Video Production

How Our Personal Stories Call Powerfully to Our Customers--A Case Study...[Video Production and Multimedia Brisbane]

 Head Shot image of Sara  © TSI Multimedia 2017

Head Shot image of Sara  © TSI Multimedia 2017

"You're not a victim for sharing your story. You are a survivor setting the world on fire with your truth. And you never know who needs your light, your warmth and raging  courage." 

~ Alex Elle
 


Do you have a story to tell?

You might think that your story is nothing special and that other people have more interesting stories. But you know, every one of us has a story - actually, we have many. The challenge is often choosing one, or a number, that as a business owner is going to resonate with your customers in a way that they say..."they get me...they understand me...I want to work with them".

Today I want to share with you a story just like that. The popularist term for that type of story is called 'The Hero's Journey', and it's a classic story where the business owner overcomes great challenge and struggle to realise their dreams and goals and emerges the victor. Sounds so dramatic doesn't it? And you know? It often is. But not in the scripted, Hollywood sense.
 

You see, The Hero's Journey is not only your journey as the founder and business owner, but it can also be your customers' journey.  It's why your customers are often drawn to you. They see themselves in you--some characteristic where they shine a mirror on you and see themselves in your reflection.  They can relate so strongly and they feel like you really do get them and you care about how they feel. Because now more than ever, people want to feel connected. They want to feel that they matter, and that you genuinely care.


Today I share with you Sarah's story and how it is a powerful catalyst for women to step out of from behind the shadows of grief, of staying small and to rise to greater possibility. To talk about a journey that is highly misunderstood and rarely acknowledged. This subject, I discovered through working with Sarah, is often one of taboo that we find difficult to discuss and even more difficult to truly comprehend.

That journey is The Sacred Journey of Childlessness, and the greater difficulty for women just like Sara, is for society to understand that the grief and loss that women feel through involuntary childlessness, is no less than that of a woman who has borne and rared a child and then loses that child. For me, as a woman who has a daughter, I finally understood Sarah's pain when I imagined how the loss of my own child would feel--incomprehensible and inconsolable. 

The reason I'm sharing this story is because Sarah has just launched her own business (The Empty Cradle) and helps women who have lost the opportunity for motherhood. Through her own personal journey and her skills as a teacher and counsellor, Sarah has developed practical tools and resources to help other women navigate their own journey of childlessness. Through her new business, she wants to provide a safe space for women to grieve, heal and to redesign their lives through childlessness by providing counselling and information, as well as access to a healing community for ongoing friendship and support.

So I was honoured that Sarah approached me to help tell her story as well as talk about the services she provides, through video, and to create images to support her website and social media marketing. You can read and view images of Sarah's full Case Study here which comprises a multimedia package incorporating an introductory video, feature video (below), head shots and custom stock photos.

You can listen to Sarah's story through her feature video, 'The Sacred Journey of Childlessness'  [ 9:24] by clicking on the video link below.

So what can you learn and take from Sarah's story example to help you connect with your customers? How can you apply the same storytelling principles?


Now you don't have to have such an emotional and personal story as Sarah's. But what you can do, is look a little more deeply into your own business: how you got started; your reasons for doing what you do and how you came to be where you are right now.  What stories and experiences did you encounter along the way that your customers might relate to? What challenges did you face? And what solutions did you come up with that worked and that your customer's may benefit from?

Now the stories don't always have to be directly yours. They can also be your customers' own 'Hero's Journey'. Maybe what you've provided in the way of a service, product or experience has positively impacted them--small or great. But what ever that experience has been, you've been able to connect with them and created a relationship of ongoing trust.

A relationship where they value not only your product or service, but your ability to make them also feel valued and that you care. Isn't that the type of relationship we all want to have with our customers? Because they're the type of customers who will not only keep coming back again and again, but who will also bring others along for the ride.

Not too sure what story to tell that your customers can relate to? If you'd like help with this, and would like to know how to use Story to engage your ideal customer, be sure to book a 30 min Story Strategy Session with me and let's explore the possibilities!

Have a great week!

Kerry :) x

*P.S. If you know of anyone who can benefit from Sarah's story and her services, please share this post. Much appreciated. :) 


DIY Video Creation Challenges + Workshop..[DIY Video Brisbane}

"The DIEM aint' gonna CARPE itself!" 

- ApeLad


This week I'll be off for a whole week on a holiday. It's school holidays time and we're off to the beach, camping! 

So before I leave, I thought I'd talk to you on the above video about our 2 DAY DIY VIDEO WORKSHOP coming up on the 3rd and 4th November, 2017 and to remind you that our SPRING SUPER EARLY BIRD OFFER of 20% OFF FULL TICKET PRICE, ENDS THIS MONDAY 18TH SEPTEMBER!  It's a huge saving to be had and I wouldn't want you to miss out on getting your ticket at this great price. Also in my video I recap on the two biggest challenges that business owners face when creating video, as well as other challenges that I get many comments about.

For all the details, ticket prices and bookings, please  go to >> https://www.tsi-multimedia.com/diy-video-for-the-savvy-entrepreneur.

DIY Video Savvy Banner.png

But just to touch again on what you'll learn in this PRACTICAL, HANDS-ON 2 DAY WORKSHOP here it is:

>> How you can FEEL CONFIDENT AND AT EASE IN FRONT OF THE CAMERA.
>> WHAT VIDEO TYPES ARE BETTER SUITED FOR YOUR BUSINESS and when to use them, including Facebook Live & Linkedin Native Video, vlogs, interviews, training and educational videos, explainer videos, and more.
>> What EQUIPMENT you need to get started in video THAT WON'T BREAK THE BANK! You need less than what you think.
>> How to CREATE THE RIGHT LIGHT TO BANISH DARKNESS AND CREATE FLATTERING LIGHT, whether you are indoors or outdoors.
>> How to EDIT AND STYLE YOUR VIDEO WITH TEXT, MUSIC AND MORE...all from your mobile phone.
>>and MUCH MORE <<<
 

Also, as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

I hope to see you there! This is a great opportunity for you to gain the skills and confidence to create your own videos, so you can give 2018 a great kick-start!

