Video Production

Creating 'How-To' and Educational Videos to Help Your Customers...[Video Coaching for Small Business]

 Image Credit:  Pexels.com

Image Credit: Pexels.com

"I believe that if you show people the problems and you show them the solutions they will be moved to act."

~ Bill Gates


One of the best ways to build your community, build credibility and provide great value to both new and existing customers is to teach them to learn a skill, complete a process or a task that they want to know about or solve a problem, or to educate and inspire them.

How-To and Educational Videos are a great way to do this and there are many different ways to create video to get across the information you want to impart. In fact, there are so many different types of these videos, it's easy to get into overwhelm about exactly where to start and what type of video to choose.

If you've read my articles before, you'll know that I always recommend to start simply and where you are at, if you are creating your own videos. And what I mean by that is, consider what gear you have, because that will determine to a great degree how to approach the video capture and production side of things. 

Things like if you are using a phone or DSLR camera. How many do you have to video...one or two or more? Do you have a microphone or a tripod, and do you have enough lighting? If you're not sure, you can read this post.

Firstly...

Before you begin to create your video, sit down and write down a list of questions that your customers come to you with, around solving a problem or an issue. Are there any things in particular that you get asked a lot about?  This will become your ideas list for your 'How-to' or Educational videos. 

Let's just quickly make a distinction between 'How-to' and 'Educational' videos. In a nutshell, 'How-to Videos' are about using a 'step-by-step' approach. Whereas educational videos are more about 'informing', rather than 'instructing'.

Depending on how your deliver the information will determine whether it is one or the other. However, the terms are interchangeable and in fact they often overlap in terms of format.

In the overall scheme of things, it's not important about the distinction when creating your video. It's more important that you deliver the content in a way that people understand it.

So say for instance you're an IT company, and you get asked a lot, "How do I set up automatic back-up of my systems?".  Write that down on your list, along with all the common questions you get asked.

Once you've written down the list, choose one topic,  then work out what is the best way to get the information across to your customers for that topic.

Here are some hints...

  • If your business, question or problem revolves around making, constructing or putting together things and is highly demonstrable using your hands, you're best to physically show people how-to do it. It's not something that you're just going to be able to talk about for them to fully grasp and apply what you are teaching.

Example of a ‘How-to’ video showing viewers the physical steps of how to sew a patch pocket.

 

  •  If your business, question or problem revolves around technical processes, concepts or ideas, then there will be less of a physical or hands-on approach.  Your video will need to either explain by just talking your way through it, and/or introducing other visuals and/or digital screen capture, in order for your viewer to be able to fully grasp the process, concept or idea.

Example of a ‘How-to’ video using screen capture/recording.

 

Example of ‘How-to’ video where a person is talking and explains a concept or idea (called ‘talking head’ video)

The following are a couple of examples of videos which are more Educational style videos, rather than How-to videos, but you can also see in the first video how it is overlapping.
 

Example of an Educational Video which would also be considered a ‘How-To’ video, using a combination of talking head delivery and simple graphics.

TED Talk videos are a form of educational videos. This type of content is great if you have topics based around intangibles.


Once you've worked out which approach you are going to take and the question, task, problem you are going to tackle, then write out the process or the instructions in a logical sequence. 

Go through each step of the process or each instruction and what you're going to need to take them from start to finish.  

Ask yourself:

  • what equipment will I need? 
  • where will I set-up (if it's a physical location)?  
  • what screen recording software will I need (if you have to take the viewer through a step-by-step process shown on a screen)?
  • how will I record my voice? Can I get away with just recording an audio file or do I need both audio and video? And do I need a microphone or can I just record straight from my computer?
  • what visuals will I need in order to support what I am saying to help the viewer understand? Work out your shot list of the types of things you want to show that match what you are saying - they can be video footage or photos.

You'll find that as you take yourself through this process in a logical sequence, questions will arise along with ideas and pictures will come to mind, so write all this down.

It's then time to sit down and work on a script. The 'how-to' or educational part will make up the body of your video, but remember that ideally you will include an introduction and a conclusion. To find out about a basic structure for a script, see this post.

**HINT:  If you're having trouble working out what form of how-to or educational video to create, look at the videos of other businesses in your industry for ideas. 

RECAP: So this week, sit down and make a list of 'How-To's and choose one to start as a trial video and take yourself through the process. Just to recap what that is:

1. Write a list of your most commonly asked questions, tasks, problems, etc that your customers ask you about.
2. Choose one to create a 'How-to' or educational video.
3. What approach will you take? Hands-on, Talking (called Talking Head video), Screen Capture or combination.
4. Write down the each step of the process.
5. Write down what you need next to each step.
6. Write a script.

If you get stuck, confused or just need a hand as you're going through this process, then shoot me an email so I can help.

Next week I want to take you through other considerations when planning and putting a video together.  It will depend on the level of professionalism that you're aiming for and the complexity, around what and how many production elements you want to include.

This includes both the production side of things, i.e. filming it and also the post-production side of things, i.e. editing and motion graphics, etc.

Have a great week!

Kerry :) x


Want to Create Educational Videos?--Here's a Case Study...[Brisbane Video Production]

 Image Credit:  www.pixabay.com

Image Credit: www.pixabay.com

“A teacher is never a giver of truth; he is a guide, a pointer to the truth that each student must find for himself.” 

―  Bruce Lee


Do you have information and skills that you would like to impart to your viewers?  

It could be information about your products, or how to use them. You may want to take your viewers through a step-by-step process for learning a skill or putting together a piece of furniture, or taking them through how to use a piece of software. Or maybe you need to train staff or take paying members through a number of modules to complete a course.

Whatever it is, educational or instructional and how-to videos are a great way to impart knowledge and get across the information in a faster, clearer and more succinct way than giving written instructions.

By 'showing' your viewers what to do it helps to cut down on confusion, takes less time and will result in a higher percentage of success and completion for the viewer. Which means you have a satisfied customer and user because they've achieved the results they are looking for.

Educational and instructional videos can go from something really simple to very complex when it comes the visual and motion graphics side of things. So you need to determine whether you are creating videos for yourself and what equipment you have access to, and/or whether you have the budget to pay someone else to create them for you.  

I would also recommend, that if you're starting out, start with something simple and work your way up as you get better at it and get a better understanding of what you want and what's going to work the best for your situation.

Whichever option you choose, be sure to work out a video strategy around what videos you want to create, how many and the information you are wanting to impart. If you can create videos as a series or a 'batch', it will also save you time and money in the long run. 

So say for instance you want to create a series of videos highlighting specific services or products.  Try to create these videos all at once over a day or part of a day (if possible). Have a plan well ahead of time, and work out the objective of each video; what you're going to say, and what type of imagery, text and/or graphics you want to use to best impart the information you want your viewer to absorb.

Also, you need to understand 'where' your videos will be seen and for what purpose. Apart from the objective of your videos and what information you want to relay, you need to understand how and where your video will be viewed and consumed.

As an example, I created a series of educational videos for my client, Artemis, who wanted them specifically for an upcoming festival. As an exhibitor, she wanted to use videos to catch people's attention so that they would then want to find out more information about essential oils.  She also wanted to be able to use these videos later, for her paying members on her website.

