"It's always the simple that produces the marvellous."
- Amelia Barr
Today we're going to cover the last step of '4 STEPS TO EASY VIDEO CREATION'.
If you've missed the previous steps, you can find them here>>> STEP 1: CREATE A VIDEO STRATEGY; STEP 2: START WITH 3 SIMPLE TOOLS; STEP 3: WRITE A SCRIPT.
STEP 4: ACTION STEPS
So by now you should have a pretty good idea about what type of video you want to create, what your objective is for that video and what you want to say. You should also know who your ideal customer is and how to speak to them as though you are talking to them directly.
Now it's time to apply what you've learned and put it all into ACTION!
Don't worry about getting it perfect. This is your first step to practicing and honing your skills and your message. It will take you a number of goes to get it right and learn what works and what doesn't. You will learn as you go. But if you don't start, you will never get going and you'll get left behind.
Your ACTION STEPS will look like this:
Step 1: Shoot your Video
Step 2: Edit your Video
Step 3: Upload your Video
ACTION STEP 1: SHOOT YOUR VIDEO
So now you've written your script, you've practiced it and you feel natural in your delivery, and you're ready to hit the RECORD button on your phone.
I always recommend to start simply when it comes to business video. Talk about one subject, stand or sit in one fixed position and record one continuous video using your script from start to finish. Take your time and pause when you need to. It's best that you set up your phone on a tripod so it's nice and steady and make sure your camera is at least eye level or slight above, angling down (this is the most flattering angle to make you look your best).
ACTION STEP 2: EDIT YOUR VIDEO
Depending on what type of video you want to create, depends on how complex your editing needs to be. When beginning, just start simply. The best place to start is with no editing and simply record your video live or pre-record it and upload to your platform.
When you feel comfortable with this, then you can start getting more creative and add things like your name, text, captions, your logo, photos, music, multiple videos and more.
***Are you using Facebook Live?*** If you are, you can activate or add captions to your live videos. But be aware that it's not always 100% accurate.
For those of you who want to do everything on your phone, I recommend using the Phone Editing App called Kinemaster (available for both Android and iPhone users). Start with the FREE version to see if you like it, and then if you want to be able to do more things, then you can subscribe to pay monthly (approx. $5 AUD per month). But try other video editing apps and see if you like them first before upgrading to a paid version.
If you prefer to edit videos on your PC, I highly recommend the following video editing software if you're at beginner or intermediate level:
Whatever app you are using, be sure that it can do what you want it to do, i.e. add text, subtitles, music, voice-overs, multiple videos, etc.
Of course, depending on where your videos may be seen, you may only need to record a video and then upload it directly to your platform or software. Especially if you are creating videos for online courses or programs, or using them in your emails. Or you mainly use livecast platforms, such as webinars or webcam. Again, it all depends on your video strategy and what you need to include in your videos.
ACTION STEP 3: UPLOAD YOUR VIDEO
Once you've created your video, you've edited it (if applicable) and you're happy with it, it's then time to upload your video.
Depending on where your completed video is sitting, will depend on how you upload your video. Is it on your phone and sitting in your editing app? Have you saved the video to your phone gallery or are you uploading directly from Camtasia or other software?
***REMEMBER*** make sure that your video is the right size and format for where your video will be seen. To check, go to the platform you want to upload to and check to see what your video format and setting needs to be, i.e. 720p or 1080p for FB, YouTube, Vimeo, etc.
Thanks for sticking with it through all the four steps. To help make the process a little easier, and as a THANK YOU, I've created a FREE CHECKLIST for you called '4 STEPS TO EASY VIDEO CREATION'. You can download it here or click on the image below.
PHEW...YOU'RE DONE! CONGRATULATIONS!!
Now that's not the end. It's just the beginning! To get better at video creation takes practice, so now it's up to you to go back to the start and go through your steps again and RINSE and REPEAT. And before you know it, you'll be so comfortable creating videos you may want to start getting a bit more creative and you'll be putting out more and more videos on a regular basis and growing your business and getting more customers!
Of course, if you have any questions, comments or feedback, please hit REPLY and I'll be happy to help! And if you'd like some One-on-One Video Coaching, click here for more information.
Have a great week!
Kerry :) x