And remember to share this post with someone else in business, who wants to learn how to create their own videos on their mobile phone!

See you in couple of weeks!


Kerry :) x

*P.S. If you have any questions about the workshop, feel free to call me on 0488 723 673 or email me at info@truth-seeker-images.com. I'll get back to you as soon as I can!


6 Simple Types of Video to Showcase Your Business--VLOGS...[Video Production Brisbane]

 Behind-the-scenes snap I took while filming vlog content for Studio 55, graphic design studio.

Behind-the-scenes snap I took while filming vlog content for Studio 55, graphic design studio.

"Content marketing is the only marketing left."

- Seth Godin


This week is the last instalment of '6 Simple Types of Video to Showcase your Business', and we're going to look at the most effective form of content marketing out there...VLOGS. 

What is a vlog? It's a cross between the traditional written BLOG and VIDEO.  So it's a blog in video format, in the most simple terms.

It's also one of the easiest types of video to create and the most effective form of content marketing out there.  Why, you may ask?  Because a vlog is REPETITIVE in its' ability to garner attention, with the key being the CONSISTENCY and REGULARITY of scheduling. Unlike blogs, vlogs give your audience an instant impression of who you are and what you stand for and because of the consistency of showing up, they get to know, like and follow you. Just ensure that  YOUR CONTENT IS INTERESTING AND ENGAGING and inspires them to keep turning up and watching. 

If you want to build a 'list', 'following' or 'community' of people who love what you do and resonate with what you say, then vlogs are unparalleled in being able to deeply and consistently engage your audience. It's all about building a relationship with people who over time come to know and trust you. Vlogs are also a great tool to boost credibility and lift your profile and establish you as someone who is knowledgeable in your field of expertise.

To start creating your own vlog, as I advise all my clients, use the K.I.S.S principle. Just start, and start simply (vlogs are easy to create on your mobile phone or you can pay someone to do it for you). You're not going to get it perfect the first or second time. In fact, you might just suck at it when  you start and you'll make mistakes. But that's okay. And that's not important. The important thing is starting and sticking with it. Each time you go out there you learn something--you get better--you feel more confident--you begin adding to your skills and repetoire of what's possible until you've built something solid.  And apart from that, if you feel you have something important to share and give to others, and they want what you have to offer, then that becomes more important than getting it perfect and never starting at all. 

The best place to start looking at examples of Vlogs is in on Youtube. Look for someone in your area of expertise or at someone you like and check out their vlogs. One of the most famous vloggers is Gary Vaynerchuk. He can teach you a thing or two about what to do and what not to do. But just a word of warning--take the information and see how you can use that to suit you. Don't try to copy someone else. It won't work. Look for someone who you resonate with as an example and model yourself after them if you like, as a way to get started. But always be authentic and create something that is uniquely you and gives your audience something of value that only you can offer. 

If you haven't already got one, create a Youtube Channel for your vlog.  Not only is it free, it's essential to optimising keywords when it comes to search engine ranking. It's also flexible and easy-to-use and share, especially from mobile devices. 

And lastly, here's a great website I found to help you get a vlog started. It's called Vlog Nation, and it has stacks of information about vlogging including 'How to Start a Vlog''How to Build a Relationship with Your Audience', and other really useful and cool tips about vlogging. Even though the information is about vlogging on Youtube, it's applicable to any vlog, regardless of the platform.  But honestly, Youtube is the place to be...oh and did I say that IT'S FREE?

So I hope you found this last instalment useful.  Now go out there and spread your message (and the message is also for me too--I'll be creating my own Vlogs in the near future and following my own advice very soon). ;)

If after reading this you're still not too sure how to use video in your business marketing, then why not book a time for a 20 minute Discovery Session via phone or skype to discuss your particular business and how video can help it grow, on 0488 723 673 or email me at info@truth-seeker-images.com.

Ciao for now...
 


Kerry :) x


6 Simple Types of Video to Showcase Your Business--WHITEBOARD VIDEOS...[Video Production Brisbane]

"Having the aspiration to be memorable is easy. The hard part is creating a crisp message you want others to articulate when you're no longer in the room."

- Carmen Simon, Author of 'Impossible to Ignore'


This week we're going to look at WHITEBOARD ANIMATION VIDEOS and ideas for using these types of video in your marketing.

Also called explainer videos, this form of video marketing is a great because it's simple in its' approach and is one way of succinctly getting your message across. It's also easier if you're on a budget, especially if you want to get across a number of short messages over a set period of time.

Whiteboard videos are different to standard video story productions and are less complex when in comes to story creation and production. With whiteboard animation videos, the viewer is visually engaged through the use of  text and images that are 'cartoon-like' in appearance. This is achieved by using a multitude of drawings strung together to give the appearance that things are moving, just in the same way that cartoons are produced on TV.  Even though the process of creating these drawings in the background is complex,  the way in which the drawings are projected, gives the impression of simplicity to keep the overall message very clear, concise and easy to follow for the viewer. It also adds an element of play and gives a lighthearted and upbeat feeling, adding to its' appeal.

Now whiteboard animation videos are not the magic bullet when it comes to video. You really need to think of why you would use whiteboard videos in your marketing. What type of business or industry is your business in? What is your objective and would a whiteboard video suit that objective? So to help you decide whether whiteboard videos would suit your business, here are a couple of ways in which to use whiteboard videos to create maximum interest and engagement and that may benefit your business.

