My philosophy? Simplicty plus variety.
- Hank Stram
In the last month or so I've been taking you through the '4 STEPS TO EASY VIDEO CREATION', and I hope you've had a chance to at least have a crack at shooting some video and making a start, however small.
Once you've got the hang of shooting some video, then you can start making your videos more interesting and easier for your viewers to digest.
A great place to start when creating videos for business is making introduction or welcome videos.
Technically, these are the easiest to produce and cost-effective. These types of videos are called Talking Head videos.
Talking Head videos are great, don't get me wrong. But after a while they can get a bit boring for your viewers if they are seeing alot of other videos doing the same thing.
So how can you make your introductory and welcome videos more interesting and engaging?
One way you can make your videos more interesting is by structuring the content of your video differently. Try MIXING IN VARIOUS ELEMENTS in with your video dialogue. Elements such as other video, photos, music, text, captions and graphics.
Today I will show you how adding a variety of video footage, music and graphics can add interest to your introductory or welcome video.
Below is an example of a short welcome video I shot for client Sarah Roberts, talking about her business, 'The Empty Cradle'. This video introduces most of the above elements and I'll be using it as a case study for this post.
Even though it's a short video of less than two minutes, by adding in other video footage related to what Sarah is talking about, it becomes more engaging and gives the audience more insight and information about her business and how she helps her clients.
In Sarah's case, we added in:
Her name and description in text
This shows the viewer in a matter of seconds, who Sarah is and what she does without her having to take up time telling people.
Wide Shot Video Footage
This shows the viewer where Sarah conducts her business, giving an idea of the what Sarah does. It adds context by physically placing Sarah in a location and showing her surroundings.
The peaceful, natural setting also gives insight into the very nature of who Sarah is and how relaxed and comfortable she makes her clients feel. Without having to say anything, the visual paints a picture of who Sarah is and the relaxing, tranquil environment, putting you at ease.
Medium Shot Video Footage
We then zoom in a little on the wide shot to show Sarah in action as she talks with her clients, showing how she interacts with them. We show different angles and perspectives of Sarah engaging with her client to show how she actively listens and engages her clients, revealing her supportive and nurturing approach.
These added pieces of video footage give great insight into what it would be like to work with Sarah. And the beauty about this is that while your attention is on the footage, you're listening to Sarah talk about differing aspects of her business, giving you a diverse understanding about how her business can help her clients.
So by talking about the deeper aspects, and also SHOWING who Sarah is and what she does, creates a connection that you just wouldn't achieve if you only saw Sarah talking to the camera.
Also, medium and close shots of your subject creates a more intimate connection with the viewer. This is a great way to build trust quickly.
The video then finishes by returning back to Sarah, who talks about how she can help if you're a woman experiencing grief and how to get in touch with her, which leads you into her call-to-action.
The call-to-action is then cemented in the viewer's memory with a graphic showing Sarah's business name, logo, tagline, website URL and how her viewers can get in touch or connect with Sarah.
If you would like to change up your videos a little, try this activity by creating a short introductory video adding some of the above elements I talk about.
Step 1: Write a short script about your business explaining what you do. Or talk about one topic. If you need help, go back to my post 'How to Write a Script to Engage Your Audience'. Practice the script and shoot a 'talking head' video. Be sure to introduce yourself and give a call-to-action at the end.
Step 2: Now look at your script in writing and think about what else you can video that would describe what you are talking about. So for instance, if you are a naturopath, take some video of some of your products set up nicely on the bench, or get a friend to set-up a mock consultation and take some video of the consultation. Take a variety of different footage, and also take some photos too.
Step 3: Once you have video of you talking and other video footage and photos as above, then add some music. Use your talking head video as the main video, add your chosen music piece and overlay the main video with snippets of video and photos you took. For information about editing apps on your phone and PC, you can read my post 'Shooting, Editing & Uploading Your Videos'.
To make it nice and easy for yourself, just start with adding videos, photos and music together. Then add in more elements, such as text, graphics and your logo once you are confident.
Remember, it's all practice and regardless of how it turns out, if you keep practicing and refining your skills, you'll eventually create something that you can start using in your marketing.
And...KEEP IT SIMPLE! As long as your video delivers your message then you can use it. You will find that your videos will improve each time you create them.
If you have any questions or get stuck, be sure to ask me. And if you'd like to share your video and get some feedback, I'd be happy to help.
Have a great week!
Kerry :) x