The Hardest Story You Will Ever Tell...[Business Storytelling]

One of my many paths and stories

One of my many paths and stories

"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." 

~ Old Native American Proverb

When it comes to Storytelling,  I don't profess to be an expert, for we are all storytellers. But many of us have lost our ability to connect with it. That is what my clients come to me for--to tell their story in a way that truly reflects who they are, with clarity and authenticity. 

When you decide to share a part of you that is deeply private, it's easier to have someone else you can trust to help tell that story. But rather than just tell people, it's more powerful when you can show them as well.

And when you're in business, having someone who can not only tell your story, but tell it in a way that links and connects people with your business and shows them that you can give them something unique that nobody else can, is life changing. For me, it's sacred work. But what I do is only one form of storytelling--there are many more.

Last week at my weekly networking business meeting, I did something that I normally ask of my clients--the clients whose stories I tell when I create their images and videos. I began to tell my own story. 

Make no mistake, the hardest story you'll ever tell is your own. But it's the most important one you'll ever tell. 

Until you understand clearly and emphatically why you do what you do, how you came to be doing what you do, and how that determines what you uniquely offer your customers that keeps them coming back, then you may end up wasting time, money and valuable energy going down paths that lead you back to the same dead end.

You may possibly be doing just fine (or you could be floundering).  But you may have the feeling that something is missing or not quite right. You may feel that if you only knew what that was, then you will be able to reach your fullest potentional, and success for you will be assured.

If only you could articulate what you do that is so different to what your competitors do and clearly demonstrate and communicate it to your customers--the customers who value what only you can give them.

I'm here to tell you that you can. 

However, it takes a willingness to be introspective. To look within. Because that's where ultimately the answers lay. It also takes a little courage. But rest assured, with someone who is gently guiding and encouraging you, it's a little easier and less insurmountable. 

Telling your story is the game changer. It's not a panacea. But it's a great place to start if you want to stop wasting time and money, and start moving forward with clarity, confidence and the belief that what you do is making a difference to someone. It's also I believe, the best way to emotionally connect with your audience.

Because ultimately, that's what your product and service has to do--it has to make a difference to someone. And it needs to be enough of a difference that people are willing to come to you, rather than your competitor.

And for any story to truly have the impact, it needs to be told in a way that gets through the noise, connects and resonates with the very people you want to reach out to--that leaves a piece of you sticking in their hearts and minds. 

The question is...which piece do you want to have stick?

It's an interesting and sometimes difficult question to answer. Because like most stories, the answers don't always come from one single point of origin (though it sometimes can). For most of us, it comes from many turning points that inevitably lead to the path you are currently on. 

And that's where I come in--to listen to your story and flesh out the chapters and those turning points that you may have forgotten, overlooked, nullified or buried, busily going about making a life for yourself.

In that process of unravelling, what often comes up is a pattern which reveals the very thing that is uniquely you. That common thread throughout which is the key to your unique way of being in the world, and the key to differentiating your business offerings.

Work out that common thread that weaves itself through your life and work, then you're on to something.


If you're ready to share your story, but maybe don't know where to start, or you're a little apprehensive and need a helping hand, that's okay--I do genuinely love listening to stories. Whether you'd like to have a quick chat over the phone or would prefer to chat over a coffee, then I'm open to both. Feel free to book in for a 30 min phone or zoom session or an in-person coffee and chat with me.

And if you're not quite ready, then that's okay too. It might help to steal some quiet time away from the noise and distractions going on around you, sit down and begin writing. Just start writing, without judgement , stopping or second guessing. Let the words flow. As the words begin to flow onto paper, the answers may come. Be patient. It may take time. But it will be worth it.

Have a great week!

Kerry :)

* Image Credit: Banner image by Thought Catalog on Unsplash