Video Workshop

How to Overcome Your Fear of Being On Camera...[Brisbane Video Training]

 Photo by  Sam McGhee  from  Unsplash

Photo by Sam McGhee from Unsplash

"The fears we don't face become our limits."

~ Lewis Carroll


Last week we talked about getting started in video, and I gave some practical tips on where to start. If you missed last week's post, you can read it here.

This week we talk about one of the biggest challenges stopping small business owners from even starting...FEAR OF STEPPING IN FRONT OF THE CAMERA.

It's safe to say that the majority of us have some type of fear or hangup when it comes to stepping in front of the camera and being visible. It's more prevalent in generations where putting yourself front and centre and being the centre of attention wasn't really a done thing.

But things have changed, and we understand that in order for our businesses to grow and thrive, we have to step out from behind our business safety nets and become more visible, so that our customers can see us, get to know us and trust us. This is the nature of business in today's world.

So how do we step up so that we are keeping up and moving with the changes, but still maintaining our own integrity and authenticity?

Here are 3 SIMPLE WAY TO GAIN CONFIDENCE, and get a foot in the door, to make the start that you want and need.

1. TAKE YOUR EYES OFF YOU

The first thing we tend to do is start thinking about how we're going to look and sound, and all our doubts and insecurities about the way we think others will perceive us rise to the surface. And they rise with such speed and force that it can catch our breath before we've had a change to truly think about why we feel this way.

Put those feelings aside for now. Don't ignore them, but just be aware of them and observe them like you would if you were listening to a good and dear friend . 

Now change your perspective...

I want you to now focus on your customers and what they want. Do you believe that what you have to offer will give them what they want and need, and that you can give them what nobody else can?

Because if you do, then by focusing on what it is that you can uniquely give, your attention is given to serving. And when you do this, even though the fear and self-judgement is there, it no longer takes centre stage. Our desire to give our customers what they want takes precedence.

In the end, our customers are only concerned with one thing - can you give them what they want? They're not focused on what you look like. Only you are.

2. DESENSITISE YOURSELF

The truth of the matter is that for most people they're not going to like seeing and hearing themselves on camera. It's a given for most people. Not all, but the majority of business owners I know don't like seeing themselves on camera.

So accept that the first time you see and hear yourself on video, you are probably not going to like it. And the only way to get past it is to keep doing it...over and over and over again. But you can do it in a way that's less confronting.

Here's what you can do:

  • video yourself on your phone (use the selfie mode) for 30 seconds to 1 minute to start and then immediately delete the video.
  • keep doing that over and over and over again.

Eventually, if you've done this enough times, the initial strong reaction you had when you saw and heard yourself will begin to subside. After that you become numb to it, and even though you still don't necessarily like it, you no longer feel such a strong negative reaction.

When you get to this stage, it's then that you can begin to focus on what you're talking about and think more strategically about the content you're delivering.

You basically will get over yourself.

 

3. FOCUS ON YOUR BEST ATTRIBUTES

We all have things about us that are considered strengths. Our strengths can take visual form and/or other less visual, but demonstrable forms. 

When creating video, try to capitalise on those strengths and your best features and attributes that draw others to you.

You may not feel that you're particularly stunning, but you have the most amazing voice that people feel compelled to listen to. So focus on your voice and the delivery of your content.

If you need help with how you look, whether it's make-up, hair and clothing, then maybe seek out someone who can help you with that. It will put you at ease and give you more confidence. And that goes for any other area where you feel you lack or need help with.

If you have content that you know people really need to hear and it's important you get your message out but you have a particularly strong aversion to your voice, then maybe pay someone to do a voice-over to begin with,  if it's stopping you from moving forward.

Whatever it is that's holding you back, there is a way around. And by focusing on your strengths and outsourcing or getting help or advice on minimising certain aspects that you feel you just can't get past, can help tremendously in order for you to make a start.

The last thing I can suggest is to keep things simple and stop looking for perfection - look for progress. Begin with a simple structure that isn't too complex and make your videos short and to the point. Practice doing this first until you gain more confidence and until you begin to find your stride. Then you can up the ante if you want to.

