...a family that has a unifying narrative. And that "the children who have the most self-confidence have what he and Dr. Fivush call a strong 'intergenerational self'. They know they belong to something bigger than themselves."

So what do narratives have to do with business?

I quote from the same excerpt above..."Leaders in other fields have found similar results. Many groups use what sociologists call sense-making, the building of a narrative that explains what the group is about. Jim Collins, a management expert and author of “Good to Great,” told me that successful human enterprises of any kind, from companies to countries, go out of their way to capture their core identity."

And the core identity--the who and why of who we are and how our businesses came about, all stem from our stories and narratives. In knowing and appreciating our own significance in these stories, we come to feel like we too belong to something bigger than ourselves. This gives us the courage and resilience to keep going in the face of challenges. 

But most importantly, it also gives our customers a sense of something bigger that they too, can feel a part of. So if you ever wonder about the significance of your own stories--don't question that, but look deeper into it.  

Because all we need to do as business owners is find the RIGHT STORIES that speak to our customers, strongly connects and resonates with them, and then find ways of authentically telling those stories to attract our ideal customers and keep them coming back for more.

So what stories are you writing for yourself and your business, sharing with the world and in turn helping to bind, heal and grow yourself and others?  I'd love to know! So if ever you feel like sharing a little of your story, I'm here to listen. 

Kerry :) x


 

 

 

Why You Need Storytelling & Where Can You Find Your Stories?...[Video Production Brisbane]

"Connection is the energy that is created between people when they feel seen, heard, and valued." 

- Brene Brown


Beth Comstock (Marketing & Innovation, GE) says in the above video, "Behind every person...behind every company...behind every thing, there's a story of how it got there, and the most relevant stories connect on a personal level."

In today's competitive market, every business is fighting for to be heard. I don't know about you, but I find the tsunami of information through social media and emails so overwhelming some days, it all becomes a blur and I can end up feeling numb. It's hard to know where to begin and what to pay attention to. Like every other business person, my time is limited, so what little time I do have when I'm searching for information, a product or service, has to be used wisely and it has to be super-focused. It also means that the businesses who are vying for my time, also not only have to be super-focused in their messaging, but their message has to really grab my attention long enough for me to want to listen.

So why do you need storytelling? 

 "Today it's not so much about market-share, it's all about 'Mind Share'. We have to get into the minds of our audience and our target customers." - Beth Comstock


And what better way to get into the minds of your audience, than with good storytelling? Storytelling is an art. You can't just tell any story and expect to mesmerise your audience and turn them into raving customers. It has to be a story that's strongly told, and most of all...it  has to be relevant! So how to do you tell a relevant story? You have to find all the possibilities - the stories that are there waiting to be told. You'd be surprised where these stories are hiding. But you don't have to look very far. The first and easiest place to look is in your own backyard--your personal or company story, and/or the story of how your business got to where it is now. Why was your business incepted in the first place? What was the desire behind it's inception? What are you doing right now in your business that's relevant and people want to know more about because it will solve a problem or make their lives better?

You can find other stories within the framework of your employees or your customers. You don't have to dig too deep to find them. But in order to find them, it requires that you connect with people first. Unless people trust you, they're not going to be so open to sharing their stories. But if you have good rapport with your staff (if you have staff) and with your customers, you'll find that you've probably uknowningly uncovered their stories, but you just haven't acknowledged their presence or relevance yet. So stop and look at all the possibilities of where stories can be uncovered and then developed. 

Once you've found your stories and uncovered all the details, it's a matter of then cutting through that detail to find if and what's relevant. It's not only about what's relevant to your target customer, but it must be relevant to your objectives and the product and/or service that you want to focus on. So you then need to simplify. Get it down to the bare bones--the basic outline which holds the key messages and purpose of why you're telling that particular story. If you don't, your message will be lost and it will confuse your audience and they'll switch off.
 

 "Simplify--how are you memorable when you have complicated things to talk about?"   - Beth Comstock


Beth says so insightfully, businesses tend to get stuck in the "logical, mathematical, financial dealings", when in reality if you truly want to connect with your customer, you have to be about the story--the story that's relevant to them. The story that taps into their emotion in a way that they're no longer focused on you selling them on your product, idea or service--but the story that has them so focused on your message because they relate so strongly, they're now deeply engaged and they're listening as though they're hearing you for the first time.

