"This is what I learned: that everybody is talented, original and has something important to say."
~ Brenda Ueland
The end of 2018 is very near and it's the time of year when most of us in business are beginning to wind down, review the last 12 months and make plans for a fresh start in 2018.
As part of that review, I find that many business owners are taking a look at their websites and their content, and thinking about a revamp. There are also new business owners getting ready to launch their businesses and for the first time, put themselves out into the world.
In today's blog post I want to talk about our social media images and how in business, knowing the impact of your photos on social media is important to understanding how you are being perceived.
So...do you know what your head shots say about you?
And what exactly is a head shot anyway (in photographic terms)?
For businesses, head shots are photos of someones face, head and/or shoulders (today, head shots also include torso and full length shots). The purpose of head shots is to give the viewer a visual summary of that person in order to get an idea of their character or their persona and the business they represent.
Used extensively in acting, head shots are used for personal branding and casting of characters. By looking at a head shot, the person casting would get an immediate impression of that person and decide whether they were suitable for a particular role.
So you could say that our head shots give our prospective customers an immediate impression of who we are, so they can quickly decide whether we're suitable in the role of the business we are representing.
Most importantly, as a prospective customer, when we look at a photo of someone, what feelings come up for us? Does the photo make us feel lighter? Does it make us smile? Do we admire that person looking at us? Is it someone we feel is genuine and that would make us feel better in the knowing of? Is that person someone we feel we could trust?
These questions and many more go through our heads in less than a second. It's a subconscious and instantaneous thought that leaves us with a strong impression of whether we can trust that person, whether we like them or not and whether we're prepared to do business with them.
If you're wanting to either have some professional head shots taken yourself, or you feel you need a revamp, then here are some PRACTICAL TIPS to keep in mind.
- Understand your business and how you want it best represented.
- Understand your personal style and how you would like to be perceived.
- Be authentic in how you put yourself forward.
- Work out what social media platforms your images will be seen, and ensure you create images that are appropriate for that forum.
- Approach your head shots with an attitude of fun and curiosity.
- Be relaxed! Don't rush it on the day. The more relaxed you are and the more you enjoy the process, the better the outcome and the more authentic.
If you've had head shots professionally taken, how did you find the experience and what practical tips would you give to other business owners? Or if you're someone looking to have head shots done, what's the most important criteria for you? Feel free to leave a comment or email me at firstname.lastname@example.org.
So if you need some head shots or you're looking for a revamp of your social media images in 2018, consider carefully the above tips before you venture out to get a fresh set of professional head shots.
Otherwise, if you're ready to stop putting off making a great first impression and you're ready to hit the road running in 2018, give me a call and book your own professional head shots for the start of 2018!
Have a great week!
Kerry :) x