Let me know how you go and if and how this helps. I know it has for many people who have already tried these tips.

Next week I'm going to give you some practical tips on what equipment you need to get started that won't break the bank.

Have a great week!

Kerry :) x

*Missed out on the webinar? Don't worry, enter your details and get immediate access to the video recording, 'How to Create, Edit & Plan Your Videos on your Phone'.


 

 

 

 

Want to Fast-Track Your Results?--One-on-One Coaching is Here!...[Brisbane Video Training]

 Sarah in her studio, doing a practice video to test out her phone and the microphone.

Sarah in her studio, doing a practice video to test out her phone and the microphone.

"TELL ME and I forget. TEACH ME and I remember. INVOLVE ME and I learn." 

~ Benjamin Franklin
 


It's nearly been a few weeks since our DIY Video Workshop in Brisbane, and I'm still on a high!  The feedback from participants has confirmed the need for me to provide video training, and that business owners really want to take control of their marketing, with the realisation and acknowledgement that they need video if they want to stand out. You can check out our video testimonials here at the bottom of the page.

It was great that our participants could make it for the two days to gain big learning. But the reality is, as business owners and entrepreneurs, we're busy people and it can be a challenge to line up all our ducks so that we can attend workshops on specific dates.

I've had a lot of interest over the months from quite a few business owners, who by the time the workshop came around, things got in the way, or they had pre-planned engagements and they just couldn't make those dates.  

Case Study

One of those business owners was my client Sarah, who I've just completed some video and photos for her new business and website which is launching in the next week (keep an eye out for her intro and feature videos in the next couple of weeks).

With Sarah's impending launch, she's in the middle of putting the final touches together on her website, and one of the things she really wanted was more stock photos to use in her blogs.  Now we'd already taken some stock photos as part of the multimedia package she'd purchased, and has used for her website.

But because her content is evolving, she needed more photos that were relevant to that. She also wants to start creating her own low-key videos so that she can post them on her facebook page on a regular basis to get engagement and create interaction on topics that interest her target market.

So Sarah booked me in for a half-day one-on-one workshop and we covered a lot of ground. By the end of the coaching, she was tired from the condensed learning and information she'd absorbed. But she gained not only new skills and appreciation, but more confidence as the hours went by. And I left her brimming with enthusiasm!

I'll share with you the summary of outcomes that Sarah outlined in our initial pre-workshop discussion:

  • Good quality photos for my blog and other places in my website online platform, e.g. newsletters, courses, community, etc.
  • recording guided meditations
  • facebook live sessions
  • basic videos for my courses and community.

I also asked Sarah for a list of the equipment she had so I could work out what I needed to teach her in terms of how to use them. For the allotted time, I worked out what would give her the best outcomes that was simple enough to master in a short period of time, including what she needed to learn about the relevant software/apps to get her photos and video uploaded to her site, facebook and other platforms that were relevant for her business.

business video training

By the end of our one-on-one coaching session, she had achieved her no.1 priority, which was to learn how to take good quality photos, edit and resize them them and upload them to her website blog so that she could get her website complete and ready for launch. I sat with her, and talked her through the process of uploading a photo and audio file to her website as she needed to know how to do it after I'd left.

Sarah had also learned how to record videos on her phone using a microphone, as well as how to set up an area and background with the right lighting to get the best results for her video.

All-in-all Sarah had a very productive day, and I'm looking forward to seeing what photos she creates for her blog. Sarah did come to the realisation of just how much technical knowledge is required to get a video to its' finished state and uploaded. So it's something we've earmarked to spend a little more time perfecting in the near future. At this stage, Facebook live was a great video resource that she learned how to record, and can apply and put into action quickly to start engaging her clients.

So how about you? Are you ready to fast-track your video marketing creation? If you are and you don't want to wait until March/April for my next DIY Video Workshop, contact me to talk about booking your own One-on-One Coaching Workshop. To find out more information about pricing for our One-on-One Workshop, click here

Have a great week!