So start taking a magnifying glass to your business and the people you connect with on a regular basis, to start finding stories of relevance. And then, start sharing your stories. You'll be surprised at how much interest you'll create, and the exponential results you'll gain from your prospective customers, who you can then turn into long-term, raving customers who keep bringing you more and more business. 

And if you're not too sure how to use story in your business marketing, then call me on 0488 723 673 or email me at info@truth-seeker-images.com for a quick chat. Sometimes it just takes someone standing outside of your circle to see your business with clear and fresh eyes.

Ciao for now...
 


Kerry :) x


 



 

Stop Ruining Your Content by Selling...[Video Production Brisbane]

"The life I touch for good or ill will touch another life, and that in turn another, until who knows where the trembling stops or in what far place my touch will be felt."

- Frederick Buechner


In Tara Hunt's vlog episode, 'Stop Ruining Your Content by Selling',  she says "Content marketing is not about selling - that's the beauty of it. It's about being useful, relatable and entertaining."

And in my post last week, '6 Simple Types of Video to Showcase Your Business' where I talk about the appeal of vlogs, I mentioned how it's all about building a relationship with people who over time come to know and trust you. When you're Selling, per se, you're throwing away the opportunity to gain a customer, build trust and establish a relationship that sees you take your customer on a journey and sees them returning to you again and again.

It's about CONNECTEDNESS, and this week this theme has been popping up for me everywhere. It's funny how this often happens. Some call it coincidence, but I call it synchronicity. It usually happens when we need to be aware of something. If we're not listening we'll miss the message.

And then last week at our weekly KBN (Key Business Network) meeting, the same theme came up. We were watching a TED talk by Margaret Heffernan called 'Forget the Pecking Order at Work' and the talk centres around the organisational culture of 'Superchickens'. This model is all about singling out a high-achieving person and their talents, to the detriment of other people on the team. Eventually, as statistics show, it's creates a dog-eat-dog environment, which eventually leads to unhappy people and the loss of staff and productivity.

Margaret talks about how an organisation that encourages social collectiveness ends up experiencing the most success. It's about recognising that people will thrive in an environment where each person in a team is acknowledged for their individual gifts and talents and what they bring to the team.  But in order to be able to truly understand and know what those gifts and talents are, social interaction and connection must be encouraged so that through authentic listening, we can more readily recognise those qualities.

Most significantly, what is apparent to the success of any organisation is as Margaret says, what happens between each other, is achieved by cultivating a culture of helpfulness. By being sensitive to others, and showing we care, will lend to the success of the person as well as the organisation.

So how can we as small business people apply connectedness to our own businesses and to our marketing?

Connectedness is a theme that I see running through all our own interactions, personal and business. In the end, we all want to feel connected and to feel that we each have value. Connectedness is also about recognising that we achieve more 'together'. To yearn for connection is to be human.

So this week, rather than thinking of how to 'sell' your products and services, think of ways that you can connect with your customers through providing engaging content. Think of what you can share that has real value, and that shows you've genuinely listened to them and you care. Sometimes, it's also about just making people feel good. 

Have a great week!

Kerry :) x

*Banner image credit: www.pexels.com


6 Simple Types of Video to Showcase Your Business--VLOGS...[Video Production Brisbane]

Behind-the-scenes snap I took while filming vlog content for Studio 55, graphic design studio.

Behind-the-scenes snap I took while filming vlog content for Studio 55, graphic design studio.

"Content marketing is the only marketing left."

- Seth Godin


This week is the last instalment of '6 Simple Types of Video to Showcase your Business', and we're going to look at the most effective form of content marketing out there...VLOGS. 

What is a vlog? It's a cross between the traditional written BLOG and VIDEO.  So it's a blog in video format, in the most simple terms.

It's also one of the easiest types of video to create and the most effective form of content marketing out there.  Why, you may ask?  Because a vlog is REPETITIVE in its' ability to garner attention, with the key being the CONSISTENCY and REGULARITY of scheduling. Unlike blogs, vlogs give your audience an instant impression of who you are and what you stand for and because of the consistency of showing up, they get to know, like and follow you. Just ensure that  YOUR CONTENT IS INTERESTING AND ENGAGING and inspires them to keep turning up and watching. 