Simple Story Telling

We don't always need to tell stories with complexity, in the same way that say a video story production may do. Sometimes, the story we need to tell is less about creating visual drama or emotion, and more about showing or drawing out one element of a story and then 'explaining' how that element (product or service that you provide) solves a problem. This whiteboard animation video is a story about Joe who is starting his own business, and who by using a whiteboard video production business to create his video, finally experiences success. It's a marketing video for the video production company that specialises in animation video, but the point about the video is how the story is created to get their message across.

Storytelling whiteboard videos are ideal to use on your 'home page' or 'about me' page as a bit of an introduction and to help create a connection and build trust with your prospective customers. The attraction of using whiteboard videos as opposed to 'tallking head' videos, is that you as the business owner don't need to physically be in the video. And if you have a business or are in an industry where the story is built around a 'touchy' or controversial topic, whiteboard videos are a fantastic way to introduce the topic in a way that's more pallatable to the viewer. 

Here's a link to a great little video called Healthy Relationships, which tells the story of a fictional character, Kiah, to make young aboriginal girls aware of the danger signs to watch out for in controlling and abusive relationships. Not an easy topic to talk about, but by using a whiteboard video to tell this story, it's made the topic more approachable and the information easier to digest for the viewer. You'll also notice that the message is strongly targeted at young aboriginal girls, so the language used and the pictures speak directly to that market in a way that they would get the message and relate. So that's something to take into consideration - who is your target audience?

Showing a Process & Education

One of the most effective ways of using whiteboard animation videos is to show our viewers 'how to do something'. Sometimes what you may need to do as a business is less about telling a story and more about showing interested viewers how to complete a task or take them through a process. Whether that's explaining how to use your product, if it's something that's technical and requires a step-by-step approach or whether it's about delivering them content that's all about teaching, educating and providing them knowledge about your area of expertise. If you're thinking of providing online courses, you could use explainer videos to get certain points across to your audience who have signed up for your course.

In this explainer video called How Whiteboard Video Technology Works in Education, the narrator talks about the use of explainer or 'scribe' videos for delivering information and the statistics around the popularity and also the increase in memory retention when it comes to information absorption - perfect for those businesses who want to use video to educate their audience. You don't have to watch this entire video, in order to get an idea about the effectiveness of whiteboard videos for delivering information that's more technical in its' structure, in order to make it easy to understand.

Within these two methods of using whiteboard animation videos, the ways in which you can utilise these methods is numerous. It just takes a little thought and imagination as to how you can use whiteboard videos in your marketing.

And lastly, how do you create your own whiteboard videos?

There are basically two ways.  The first and most affordable way is to do it yourself using Whiteboard Animation Software.  There are too many of these software programs to go through individually, but what I would recommend if you are wanting to purchase software, is to do a google search on 'whiteboard animation videos' or 'whiteboard animation video software', and you'll be given a ton of information. It's just a matter of going through them and researching which ones are going to suit your particular needs and skills level, your objectives and your budget. You should also consider how often you would use this software to create videos before you make a purchase.

And the other way is to enlist the services of a video production company that specialises in whiteboard animation videos. You can do a google search in the same way you would for whiteboard animation software to find a business to do this for you. Keeping in mind that by enlisting a company to do this, will increase the costs, but you need to weigh up the benefits of using such a company that is experienced in creating these types of video. Here's a link to a video production business that specialises in whiteboard animation videos, called Yum Yum videos. They provide some great articles and information on what you need to consider before you begin creating these types of video.

So today, I hope this post has helped you understand a little more about Whiteboard Videos and how you can possibly use them to promote your products and services. And remember to look out for next week's post, which will be the last post in the series, '6 Simple Types of Video to Showcse Your Business', where we take a look at one of the most popular and effective types of video called 'VLOGS'.

Not too sure how to use video in your business marketing? Why not book a time for a 20 minute Discovery Session via phone or skype to discuss your particular business and how video can help it grow, on 0488 723 673 or email me at info@truth-seeker-images.com.

Ciao for now...
 


Kerry :) x

*Banner image credit - Web Centricom
 


6 Simple Types of Video to Showcase Your Business--INTERVIEWS...[Video Production Brisbane]

"Empathy is connecting with the emotion that someone is experiencing, not the event or the circumstance." 

- Brene Brown


Today I'm going to share with you one of the most important approaches and styles of video that you can use in your business...INTERVIEWS!

Aside from creating a pure interview style video, the technique of interviewing itself is crucial in gathering the information required to get a feel for your overall subject and objectives for creating a video. It also helps you decide what you should focus on when it comes to video content and creation. Understand that the information extracted during interviews has profound implications on the message that you want to convey to your audience. Interviewing is an art form and it's a good idea to think carefully about what approach or style you are going to use for your own interview videos and what questions you need to be asking to elicit the best responses.

We'll take a look at a couple of styles that will suit most businesses to gain the attention of your particular target audience.

Now we've all seen interviews on mainstream television, and you're probably familiar with a current affairs program called 60 Minutes. Interviews are critical to these TV programs. Often these interviews have the effect of creating extreme curiousity, so that as viewers we are pulled into the stories and dramas because we want questions answered or we want to know the outcome. And usually the people being interviewed are either famous or infamous, and there is a current and significant amount of media attention surrounding the interviewees, increasing the curiosity factor and so, holding our attention longer. 