Kerry :) x


Communicate Your Point-of-Difference Through Story...{DIY Video Workshop Brisbane}

DIY Video Workshop.jpg

"Your story is the underlying story of what you stand for, and why people should care." 

~ Tara Hunt
 


By the time you get read this, my DIY Video workshop will have well and truly been over.  A big realisation from the participants perspective was just how much there is to learn. It can be overwhelming if you start to expand on the possibilities. But the best place is to start simply and PRACTICE!  Feedback from participants from this workshop and previous was that they realised in order to really master video, they need to practice, practice, practice.   

Learning video is like any new skill, and being something that requires a combination of kinesthetic and visual style learning, having someone demonstrating and taking you through the motions and then immediately applying the lesson yourself,  is crucial in getting a basic understanding and knowing.  The realisation is also that when it comes to video marketing, learning the physical skills of video is just one piece of the puzzle, and that even though  the 'social media marketing' aspect is the larger part of the whole, in order to have the desired result, you first have to know the'how to' of creating quality video. And that's an important starting place for figuring out the puzzle that is social media marketing. Creating video is just one piece of that puzzle, and its' importance is increasing at a rate of knots.

Using Story in Your Business Videos

Even though during the 2 Day video workshop, we mainly covered the technical stuff of video creation, I also wanted to help participants begin to see that the possibilities are endless when it comes to video creation. It only takes someone else to plant the seeds and give a glimpse of that possibility, and for you to start applying what you've learned, before you can really begin to see how video can be tailored to suit your particular business. That's when the ideas and inspiration truly begin to germinate.  So I was thrilled to be witness to the excitement of discovery and possibility in the eyes of my participants.  I so love it when people really 'get it' and see possibility for themselves!

So I had along guest speaker, Simone de Haas of The Speakers' Director come and deliver an interactive session to give participants some great tips and learn skills around speaking with confidence, and how to generate trust,  influence their audience and create greater visibility for them and their businesses. I invited Simone along because she is not only a professional speaker with a lot of experience and background in theatre and drama, but she's also a story strategist, giving coaching and advice to many business people around how to use story within their businesses to generate trust and connection with their customers. Simone's emphasis on story and storytelling fits in beautifully with my own skills and love of storytelling using video. 

Simone gave a wonderful presentation and I wanted to share with you a great little story she told us about a business person who discovered how much more credibility and interest he gained through telling a story, rather than selling a product. She also briefly talks about some of the different ways you can use story in your own presentations as well as in business video. So listen carefully for those tips toward the end of the video below, which is an excerpt from her entire presentation (just click on the image to view the video).  I hope it gives you ideas about maybe how you too can use story to not only get the attention of more customers, but help them to take action because you're able to show them your point of difference and what makes you unique among your competitors.
 

But just to get you thinking more laterally, here are a few ways that you can incorporate storytelling in your business videos. As you begin to brainstorm, you'll find that you'll come up with more ways of telling stories connected to your business, in a way that your customers can relate and where they begin to see you in a completely different light to your competitors. And if you're worried that maybe you're not offering anything particularly different to your competitors, understand that the way in which you present what you offer, can make all the difference. Because your customers will see your offering, not only as something they may not have seen before or experienced, but there is the perception that you're offering more, just by creating awareness of it. 
 

1. Tell a Customer Story

If you have already have customers who have had a great experience, why wouldn't you use their story for potential customers to relate to? Customer testimonials are also a type of story too, but why not dive a little deeper into their story, rather than lightly touch on it?  Especially if their particular story highlights how you deliver an exceptional product or service. Find out how your product or service improved their lives or even changed their lives for the better, and help them tell that story. If they are truly satisfied customers, they will want to help you and see you prosper by telling others about how great you are, or how you made a difference. And the great thing about having your happy customer tell the story, is that it's coming from someone else other than you. Your credibility and trustworthiness is exponentially greater when someone else is singing your praises.