If you want to build a 'list', 'following' or 'community' of people who love what you do and resonate with what you say, then vlogs are unparalleled in being able to deeply and consistently engage your audience. It's all about building a relationship with people who over time come to know and trust you. Vlogs are also a great tool to boost credibility and lift your profile and establish you as someone who is knowledgeable in your field of expertise.

To start creating your own vlog, as I advise all my clients, use the K.I.S.S principle. Just start, and start simply (vlogs are easy to create on your mobile phone or you can pay someone to do it for you). You're not going to get it perfect the first or second time. In fact, you might just suck at it when  you start and you'll make mistakes. But that's okay. And that's not important. The important thing is starting and sticking with it. Each time you go out there you learn something--you get better--you feel more confident--you begin adding to your skills and repetoire of what's possible until you've built something solid.  And apart from that, if you feel you have something important to share and give to others, and they want what you have to offer, then that becomes more important than getting it perfect and never starting at all. 

The best place to start looking at examples of Vlogs is in on Youtube. Look for someone in your area of expertise or at someone you like and check out their vlogs. One of the most famous vloggers is Gary Vaynerchuk. He can teach you a thing or two about what to do and what not to do. But just a word of warning--take the information and see how you can use that to suit you. Don't try to copy someone else. It won't work. Look for someone who you resonate with as an example and model yourself after them if you like, as a way to get started. But always be authentic and create something that is uniquely you and gives your audience something of value that only you can offer. 

If you haven't already got one, create a Youtube Channel for your vlog.  Not only is it free, it's essential to optimising keywords when it comes to search engine ranking. It's also flexible and easy-to-use and share, especially from mobile devices. 

And lastly, here's a great website I found to help you get a vlog started. It's called Vlog Nation, and it has stacks of information about vlogging including 'How to Start a Vlog''How to Build a Relationship with Your Audience', and other really useful and cool tips about vlogging. Even though the information is about vlogging on Youtube, it's applicable to any vlog, regardless of the platform.  But honestly, Youtube is the place to be...oh and did I say that IT'S FREE?

So I hope you found this last instalment useful.  Now go out there and spread your message (and the message is also for me too--I'll be creating my own Vlogs in the near future and following my own advice very soon). ;)

If after reading this you're still not too sure how to use video in your business marketing, then why not book a time for a 20 minute Discovery Session via phone or skype to discuss your particular business and how video can help it grow, on 0488 723 673 or email me at info@truth-seeker-images.com.

Ciao for now...
 


Kerry :) x


6 Simple Types of Video to Showcase Your Business--INTERVIEWS...[Video Production Brisbane]

"Empathy is connecting with the emotion that someone is experiencing, not the event or the circumstance." 

- Brene Brown


Today I'm going to share with you one of the most important approaches and styles of video that you can use in your business...INTERVIEWS!

Aside from creating a pure interview style video, the technique of interviewing itself is crucial in gathering the information required to get a feel for your overall subject and objectives for creating a video. It also helps you decide what you should focus on when it comes to video content and creation. Understand that the information extracted during interviews has profound implications on the message that you want to convey to your audience. Interviewing is an art form and it's a good idea to think carefully about what approach or style you are going to use for your own interview videos and what questions you need to be asking to elicit the best responses.

We'll take a look at a couple of styles that will suit most businesses to gain the attention of your particular target audience.

Now we've all seen interviews on mainstream television, and you're probably familiar with a current affairs program called 60 Minutes. Interviews are critical to these TV programs. Often these interviews have the effect of creating extreme curiousity, so that as viewers we are pulled into the stories and dramas because we want questions answered or we want to know the outcome. And usually the people being interviewed are either famous or infamous, and there is a current and significant amount of media attention surrounding the interviewees, increasing the curiosity factor and so, holding our attention longer. 

You can incorporate the same approach or style, by creating purely interview-only videos where the content is based entirely around one interview, whether that be one or two people. In this particular style of video, the interviewer's questions are also being recorded and broadcast, and will make an appearance in the final video.  These types of interview videos are great for businesses.  Especially if you have a subject or person that is interesting and engaging. You can interview customers or other businesses that provide services which are aligned with your own business. I would highly recommend this style of video but using a less formal set-up, like a chat session where it becomes more of a conversation, rather than an interview.

