Stock Photography

Are You Ready for 2018?--A Business Client's Fresh New Look for Her Website...[Brisbane Head Shots Photographer]

womens head shots brisbane

"Do what you can, with what you have, where you are." 

~ Rumi


Can you feel that? Are you ready for 2018?

Christmas is just around the corner, and the end of the year fast on our heels, with 2018 fast approaching...yikes!

In business, it's that time of the year where traditionally we endeavour to slow down, sit down and review how we've gone in the previous 12 months. It's also that time that after looking back that we then look forward and begin in earnest to plan and prepare to start the following new year off on a positive footing.

I'm not sure about you, but it seems that everything that needs doing has kind of crept up on me and I'm finding myself squeezing so many things in at the last minute. As much as I'd like to think that I'm organised, there's still plenty that needs to be done and just won't get done by the end of the year. This is in spite of my well-intentioned plans.  

But for some people, it seems like they're pretty organised and they'll be ready to hit the road running in 2018. One of those people is my last client of the year, Jenny.  

Jenny is an SEO specialist and she's currently working on a fresh new look for her website, JC Advantage. We recently we took a chunk of a day out to shoot some head shots for Jenny as well as some customised stock images for her website revamp. So she will be all ready for a fresh new start and look for 2018!

What do you think of the collage of images, which give a taste of some of her photos?

Jenny was very happy and so was I. We had a lot of fun shooting these and ended up with a great spread of images for her to choose from. It was difficult for her to narrrow her selection. Now Jenny has quite a number of images to use going forward.

Not only for her website, but for her social media profiles and to use for any future marketing or print media. And you'll be able to see a larger selection of Jenny's head shots and stock photos very soon, when I get around to adding her case study to my website.

brisbane stock photography

Now if you're anything like me, and running a little behind, that's okay too. At this time of the year, it's also important that we take time out for ourselves to step away from our businesses and enjoy the important things--to enjoy life, our friends, our families and everything else that life has to offer.

And if you're wanting some fresh new photos or a revamp for your social media and your website and you ran out of time--don't worry! There's still plenty of time in the New Year to get that started. 

For head shots, check out my 'Authentic is the New Black' Head Shots Package for all the details. If you'd like to book early in the new year for that, and/or some custom stock photos too, be sure to contact me so we can have a chat about what you need. I'll be back on board from Monday 8th January, 2018.

So this will be the last weekly post for 2017, as I now focus on preparing for Christmas. I'll also be off on a well-earned overseas holiday and will be returning in early January.  Of course I'll be taking my camera and getting some travel photos and a little video while I'm gone and I look forward to sharing them with you in the New Year.

Have a wonderful Christmas and be sure to slow down and savour the moments with your family and friends. Enjoy the festivities--stay safe and we'll see you for a wonderful new year of 2018!

Much love...Kerry :) x


How Our Personal Stories Call Powerfully to Our Customers--A Case Study...[Video Production and Multimedia Brisbane]

 Head Shot image of Sara  © TSI Multimedia 2017

Head Shot image of Sara  © TSI Multimedia 2017

"You're not a victim for sharing your story. You are a survivor setting the world on fire with your truth. And you never know who needs your light, your warmth and raging  courage." 

~ Alex Elle
 


Do you have a story to tell?

You might think that your story is nothing special and that other people have more interesting stories. But you know, every one of us has a story - actually, we have many. The challenge is often choosing one, or a number, that as a business owner is going to resonate with your customers in a way that they say..."they get me...they understand me...I want to work with them".

Today I want to share with you a story just like that. The popularist term for that type of story is called 'The Hero's Journey', and it's a classic story where the business owner overcomes great challenge and struggle to realise their dreams and goals and emerges the victor. Sounds so dramatic doesn't it? And you know? It often is. But not in the scripted, Hollywood sense.
 

You see, The Hero's Journey is not only your journey as the founder and business owner, but it can also be your customers' journey.  It's why your customers are often drawn to you. They see themselves in you--some characteristic where they shine a mirror on you and see themselves in your reflection.  They can relate so strongly and they feel like you really do get them and you care about how they feel. Because now more than ever, people want to feel connected. They want to feel that they matter, and that you genuinely care.