2. Interview Guests

Why not interview a customer, or someone from a business that is aligned with yours? Often, information and knowledge is gained by our customers, when we focus on someone else that is tied to our industry, that they directly or indirectly come in to contact with during the process of engaging our products and services. And other people's stories can offer additional interest by giving our potential customers a different perspective as well as varied content to keep them engaged and coming back for more. 

As a side note, when interviewing, just be sure that you have done some background research about the person that you're interviewing, so that you know what you want to achieve from the interview around a particular subject, and that you ask the right questions to create the dialogue that matches your objective.


3.  The Hero's Journey

The hero's journey is the story of you...the owner or founder of the business. But it's not just any story. It's a bit like a 'rags-to-riches' story, or a story of triumph. It's where you take your customers on a journey from where you started and why, and the challenges you have had to overcome in order to arrive where you are now.  Where you are now is when you've come through the other side to stand in a place of positive victory. 

What you need to be careful of in telling the hero's journey, is that your story is not so big that it becomes overwhelming and people can't relate to it and they switch off. It needs to be told in a way that is digestible by your audience. But most significantly, your story must tie in with something that your customers can connect and relate to and see themselves in that journey. 


4.  Personal Stories

Personal stories can come from a hero's journey (but not always).  Especially if you have a complex and lengthy story. They may be best told in bite-sized pieces. You can then choose parts of your journey that are relevant to the topic or subject that you're wanting to create awareness around and have your customers connect to and resonate with.

Personal stories are a great way of connecting authentically with your customers, especially in the areas where you have a lot of experience that others want to learn and grow from. Where they differ from the hero's journey, is that through personal stories, you can begin to take people on a journey right now, with you.  Personal stories are one of the most powerful ways to gain trust and credibility, because you give your customers the opportunity to get to know you and what makes you tick. People love to do business with people that get them and they can readily relate to.


5. Short Documentaries

A little bit more involved, but so much more interesting, short documentaries are a great way to show authenticity. Because documentary style video is more 'real', people get to see a side of you and/or your business that they haven't seen before and they relate much more because you're willing to show that. This style of video can incorporate more narrative around conversations. You can take them Behind-the-Scenes, and involve staff (if you have any), show processes and the way that you approach and do business. Short documentaries can be a little longer, as long as you can engage your audience for that length of time, or they can take the form of a 'Series' with a particular theme, that resonates with your customers and keeps them continuously engaged.


6. A Comical Story or Fable

Depending on your business and your pesonal style, if you love to use humour to educate and engage your customers, telling a funny story (or fable) is a great way of creating interest. You only have to think of some of the clever ads on TV, like the 'Rhonda Ads' by AAMI Insurance. Even if you don't watch a lot of TV, most people would be familiar with these ads, which are a series based around AAMI's 'Safe Driver's Rewards' that take Rhonda to Bali and other (mis)adventures.  We're always waiting for the next ad to see what Rhonda gets up to next. 

Of course, these types of videos need quite a bit of planning to pull them off!

These are just a handful of examples of how you can use story in your business videos. There are many more.

So let me ask you this?...If you thought that you could get more leads and more importantly...qualified leads using video and using story that show what you do differently, then don't you think that it's worth looking into?  

If you'd like to know more about how you can use video in your business and find out how to use story in your videos, be sure to contact me via phone or email me to book a FREE DISCOVERY SESSION and let's explore the possibilities!  I look forward to listening, and finding out more about you and your business and how video can help propel your business forward.

Have a great week!

Kerry :)
 

*** ONE-ON-ONE VIDEO TRAINING ***

Couldn't get along to my 2 DAY DIY VIDEO WORKSHOP? There's still time to learn how to use your mobile phone to start creating video (or DSLR camera if you have one)!  I am now offering affordable 1/2 DAY ONE-ON-ONE WORKSHOPS to help you get started. Email me on info@truth-seeker-images to find out more!


DIY Video: How to Make Shots Interesting in Your Videos...[DIY Video Training Brisbane]

"The secret of happiness is variety, but the secret of variety, like the secret of all spices, is knowing when to use it."

~ Daniel Gilbert


Have you ever watched a video of someone talking and thought that it was just a little boring looking at the same face, and you kind of lost interest along the way? Or what about watching a video when all you see is the same scene played continuously, and lost interest?