One of the sample videos [1:02]

So we created a strategy, taking into account the following:

-  The date of the festival (so we knew what our timeframe was to create the videos).
-  What essential oils, recipes and instructions she wanted to show, e.g. meditations, surface spray, breath freshener, facial cleanser, etc.
-  The location and setting that would appeal to her target audience (spiritual setting with nature background and that was tranquil).
-  The length of time of each video, which depended upon the subject of each video. Some were longer than others.
-  What imagery we needed to use to get her points across, as well as help them to connect with her.
-  Write a script for each video, which included an introduction, body and a conclusion based on where and how the video was going to be consumed.

Now because there was limited time to create around thirteen videos, we had to keep the production very simple as they all had to be shot in one day. Also, my client needed to have downpat her scripts for each video. No easy feat for anyone. Luckily she is very experienced in public speaking and was extremely knowledgable about what she was talking about. 

The last important point, and what you'll notice in her videos is that my client doesn't have a specific call-to-action or details of her website or how to contact her. And that's because:

a) Artemis hadn't completed her website in time for the festival,  

b) Her videos were going to be seen at the festival where all the information would be found right there at her exhibit, and 

c) the videos where going to be used for her member-only section, so she didn't need to tell viewers where to find her products or services, because they would already be using the products (we also created two sets of videos, with one set to include call-to-actions to be used at a future date).

So if educational and instructional videos are something that you've been considering for a while, then I would encourage you to sit down and work out a strategy around what you would like to teach or show your customers or audience, how many videos you would like to create and the order.

Next, get to work brainstorming how those videos will be best structured to suit the content and get across the points you want to make. And then think about where your videos will be seen or consumed.Also think about where your customer is along the customer journey, i.e. are you wanting to attract new leads or are you speaking to customers that already know, like and trust you?

Next week we'll starting looking at different types of educational videos and talk about ideas around programs, structure and how and what you can include in your videos to get across the information you are wanting to get across to your audience. And of course, we'll start with simple ideas that you can utilise whether you are creating videos on your phone or DSLR camera.

If you have any questions, shoot me an email and I'll be happy to help you out.  And if you're not sure where to start, if you haven't already, check out my series of articles, '4 Steps to Easy Video Creation' where you'll also get access to a Bonus Worksheet

Have a great week!

Kerry :) x


How to Add Captions to Your Video...[Brisbane Video Education]

“Things are not always what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden.”

― Phaedrus


This month we've been talking about Video Strategy, and if you've missed my post on this you can find it here.

So this week I'm going to talk about a topic that is becoming more and more popular...CAPTIONS.  Should you include them in your videos?  Read on to find out.

Also, thanks to Nathan from Your Local Termite and Pest Control for his email asking a question about an easier way to create captions in Kinemaster (phone editing app), that doesn't require manually having to enter it in.

The long and short of the answer is...No there isn't. And I have a sneaky suspicion that Nikki's video from last week's post, created questions around captions, as she used them in her video.

We're seeing the use of captions in video more and more now. In an article dated May 2017, it states that 85% of video is watched without sound. A whole year on, that statistic may have increased significantly.  Like any statistics though, you still need to weigh this up and look at your particular video strategy to determine whether using captions in your videos is critical or just a nice-to-have.

But I must admit, I now watch videos (mainly in FB) without sound first. Then if I think it's something I'd really like, I'll replay it with sound.  What are your thoughts on captions in video?

 Screen shot from video I added captions to, using Kapwing.

Screen shot from video I added captions to, using Kapwing.

So, how do you add captions to your videos?

Well, it depends. 

But before we get to that. If you go to my previous post 'Shooting, Editing & Uploading Your Videos', I've listed the best and most cost-effective editing apps, both for your smartphone or PC.

Understand that if you use phone apps, they are going to be clunky and they require a lot more work and fiddling around. It's cheaper, but it's also time consuming.  There is always a trade-off.

If you're wanting to up the quality and complexity of your videos, and you intend to create regular, consistent videos, then to save you time, for a small investment, you're better off investing in a PC editing software like Camtasia or Cyberlink PowerDirector. 

So even if you create videos on your phone, you can upload those into your PC software and edit and upload from your PC.

Captions

So just say you've created your video on your phone (or DSLR/video camera) and you want to add captions.  Here are some options for the most commonly used platforms:

Kinemaster|Phone App

(Phone only) When editing in Kinemaster You have to manually add text as you listen to the video. You also have the ability to add a background to the text (See this video for instructions on how to add text/captions. Warning: it's in a foreign language, so just mute it). Keep in mind that's it a pain, takes longer and it's clunky.

(Phone or PC) If you're using phone, there is another app that you can download that has the option to add captions. It's called Kapwing. You can also download this app to your PC, and I recommend that it's better to do it via your PC as it's too hard in the phone app. Also, there is a cost to remove their watermark at the bottom (like all free apps). You can pay a one-off fee of $6 USD or a monthly fee.

Camtasia & Cyberlink Power Director   

When editing your video in either Camstasia or Cyberlink Power Director you can:

  • Manually add text (easier than phone apps)
  • Upload an SRT file (Subtitle file), which is the most common type of 'Transcript File'. 

YouTube

If you're uploading your video Youtube, you can do one of three things:

  •  Upload a transcript file, i.e. SRT file.
  •  Create a transcript file manually (too hard!)
  •  Use YouTube's automatic captioning service (not recommended due to less-than-optimal translation).

See this link to a very easy to understand video on how to do add captions in YouTube.

Facebook Live Video  

You can switch on the option to add captions automatically. Understand that the translation won't be perfect.

Facebook Video

  • a)  SRT File.  You need to upload your video first. When facebook tells you it's been uplaoded, then go back to the video and click OPTIONS in the bottom right hand corner then choose 'edit this video' where you will see where to upload your SRT file. 
  • b)  Upload a video you've already added captions too.

Linkedin

Upload your video file to your Linkedin post. Once the file is uploaded, click on the pencil icon (edit) in the top right of the video and select your SRT file and save.

Instagram

Upload a video you've already added captions too.
 

So  how  do  you  create  an  SRT  file?

Okay, there are a number of ways. The first way is to manually transcribe your video as a *.txt file. This is way too hard and time consuming. But if you'd like to know then you'll have to google it.

My Recommendation: I like the fastest and easiest option.  Choosing the difficult path results in you stalling and never getting to the next step. 

The easiest way that saves time is to have the captions converted from your video into an SRT file. So the best online service that can do this automatically for you is REV.COM captions editor. It costs $1 (USD) per minute (super cheap). 

Step 1: So you  place an order and select 'captions'. You upload your video file, and choose to convert to SRT file. What it will do is then read the video and create an SRT file format (.srt). 

So if you use Camtasia or Cyberlink Power Director, you can import the SRT file directly into the software and it will automatically create the captions for you. The beauty about this is that the file has all the timestamps included in it. If you had to do it manually, it would take forever because you have to write in the timestamps. 

As a test, I uploaded a 1 min video file (extract of a testimonial video) that I used for instagram to REV.COM.