Another variation of this, like the video above that I filmed and created as part of my Business Stories series, is where the interviewee's are being filmed and recorded, but the interviewer (myself) does not appear as part of the video.  The reason for this variation, is because the objective is to promote the business itself, so we want to focus purely on the business and the owners and/or key characters. It also focuses on the storytelling aspect of video, and interviews are crucial to telling stories in videos.

The main difference you'll notice about this type of video which includes other footage as well as the interview, is that it makes it more interesting. Different visual elements called'cutaways'  and 'B-Roll' are interspersed with the footage of the interview to keep the viewer's attention longer. Things such as Andrew and Jess preparing and cooking food and close-ups of the salad vegetables, and varying aspects and perspectives. These elements help support and tell the story by providing context to the viewer, and they also relate to the what the video is about, which is about providing allergy-friendly food. You may notice also that as some of these elements appear, you can't see who is being interviewed, but you can still hear their voices (these are called voice-overs). Again, this is to make the video more engaging and help tell the story so that the viewer can relate to what is being discussed, but it also keeps the viewer's attention.

So as businesses, what can we learn from having videos which incorporate interviews?    It's highly personal and it's targeted.

What that means is that by interviewing a person, we get to know the person...the individual. We get a sense of who are they, what drives them...what's meaningful and important to them. We also get a real sense of what they are passionate about - what they care about. And most importantly, what we often get to see, is another human being sitting in their vulnerability, displaying and sharing their feelings (depending on the skills of the interviewer). If we as viewers get a glimpse of what it feels like to walk in someone else's shoes, the more that we can relate to a person and/or their story or experience, then the stronger the connection that is made and the level of trust increases dramatically.

Say for instance you have a video interview of one of your customer's who had a great experience, and during that interview they shared how much your product or service changed their life or made a positive difference in some way...and they were visibly moved.  How do you think the viewer (your target audience), who is considering buying your product or service would feel after watching that interview? How much more impact do you think that would have, coming directly from someone who has had that positive experience? How much more would you trust in that business that provides that kind of product or level of service? 

So today, I hope this post has helped you think a little differently about interviews and how you can incorporate them in your own video marketing. And remember to look out for next week's post where we take a look at WHITEBOARD VIDEOS to create interest!

If you have any questions, please feel free to leave a comment or email me at info@truth-seeker-images.com and I'll be happy to help!

Ciao for now...


Kerry :) x

*Banner image by Sam McGhee


6 Simple Types of Video to Showcase your Business--TESTIMONIAL VIDEOS...[Brisbane Video Production]

"Strive not to be a success, but rather to be of value." 

- Albert Einstein


In this great article on '20 Impactful Statistics About Using Testimonials in Marketing', l want to draw your attention to Statistics #14 #16 and #20.

#14:  85% of consumers said they read up to 10 reviews before feeling they can trust a business.
#16:  39% of consumers said they read reviews on a regular basis to determine whether a local business is a good business. 
#20:  88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.


Now if the above statistics are just for 'written reviews', you have to ask yourself how much more of an impact can a video testimonial make and increase these percentages?  You see, video marketing alone has the potential to create deeper engagement with your customers, creating trust and connection, therefore leading to sales. And I say 'potential', because not all videos are made the same. We can't expect to throw any video up and think that it will instantly bring us amazing results. Like any form of marketing, we still need to ensure that our video marketing is well thought out, and that we understand our objectives in using video as part of our overall marketing strategy.

So today, apart from bringing to your attention to the importance of, and how much of a difference that video testimonials can make, I'd also like to make you aware that your approach to what a testimonial video looks like can differ. The type will depend on your objective and the message you're wanting to convey.

If you watch the above video, you'll get an idea of what I mean. The video uses a slightly different approach. This client testimonial video I created back when I was solely doing photography in my business. And in this video, what my beautiful customer Paula, is doing, is relaying her experience of having a 'Day-in-the-Life' Family Photography Session...so it's all about the experience...not me or the product, but what in the end, the product or service brought her and her family in the way of experiences to cement their memories, and what was most significant to her. 