Today I share with you Sarah's story and how it is a powerful catalyst for women to step out of from behind the shadows of grief, of staying small and to rise to greater possibility. To talk about a journey that is highly misunderstood and rarely acknowledged. This subject, I discovered through working with Sarah, is often one of taboo that we find difficult to discuss and even more difficult to truly comprehend.

That journey is The Sacred Journey of Childlessness, and the greater difficulty for women just like Sara, is for society to understand that the grief and loss that women feel through involuntary childlessness, is no less than that of a woman who has borne and rared a child and then loses that child. For me, as a woman who has a daughter, I finally understood Sarah's pain when I imagined how the loss of my own child would feel--incomprehensible and inconsolable. 

The reason I'm sharing this story is because Sarah has just launched her own business (The Empty Cradle) and helps women who have lost the opportunity for motherhood. Through her own personal journey and her skills as a teacher and counsellor, Sarah has developed practical tools and resources to help other women navigate their own journey of childlessness. Through her new business, she wants to provide a safe space for women to grieve, heal and to redesign their lives through childlessness by providing counselling and information, as well as access to a healing community for ongoing friendship and support.

So I was honoured that Sarah approached me to help tell her story as well as talk about the services she provides, through video, and to create images to support her website and social media marketing. You can read and view images of Sarah's full Case Study here which comprises a multimedia package incorporating an introductory video, feature video (below), head shots and custom stock photos.

You can listen to Sarah's story through her feature video, 'The Sacred Journey of Childlessness'  [ 9:24] by clicking on the video link below.

So what can you learn and take from Sarah's story example to help you connect with your customers? How can you apply the same storytelling principles?


Now you don't have to have such an emotional and personal story as Sarah's. But what you can do, is look a little more deeply into your own business: how you got started; your reasons for doing what you do and how you came to be where you are right now.  What stories and experiences did you encounter along the way that your customers might relate to? What challenges did you face? And what solutions did you come up with that worked and that your customer's may benefit from?

Now the stories don't always have to be directly yours. They can also be your customers' own 'Hero's Journey'. Maybe what you've provided in the way of a service, product or experience has positively impacted them--small or great. But what ever that experience has been, you've been able to connect with them and created a relationship of ongoing trust.

A relationship where they value not only your product or service, but your ability to make them also feel valued and that you care. Isn't that the type of relationship we all want to have with our customers? Because they're the type of customers who will not only keep coming back again and again, but who will also bring others along for the ride.

Not too sure what story to tell that your customers can relate to? If you'd like help with this, and would like to know how to use Story to engage your ideal customer, be sure to book a 30 min Story Strategy Session with me and let's explore the possibilities!

Have a great week!

Kerry :) x

*P.S. If you know of anyone who can benefit from Sarah's story and her services, please share this post. Much appreciated. :) 


Want to Fast-Track Your Results?--One-on-One Coaching is Here!...[Brisbane Video Training]

 Sarah in her studio, doing a practice video to test out her phone and the microphone.

Sarah in her studio, doing a practice video to test out her phone and the microphone.

"TELL ME and I forget. TEACH ME and I remember. INVOLVE ME and I learn." 

~ Benjamin Franklin
 


It's nearly been a few weeks since our DIY Video Workshop in Brisbane, and I'm still on a high!  The feedback from participants has confirmed the need for me to provide video training, and that business owners really want to take control of their marketing, with the realisation and acknowledgement that they need video if they want to stand out. You can check out our video testimonials here at the bottom of the page.

It was great that our participants could make it for the two days to gain big learning. But the reality is, as business owners and entrepreneurs, we're busy people and it can be a challenge to line up all our ducks so that we can attend workshops on specific dates.

I've had a lot of interest over the months from quite a few business owners, who by the time the workshop came around, things got in the way, or they had pre-planned engagements and they just couldn't make those dates.  

Case Study

One of those business owners was my client Sarah, who I've just completed some video and photos for her new business and website which is launching in the next week (keep an eye out for her intro and feature videos in the next couple of weeks).