It took 6 mins for them to create an SRT file and cost $1.15 AUD or thereabouts for the file. Also, you can edit the text in the file before downloading the completed SRT file. Because sometimes they don't always pick up the correct spelling of things like names.  So you can correct it, then download the file with the corrections. But it's very accurate. 

As an experiment, I then uploaded the original video file to a free program called HD Video Converter, and uploaded the SRT file to add captions to the video.

This is the result...

The point is, once you have an SRT file, you can upload that to multiple platforms to create captions on your videos.

Let me know if this helps, and if you have any questions.

Thanks again to Nathan for this great question!

Kerry :) x


A Simple Way to Get People to Watch Your Videos Longer...[video training Brisbane]

 Image Credit: jeshoots.com via pexels.com

Image Credit: jeshoots.com via pexels.com

"There's always room for a story that can transport people to another place."

~ J.K. Rowling


In last week's post, I talked about how you can add interest to your videos, once you're ready to move on from 'talking head' videos.

What I didn't mention, is that by mixing various elements into your videos, not only are you adding interest to your videos, but you're inevitably telling a story.

Anyone has the ability to tell a story. In fact, we all do it without realising. Our lives are made up of continually evolving stories. Whether we are at home or whether we are at work in our businesses doesn't matter.  But it's in the way that we tell them, which makes people sit up and take notice.

Last week I gave you a practice activity to try. I know some of you aren't ready yet for that or may not have had time yet to tackle it, and that's okay. I like to get you thinking and give you inspiration moving forward. And for those of you who did...congratulations!  You have already won because you've started.

This week I'm going to give you another example of how to use visuals in a specific way to tell a story so your viewers hang around longer to watch your video. 

It's simple and I recommend using three types of shots we discussed last week: Wide, Medium and Close shots.

I'm using another video I created for a small business as an example, so you can understand how to use these three types of shots to tell a story about your business.

Below is a brand story video I created for small business, Home Amongst the Green, where I use all three types of shots to tell a story. 

 

Here are screenshots of those three types of shots from that video.

Wide Shot

Wide Shots are used primarily at the start of a 'Sequence' of shots. It is often called the establishing shot, because it establishes a location or scene in which something takes place. It encompasses a larger area so that you as the viewer can quickly sum up where and what is happening quickly, and provides context.
 

video tips wide shot

 

Medium Shot

Medium shots zoom in on the wide shot, cutting out peripherals so that our eyes can focus on a particular area to draw attention to it. It could be a smaller area within the frame, and it can be taken from a different angle. What you need to ask yourself is 'What area do I want my viewer to focus on? What do I want to draw attention to? And why?'
 

video tips medium shot

 

Close Shot

A close shot is when you zoom in really close to focus on one single aspect of the wide or medium shot. The reason to use a close shot is to emphasise something of significance. Whether it's an expression on someone's face to heighten and connect emotionally, or whether it's to focus on an object or group of objects to support or emphasise a point. 

video tips close shot

 

By sequencing your shots, that is, taking the viewer from wide to medium to close, it will have more impact on your viewer and tell a better story.  The thing is, you only need the viewer to see each shot for a number of seconds to communicate what you want them to understand. It takes less time than what it may take to actually explain it in dialogue. 

And don't be afraid to mix up the shots and try sequencing them differently to tell a different story and emphasise a different point. And once you understand how to use this principle, you don't even have to stick to three shots. 

Sequencing shots also keeps your viewer interested because they are having to think and creates distraction for the viewer (in a good way). 

So this week, why not try out these three shots. You can take them as photos or videos. Then put them in order or sequence from wide to medium to close.  Play them back and see if the three shots are telling a story. And try this a few times. Vary the shots a little. Maybe move things around the room or place things differently and take the shots again.

If you create any videos using video footage or photos using the above sequence and want some feedback to see whether you understand or are on the right track, feel free to email me at info@truth-seeker-images.com, and I'd be happy to cast an eye over it.  

In fact, if you're already creating video and would like me to have a look and make any recommendations, I'd be happy to help.

Have fun with it and have a great week!

Kerry :) x


How Our Personal Stories Call Powerfully to Our Customers--A Case Study...[Video Production and Multimedia Brisbane]

 Head Shot image of Sara  © TSI Multimedia 2017

Head Shot image of Sara  © TSI Multimedia 2017

"You're not a victim for sharing your story. You are a survivor setting the world on fire with your truth. And you never know who needs your light, your warmth and raging  courage." 

~ Alex Elle
 


Do you have a story to tell?

You might think that your story is nothing special and that other people have more interesting stories. But you know, every one of us has a story - actually, we have many. The challenge is often choosing one, or a number, that as a business owner is going to resonate with your customers in a way that they say..."they get me...they understand me...I want to work with them".

Today I want to share with you a story just like that. The popularist term for that type of story is called 'The Hero's Journey', and it's a classic story where the business owner overcomes great challenge and struggle to realise their dreams and goals and emerges the victor. Sounds so dramatic doesn't it? And you know? It often is. But not in the scripted, Hollywood sense.
 

You see, The Hero's Journey is not only your journey as the founder and business owner, but it can also be your customers' journey.  It's why your customers are often drawn to you. They see themselves in you--some characteristic where they shine a mirror on you and see themselves in your reflection.  They can relate so strongly and they feel like you really do get them and you care about how they feel. Because now more than ever, people want to feel connected. They want to feel that they matter, and that you genuinely care.


Today I share with you Sarah's story and how it is a powerful catalyst for women to step out of from behind the shadows of grief, of staying small and to rise to greater possibility. To talk about a journey that is highly misunderstood and rarely acknowledged. This subject, I discovered through working with Sarah, is often one of taboo that we find difficult to discuss and even more difficult to truly comprehend.

That journey is The Sacred Journey of Childlessness, and the greater difficulty for women just like Sara, is for society to understand that the grief and loss that women feel through involuntary childlessness, is no less than that of a woman who has borne and rared a child and then loses that child. For me, as a woman who has a daughter, I finally understood Sarah's pain when I imagined how the loss of my own child would feel--incomprehensible and inconsolable. 

The reason I'm sharing this story is because Sarah has just launched her own business (The Empty Cradle) and helps women who have lost the opportunity for motherhood. Through her own personal journey and her skills as a teacher and counsellor, Sarah has developed practical tools and resources to help other women navigate their own journey of childlessness. Through her new business, she wants to provide a safe space for women to grieve, heal and to redesign their lives through childlessness by providing counselling and information, as well as access to a healing community for ongoing friendship and support.

So I was honoured that Sarah approached me to help tell her story as well as talk about the services she provides, through video, and to create images to support her website and social media marketing. You can read and view images of Sarah's full Case Study here which comprises a multimedia package incorporating an introductory video, feature video (below), head shots and custom stock photos.

You can listen to Sarah's story through her feature video, 'The Sacred Journey of Childlessness'  [ 9:24] by clicking on the video link below.

So what can you learn and take from Sarah's story example to help you connect with your customers? How can you apply the same storytelling principles?