Having video testimonials of your customers telling the world about their great experience using your service or product is one of the most powerful forms of video you can include as part of your arsenal.

The easiest place to begin with testimonials, is with a happy client, and just after they've used your services and have expressed their satisfaction. So when your customers share their great experiences with you, why not take that opportunity to ask them whether they would consider doing a video testimonial for you. And make it as easy as possible for them. If you're talking with them in person or you happen to be there if you're delivering a product or service, you could video a testimonial using your mobile phone. At the very least, you could video them with just your phone or even on your laptop. Or if you're prepared, take along a mobile phone tripod and bracket and a lapel microphone so you can easily and professionally create a 30 sec-1 min testimonial video. And if you want to make it more engaging, plan out the questions to ask your customer or ask them if they could give feedback on or around specific topics, in order to get the desired information you want your audience to know.  It's about putting people at ease and asking the right questions to elicit the best response.  

Here are some questions you could ask for or information you could use for your customer testimonials:

  • Ask your customers to say their name, and if it's another business, what that business is and what they do. If they're an individual, just there name and any information that might be relevant to provide context.
  • Ask them to state why they used your products or services--what was their reason in the first place for using your services (they may have had a bad experience some where else).
  • What was your overall experience using our product or service?
  • How happy were you with our customer service?
  • Was there any particular thing that really stood out for you or made a positive difference for  you? 
  • What do you think makes this business different? 
  • How did you find (insert owner or employee)? How would you describe them/him/her?
  • Would you recommend (person or business name) to your friends, family or colleagues?

There are all types of questions you could ask. What you need to remember is to ask questions that elicit a specific response that you want your audience to hear. Because when you ask a question, most people will use the same or similar words in their response, so really think about the kind of words you want  your customer to use in their response.

Click on the above image for a video testimonial that I gave for Moana from 'B Styled for Life'. In this example,
Moana has used her laptop to record this video with no additional microphones or lighting (I did make sure
I faced towards the window light though).

The reason why customer testimonials are so impactful, as in the above article states, people trust what others have to say about your business, rather than you saying it. When a recommendation comes from someone who has already used your services, it instantly allows your audience to gain trust. "If somebody else has used them before, then they must be good and I'm not going to get a raw deal and I'm going to be treated with respect, and get great service."  Testimonials are a way that your potential customers 'qualify' you or your business before they spend their hard-earned dollars.

The other option is to commission a video production company to create a professional video testimonial that will not only have high quality sound and video, but they should be able to help you plan around what questions to ask to get the desired answers. Professionally created videos also allow you to add in more bells and whistles, such as your logo, either as a static logo or animated, text, background music and also you could add in custom photos that highlight your business and the specific product or service your customer may be talking about in your video.  So this way, it's a more comprehensive customer testimonial with a polished finish.

What I've done today, is to show you an example of two customer testimonials that aren't created by a professional video company. These have been created with what the business owner had on hand (the only addition is that the end result was achieved using post-processing sofward to create a more professional appearance). It's to show you that to get started in video, you can start simple and work your way up, if that's all that is currently in your budget to do.

Well I hope this post has stimulated some more ideas for you if you are considering video marketing for your business. And remember to look out for next week's post where we'll be talking about how you can effectively use INTERVIEWS to showcase your business!

If you have any questions, please feel free to leave a comment or email me at info@truth-seeker-images.com and I'll be happy to help!

Ciao for now...

Kerry :) x

 

Master Storytelling or Risk Becoming Irrelevant--...[Brisbane Video Production]

Photo by Kerry Warnholtz -  Eking Out a Living , Hanoi, Vietnam © Kerry Warnholtz 2015

Photo by Kerry Warnholtz - Eking Out a Living, Hanoi, Vietnam © Kerry Warnholtz 2015

"These brands are now ingrained in their customers lives, they have become a friend (of sorts) and there is a sound commercial reason for this strategy. You are more likely to buy from a 'friend' than someone you don't know." 