Well this week in my new video series, DIY VIDEO TIPS, which I shot in Brooms Head while on holiday, I talk about how to make your videos more interesting by creating varied shots.

What do I mean by varied shots? Well you'll just have to watch my video to find out [video:2:11]. It can make the difference between someone staying engaged with your videos, or switching off and going somewhere else. By doing this one, simple thing, you can create more engagement and interest in your own videos.

Check it out by clicking on the video at the top of this page.

If you have any questions, or would like more information about how you can vary shots for your own particular business, and are having a little trouble working out how do that, please feel free to comment below, PM me or contact me on 0488 723 673, and I'll be happy to help you out.

Have a great week!

Kerry :)


<< DIY VIDEO WORKSHOP >>

Video Workshop Brisbane

✔ Want more than 'tips'? 
✔ Do you want real world, practical video skills that you can apply to your business right now? 
✔ Want to know how to step out and feel confident in front of a camera?
✔ Do you want to start building your own community and tribe?
✔ Ready to start creating your own intro, educational, training videos, plus more...(all on your Smartphone) in 2018 with your video marketing?

Then come along to my 2 DAY HANDS-ON DIY VIDEO WORKSHOP, 'DIY Video for the SAVVY Entrepreneur' in Brisbane on 3rd & 4th November in 2017.

SAVE $$$ WITH OUR SPRING EARLY BIRD TICKETS--AVAILABLE UNTIL 6TH OCTOBER, 2017!

For all the details and pricing go to
>>> https://www.tsi-multimedia.com/diy-video-for-the-savvy-entr…


What is the Biggest Challenge That Business Owners Face When Creating Their Own Videos?...[DIY Video Training Brisbane]

 Image Credit: Septian Simon, Unsplash.com

Image Credit: Septian Simon, Unsplash.com

"Challenges are what make life interesting. Overcoming them is what makes them meaningful." 

- Author Unknown
 


There's something that stopping the majority of small business owners from stepping fully into their brilliance, and it has something of a silent and malignant nature. Can you guess what it might be?

Of all the comments, questions and feedback that I receive from many small business owners, there are a couple of stand out problems or challenges that business owners experience when it comes to video marketing.One such challenge is not understanding lighting, and how to light a room or prevent dark shadows under the eyes or just not having enough light to be able to see their face or eyes. The wrong lighting can often be so unflattering. This is a common problem.
 

 Image Credit: Marina Krapova, Unsplash.com

Image Credit: Marina Krapova, Unsplash.com

The wrong lighting in fact, often compounds the very thing that challenges them (mostly women), because it accentuates all the flaws and imperfections and the very things they find they don't like about the way they look.

There...I said it--The biggest challenge is not liking how we look in front of a camera!

The biggest challenge that (mostly female) business owners face is our self-perception and the fact that most of us just don't like the way we look on video. It's the fear of appearing imperfect and of being judged for it. And it's not only about how we think we look, it's also about how we think we sound. But it doesn't have to be this way.

But first...let me ask you a question? If you happen to stumble across a video of someone who is talking about something that you're really, really interested in, and you want to know more, are you listening to their words because they resonate or are you thinking about the way they look? Exactly! More often than not, you're not sitting in judgement about the way that person looks. You're listening to their words and you're engaging because you find what that person has to say, of meaning and value. So one of the key things is stop thinking about 'YOU' and start thinking about how you're helping your customers!

So are you silently suffering this fear of getting in front of the camera? Because if you are, you are not alone. And it's okay. You've come to the right place.

In my upcoming 2-Day DIY Video workshop, 'DIY Video for the SAVVY Entrepreneur', we address these two biggest challenges in detail, as well as many other challenges that business owners face when it comes to creating videos with their smartphones, or any other video recording device, for that matter.