Now you don't have to have such an emotional and personal story as Sarah's. But what you can do, is look a little more deeply into your own business: how you got started; your reasons for doing what you do and how you came to be where you are right now.  What stories and experiences did you encounter along the way that your customers might relate to? What challenges did you face? And what solutions did you come up with that worked and that your customer's may benefit from?

Now the stories don't always have to be directly yours. They can also be your customers' own 'Hero's Journey'. Maybe what you've provided in the way of a service, product or experience has positively impacted them--small or great. But what ever that experience has been, you've been able to connect with them and created a relationship of ongoing trust.

A relationship where they value not only your product or service, but your ability to make them also feel valued and that you care. Isn't that the type of relationship we all want to have with our customers? Because they're the type of customers who will not only keep coming back again and again, but who will also bring others along for the ride.

Not too sure what story to tell that your customers can relate to? If you'd like help with this, and would like to know how to use Story to engage your ideal customer, be sure to book a 30 min Story Strategy Session with me and let's explore the possibilities!

Have a great week!

Kerry :) x

*P.S. If you know of anyone who can benefit from Sarah's story and her services, please share this post. Much appreciated. :) 


DIY Video Creation Challenges + Workshop..[DIY Video Brisbane}

"The DIEM aint' gonna CARPE itself!" 

- ApeLad


This week I'll be off for a whole week on a holiday. It's school holidays time and we're off to the beach, camping! 

So before I leave, I thought I'd talk to you on the above video about our 2 DAY DIY VIDEO WORKSHOP coming up on the 3rd and 4th November, 2017 and to remind you that our SPRING SUPER EARLY BIRD OFFER of 20% OFF FULL TICKET PRICE, ENDS THIS MONDAY 18TH SEPTEMBER!  It's a huge saving to be had and I wouldn't want you to miss out on getting your ticket at this great price. Also in my video I recap on the two biggest challenges that business owners face when creating video, as well as other challenges that I get many comments about.

For all the details, ticket prices and bookings, please  go to >> https://www.tsi-multimedia.com/diy-video-for-the-savvy-entrepreneur.

DIY Video Savvy Banner.png

But just to touch again on what you'll learn in this PRACTICAL, HANDS-ON 2 DAY WORKSHOP here it is:

>> How you can FEEL CONFIDENT AND AT EASE IN FRONT OF THE CAMERA.
>> WHAT VIDEO TYPES ARE BETTER SUITED FOR YOUR BUSINESS and when to use them, including Facebook Live & Linkedin Native Video, vlogs, interviews, training and educational videos, explainer videos, and more.
>> What EQUIPMENT you need to get started in video THAT WON'T BREAK THE BANK! You need less than what you think.
>> How to CREATE THE RIGHT LIGHT TO BANISH DARKNESS AND CREATE FLATTERING LIGHT, whether you are indoors or outdoors.
>> How to EDIT AND STYLE YOUR VIDEO WITH TEXT, MUSIC AND MORE...all from your mobile phone.
>>and MUCH MORE <<<
 

Also, as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

I hope to see you there! This is a great opportunity for you to gain the skills and confidence to create your own videos, so you can give 2018 a great kick-start!

And remember to share this post with someone else in business, who wants to learn how to create their own videos on their mobile phone!

See you in couple of weeks!


Kerry :) x

*P.S. If you have any questions about the workshop, feel free to call me on 0488 723 673 or email me at info@truth-seeker-images.com. I'll get back to you as soon as I can!


6 Simple Types of Video to Showcase Your Business--VLOGS...[Video Production Brisbane]

 Behind-the-scenes snap I took while filming vlog content for Studio 55, graphic design studio.

Behind-the-scenes snap I took while filming vlog content for Studio 55, graphic design studio.

"Content marketing is the only marketing left."

- Seth Godin


This week is the last instalment of '6 Simple Types of Video to Showcase your Business', and we're going to look at the most effective form of content marketing out there...VLOGS. 

What is a vlog? It's a cross between the traditional written BLOG and VIDEO.  So it's a blog in video format, in the most simple terms.

It's also one of the easiest types of video to create and the most effective form of content marketing out there.  Why, you may ask?  Because a vlog is REPETITIVE in its' ability to garner attention, with the key being the CONSISTENCY and REGULARITY of scheduling. Unlike blogs, vlogs give your audience an instant impression of who you are and what you stand for and because of the consistency of showing up, they get to know, like and follow you. Just ensure that  YOUR CONTENT IS INTERESTING AND ENGAGING and inspires them to keep turning up and watching. 

If you want to build a 'list', 'following' or 'community' of people who love what you do and resonate with what you say, then vlogs are unparalleled in being able to deeply and consistently engage your audience. It's all about building a relationship with people who over time come to know and trust you. Vlogs are also a great tool to boost credibility and lift your profile and establish you as someone who is knowledgeable in your field of expertise.

To start creating your own vlog, as I advise all my clients, use the K.I.S.S principle. Just start, and start simply (vlogs are easy to create on your mobile phone or you can pay someone to do it for you). You're not going to get it perfect the first or second time. In fact, you might just suck at it when  you start and you'll make mistakes. But that's okay. And that's not important. The important thing is starting and sticking with it. Each time you go out there you learn something--you get better--you feel more confident--you begin adding to your skills and repetoire of what's possible until you've built something solid.  And apart from that, if you feel you have something important to share and give to others, and they want what you have to offer, then that becomes more important than getting it perfect and never starting at all. 

The best place to start looking at examples of Vlogs is in on Youtube. Look for someone in your area of expertise or at someone you like and check out their vlogs. One of the most famous vloggers is Gary Vaynerchuk. He can teach you a thing or two about what to do and what not to do. But just a word of warning--take the information and see how you can use that to suit you. Don't try to copy someone else. It won't work. Look for someone who you resonate with as an example and model yourself after them if you like, as a way to get started. But always be authentic and create something that is uniquely you and gives your audience something of value that only you can offer. 

If you haven't already got one, create a Youtube Channel for your vlog.  Not only is it free, it's essential to optimising keywords when it comes to search engine ranking. It's also flexible and easy-to-use and share, especially from mobile devices. 

And lastly, here's a great website I found to help you get a vlog started. It's called Vlog Nation, and it has stacks of information about vlogging including 'How to Start a Vlog''How to Build a Relationship with Your Audience', and other really useful and cool tips about vlogging. Even though the information is about vlogging on Youtube, it's applicable to any vlog, regardless of the platform.  But honestly, Youtube is the place to be...oh and did I say that IT'S FREE?

So I hope you found this last instalment useful.  Now go out there and spread your message (and the message is also for me too--I'll be creating my own Vlogs in the near future and following my own advice very soon). ;)

If after reading this you're still not too sure how to use video in your business marketing, then why not book a time for a 20 minute Discovery Session via phone or skype to discuss your particular business and how video can help it grow, on 0488 723 673 or email me at info@truth-seeker-images.com.

Ciao for now...
 


Kerry :) x


6 Simple Types of Video to Showcase Your Business--WHITEBOARD VIDEOS...[Video Production Brisbane]

"Having the aspiration to be memorable is easy. The hard part is creating a crisp message you want others to articulate when you're no longer in the room."