- Peter Mountstevens


Well I'm back!  So straight after my saying a final goodbye to my father, I left straight after his funeral on a meditation retreat which had been planned for many months. Sometimes I wonder about the timing of things in our lives. Needless to say, it was just what I needed. However, now that I've been catapulted back into the real world, there's been much to catch up on. I didn't miss the crazy, frenetic life of business I must admit, and am consciously incorporating more balance into my life.

Anyway, I'm being a bit lazy this week as my brain isn't in full swing yet, so I decided to share with you a great article that I came across from Virgin.com. There is so much truth to this article and it's insightful. And what resonated with me, and it's something I'm seeing and hearing more and more is that our customers are sick and tired of being sold to. People no longer want to be treated as a commodity or just as a number without a face. People want real, authentic connection. There is so much 'disconnection' with amount of information we are bombarded with and the pressure of keeping up with mainstream business or society, that we've lost the ability to really listen and communicate effectively with not only the people around us, but our customers. So we are finding it challenging to really understand what it is they truly want or how to best serve them. The ability to slow down and really consider the wellbeing and needs of the person we are trying to reach out to will become more paramount to the success of your business and mine. And the great thing is, the side-effect will also bring more clarity and create deeper, more fulfilling relationships with the people nearest and dearest to you--it really does create a ripple effect with exponential results.

So here's the start of the article, and you'll see the link below to go to the full article. As a side-note, I feel a little uncomfortable with use of the word 'entertainment' in this article. To me it denotes a degree of shallowness in our customers. But hey, that just might be me being a little precious--I like to think that my customers are intelligent and discerning.


You want your company to get coverage in the national press. But you’d ideally like them just to feature a couple of nice images of your handmade candles, with some prices and a web link. At a time of your choosing.
 

It doesn’t work like that anymore (if it ever did). To get the best coverage (and sustain it), brands need to have something to say. A press release announcing a, "New range of candles from Candleford candlemaker" just isn’t going to cut it.And if this seems like a joke, ask any journalist to share the contents of their press release-heavy inbox.

"Every brand has a story to tell," says Peter Mountstevens, managing partner at brand communications agency Taylor Herring, whose clients include Samsung, Paddy Power, Kelloggs, UKTV and Diageo. "On a basic level this is a story rooted in the service they provide, their reason for being and the history of the company," Mountstevens says, "These foundations combined with customer insights allow brands to distil a personality, with a distinct tone of voice and a clear view of their position and the world they exist in."
 

Brand storytelling is hugely important if firms want to survive and thrive, says Mountstevens, "A recent study found that most people wouldn’t care if 74 per cent of the worlds brands disappeared tomorrow. This is worrying news for the majority of companies doing business today. The message is a clear one - whether you make toilet rolls or soft drinks, today every brand is an entertainment brand that needs to work hard at engaging their core consumers above and beyond their basic product offering."

The brands that are thriving, says Mountstevens, are the 'firms of endearment'. "These are the companies who have a clear manifesto, the companies who stand on their soapbox and consistently keep us entertained. Consumers have taken these brands to their hearts, they follow them on social media and enjoying hearing from them."

Read the full article here to find out what Peter Mountstevens believes makes a good story.

Enjoy and have a great week!


Kerry :) x


Creating a Social Media Profile & Building a Brand: Case Study...[Social Media Branding Brisbane]

"The true measure of our success will be the number of people touched and transformed by our success."

~ Angela Ahrendts


Meet Jordyn Clarke (picture above). She's 16 years old and she's creating a brand and building a social media profile. Jordyn is also a very successful and talented, senior elite,  international Rhythmic Gymnast -  a beautiful and grounded 16 year old who is a role model to many young and upcoming gymnasts. If you only knew the hours and the dedication she puts into her sport as well as her education, and how she juggles that with national and international travel, you would be amazed and inspired.

Jordyn has been training since she was 3 years old. How is that as a lesson for delayed gratification,  persistence and holding onto your dream? So now it's time for her to really shine, make her mark upon the world and build her social media presence. Along with her parents, she has a very specific strategy to building her profile. Her logo has been created, and we are right now in the starting phase of building a portfolio of social media photos to begin a slow release of images. Jordyn is very excited!

You are the first people to see these images (by permission of Jordyn's parents), which will be released into Jordyn's social network very shortly.   Below are a couple of supplied photos to show you Jordyn's transformation.