DIY Video Savvy Banner.png

As part of our CAMERA CONFIDENCE segment of the workshop, I talk about the fear of stepping in front of a camera, and we will learn about a number of options and solutions to help you overcome this fear and develop more confidence. Because you see, it doesn't just take one thing, but a number of combined solutions to help you overcome this particular challenge. Getting your lighting right is one big step to overcoming this challenge, and just this one thing can affect your confidence in a big way.

Also as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

So to help overcome these challenges, but more importantly, to give small business owners like you, the skills needed to start creating your own videos and uploading to social media---all on your MOBILE PHONES, I've created a comprehensive beginner's 2-Day workshop, 'DIY VIDEO FOR THE SAVVY ENTREPRENEUR' to tackle these common problems, and many more, that many small business owners are experiencing with video.

More significantly, this is an EASY-TO-LEARN HANDS-ON WORKSHOP which will give you the skills to start creating your own videos with confidence and be able to still remember how to do it, well after you've walked out the door!

So please don't suffer in silence any longer! Don't you think it's about time you stepped into your brilliance to shine your light so that others may benefit from what you uniquely bring to the world?

Dates for this Brisbane Workshop are 3RD & 4TH OF NOVEMBER, 2017 with special SPRING SUPER EARLY BIRD available until 18th Sept, 2017 and SPRING EARLY BIRD tickets available until 6th Oct, 2017.

To see the FULL DETAILS OF WHAT YOU'LL BE LEARNING plus PRICING and REGISTRATION, go to my StickyTickets event page >>> DIY Video for the SAVVY Entrepreneur. Tickets are limited, so there's more hands-on training with individual participants, so be sure to book your tickets now!

And if you know anyone else who is struggling with creating video, please 'Like' and 'Share' this post. Your support is greatly appreciated!


I hope to see you there!


Kerry :) x


Creating a Video Testimonial on Your Smartphone is as Easy as 1-2-3...{D.I.Y Video Brisbane}

"If not you, then who? If not now, then when?"---SEIZE THE MOMENT!


There's always a lot of talk about having Client Testimonials on your website, facebook page and other social media platforms--it's important...we get that. But recently, the buzz is around Video Testimonials and why you need them for your business. The reason being, as business owners, if you already have satisfied customers who are willing to shout your name from the rooftops, you should be taking advantage of this (mostly) free, and most effective marketing opportunity.

STATISTICS

So here are some statistics for you, quoted directly from an article from boast.io, a company that specialises in 'Testimonial Collection Apps'--you can read the full article here...

  • People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim).
  • 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal).
  • Customer reviews create a 74% increase in product conversion (People Claim).
  • Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM).
  • 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land).

But here's the interesting thing--when you introduce Video Testimonials as opposed to using only written testimonials, your credibility and trust skyrocket, thereby exponentially increasing the likelihood of your potential customers buying from you and clearly leaving your competition behind.

Now with so much technology available to us, if you're just starting out in business or even if you've been in business for a little while, if you have a smartphone, you can capture a great video testimonial from your happy customers. All you need is just a little bit of planning and forethought, a little bit of know-how when it comes to lighting and backgrounds, and basic equipment--like your smartphone and a mobile phone tripod.

D.I.Y VIDEO TESTIMONIAL EXAMPLE

So just to show you a real-life example of what you can create on your smartphone, at the top of this article, you can view a Client Video Testimonial I created on my iPhone and uploaded to my YouTube channel. Now it isn't a fully professional video production that I would normally create for my clients, but it's professional enough to put on my site. And by creating a professional image that sits over the top, it makes it look more professional.

You see, I was shooting professional head shots for my client and business owner, Nicole, and quite frankly, I had enough to think about without having to also think about a full filming set-up complete with all the gear for a video testimonial. Besides, I already had my full portable studio photography gear, so having additional equipment with a restricted time slot was just going to be too hard.

But I did have my smartphone, bracket and a light stand (you can use a mini-tripod) and very little time. And here's the most important lesson...I had a live customer!! I had standing right in front of me a customer who was buzzing from her just completed session and was ready to shout from the rooftops...and she was right there...ready and primed to give me a glowing testimonial!