- Carmen Simon, Author of 'Impossible to Ignore'


This week we're going to look at WHITEBOARD ANIMATION VIDEOS and ideas for using these types of video in your marketing.

Also called explainer videos, this form of video marketing is a great because it's simple in its' approach and is one way of succinctly getting your message across. It's also easier if you're on a budget, especially if you want to get across a number of short messages over a set period of time.

Whiteboard videos are different to standard video story productions and are less complex when in comes to story creation and production. With whiteboard animation videos, the viewer is visually engaged through the use of  text and images that are 'cartoon-like' in appearance. This is achieved by using a multitude of drawings strung together to give the appearance that things are moving, just in the same way that cartoons are produced on TV.  Even though the process of creating these drawings in the background is complex,  the way in which the drawings are projected, gives the impression of simplicity to keep the overall message very clear, concise and easy to follow for the viewer. It also adds an element of play and gives a lighthearted and upbeat feeling, adding to its' appeal.

Now whiteboard animation videos are not the magic bullet when it comes to video. You really need to think of why you would use whiteboard videos in your marketing. What type of business or industry is your business in? What is your objective and would a whiteboard video suit that objective? So to help you decide whether whiteboard videos would suit your business, here are a couple of ways in which to use whiteboard videos to create maximum interest and engagement and that may benefit your business.

Simple Story Telling

We don't always need to tell stories with complexity, in the same way that say a video story production may do. Sometimes, the story we need to tell is less about creating visual drama or emotion, and more about showing or drawing out one element of a story and then 'explaining' how that element (product or service that you provide) solves a problem. This whiteboard animation video is a story about Joe who is starting his own business, and who by using a whiteboard video production business to create his video, finally experiences success. It's a marketing video for the video production company that specialises in animation video, but the point about the video is how the story is created to get their message across.

Storytelling whiteboard videos are ideal to use on your 'home page' or 'about me' page as a bit of an introduction and to help create a connection and build trust with your prospective customers. The attraction of using whiteboard videos as opposed to 'tallking head' videos, is that you as the business owner don't need to physically be in the video. And if you have a business or are in an industry where the story is built around a 'touchy' or controversial topic, whiteboard videos are a fantastic way to introduce the topic in a way that's more pallatable to the viewer. 

Here's a link to a great little video called Healthy Relationships, which tells the story of a fictional character, Kiah, to make young aboriginal girls aware of the danger signs to watch out for in controlling and abusive relationships. Not an easy topic to talk about, but by using a whiteboard video to tell this story, it's made the topic more approachable and the information easier to digest for the viewer. You'll also notice that the message is strongly targeted at young aboriginal girls, so the language used and the pictures speak directly to that market in a way that they would get the message and relate. So that's something to take into consideration - who is your target audience?

Showing a Process & Education

One of the most effective ways of using whiteboard animation videos is to show our viewers 'how to do something'. Sometimes what you may need to do as a business is less about telling a story and more about showing interested viewers how to complete a task or take them through a process. Whether that's explaining how to use your product, if it's something that's technical and requires a step-by-step approach or whether it's about delivering them content that's all about teaching, educating and providing them knowledge about your area of expertise. If you're thinking of providing online courses, you could use explainer videos to get certain points across to your audience who have signed up for your course.

In this explainer video called How Whiteboard Video Technology Works in Education, the narrator talks about the use of explainer or 'scribe' videos for delivering information and the statistics around the popularity and also the increase in memory retention when it comes to information absorption - perfect for those businesses who want to use video to educate their audience. You don't have to watch this entire video, in order to get an idea about the effectiveness of whiteboard videos for delivering information that's more technical in its' structure, in order to make it easy to understand.

Within these two methods of using whiteboard animation videos, the ways in which you can utilise these methods is numerous. It just takes a little thought and imagination as to how you can use whiteboard videos in your marketing.

And lastly, how do you create your own whiteboard videos?

There are basically two ways.  The first and most affordable way is to do it yourself using Whiteboard Animation Software.  There are too many of these software programs to go through individually, but what I would recommend if you are wanting to purchase software, is to do a google search on 'whiteboard animation videos' or 'whiteboard animation video software', and you'll be given a ton of information. It's just a matter of going through them and researching which ones are going to suit your particular needs and skills level, your objectives and your budget. You should also consider how often you would use this software to create videos before you make a purchase.

And the other way is to enlist the services of a video production company that specialises in whiteboard animation videos. You can do a google search in the same way you would for whiteboard animation software to find a business to do this for you. Keeping in mind that by enlisting a company to do this, will increase the costs, but you need to weigh up the benefits of using such a company that is experienced in creating these types of video. Here's a link to a video production business that specialises in whiteboard animation videos, called Yum Yum videos. They provide some great articles and information on what you need to consider before you begin creating these types of video.

So today, I hope this post has helped you understand a little more about Whiteboard Videos and how you can possibly use them to promote your products and services. And remember to look out for next week's post, which will be the last post in the series, '6 Simple Types of Video to Showcse Your Business', where we take a look at one of the most popular and effective types of video called 'VLOGS'.

Not too sure how to use video in your business marketing? Why not book a time for a 20 minute Discovery Session via phone or skype to discuss your particular business and how video can help it grow, on 0488 723 673 or email me at info@truth-seeker-images.com.

Ciao for now...
 


Kerry :) x

*Banner image credit - Web Centricom
 


6 Simple Types of Video to Showcase Your Business--INTERVIEWS...[Video Production Brisbane]

"Empathy is connecting with the emotion that someone is experiencing, not the event or the circumstance." 

- Brene Brown


Today I'm going to share with you one of the most important approaches and styles of video that you can use in your business...INTERVIEWS!

Aside from creating a pure interview style video, the technique of interviewing itself is crucial in gathering the information required to get a feel for your overall subject and objectives for creating a video. It also helps you decide what you should focus on when it comes to video content and creation. Understand that the information extracted during interviews has profound implications on the message that you want to convey to your audience. Interviewing is an art form and it's a good idea to think carefully about what approach or style you are going to use for your own interview videos and what questions you need to be asking to elicit the best responses.

We'll take a look at a couple of styles that will suit most businesses to gain the attention of your particular target audience.

Now we've all seen interviews on mainstream television, and you're probably familiar with a current affairs program called 60 Minutes. Interviews are critical to these TV programs. Often these interviews have the effect of creating extreme curiousity, so that as viewers we are pulled into the stories and dramas because we want questions answered or we want to know the outcome. And usually the people being interviewed are either famous or infamous, and there is a current and significant amount of media attention surrounding the interviewees, increasing the curiosity factor and so, holding our attention longer. 

You can incorporate the same approach or style, by creating purely interview-only videos where the content is based entirely around one interview, whether that be one or two people. In this particular style of video, the interviewer's questions are also being recorded and broadcast, and will make an appearance in the final video.  These types of interview videos are great for businesses.  Especially if you have a subject or person that is interesting and engaging. You can interview customers or other businesses that provide services which are aligned with your own business. I would highly recommend this style of video but using a less formal set-up, like a chat session where it becomes more of a conversation, rather than an interview.