You can incorporate the same approach or style, by creating purely interview-only videos where the content is based entirely around one interview, whether that be one or two people. In this particular style of video, the interviewer's questions are also being recorded and broadcast, and will make an appearance in the final video.  These types of interview videos are great for businesses.  Especially if you have a subject or person that is interesting and engaging. You can interview customers or other businesses that provide services which are aligned with your own business. I would highly recommend this style of video but using a less formal set-up, like a chat session where it becomes more of a conversation, rather than an interview.

Another variation of this, like the video above that I filmed and created as part of my Business Stories series, is where the interviewee's are being filmed and recorded, but the interviewer (myself) does not appear as part of the video.  The reason for this variation, is because the objective is to promote the business itself, so we want to focus purely on the business and the owners and/or key characters. It also focuses on the storytelling aspect of video, and interviews are crucial to telling stories in videos.

The main difference you'll notice about this type of video which includes other footage as well as the interview, is that it makes it more interesting. Different visual elements called'cutaways'  and 'B-Roll' are interspersed with the footage of the interview to keep the viewer's attention longer. Things such as Andrew and Jess preparing and cooking food and close-ups of the salad vegetables, and varying aspects and perspectives. These elements help support and tell the story by providing context to the viewer, and they also relate to the what the video is about, which is about providing allergy-friendly food. You may notice also that as some of these elements appear, you can't see who is being interviewed, but you can still hear their voices (these are called voice-overs). Again, this is to make the video more engaging and help tell the story so that the viewer can relate to what is being discussed, but it also keeps the viewer's attention.

So as businesses, what can we learn from having videos which incorporate interviews?    It's highly personal and it's targeted.

What that means is that by interviewing a person, we get to know the person...the individual. We get a sense of who are they, what drives them...what's meaningful and important to them. We also get a real sense of what they are passionate about - what they care about. And most importantly, what we often get to see, is another human being sitting in their vulnerability, displaying and sharing their feelings (depending on the skills of the interviewer). If we as viewers get a glimpse of what it feels like to walk in someone else's shoes, the more that we can relate to a person and/or their story or experience, then the stronger the connection that is made and the level of trust increases dramatically.

Say for instance you have a video interview of one of your customer's who had a great experience, and during that interview they shared how much your product or service changed their life or made a positive difference in some way...and they were visibly moved.  How do you think the viewer (your target audience), who is considering buying your product or service would feel after watching that interview? How much more impact do you think that would have, coming directly from someone who has had that positive experience? How much more would you trust in that business that provides that kind of product or level of service? 

So today, I hope this post has helped you think a little differently about interviews and how you can incorporate them in your own video marketing. And remember to look out for next week's post where we take a look at WHITEBOARD VIDEOS to create interest!

If you have any questions, please feel free to leave a comment or email me at info@truth-seeker-images.com and I'll be happy to help!

Ciao for now...


Kerry :) x

*Banner image by Sam McGhee


6 Simple Types of Video to Showcase Your Business: Type 1...[Brisbane Video Production}

"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."

~ Mark Twain
 


When you think of business video and video marketing, what comes to mind for you?  Do you think of TV commercials for big business or gimmicky videos of businesses wanting to flog their wares with loud owners with annoying voices doing silly things, trying to get your attention in any way they can? You might think that video is only for big business and that in order to garner the attention of your customers you have to do something silly...something that isn't you. Well I'm here to tell you that you don't!  

In fact, you only need to do what's right for you and your business and what's going to have the most impact on your target audience and customers.  It has to be something that speaks to them and their demographic and it should bring you qualified leads of customers who genuinely want what you have to offer. The more personal it is and the more your offering resonates with your customers, then the better chance that your video marketing is going to work and start bringing you business.

But where do you start?  There are so many types of video and ones that work well for small business. How do you choose?

Over the next number of weeks, I want to share with you just SIX TYPES OF VIDEO that you can start using in your video marketing right now. Some of them are very simple, easy and affordable to get up and going quickly. Others take a little bit more time and you may need a slightly larger budget. But all-in-all, these are a great place to start and are still affordable for small to medium sized businesses . Of course, there are more than six types, but I've chosen the ones which I think may be easier to get off the ground. You'll also find, that depending on your type of business or industry and also your objectives, some types of video will suit your business better than others.

This week I wanted to talk to you about one of the easiest type of video to get started on your video marketing journey... THE INTRODUCTORY VIDEO. The introductory video is just as it reads...an introduction of you and/or your business; what your business is or does and most importantly, how your business solves the problems of your customers.

Most introductory videos appear on the 'About' or 'Bio' page of their website, but statistically, to get the highest conversion, an introductory video is best placed on your home page. They are a great way for your potential customers not only to get a good idea of how you can help them, but can be critical in helping them decide if they want to do business with you through an impression they form from seeing and hearing you speak. Often this impression is formed in their subconscious, and it can be one of the most powerful ways to build instant trust and connection with them.  And when comparing your business with another, if one business has a video and the competing business doesn't, potential customers will often go with the business that has video because it forms the strongest impression by engaging the senses, evoking emotion and inviting your customers to take action.

So how can you create an introductory video? The most common type of intro video is one where you or an employee feature in the video, speaking about the business.  And there are basically two ways to go about it. Firstly, you can create an introductory video yourself (DIY Video) if you have basic equipment, such as a DSLR camera or your mobile phone, tripod and a microphone. And if you want to add in some creative features such as text, music or your logo you'll need some type of mobile phone app or desktop software program for editing.  The other option is to commission a video production business to create one for you. Depending on your business and the level of professionalism you want to display and also depending on who your target market is, will depend on which way you choose to have your introductory video created.