Was it a perfect video in terms of lighting and audio? Hell No--but it was good enough! And if you watch and listen to the above video, you can understand why I wanted to capture Nicole's excitement don't you? I was ecstatic! And if I would have waited to try and video this another time (which doesn't often come because our clients are just as busy as we are) I would have missed getting that raw excitement and emotion on camera.

If you can, try to take advantage of opportunities that present themselves. And in order to do that, you have to be prepared. I now always carry around with me my iPhone and a mini-tripod as a minimum, because you never know when that opportunity might present itself.

So remember to ask your happy customers for a testimonial. You can email and ask them for a written testimonial, or you can record a video testimonial if you've been out to see a customer and completed a job that they're happy with. Or you could also organise to record a video testimonial at a later, more convenient date.

WHAT TYPES OF TESTIMONIAL QUESTIONS YOU SHOULD ASK?

Now, here is a GREAT TIP if you want to get great written testimonials that say more than just ..."She was great!" or "I highly recommend (....)". Try writing down a few questions for your customer to answer, so that the information they're giving is more descriptive. And then combine the answers to create a more comprehensive and inspiring testimonial. Of course, be sure to let your customer know what you're doing and why.

Here are three examples of testimonial questions you could ask you customer:

  • "What was it about our business that attracted you?" This gives an idea of what uniquely appeals to your target market, and can also draw other customers that are wanting something similar.
  • "How did you find dealing with (insert person or business name)?". This speaks about the character of that person or business. It gives insight as to who you or your business are, and is the fastest way to build trust and rapport.
  • "What can you tell us about your overall experience, and what was the biggest learning, outcome or takeaway from your experience?" This is one of the most important questions you can ask your customer, because this will reveal exactly what their experience was, especially if it was a great experience, and also what the final result or outcome was for them.

These are just a few suggestions, but you can come up with your own, tailored to suit your business or industry, or they could be based around an event or workshop that you're holding. Hopefully these will stimulate some ideas for you.

So why not begin now? Start collecting video testimonials from your excited customers, because you've got marketing gold right there, ready to be mined. And if you need help to get started, get in touch with me via my website contact page, at Truth Seeker Images Multimedia, whether that's about how to get a DIY video testimonial or a professionally produced video testimonial.

Now if you're ready and serious about learning how to create your own videos with your smartphone, you can register your interest for my upcoming 2 Day Workshop >>> 'DIY Video for the Savvy Entrepreneur', being held in Brisbane on October 28 & 29, 2017. I'd love to see you there and help you get started on your video marketing journey!

Have a great week and ciao for now...


Kerry :) x


Get Off the Starting Blocks in Video & the K.I.S.S Principle...{Video Production Brisbane}

"Waiting for perfect is never as smart as making progress."

- Seth Godin


Something that I've learned in my business journey, and as a result of having a perfectionist nature, is that if you want to succeed in business, you have to overcome what I call 'The Perfectionist Mindset'.

Don't get me wrong...perfectionism, or rather, the pursuit of perfectionism is actually a good thing in business. It shows that you really care about the quality of your work and that you want the best for your clients and customers.

However, it can also create unnecessary fear and stop you from making real progress. Because the reality is...we'll never reach that illusive state of perfection. It's all relative to our own experiences and beliefs about ourselves. And it can stop us from getting off the starting blocks.

The thing is...you'll never get it right the first time...or maybe the second or third time. However, you'll get better with each and every attempt. You learn something in the process. It's called progression. Learning and the accumulation of knowledge and skills takes time. So if you never begin, you're never going to reach your destination, because you're always waiting to 'get it exactly right'.

Meanwhile, your competitors have already started out of the blocks and they're experiencing momentum and seeing results. And you know what? They haven't got it perfect. In fact, they've probably made mistakes. And they don't care, because they're getting engagement. They're getting business and customers that you could probably have. 

The difference is, they're not hung up on perfectionism. They're about feeling the fear and doing it anyway. They're about making a decision and putting in ACTION. They know that they'll make mistakes and they'll stumble, but they'll learn exponentially as well. So their progress is going to be faster. They know they'll figure it out on on the way. 

