"Challenges are what make life interesting. Overcoming them is what makes them meaningful."
- Author Unknown
There's something that stopping the majority of small business owners from stepping fully into their brilliance, and it has something of a silent and malignant nature. Can you guess what it might be?
Of all the comments, questions and feedback that I receive from many small business owners, there are a couple of stand out problems or challenges that business owners experience when it comes to video marketing.One such challenge is not understanding lighting, and how to light a room or prevent dark shadows under the eyes or just not having enough light to be able to see their face or eyes. The wrong lighting can often be so unflattering. This is a common problem.
The wrong lighting in fact, often compounds the very thing that challenges them (mostly women), because it accentuates all the flaws and imperfections and the very things they find they don't like about the way they look.
There...I said it--The biggest challenge is not liking how we look in front of a camera!
The biggest challenge that (mostly female) business owners face is our self-perception and the fact that most of us just don't like the way we look on video. It's the fear of appearing imperfect and of being judged for it. And it's not only about how we think we look, it's also about how we think we sound. But it doesn't have to be this way.
But first...let me ask you a question? If you happen to stumble across a video of someone who is talking about something that you're really, really interested in, and you want to know more, are you listening to their words because they resonate or are you thinking about the way they look? Exactly! More often than not, you're not sitting in judgement about the way that person looks. You're listening to their words and you're engaging because you find what that person has to say, of meaning and value. So one of the key things is stop thinking about 'YOU' and start thinking about how you're helping your customers!
So are you silently suffering this fear of getting in front of the camera? Because if you are, you are not alone. And it's okay. You've come to the right place.
In my upcoming 2-Day DIY Video workshop, 'DIY Video for the SAVVY Entrepreneur', we address these two biggest challenges in detail, as well as many other challenges that business owners face when it comes to creating videos with their smartphones, or any other video recording device, for that matter.
As part of our CAMERA CONFIDENCE segment of the workshop, I talk about the fear of stepping in front of a camera, and we will learn about a number of options and solutions to help you overcome this fear and develop more confidence. Because you see, it doesn't just take one thing, but a number of combined solutions to help you overcome this particular challenge. Getting your lighting right is one big step to overcoming this challenge, and just this one thing can affect your confidence in a big way.
Also as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.
So to help overcome these challenges, but more importantly, to give small business owners like you, the skills needed to start creating your own videos and uploading to social media---all on your MOBILE PHONES, I've created a comprehensive beginner's 2-Day workshop, 'DIY VIDEO FOR THE SAVVY ENTREPRENEUR' to tackle these common problems, and many more, that many small business owners are experiencing with video.
More significantly, this is an EASY-TO-LEARN HANDS-ON WORKSHOP which will give you the skills to start creating your own videos with confidence and be able to still remember how to do it, well after you've walked out the door!
So please don't suffer in silence any longer! Don't you think it's about time you stepped into your brilliance to shine your light so that others may benefit from what you uniquely bring to the world?
Dates for this Brisbane Workshop are 3RD & 4TH OF NOVEMBER, 2017 with special SPRING SUPER EARLY BIRD available until 18th Sept, 2017 and SPRING EARLY BIRD tickets available until 6th Oct, 2017.
To see the FULL DETAILS OF WHAT YOU'LL BE LEARNING plus PRICING and REGISTRATION, go to my StickyTickets event page >>> DIY Video for the SAVVY Entrepreneur. Tickets are limited, so there's more hands-on training with individual participants, so be sure to book your tickets now!
And if you know anyone else who is struggling with creating video, please 'Like' and 'Share' this post. Your support is greatly appreciated!
I hope to see you there!
Kerry :) x