Another variation of this, like the video above that I filmed and created as part of my Business Stories series, is where the interviewee's are being filmed and recorded, but the interviewer (myself) does not appear as part of the video.  The reason for this variation, is because the objective is to promote the business itself, so we want to focus purely on the business and the owners and/or key characters. It also focuses on the storytelling aspect of video, and interviews are crucial to telling stories in videos.

The main difference you'll notice about this type of video which includes other footage as well as the interview, is that it makes it more interesting. Different visual elements called'cutaways'  and 'B-Roll' are interspersed with the footage of the interview to keep the viewer's attention longer. Things such as Andrew and Jess preparing and cooking food and close-ups of the salad vegetables, and varying aspects and perspectives. These elements help support and tell the story by providing context to the viewer, and they also relate to the what the video is about, which is about providing allergy-friendly food. You may notice also that as some of these elements appear, you can't see who is being interviewed, but you can still hear their voices (these are called voice-overs). Again, this is to make the video more engaging and help tell the story so that the viewer can relate to what is being discussed, but it also keeps the viewer's attention.

So as businesses, what can we learn from having videos which incorporate interviews?    It's highly personal and it's targeted.

What that means is that by interviewing a person, we get to know the person...the individual. We get a sense of who are they, what drives them...what's meaningful and important to them. We also get a real sense of what they are passionate about - what they care about. And most importantly, what we often get to see, is another human being sitting in their vulnerability, displaying and sharing their feelings (depending on the skills of the interviewer). If we as viewers get a glimpse of what it feels like to walk in someone else's shoes, the more that we can relate to a person and/or their story or experience, then the stronger the connection that is made and the level of trust increases dramatically.

Say for instance you have a video interview of one of your customer's who had a great experience, and during that interview they shared how much your product or service changed their life or made a positive difference in some way...and they were visibly moved.  How do you think the viewer (your target audience), who is considering buying your product or service would feel after watching that interview? How much more impact do you think that would have, coming directly from someone who has had that positive experience? How much more would you trust in that business that provides that kind of product or level of service? 

So today, I hope this post has helped you think a little differently about interviews and how you can incorporate them in your own video marketing. And remember to look out for next week's post where we take a look at WHITEBOARD VIDEOS to create interest!

If you have any questions, please feel free to leave a comment or email me at info@truth-seeker-images.com and I'll be happy to help!

Ciao for now...


Kerry :) x

*Banner image by Sam McGhee


6 Simple Types of Video to Showcase Your Business: Type 1...[Brisbane Video Production}

"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."

~ Mark Twain
 


When you think of business video and video marketing, what comes to mind for you?  Do you think of TV commercials for big business or gimmicky videos of businesses wanting to flog their wares with loud owners with annoying voices doing silly things, trying to get your attention in any way they can? You might think that video is only for big business and that in order to garner the attention of your customers you have to do something silly...something that isn't you. Well I'm here to tell you that you don't!  

In fact, you only need to do what's right for you and your business and what's going to have the most impact on your target audience and customers.  It has to be something that speaks to them and their demographic and it should bring you qualified leads of customers who genuinely want what you have to offer. The more personal it is and the more your offering resonates with your customers, then the better chance that your video marketing is going to work and start bringing you business.

But where do you start?  There are so many types of video and ones that work well for small business. How do you choose?

Over the next number of weeks, I want to share with you just SIX TYPES OF VIDEO that you can start using in your video marketing right now. Some of them are very simple, easy and affordable to get up and going quickly. Others take a little bit more time and you may need a slightly larger budget. But all-in-all, these are a great place to start and are still affordable for small to medium sized businesses . Of course, there are more than six types, but I've chosen the ones which I think may be easier to get off the ground. You'll also find, that depending on your type of business or industry and also your objectives, some types of video will suit your business better than others.

This week I wanted to talk to you about one of the easiest type of video to get started on your video marketing journey... THE INTRODUCTORY VIDEO. The introductory video is just as it reads...an introduction of you and/or your business; what your business is or does and most importantly, how your business solves the problems of your customers.

Most introductory videos appear on the 'About' or 'Bio' page of their website, but statistically, to get the highest conversion, an introductory video is best placed on your home page. They are a great way for your potential customers not only to get a good idea of how you can help them, but can be critical in helping them decide if they want to do business with you through an impression they form from seeing and hearing you speak. Often this impression is formed in their subconscious, and it can be one of the most powerful ways to build instant trust and connection with them.  And when comparing your business with another, if one business has a video and the competing business doesn't, potential customers will often go with the business that has video because it forms the strongest impression by engaging the senses, evoking emotion and inviting your customers to take action.

So how can you create an introductory video? The most common type of intro video is one where you or an employee feature in the video, speaking about the business.  And there are basically two ways to go about it. Firstly, you can create an introductory video yourself (DIY Video) if you have basic equipment, such as a DSLR camera or your mobile phone, tripod and a microphone. And if you want to add in some creative features such as text, music or your logo you'll need some type of mobile phone app or desktop software program for editing.  The other option is to commission a video production business to create one for you. Depending on your business and the level of professionalism you want to display and also depending on who your target market is, will depend on which way you choose to have your introductory video created.

This is just one style of introductory video and one I highly recommend, because it's more personal and is the quickest way for you to build rapport and connection with your customers. However, there are other styles of introductory videos that don't rely on you having to be in front of the camera, such as animated videos or whiteboard videos where you or your business is depicted through illustrated characters or animation. Again, there are software programs that you can purchase online to create these types of animated video or you can commission local video production companies or online services who specialise only in these types of video. But we'll go into more details about these types of video in a future post.

Whichever way you go, and whatever type of introductory video you choose, I recommend that you sit down and take an honest look at your business--the size, your budget, your type of business or industry and most importantly, what your objectives are--how do you want your customers to feel and respond?--what action do you want them to take? Just because you might think that a certain type of video is the easiest or the cheapest, doesn't necessarily mean it's the best course of action. Choose one that is going to best serve your needs and get you the best results, taking into consideration your budget, objectives and your target audience.

I hope this post has stimulated some ideas for you if you are considering video marketing for your business. 

If you have any questions, please feel free to leave a comment or email me at info@truth-seeker-images.com and I'll be happy to help!

Ciao for now...
 


Kerry :) x


Do You Suffer from this Marketing Affliction?...[Brisbane Video Production]

"Nobody has the ability to make things perfect, but we are given chances to make things right." 

~ Author Unknown


So something has been niggling at me for some time. I confess, I cringe every time I see someone doing this (bless their souls).  But don't feel bad if you suffer from this. I too was totally oblivious. But once you watch the video below, which will only take two minutes and fifty-eight seconds out of your life - you will be enlightened and forever changed...and hopefully educated. And you now have the opportunity to make things right.

***Warning: There is a little profanity in this video...but it's bloody funny! :P So if you lack a sense of humour, you may just want to skip watching it all together. But then again, you'd never know if you suffered from this affliction. ;) 

 

Kerry :) x


What Music and Neuroscience Have to Do With Customer Connection...[Brisbane Video Production]

Click on the video to view the short video for our high school reunion reminder.

"Music is the art which is most nigh to tears and memories."  