This is just one style of introductory video and one I highly recommend, because it's more personal and is the quickest way for you to build rapport and connection with your customers. However, there are other styles of introductory videos that don't rely on you having to be in front of the camera, such as animated videos or whiteboard videos where you or your business is depicted through illustrated characters or animation. Again, there are software programs that you can purchase online to create these types of animated video or you can commission local video production companies or online services who specialise only in these types of video. But we'll go into more details about these types of video in a future post.

Whichever way you go, and whatever type of introductory video you choose, I recommend that you sit down and take an honest look at your business--the size, your budget, your type of business or industry and most importantly, what your objectives are--how do you want your customers to feel and respond?--what action do you want them to take? Just because you might think that a certain type of video is the easiest or the cheapest, doesn't necessarily mean it's the best course of action. Choose one that is going to best serve your needs and get you the best results, taking into consideration your budget, objectives and your target audience.

I hope this post has stimulated some ideas for you if you are considering video marketing for your business. 

If you have any questions, please feel free to leave a comment or email me at info@truth-seeker-images.com and I'll be happy to help!

Ciao for now...
 


Kerry :) x


Do You Suffer from this Marketing Affliction?...[Brisbane Video Production]

"Nobody has the ability to make things perfect, but we are given chances to make things right." 

~ Author Unknown


So something has been niggling at me for some time. I confess, I cringe every time I see someone doing this (bless their souls).  But don't feel bad if you suffer from this. I too was totally oblivious. But once you watch the video below, which will only take two minutes and fifty-eight seconds out of your life - you will be enlightened and forever changed...and hopefully educated. And you now have the opportunity to make things right.

***Warning: There is a little profanity in this video...but it's bloody funny! :P So if you lack a sense of humour, you may just want to skip watching it all together. But then again, you'd never know if you suffered from this affliction. ;) 

 

Kerry :) x


What Music and Neuroscience Have to Do With Customer Connection...[Brisbane Video Production]

Click on the video to view the short video for our high school reunion reminder.

"Music is the art which is most nigh to tears and memories."  

~ Oscar Wilde


Have you ever been out and heard a song somewhere on the radio or it's just floating on the air and it's brought back memories of childhood, events or just significant moments or stages in your life? 

I don't know about you, but for myself and for most people it's a pretty common occurrence. Well...as you get older it is anyway.  I find that as you get older these moments or flashbacks happen more and more. And if you have children, you know when you're getting old and daggy because they'll remind you very quickly 'that song' that you're playing is really, really bad and uncool! If you have older children, you'll know what I mean, and if you are still in the baby stage, trust me...your time will come! ;) 

So I've been in the last weeks of organising our high school reunion and I was sitting there thinking about how it's coming to the final days that ticket payments are due and to remind the stragglers that if they want the opportunity to connect with high school friends and reminisce about the 'good old days', then this was their last chance. And then this song from the 80's pops into my head.  So I'm playing this song on Youtube and my husband just gives me that 'look' and said what a horrible song that is from the 80's and then my daughter pipes in when she hears that music and says "Mum, what is that horrible noise?"

Now I was rather taken aback by their response,  but rather chuffed at the same time that this piece of music from my teenage years evoked such strong emotion. That's when I knew I had the right song for my high school reunion reminder!  Some of you (who are old enough) will either love or hate this song from the 80's. For me, it's kinda a daggy, but I still love it!

Of course, the reason I chose this song is because I wanted a piece of music for my video that resonated with my generation and sent a particular message. I know who my audience is and so it was important that the music evoked the right emotions that made that important connection--a connection from the 80's--a connection to finish off our high school years and the beginning of a new chapter in our lives. And, it's not only the songs but just looking at the way we dressed back in those days--wow--scary, but that's who we were back then and we thought we looked pretty cool (like all teenagers think they do).

So what does this have to do with customer connection? Well if you don't already know, music is a really powerful way to connect with people when using video for marketing and especially storytelling. For me though, a storyteller geek, I'm fascinated with the science behind storytelling, and if you are too, you can read this interesting post on the neuroscience of music. It talks about our neural response to music, which also affects other parts of body, not just our brain. But this article also talks about how music is a power neurobiological tool we can all use to change mood, mindset and behaviour.

When I create videos, music is one of the most crucial elements. Music enhances my ability to evoke a specific emotion and elicit a specific response. I will literally spend hours upon hours listening to music just to find the right piece that fits in with the story I am trying to tell or the message I am trying to convey (it's equally important for background music too).

So the next time you're looking to either create content for your blog posts, or create a video, try using music that relates to your target market, the theme of your video, or the message you want to send out, in order to make that connection with your customers.


Have a great week!


Kerry :) x

*P.S. Please remember to respect Copyright laws when using music in your videos. The video I created was for personal use and not for monetisation. All music I use in video production for clients I pay a licence fee or use 'Free' or 'No Copyright Music'.
 


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Your Lead Magnet is Right in Front of Your Eyes!...[Video Production Brisbane]

"There is nothing more deceptive than on obvious fact."  

~ Arthur Conan Doyle
 

In any business, the aim is to attract customers who not only want what you offer, but are ready and willing to take up on that offer. With so many things competing for their time and dollar, our customers are getting more selective about who they want to do business with or buy from. 

The difficulty as a business is presenting what we offer in a way that,

1. Gets their attention, and
2. Gives them the solution to their problem or challenges.

We then spend months and even years in the pursuit of just getting their attention and then trying to convince them that what we have is the answer to their problem. The hardest part is figuring out how to present that solution in a way that gets the 'right customer' who sees you as the only answer to their problem without having to convince them.  And the only way to do this is to uniquely position yourself among your competitors. You have to do something different.

The above Goodle Adwords Case Study is a perfect example of a different approach to attracting your ideal customer. 

Why?

Because Google Adwords is using one of the most precious, and most underutilised resources that businesses have right under their noses but can't see...their  extremely happy and satisfied customer!