With Sarah's impending launch, she's in the middle of putting the final touches together on her website, and one of the things she really wanted was more stock photos to use in her blogs.  Now we'd already taken some stock photos as part of the multimedia package she'd purchased, and has used for her website.

But because her content is evolving, she needed more photos that were relevant to that. She also wants to start creating her own low-key videos so that she can post them on her facebook page on a regular basis to get engagement and create interaction on topics that interest her target market.

So Sarah booked me in for a half-day one-on-one workshop and we covered a lot of ground. By the end of the coaching, she was tired from the condensed learning and information she'd absorbed. But she gained not only new skills and appreciation, but more confidence as the hours went by. And I left her brimming with enthusiasm!

I'll share with you the summary of outcomes that Sarah outlined in our initial pre-workshop discussion:

  • Good quality photos for my blog and other places in my website online platform, e.g. newsletters, courses, community, etc.
  • recording guided meditations
  • facebook live sessions
  • basic videos for my courses and community.

I also asked Sarah for a list of the equipment she had so I could work out what I needed to teach her in terms of how to use them. For the allotted time, I worked out what would give her the best outcomes that was simple enough to master in a short period of time, including what she needed to learn about the relevant software/apps to get her photos and video uploaded to her site, facebook and other platforms that were relevant for her business.

business video training

By the end of our one-on-one coaching session, she had achieved her no.1 priority, which was to learn how to take good quality photos, edit and resize them them and upload them to her website blog so that she could get her website complete and ready for launch. I sat with her, and talked her through the process of uploading a photo and audio file to her website as she needed to know how to do it after I'd left.

Sarah had also learned how to record videos on her phone using a microphone, as well as how to set up an area and background with the right lighting to get the best results for her video.

All-in-all Sarah had a very productive day, and I'm looking forward to seeing what photos she creates for her blog. Sarah did come to the realisation of just how much technical knowledge is required to get a video to its' finished state and uploaded. So it's something we've earmarked to spend a little more time perfecting in the near future. At this stage, Facebook live was a great video resource that she learned how to record, and can apply and put into action quickly to start engaging her clients.

So how about you? Are you ready to fast-track your video marketing creation? If you are and you don't want to wait until March/April for my next DIY Video Workshop, contact me to talk about booking your own One-on-One Coaching Workshop. To find out more information about pricing for our One-on-One Workshop, click here

Have a great week!

Kerry :) x


The World's Most Livable City...{Brisbane Multimedia}

 Laneway, Melbourne City, VIC (and it's not Hosier Lane)

Laneway, Melbourne City, VIC (and it's not Hosier Lane)

"But the city makes up for its' hazards and its' deficiencies, by supplying it's citizens with massive doses of a supplementary vitamin ~ the sense of belonging to something  unique, cosmopolitan, mighty and unparalleled."

~ Author: E.B. White


So did you hear?

Melbourne was recently ranked the world's most livable city for the sixth consecutive year. Well that doesn't surprise me.  Though I don't actually live in Melbourne.  But I love to the visit!

Why?  It is so diverse with culture and it has this ability to feel like many different cities with every turn of a corner.  With every turn comes that sense of anticipation about what surprise is in store.  There is so much art, culture and many types of people from all walks of life and as different as each person, building, shop, street or cafe is...it just all fits some how.

It's also a city where people just love to meet, mingle, sit and chat. So many interesting people and stories, and I managed to talk to quite a few people...tourists, business owners, workers, and they all have that sense of wonder and love of Melbourne.  There is also the downside though, which is Melbourne's homeless situation. But I admire the way that cafe businesses are banding together to promote their 'Pay it Forward' system, where customers can make a contribution on top of their meals to give the homeless a silent hand up.

So over the coming weeks, I'll be posting random pics of Melbourne.

But today I wanted to feature a little place my husband and I stumbled across in Little Collins Street, called Trattoria Emilia. At first when you see the entrance, you think it's a bakery that serves coffee, until you walk in and realise as the word Trattoria means, is a casual restaurant open for breakfast, lunch and dinner.  But it has that cafe, cosmopolitan feel and serves amazing food and coffee!

So when you're in Melbourne, this is one place I would recommend ( by the way...their sourdough is damned fine).

Enjoy!

Kerry :) xox