 
 

Client Brief: Stage 1 - create a portfolio of images to create a social media presence and start building 'Brand Jordy'. Images must reflect her fun and vibrant personality and capture her spirit, athleticism and energy. The images must be different from the standard types of photos that are present in her sporting industry. 

Initially, my client requested 'artistic shots' to show her athleticism, but in a way that was not like anything Jordyn's peers have done. She wanted to create something unique and also something that showed that she was no longer a little girl but a mature young woman.

So my suggestion was to create two sets of images with different vibes and for different purposes. The first set, which images you see today are for the purpose of using on all of Jordyn's social media platforms, to promote her in a way that reflects who she is 'outside' of the sport. And because she has many young girls who look up to her and regard her as a role model, she would need the kind of images that would appeal and relate to young girls, regardless of whether they were gymnasts or not. So we wanted images that were light, fun and funky and showed a grounded and relaxed girl that was just like any other young girl who likes to have fun, be at home and do what kids do. We also wanted images that were versatile that could be used for many different purposes, including head shots as well as custom stock images reflecting Jordyn's brand.

The second set of images have yet to created, but these will be her artistic shots which will show Jordyn's athleticism and energy, but in an a beautifully artistic way. So keep your eyes open for those.  It's going to be fun and exciting and I love doing these types of creative shots!

Here are a few more images from this set, which are only a very small portion.

What I love about this project is that the client is very clear about the message they want to convey. From the feel and energy, to the logo, branding, colours and overall design. And this makes a huge difference to the end result. 

So if you're wanting to give your social media images and profile a bit of a lift, change or are still looking to create some images to transform and energise your social media profile, a little bit of planning and forethought goes a long way.  And if you have trouble working out the details of how you want that to look, that's where I can help you. That's where I bring the skills of creativity, insight and my eye for design, to produce images that reflect your authenticity and energy.

Have a great week!

Kerry :) x

*P.S. Thanks to Rita from Rita's Make-up Artistry for her wonderful hair styling and make-up expertise!


How the Art of Observation Will Help You Find Your Why...[Video Production Brisbane]

"We cannot empty the mind by thinking. Only by observation."

~ Robert Adams


It's that time of year again as we head into Christmas and the New Year.  I, like many, will be taking a well-earned rest over the festive season. When everyone else is busy, busy, busy, I'll be taking a big step back to retreat from the world and get some much needed rest. I don't know about you, but for me it's been a huge year!

So this will be the last post for 2016, and I am eager for 2017 as I have a feeling it's going to be a great year. I wanted to finish of the year off, not to talk about business per se, but how to help you make the most of the downtime (if you're getting it) to prepare for next year and make sure that you're rested and ready to tackle 2017.

As a creative, I find that I need a lot of solitary time to withdraw and to think about things away from the pressure and bustle and information overload that is part of our normal everyday lives. I think it has to be a conscious endeavour to ensure this happens on a regular basis.

Being in business, I know that most people have difficulty actually stopping and relaxing. But it's important. Not only for your own health and well-being, but also for your business. The 'Art of Observation' is highly underrated. You don't have to be a creative to do it. And it will reap benefits. Especially to get down to the deeper parts of yourself you may be too busy to get to.

So I invite your during this period, if you can, to stop...to observe...to really listen. And not just listen to want is happening in your immediate surroundings. But get still and go inward and listen to your body and your heart.

Ask of yourself 'why'. Why do you do what you do? Why does it matter? And then ask of yourself whether what you're doing is in alignment with what your heart tells you. Does it bring you joy? Or does it move you further away from joy? Your heart knows...trust it.

And I'm not just talking about your business. Your business is only one facet of who you are and even though it may be a big part of your 'why', there are many other parts of you and your life that inspire your business or vocation. It  is a vehicle and a part of fulfilling your why.

So I will leave you in 2016 with Simon Sinek's video (above). It's a new one, only just released in the last few days.  It's a bit of a prequel in a way, to Simon's video, 'Start with the Why', and he goes into more detail about his struggles before he found success. I hope you can glean from it some inspiration to define your 'why' and ask of yourself the questions that you may have just been too busy to ask, but are so important to defining your path moving forward.