Something I ask myself now when I feel that fear rise up, is to ponder upon where that fear is coming from. I then think of what could be the worst thing that could possibly happen and what I'm actually afraid of, i.e. I might look silly; I don't like the sound of my voice; I won't get it perfect and people might think less of me; what if I make a mistake or stumble?  Do you notice something in my language?  I'M MAKING IT ALL ABOUT ME! 

But when I turn it around and I come from a place where I am thinking of the very people I am trying to help and to reach out to, I realise that the last thing on my client or customer's mind is how I look, sound or whether I've stumbled or how perfect or imperfect I am.

"Because all they care about is WIIFM...What's in it for me?  They just want to know that you can help solve their problem in some way."

Why am I bringing this up?

Because I'm holding a series of workshops starting on next Wednesay 22 February, 2017 in Brisbane called 'How to Create Better Videos for your Mobile'. And I know many of you would like to have a go, but fear of something is holding you back.  So I'm here to tell you that it's not important you get it perfect...that you look or sound perfect. It's more important that you BEGIN to take action. You'll get better in the process. For such a small investment of $79 you can't go wrong. In fact, you can begin to get things so right!

Because as Seth Godin insightfully says...

"Waiting for perfect is never as smart as making progress."

So I encourage you to watch the video. Because this video is to show you how simple it is just to start. It's not perfect (I stutter, say Um, make mistakes, hit my microphone changing hands), and if I were creating a professional quality video for my client, there would be a whole lot of things I'd be doing differently, because that's what I'm paid to do for them.

But this is about you...and how simply you can start. In the video I created above, I used the following:

  • My mobile phone (Android)
  • a mini-tripod which was hand-held like a selfie stick
  • a small microphone

That's it!  You don't even need a microphone really, particularly if you're shooting indoors (but it helps). So I wanted to show you with just three things how I created this video message. The only other thing I have to say about this video is that I used a phone app to edit and add in the text you see, and I uploaded it directly to my YouTube channel (the importance of something I'll be covering in my workshops).

Simple...nothing spectacular.  But you get the message right?  And that's all video is meant to do...get your message across!  And your message, when it's authentic and comes from the heart will be heard by the right people.

So for those of you who have said you're coming or would like to come along, go to my eventbrite page for the workshops, buy your tickets and just make a start!  You know I'll help you if you stumble. It's okay. I'll also be creating a private Facebook page for the participants so that I can help you in-between each workshop, ask questions, submit your videos for me to look at and guide you on how to improve them, etc, etc. 

And even on the first workshop night, you'll be creating something that you can be proud of because you finally got off the starting blocks and you're making progress!

I hope to see some more of you there!

Kerry :) x

 

Attracting the Right Client is about Clarity - Are Your Clear on that?...[Video Production Brisbane}

 Image by Kerry Warnholtz, TSI Multimedia

Image by Kerry Warnholtz, TSI Multimedia

"Her clarity gave her purpose, and her purpose gave her clarity."

~ Jonathon Stroud


This weekend I'm holding a video workshop to help some women in business create an introductory video as part of their marketing and branding.  And I couldn't be more excited! Even though it's not exclusively for women, I just happened to attract women.

Going through the exercise of creating the ad copy and piecing my marketing together for this workshop has been an interesting exercise for me, because for the first time since starting down this particular road in business, it's the first time I've been really clear on who I am and why I'm doing this.

So what I found interesting is that I'm attracting a different type of client - clients that believe they can make a difference and bring about change through who they are and what they do.

Initially when I started out in business I was happy to have any client that was willing to take me on and pay me. Today my expectations are so different.  They're different because I'm beginning to get clear on who I really want to work with, what I truly value and what I stand for.

This weekend these passionate women are going to get much more than an 'introductory video'. This weekend these women are going to get really clear on who they are...what their purpose is...what they stand for...what they value, and WHY they do what they do.

Most importantly these change-makers are going to find out that what differentiates them AND WHAT SETS THEIR BUSINESSES APART is who they are and what they're about. Video created through story, is just the medium to fully and authentically express that.

Kerry :) x