And I'm not saying that you're not using the experience of your happy customers, because you could be. Most businesses use customer testimonials to show that people are happy with their product or service.  And that's great, and what we should all be doing. But written customer testimonials are a given in today's business world. We're not really offering anything different to our customers that our competitors aren't. So again, we have to do something different.   

But if you look at the short video ad, you might notice something.  It's not just a 'customer testimonial'.  Firstly, it's highly visual, i.e. the use of moving images, rather than a straight written testimonial.  But what I want to draw your attention to is that it's a different type of customer testimonial. It's a video testimonial built around using STORY to deeply engage the target audience. It's showing how the product (Google Adwords) has successfuly provided a solution to the customer's (Bay Fish n Trips) need to attract leads and qualified customers, in the framework of telling a customer story.

Isn't that more interesting, engaging and more convincing than a straight written testimonial? Because we are now engaging our audience through more senses. And through the use of video+story, we've also done something even more powerful--we've connected with our audience at a deeper, more emotional level where they now feel they know us and trust us. And we can see ourselves in that customer and if that product or service has worked for them, then it could work for us. So we as businesses no longer have to try and convince our target audience---our extremely happy customers can do that for us!

So now thinking about your own business or situation, what ways can you utilise the great experiences of your happy customers to convince your target audience that you are the answer to their problems?

Have a great week!

Kerry :) x

*P.S.  On the note of Google Adwords, if you are looking for someone to help you put together a customised Google Adwords solution, I can highly recommend Karen from Outfox Marketing who takes a magnifying glass to your business, finds out what and how you do things differently and formulates a customised approach!


5 Types of Videos Brands Should Make...[Brisbane Video Production]

"The way to get started is to quit talking and begin doing."

- Walt Disney


This week I wanted to get you thinking about what types of videos you could start creating for your own business. Whether you are using DIY Video or paying someone to create it.  Because something I find with clients or business people in general when it comes it video is that they really don't know where to start or what the possibilities are. And there are honestly, so many possibilities!

So I thought I'd share a great little video by Tara Hunt, a Canadian digital marketing professional who creates these great little videos (hmmm...giving me ideas about what I create to help educate my clients). They are simple, to the point and I love that she uses humour to get her point across. Of course, you should remember that whatever you choose to do, make it original, and in a way that reflects who you are, not someone else. :)

Anyway...it will only take out five to six minutes of your day, and is totally worth it to help you with ideas for your business and what you can create to engage...educate..resonate with your clients.

I hope you enjoy it, and of course, if you need help creating your videos, just contact me and I'm always happy to hear your ideas and also to help you come up with some customised ideas that will suit your business and budget.

Have a great week!

Kerry :) x


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A Story About Acceptance - My First Short Documentary...[Video Production Brisbane/Video Production Gold Coast]

"The worst loneliness is not to be comfortable with yourself."

- Mark Twain


Today was a rather special day that I wanted to share with you.

You see...it was the official release of my first business, short documentary film. Not only was my client over the moon, but the response from her rather large network of followers, clients and students was overwhelmingly positive. It had the desired effect.

In all reality, as a film-maker, your goal is to have your audience (and for businesses, it's your target audience) connect with your work...with the story...and with the characters, and to come away feeling something that stays with them, and also inspires them to some type of action.

This short documentary called 'Find Your Tribe', is a story about acceptance. And whether you can relate to the area of spirituality or not is irrelevant.  Because what this story is about  is the acceptance of what is different in all of us. And not just accepting our differences, but embracing them. And in the embracing, we come to realise that beneath the surface there is very little difference at all.

So I hope you enjoy this short documentary, my first. It was such an amazing experience to immerse myself in this story to produce something that resonates with the people it was intended for. What more could I ask for?

Kerry :) xox


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Narrative Transportation: What is it and Why It's Better than Selling Widgets?...[Brisbane Video Production]

"There's always room for a story that can transport people to another place."

- J.K. Rowling


Do you like going to the cinemas?  Most people I know would say yes.  There's just something so different from being in a cinema to watching a movie on your home TV screen.  It's that sense of total immersion. For me it's a time to escape. Escape my troubles...escape my adult responsibilties...escape the pressures of the real world.  For a short period of time, I can be transported to a world of possibility and a different reality, where  I am actually in that movie and experiencing all the feelings and emotions of the characters.

That's NARRATIVE TRANSPORTATION.

The exciting thing about that, is that we can create that in our own businesses and tap into the power of narrative.

And there's tons of research on how narrative in story is so powerful that it directly affects our own reality. When we are emotionally transported, we disengage from our current reality and experience the reality of what we're engaging in and it triggers neurological activity in the hippocampus and amygdala, which are the areas in our brain that are associated with memory and emotion. The coolest and most fascinating thing about this is that, the emotions we experience have the power to change our beliefs!

So I'm going to challenge you to think about what video is meant to be about and what it might be for your business.  Because we're all so hung up on marketing videos as being something we absolutely need to sell our products or services and talk about features and facts...our widgets,  when in fact people are no longer listening because it all sounds the same and we're drowning in a sea of more of the same.

And like the Johnnie Walker video above, think about how a story or 'narrative' in video can totally change how people can relate to your product or service.  Because as the video commercial shows, we remember the product or company (Johnnie Walker) not because it might taste better than another comparable product, but because the experience of it has transported us into a place, event or memory that we all have at some time shared...losing someone and remembered special times of connection with our loved ones.  

How much more powerful is the effect of this marketing piece because of narrative?

The most inspiring thing about narrative is that rather than TELLING PEOPLE what to do and what to buy, you HELP THEM ARRIVE AT THEIR OWN CONCLUSIONS.  And when our customers do that, they have ownership in the decision. They don't feel like they're being sold to.

