"The fears we don't face become our limits."
~ Lewis Carroll
Last week we talked about getting started in video, and I gave some practical tips on where to start. If you missed last week's post, you can read it here.
This week we talk about one of the biggest challenges stopping small business owners from even starting...FEAR OF STEPPING IN FRONT OF THE CAMERA.
It's safe to say that the majority of us have some type of fear or hangup when it comes to stepping in front of the camera and being visible. It's more prevalent in generations where putting yourself front and centre and being the centre of attention wasn't really a done thing.
But things have changed, and we understand that in order for our businesses to grow and thrive, we have to step out from behind our business safety nets and become more visible, so that our customers can see us, get to know us and trust us. This is the nature of business in today's world.
So how do we step up so that we are keeping up and moving with the changes, but still maintaining our own integrity and authenticity?
Here are 3 SIMPLE WAY TO GAIN CONFIDENCE, and get a foot in the door, to make the start that you want and need.
1. TAKE YOUR EYES OFF YOU
The first thing we tend to do is start thinking about how we're going to look and sound, and all our doubts and insecurities about the way we think others will perceive us rise to the surface. And they rise with such speed and force that it can catch our breath before we've had a change to truly think about why we feel this way.
Put those feelings aside for now. Don't ignore them, but just be aware of them and observe them like you would if you were listening to a good and dear friend .
Now change your perspective...
I want you to now focus on your customers and what they want. Do you believe that what you have to offer will give them what they want and need, and that you can give them what nobody else can?
Because if you do, then by focusing on what it is that you can uniquely give, your attention is given to serving. And when you do this, even though the fear and self-judgement is there, it no longer takes centre stage. Our desire to give our customers what they want takes precedence.
In the end, our customers are only concerned with one thing - can you give them what they want? They're not focused on what you look like. Only you are.
2. DESENSITISE YOURSELF
The truth of the matter is that for most people they're not going to like seeing and hearing themselves on camera. It's a given for most people. Not all, but the majority of business owners I know don't like seeing themselves on camera.
So accept that the first time you see and hear yourself on video, you are probably not going to like it. And the only way to get past it is to keep doing it...over and over and over again. But you can do it in a way that's less confronting.
Here's what you can do:
- video yourself on your phone (use the selfie mode) for 30 seconds to 1 minute to start and then immediately delete the video.
- keep doing that over and over and over again.
Eventually, if you've done this enough times, the initial strong reaction you had when you saw and heard yourself will begin to subside. After that you become numb to it, and even though you still don't necessarily like it, you no longer feel such a strong negative reaction.
When you get to this stage, it's then that you can begin to focus on what you're talking about and think more strategically about the content you're delivering.
You basically will get over yourself.
3. FOCUS ON YOUR BEST ATTRIBUTES
We all have things about us that are considered strengths. Our strengths can take visual form and/or other less visual, but demonstrable forms.
When creating video, try to capitalise on those strengths and your best features and attributes that draw others to you.
You may not feel that you're particularly stunning, but you have the most amazing voice that people feel compelled to listen to. So focus on your voice and the delivery of your content.
If you need help with how you look, whether it's make-up, hair and clothing, then maybe seek out someone who can help you with that. It will put you at ease and give you more confidence. And that goes for any other area where you feel you lack or need help with.
If you have content that you know people really need to hear and it's important you get your message out but you have a particularly strong aversion to your voice, then maybe pay someone to do a voice-over to begin with, if it's stopping you from moving forward.
Whatever it is that's holding you back, there is a way around. And by focusing on your strengths and outsourcing or getting help or advice on minimising certain aspects that you feel you just can't get past, can help tremendously in order for you to make a start.
The last thing I can suggest is to keep things simple and stop looking for perfection - look for progress. Begin with a simple structure that isn't too complex and make your videos short and to the point. Practice doing this first until you gain more confidence and until you begin to find your stride. Then you can up the ante if you want to.
Let me know how you go and if and how this helps. I know it has for many people who have already tried these tips.
Next week I'm going to give you some practical tips on what equipment you need to get started that won't break the bank.
Have a great week!
Kerry :) x
*Missed out on the webinar? Don't worry, enter your details and get immediate access to the video recording, 'How to Create, Edit & Plan Your Videos on your Phone'.