~ Oscar Wilde


Have you ever been out and heard a song somewhere on the radio or it's just floating on the air and it's brought back memories of childhood, events or just significant moments or stages in your life? 

I don't know about you, but for myself and for most people it's a pretty common occurrence. Well...as you get older it is anyway.  I find that as you get older these moments or flashbacks happen more and more. And if you have children, you know when you're getting old and daggy because they'll remind you very quickly 'that song' that you're playing is really, really bad and uncool! If you have older children, you'll know what I mean, and if you are still in the baby stage, trust me...your time will come! ;) 

So I've been in the last weeks of organising our high school reunion and I was sitting there thinking about how it's coming to the final days that ticket payments are due and to remind the stragglers that if they want the opportunity to connect with high school friends and reminisce about the 'good old days', then this was their last chance. And then this song from the 80's pops into my head.  So I'm playing this song on Youtube and my husband just gives me that 'look' and said what a horrible song that is from the 80's and then my daughter pipes in when she hears that music and says "Mum, what is that horrible noise?"

Now I was rather taken aback by their response,  but rather chuffed at the same time that this piece of music from my teenage years evoked such strong emotion. That's when I knew I had the right song for my high school reunion reminder!  Some of you (who are old enough) will either love or hate this song from the 80's. For me, it's kinda a daggy, but I still love it!

Of course, the reason I chose this song is because I wanted a piece of music for my video that resonated with my generation and sent a particular message. I know who my audience is and so it was important that the music evoked the right emotions that made that important connection--a connection from the 80's--a connection to finish off our high school years and the beginning of a new chapter in our lives. And, it's not only the songs but just looking at the way we dressed back in those days--wow--scary, but that's who we were back then and we thought we looked pretty cool (like all teenagers think they do).

So what does this have to do with customer connection? Well if you don't already know, music is a really powerful way to connect with people when using video for marketing and especially storytelling. For me though, a storyteller geek, I'm fascinated with the science behind storytelling, and if you are too, you can read this interesting post on the neuroscience of music. It talks about our neural response to music, which also affects other parts of body, not just our brain. But this article also talks about how music is a power neurobiological tool we can all use to change mood, mindset and behaviour.

When I create videos, music is one of the most crucial elements. Music enhances my ability to evoke a specific emotion and elicit a specific response. I will literally spend hours upon hours listening to music just to find the right piece that fits in with the story I am trying to tell or the message I am trying to convey (it's equally important for background music too).

So the next time you're looking to either create content for your blog posts, or create a video, try using music that relates to your target market, the theme of your video, or the message you want to send out, in order to make that connection with your customers.


Have a great week!


Kerry :) x

*P.S. Please remember to respect Copyright laws when using music in your videos. The video I created was for personal use and not for monetisation. All music I use in video production for clients I pay a licence fee or use 'Free' or 'No Copyright Music'.
 


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Your Lead Magnet is Right in Front of Your Eyes!...[Video Production Brisbane]

"There is nothing more deceptive than on obvious fact."  

~ Arthur Conan Doyle
 

In any business, the aim is to attract customers who not only want what you offer, but are ready and willing to take up on that offer. With so many things competing for their time and dollar, our customers are getting more selective about who they want to do business with or buy from. 

The difficulty as a business is presenting what we offer in a way that,

1. Gets their attention, and
2. Gives them the solution to their problem or challenges.

We then spend months and even years in the pursuit of just getting their attention and then trying to convince them that what we have is the answer to their problem. The hardest part is figuring out how to present that solution in a way that gets the 'right customer' who sees you as the only answer to their problem without having to convince them.  And the only way to do this is to uniquely position yourself among your competitors. You have to do something different.

The above Goodle Adwords Case Study is a perfect example of a different approach to attracting your ideal customer. 

Why?

Because Google Adwords is using one of the most precious, and most underutilised resources that businesses have right under their noses but can't see...their  extremely happy and satisfied customer!

And I'm not saying that you're not using the experience of your happy customers, because you could be. Most businesses use customer testimonials to show that people are happy with their product or service.  And that's great, and what we should all be doing. But written customer testimonials are a given in today's business world. We're not really offering anything different to our customers that our competitors aren't. So again, we have to do something different.   

But if you look at the short video ad, you might notice something.  It's not just a 'customer testimonial'.  Firstly, it's highly visual, i.e. the use of moving images, rather than a straight written testimonial.  But what I want to draw your attention to is that it's a different type of customer testimonial. It's a video testimonial built around using STORY to deeply engage the target audience. It's showing how the product (Google Adwords) has successfuly provided a solution to the customer's (Bay Fish n Trips) need to attract leads and qualified customers, in the framework of telling a customer story.

Isn't that more interesting, engaging and more convincing than a straight written testimonial? Because we are now engaging our audience through more senses. And through the use of video+story, we've also done something even more powerful--we've connected with our audience at a deeper, more emotional level where they now feel they know us and trust us. And we can see ourselves in that customer and if that product or service has worked for them, then it could work for us. So we as businesses no longer have to try and convince our target audience---our extremely happy customers can do that for us!

So now thinking about your own business or situation, what ways can you utilise the great experiences of your happy customers to convince your target audience that you are the answer to their problems?

Have a great week!

Kerry :) x

*P.S.  On the note of Google Adwords, if you are looking for someone to help you put together a customised Google Adwords solution, I can highly recommend Karen from Outfox Marketing who takes a magnifying glass to your business, finds out what and how you do things differently and formulates a customised approach!


5 Types of Videos Brands Should Make...[Brisbane Video Production]

"The way to get started is to quit talking and begin doing."

- Walt Disney


This week I wanted to get you thinking about what types of videos you could start creating for your own business. Whether you are using DIY Video or paying someone to create it.  Because something I find with clients or business people in general when it comes it video is that they really don't know where to start or what the possibilities are. And there are honestly, so many possibilities!

So I thought I'd share a great little video by Tara Hunt, a Canadian digital marketing professional who creates these great little videos (hmmm...giving me ideas about what I create to help educate my clients). They are simple, to the point and I love that she uses humour to get her point across. Of course, you should remember that whatever you choose to do, make it original, and in a way that reflects who you are, not someone else. :)

Anyway...it will only take out five to six minutes of your day, and is totally worth it to help you with ideas for your business and what you can create to engage...educate..resonate with your clients.

I hope you enjoy it, and of course, if you need help creating your videos, just contact me and I'm always happy to hear your ideas and also to help you come up with some customised ideas that will suit your business and budget.

Have a great week!

Kerry :) x


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A Story About Acceptance - My First Short Documentary...[Video Production Brisbane/Video Production Gold Coast]

"The worst loneliness is not to be comfortable with yourself."

- Mark Twain


Today was a rather special day that I wanted to share with you.

You see...it was the official release of my first business, short documentary film. Not only was my client over the moon, but the response from her rather large network of followers, clients and students was overwhelmingly positive. It had the desired effect.

In all reality, as a film-maker, your goal is to have your audience (and for businesses, it's your target audience) connect with your work...with the story...and with the characters, and to come away feeling something that stays with them, and also inspires them to some type of action.