Thank you for your support and engagement. I appreciate you. Wishing you much peace, happiness, gratitude and love during the Christmas break and New Year. 

Kerry xox :)


Tag Cloud Block
This is an example. Double-click here and select a page to create a cloud of its tags or categories. Learn more

Find Your 'Why'--Discover your Unique Positioning...{Business Video Production Brisbane}

Business Video Production Brisbane

“A man who becomes conscious of the responsibility he bears toward a human being who affectionately waits for him, or to an unfinished work, will never be able to throw away his life. He knows the "why" for his existence, and will be able to bear almost any "how".” 

~ Victor E. Frankl, Man's Search for Meaning


When I talk to fellow business women and men, I inevitably discover that behind the business of selling their products or services, there’s a deep need to be of service. There will always be a story and a number of crossroads that they come to, before they arrive at where they are now.

And amidst the busyness of striving for that proverbial pot of gold…that success that as business people, is our ultimate trophy, we forget the stories that led us to where we are right now. We think that what we’ve created in our products and services and what we offer is all that our customers want to be satisfied. And on the surface, that holds truth.

But if all we offer are those products and services that are the same that others are offering, what will make our customers choose us? Why would we think that if we’re doing things in the same way that everyone else is, our customers will flock to our shores?  What reason do they have? If we really want to stand out from the crowd, we have to do things differently.

As Seth Godin says…

”The Key to Success is to find a way to stand out. To be the Purple Cow in a field of monochrome Holsteins.”

 
To work out what it is that we do differently, it’s important to return to that ‘why’.  You know…that place where you started. The reason you got into this business in the first place, and the journeys you encountered along the way.  That purpose to which you felt drawn to. There was a reason for that. And if you connect in with that, it will help you clarify that purpose.  Maybe a challenge, obstacle or circumstances that you overcame and you realised that others needed help, and in a way that only you felt you could.

And if you find the why…your purpose, then it’s a matter of finding the right story that fits alongside what your customers want. It’s then a matter of getting that message out into the world in a way that your competitors aren’t, in order to create your unique positioning.

Kerry :) 


Narrative Transportation: What is it and Why It's Better than Selling Widgets?...[Brisbane Video Production]

"There's always room for a story that can transport people to another place."

- J.K. Rowling


Do you like going to the cinemas?  Most people I know would say yes.  There's just something so different from being in a cinema to watching a movie on your home TV screen.  It's that sense of total immersion. For me it's a time to escape. Escape my troubles...escape my adult responsibilties...escape the pressures of the real world.  For a short period of time, I can be transported to a world of possibility and a different reality, where  I am actually in that movie and experiencing all the feelings and emotions of the characters.

That's NARRATIVE TRANSPORTATION.

The exciting thing about that, is that we can create that in our own businesses and tap into the power of narrative.

And there's tons of research on how narrative in story is so powerful that it directly affects our own reality. When we are emotionally transported, we disengage from our current reality and experience the reality of what we're engaging in and it triggers neurological activity in the hippocampus and amygdala, which are the areas in our brain that are associated with memory and emotion. The coolest and most fascinating thing about this is that, the emotions we experience have the power to change our beliefs!

So I'm going to challenge you to think about what video is meant to be about and what it might be for your business.  Because we're all so hung up on marketing videos as being something we absolutely need to sell our products or services and talk about features and facts...our widgets,  when in fact people are no longer listening because it all sounds the same and we're drowning in a sea of more of the same.

And like the Johnnie Walker video above, think about how a story or 'narrative' in video can totally change how people can relate to your product or service.  Because as the video commercial shows, we remember the product or company (Johnnie Walker) not because it might taste better than another comparable product, but because the experience of it has transported us into a place, event or memory that we all have at some time shared...losing someone and remembered special times of connection with our loved ones.  

How much more powerful is the effect of this marketing piece because of narrative?

The most inspiring thing about narrative is that rather than TELLING PEOPLE what to do and what to buy, you HELP THEM ARRIVE AT THEIR OWN CONCLUSIONS.  And when our customers do that, they have ownership in the decision. They don't feel like they're being sold to.

Kerry :) x

 
Tag Cloud Block
This is an example. Double-click here and select a page to create a cloud of its tags or categories. Learn more