"The essence of strategy is choosing what not to do."
~ Michael Porter
Last week I talked about what equipment you need to get started in video marketing. In keeping with the spirit of last week's post, we're going to keep things simple.
When it comes to choosing backgrounds for video creation, it's easy to become overwhelmed with all the options, and to look for perfection. But your background need not be perfect or complicated or expensive.
Background choice is about what's relevant to your video marketing strategy. So depending on the platform on which your video will be seen, the objective of your video, and the people who will see it, these factors will greatly influence your background choice.
If you're not sure about what your video marketing strategy is, you can read my recent post, 'Do You Want to Use Video But Don't Know Where to Start?--START HERE', for ideas.
So in keeping with my motto and approach when it comes to video (and life), let's keep it simple.
Start with what you have and where you are.
It's recommended that small businesses start with the easiest and most cost-saving place to begin - their office or indoor area. Depending on what your office or indoor area looks like, you can start creating professional looking video right away.
If your office has one or a number of these elements, you could start creating video right now:
- Lots of natural light, or a window that lets in good natural light.
- Well lit or good lighting (if you don't have natural light).
- One wall that is either clean, uncluttered and accessible.
- One wall that has a background that's relevant to business or what you do specifically.
If you have a suitable inside area but your lighting is a bit dodgy, then you may have to supplement the lighting. The main thing to remember is that what ever is the main subject of your video (usually yourself if you're starting out), your face needs to be well lit, so that when people watch you they can see your face and eyes clearly.
If you want to know more about lighting, here is a great, easy-to-understand article called 'Lighting on the Fly' that explains what you need to know about lighting for video.
One other little tip about lighting is to make sure that you don't have your back to a window, otherwise the light coming through the window will be overpowering, and you will be in complete darkness in the video footage. If you can, face toward the window, and a little distance away so the light won't be too bright on your face.
Another option if you're shooting video indoors is to set-up a man-made background. If you go down the route of setting up a background, you will need the space to set-up the frame to hang your background on. Man-made backgrounds come in different materials and sizes, so you can choose one that is suitable and that you like. You can get cloth or muslin, vinyl or paper backgrounds. You can buy pre-made backgrounds, like the one below, or your can also get custom made backgrounds.
There are other background options, such as using a green screen, and also using an outdoor location for video. However, both of these options introduce another layer of complexity. And today is about keeping things simple.
So if you'd like to get started in video, why not take a good look at your office or another area in your home that could possibly be used to shoot some great video. Look at what areas have good natural light, or have an ideal background you could use to shoot video. Play around with your furniture and see what other things you can use to create a background. Experiment a little and try different rooms, move around the furniture; use lamps and other lights. And observe what time of the day you get the best light and try shooting some video to get an idea of what it looks like.
Next week we'll look at some cool features on your smartphone that you may not know that you have, and how you can use them in your videos.
Have a great week!
Kerry :) x