Kerry :) x

 
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Insanity & Brisbane Workshop: Making Your Own Video...[Brisbane Video Production]

 Credit: www.istockphoto.com

Credit: www.istockphoto.com

"Insanity: doing the same thing over and over again, and expecting different results."

~ Albert Einstein


To really get yourself noticed..your product or service, you have to be doing something different.  And not just different, but extraordinarily different. If you don't have 'video' in your marketing mix, then you're going to be left behind - pure and simple. Especially if you want to grow beyond being a micro or 'small' business that 'just survives.' 

 And let's face it...we all want wildly successful businesses that are making change and are on purpose.

So if you've been doing the same thing over and over, and considering video, why not 'dip your toes in'? It's an investment that you can longer afford to put off. But I really want to help people in business overcome reluctance and to see how video can make a HUGE  difference to increasing and improving your quality leads.

On Saturday, December 10, I'll be hosting my first video workshop in Brisbane, called "How to Write a Well-Crafted Script & Make Your Own Compelling Video". 

The places are limited to only 6 places because, well...I want to make sure that you're getting more bang for you buck and you come out with something that you'll not only love but you can start using as part of your marketing arsenal. I want to spend time with you to really nut out your own unique take on your product and service and also how your story or stories can be woven into to script to make your videos more compelling, 'different', and most importantly, 'authentically you'.  

This is not just any video workshop, where you're given a generic script and you sit in front of a video with a video prompt and just read the words.  There's no heart in that.  And your hearts not in that. You're not going to capture the viewers' interest trying to be like everyone else. You must come from a place of authenticity, because that is how you build trust.

Anyway...here is the spiel of what my workshop is all about. To find out a little more detail and to register your interest, please click on the button below, and I'll be in touch about what will be happening, how this workshop can help your marketing efforts and your small investment. And you get to see me give my own little video intro and how you could be doing it too..so take a peek!

'Learn to write a Well-Crafted Script & MAKE YOUR OWN VIDEO that--Builds VIDEO-TRUST--creates DEEPER-CONNECTION and--gets you QUALIFIED LEADS + Discover why compelling video is vital to HIGHER-CUSTOMER-CONVERSION + Create your own PROFESSIONAL INTRO VIDEO for easy upload to your website, Facebook page and other social media platforms.'

I hope you can join us! It's going to a great way of starting 2017 with something fresh, different and something that resonates with your ideal customer, because it will have heart, and you'll begin attracting those people who really value what you do!

Talk to you soon...

Kerry :) x


 

 

 

What Oprah Can Teach You About the Power of Story...[Brisbane Video Production]

"The key is, no matter what story you tell, make your buyer the hero."

- Chris Brogan


Oprah Winfrey needs no introduction.  One of the most successful, wealthy and influential business women of the modern world, Oprah can teach us about the power and relevance of story. As someone who has shared her story so publicly, this has been crucial to her overwhelming success. In sharing her story, her audience connects with her instantly and it deeply resonates. Her willingness to be vulnerable touches the emotions of her audience in such a powerful way that has inspired and continues to inspire people from all walks of life, and especially in business and entrepreneurship.

Now we may never be as wealthy, powerful or influential as Oprah (and who is to say you can't be), but this should not diminish our own stories of significance. Our stories of significance that influence others, are too, ones of struggle, conflict, challenges or pain and they are worthy of sharing. They are best divulged when we've come through the other side, to show others what is possible.

Some of our most significant stories are often born when we reach a crossroad in our life and we make a choice and take action. Usually the action leads to a change of direction in our lives for better and sometimes for worse, and eventually they become the patchwork which is our journey.

 A real life crossroads...Hanoi, Vietnam

A real life crossroads...Hanoi, Vietnam

When it comes to your business or calling and what you are passionate about, more often than not, it has been borne from some moment of struggle, conflict, challenge or at the hands of pain that we've experienced - whether they have been our own, or whether we have witnessed anothers' that has left an indelible print upon our hearts and minds. When we've reached a crossroads.  

The thing is, when we look back we find that however we came to overcome that struggle...the path, the process, the solution most probably brought us to where we are now. We feel compelled to help others, and so begins a journey to share with the world something that's touched us...something we've come to love or to be passionate about that has made our own lives intrinsically better somehow.

And as we continue our business journey, we often lose sight of how we came to be here. We forget that how we came to be here...the pain, the struggle, the challenge - is the exact thing that our customer's may be experiencing, and they too seek the answer to their own struggles.

If we only shared our story then maybe they would connect with us, because they may just relate to that same struggle or challenge. And they trust us because we are just like them. And then perhaps, because we have found our own solution, we can then offer that solution to end their pain, conflict or struggle. How powerful then, does our story become?

Because I bet your competitors aren't telling their story, or the stories of their customers. You may have the same products or services as your competitors, but your story is different. And if your story resonates with your customers, and they buy into that and what you have to offer, then your value is no longer purely based upon your product or service. Your value is based upon who you are, where you've come from and what you've brought to the market by the way of the solution you offer.

Kerry :) x


Why Do You Do What You Do?...[Brisbane Video Marketing]

"Marketing is telling a story
about your value that resonates
enough with people that
they want to give you money."

~ Seth Godin


Do you know WHY you are in business?

If you don't know your WHY, when things get tough, when life tests you, you may just run out of steam to see it through. Your WHY gives you clarity of purpose.

Your WHY also is what will ultimately attract your 'ideal' customer - customers that value what you do because it resonates with them. Because people don't buy what you do...they ultimately buy WHY you do what you.  

Your WHY is what makes you different from other businesses that offer the same product or service.