This short documentary called 'Find Your Tribe', is a story about acceptance. And whether you can relate to the area of spirituality or not is irrelevant.  Because what this story is about  is the acceptance of what is different in all of us. And not just accepting our differences, but embracing them. And in the embracing, we come to realise that beneath the surface there is very little difference at all.

So I hope you enjoy this short documentary, my first. It was such an amazing experience to immerse myself in this story to produce something that resonates with the people it was intended for. What more could I ask for?

Kerry :) xox


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Narrative Transportation: What is it and Why It's Better than Selling Widgets?...[Brisbane Video Production]

"There's always room for a story that can transport people to another place."

- J.K. Rowling


Do you like going to the cinemas?  Most people I know would say yes.  There's just something so different from being in a cinema to watching a movie on your home TV screen.  It's that sense of total immersion. For me it's a time to escape. Escape my troubles...escape my adult responsibilties...escape the pressures of the real world.  For a short period of time, I can be transported to a world of possibility and a different reality, where  I am actually in that movie and experiencing all the feelings and emotions of the characters.

That's NARRATIVE TRANSPORTATION.

The exciting thing about that, is that we can create that in our own businesses and tap into the power of narrative.

And there's tons of research on how narrative in story is so powerful that it directly affects our own reality. When we are emotionally transported, we disengage from our current reality and experience the reality of what we're engaging in and it triggers neurological activity in the hippocampus and amygdala, which are the areas in our brain that are associated with memory and emotion. The coolest and most fascinating thing about this is that, the emotions we experience have the power to change our beliefs!

So I'm going to challenge you to think about what video is meant to be about and what it might be for your business.  Because we're all so hung up on marketing videos as being something we absolutely need to sell our products or services and talk about features and facts...our widgets,  when in fact people are no longer listening because it all sounds the same and we're drowning in a sea of more of the same.

And like the Johnnie Walker video above, think about how a story or 'narrative' in video can totally change how people can relate to your product or service.  Because as the video commercial shows, we remember the product or company (Johnnie Walker) not because it might taste better than another comparable product, but because the experience of it has transported us into a place, event or memory that we all have at some time shared...losing someone and remembered special times of connection with our loved ones.  

How much more powerful is the effect of this marketing piece because of narrative?

The most inspiring thing about narrative is that rather than TELLING PEOPLE what to do and what to buy, you HELP THEM ARRIVE AT THEIR OWN CONCLUSIONS.  And when our customers do that, they have ownership in the decision. They don't feel like they're being sold to.

Kerry :) x

 
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Insanity & Brisbane Workshop: Making Your Own Video...[Brisbane Video Production]

 Credit: www.istockphoto.com

Credit: www.istockphoto.com

"Insanity: doing the same thing over and over again, and expecting different results."

~ Albert Einstein


To really get yourself noticed..your product or service, you have to be doing something different.  And not just different, but extraordinarily different. If you don't have 'video' in your marketing mix, then you're going to be left behind - pure and simple. Especially if you want to grow beyond being a micro or 'small' business that 'just survives.' 

 And let's face it...we all want wildly successful businesses that are making change and are on purpose.

So if you've been doing the same thing over and over, and considering video, why not 'dip your toes in'? It's an investment that you can longer afford to put off. But I really want to help people in business overcome reluctance and to see how video can make a HUGE  difference to increasing and improving your quality leads.

On Saturday, December 10, I'll be hosting my first video workshop in Brisbane, called "How to Write a Well-Crafted Script & Make Your Own Compelling Video". 

The places are limited to only 6 places because, well...I want to make sure that you're getting more bang for you buck and you come out with something that you'll not only love but you can start using as part of your marketing arsenal. I want to spend time with you to really nut out your own unique take on your product and service and also how your story or stories can be woven into to script to make your videos more compelling, 'different', and most importantly, 'authentically you'.  

This is not just any video workshop, where you're given a generic script and you sit in front of a video with a video prompt and just read the words.  There's no heart in that.  And your hearts not in that. You're not going to capture the viewers' interest trying to be like everyone else. You must come from a place of authenticity, because that is how you build trust.

Anyway...here is the spiel of what my workshop is all about. To find out a little more detail and to register your interest, please click on the button below, and I'll be in touch about what will be happening, how this workshop can help your marketing efforts and your small investment. And you get to see me give my own little video intro and how you could be doing it too..so take a peek!

'Learn to write a Well-Crafted Script & MAKE YOUR OWN VIDEO that--Builds VIDEO-TRUST--creates DEEPER-CONNECTION and--gets you QUALIFIED LEADS + Discover why compelling video is vital to HIGHER-CUSTOMER-CONVERSION + Create your own PROFESSIONAL INTRO VIDEO for easy upload to your website, Facebook page and other social media platforms.'

I hope you can join us! It's going to a great way of starting 2017 with something fresh, different and something that resonates with your ideal customer, because it will have heart, and you'll begin attracting those people who really value what you do!

Talk to you soon...

Kerry :) x


 

 

 

What Oprah Can Teach You About the Power of Story...[Brisbane Video Production]

"The key is, no matter what story you tell, make your buyer the hero."

- Chris Brogan


Oprah Winfrey needs no introduction.  One of the most successful, wealthy and influential business women of the modern world, Oprah can teach us about the power and relevance of story. As someone who has shared her story so publicly, this has been crucial to her overwhelming success. In sharing her story, her audience connects with her instantly and it deeply resonates. Her willingness to be vulnerable touches the emotions of her audience in such a powerful way that has inspired and continues to inspire people from all walks of life, and especially in business and entrepreneurship.

Now we may never be as wealthy, powerful or influential as Oprah (and who is to say you can't be), but this should not diminish our own stories of significance. Our stories of significance that influence others, are too, ones of struggle, conflict, challenges or pain and they are worthy of sharing. They are best divulged when we've come through the other side, to show others what is possible.

Some of our most significant stories are often born when we reach a crossroad in our life and we make a choice and take action. Usually the action leads to a change of direction in our lives for better and sometimes for worse, and eventually they become the patchwork which is our journey.

 A real life crossroads...Hanoi, Vietnam

A real life crossroads...Hanoi, Vietnam

When it comes to your business or calling and what you are passionate about, more often than not, it has been borne from some moment of struggle, conflict, challenge or at the hands of pain that we've experienced - whether they have been our own, or whether we have witnessed anothers' that has left an indelible print upon our hearts and minds. When we've reached a crossroads.  

The thing is, when we look back we find that however we came to overcome that struggle...the path, the process, the solution most probably brought us to where we are now. We feel compelled to help others, and so begins a journey to share with the world something that's touched us...something we've come to love or to be passionate about that has made our own lives intrinsically better somehow.

And as we continue our business journey, we often lose sight of how we came to be here. We forget that how we came to be here...the pain, the struggle, the challenge - is the exact thing that our customer's may be experiencing, and they too seek the answer to their own struggles.

If we only shared our story then maybe they would connect with us, because they may just relate to that same struggle or challenge. And they trust us because we are just like them. And then perhaps, because we have found our own solution, we can then offer that solution to end their pain, conflict or struggle. How powerful then, does our story become?

Because I bet your competitors aren't telling their story, or