So if you do nothing else today, sit down and ask yourself...WHY DID I BEGIN THIS? WHY DID I START THIS BUSINESS? 

Was it a dream you've had since you were a kid?

Did something happen in your life that ultimately changed the path you were on, that solved a problem for you... that made it better some how?

Did you see something that spoke to your heart, that brought you immense joy or satisfaction, and you just couldn't let go of that idea?

Did you meet someone who totally changed the way you see the world because of what they did or who they were?

Whatever your WHY, it's important to uncover it.  It's the beginning to uncovering your own story. And in the words of film maker, Patrick Moreau...

"Telling your own story about how your own business started or how your values came to be, is an incredibly powerful way to connect people to what you do."

And when you come to talk to me about how to craft a story to create compelling video that connects your business to your ideal customer, that is one of the first things I'll be asking you.

Kerry :) x


 

 

 

 

How to Use Time Lapse to Boost Your Business...{Brisbane Multimedia}

Brisbane Head Shot Photography
"Time crumbles things; everything grows old under the power of Time and is forgotten through the lapse of time." ~ Aristotle

Time Lapse is a photographic technique that shows a sequence of shots taken over timed intervals and then sped up to show a process of change. Time lapse can be applied to both still photos and video, and there are many different timing intervals applied depending on the subject of your time lapse and the objective.

You've probably seen many time lapses but may not of known what they were called.  Time lapses of amazing sunsets or a flower opening or star trails.  There are literally hundreds of situations where time lapse can be used with amazing effect. Take a look at this time lapse below of construction in Abu Dhabi.

 

So, why time lapse and how would you use it and apply it in business?

The main reason that you would use time lapse photography or video for your business, would be to show a process of what you do, or how you would produce or create something. Something which has a demonstrable start and finish.

You could show how a product comes together, or how it gets from one point to another. Or if you are in the service industry where there is interaction with your client, showing the physical process, gives insight into what you do and gives viewers an immediate understanding of the nature of what you do and/or the product or service you provide. And the great thing about time lapse, is that your audience gets to see all the detail without being long and boring!

In order for a time lapse to hold your attention, there needs to be movement. The environment must be a changing one.  Without movement, there will be little to hold your interest.

So if you are a business, here are some examples of how you could use time lapse to show case your business:

  • Client sessions - one-on-one interaction with your client, e.g. massage, make-up artist, hairdresser.
  • Retail services - interaction with customers, or showing the process of putting something together for your customer, e.g. a florist, a chocolatier
  • Attention to Detail - if you're a business that prides itself on beautiful packaging or highly personalised stationary or services, like Wedding Event Planning, then showing how you bring everything together can deepen your viewer's appreciation of the amount of work and love that you put into what you do.
  • Events & Workshops - if you hold events, workshops or seminars, time lapse is a great tool to show what happens over the course of a day or a window of time. It's a good idea to include any audience interaction or participation as a way of showing their experience of how your event or workshop makes them feel.

Sit down and think about what you do...the products or services you provide; the processes you use to get that product or service to the market; your interactions with customers or your employees.  

There is no end to the possibilities of how time lapse could be used to show case your business.

If you would like to know how time lapse photography or video can help boost your business, then reach out and get in touch.

So I'll leave you with a short video time lapse I threw together of a head shot photo session, as an example of how time lapse can be used.  Have a great week!

 

Kerry :) x


What Makes a Great Video? It's all in the Planning...[Brisbane Video Marketing]

 Photo credit: www.pexels.com

Photo credit: www.pexels.com

"There are some people who live in a dream world, and there are some who face reality; and there are those who turn one into the other."

~ Douglas H. Everitt


Think about some of your favourite videos that you've watched.  What is it about them that really grabs your attention?  Is it something funny, cute or is it so moving that it makes you tear up?

If you're in business or have something you're passionate about sharing with the world, whatever that is, there's something important you can take from those videos that will help you when it comes to creating your own video content....EMOTION!

We all know that people don't buy the thing itself that you're selling or sharing based on a purely logical decision. In the end, it will be based on the emotion it creates for them when they think of having what it is that you have to offer them.

But putting a video together isn't just about clicking the record button of something you think is funny or sad, or getting someone to talk, hoping that it will grab your audience's attention. To create a truly compelling video that engages your audience takes some strategic planning.

 Pre-production can take place anywhere

Pre-production can take place anywhere

When a client engages my services to create a video, the first thing that happens is I ask the question...WHY?

Why do you want to create this video?  What's your reason?  What is your purpose and what do you want to happen by creating this video?  Putting together and creating a video is a bit like a puzzle -  fitting pieces together that tell the story of your why.  And this is regardless of whether your video is a documentary video or a commercial or promotional video.  The same process is applied, and it's based around telling a story.

The way that most video productions companies build a story is through the process of Storyboarding. Storyboarding a visual model of your story based on pictures and words. And everyone has a different method or way of storyboarding.  Below is an example of how I begin a storyboard when I meet with my clients for a pre-production meeting to thrash out the details of my clients video based around their story and their WHY.  Once we've completed this, then I can begin planning on what I need to create the video and bring my client's story to life.

Video Marketing

So when you are thinking about creating a video for your business or service, for your website or to share and engage your ideal audience on social media, make sure before you set out that you know WHY you want to create your video.

And yes, you might be wanting to sell something, but try not to think about it terms of selling, try think about how you can help your target audience.  What is it about what you offer that is going to help them get what they want?  By doing this, you will have a better idea on where to start, because you will have a better understanding of your WHY!

If you have any questions on video creation or would like to get your own video marketing started, contact me and I'll be happy to chat about how video can help you engage your ideal client.

Kerry :) x

TSI Multimedia