DIY Video

How to Write a Video Script to Engage Your Audience--[DIY Video Training]

 Photo by  rawpixel  on  Unsplash

Photo by rawpixel on Unsplash

"To make great film you need three things: the script, the script, and the script." 

- Alfred Hitchcock


Today we're going to cover Step 3  of '4 STEPS TO EASY VIDEO CREATION'. If you've missed the previous steps, you can find them here>>> STEP 1: CREATE A VIDEO STRATEGY;STEP 2: START WITH 3 SIMPLE TOOLS.

STEP3: WRITE A SCRIPT, is not so much about WHAT you're going to say in your video, but more importantly, HOW you're going to structure what you say, to get the attention of your audience and maintain it.

And we're going to start with the simplest structure which has three parts. Though I've added an extra part to cater specifically for videos. 

We're also going to stick with a script more suited to businesses, rather individuals. Remember though, the basic structure doesn't really change much whether it's a personal or business video. It's the content that makes your videos unique and how you visually piece them together (but we'll go more into that a little later in the year).
 

Simple Script Structure:

1. Introduction

2. Body

3. Conclusion

4. Call-to-Action (CTA)

 

INTRODUCTION

Again, we're using a common structure for business videos. So you should introduce yourself, your business and what topic or topics you are going to cover in your video.

It's important to say your business name (and your location if your target market are in a specific geographical area), so your audience knows who you are and they don't miss what you say because they are waiting for a name. 

Next, give a summary about what you're going to be talking about so your audience can decide whether they're going to hang around to find out more. 

HANDY TIP: Please note that for SEO (search engine optimisation) purposes what you say is important, especially for YouTube videos which don't just read the tags you enter in the back end of your video, but also read what you say as keywords for search engine ranking. 

Sample Script: "Hi, I'm Kerry Warnholtz from TSI Multimedia and today I'm going to show you how to write a script, by putting your words into a simple structure that will get and keep the attention of your customers."

 

BODY

The body makes up the largest part of your video and is what your video is about

So whatever you talk about, ensure that you cover the main points in a logical way. You can further break them up as follows (you can add more or less points):

  • Point 1
  • Point 2
  • Point 3

Your topic/s should speak to your customer.  That is, the words you use needs to resonate strongly with them, as though you are talking directly to them. And what you say should address their specific needs, wants and/or pain points. Try not to cover too many points or topics within your video, as you'll confuse your audience, they'll get bored, or just switch off.

Lastly, you then need to offer them a solution and explain how you can (uniquely) help them to solve their problem.

 

CONCLUSION

Here you should revise and summarise your main points of what you covered in the body of your video.

At this point it's also recommended that you sign off saying again, your name and business name as you did in the introduction. This will then lead or meld into the Call-to-Action as below.

 

CALL-TO-ACTION

Your CTA is all about what action you want your audience to take

Do you want them to sign up for a blog or newsletter; buy a product or service; sign up for a course, ebook or program? 

Or maybe you don't want them to buy anything, but your call-to-action is part of an engagement strategy or series of topics that give value and build your network, database or community.

Or it could be just to educate or build your audience's awareness around a sensitive topic and the outcome you want is for them to come to a specific conclusion.

Whatever action it is that you want your audience to take, ensure that you only give them ONE OPTION for one video. If you give too many options, your potential customers may get confused. And when they are confused they do nothing.

CTA example:  "For this week only, we're giving away a FREE 500g Bag of Origin Coffee beans when you buy an Expresso Machine. Be sure to enter in this promo code ---- when buying."

So this week, why not try putting together a short script following this structure to introduce yourself and your business, and what you want to talk about, finishing with a clear call-to-action. 

Read it out and time yourself as to how long it takes to read the script. You can then use this script to create a short welcome or introductory video to sit on your website or facebook page. Be sure to keep the video to two-to-three minutes at the most. 

I hope this helps. In the coming weeks, we'll look at how you can make the content of your videos a little more interesting by changing up the script a little and adding in other elements.

Next week however, we're going to cover the 4th and last step of '4 STEPS TO EASY VIDEO CREATION', and how we bring all the previous steps together to create a finished video.

Have a great week!

Kerry :) x
 

***FREE 90 MIN WEBINAR: 'PLAN, CREATE & EDIT YOUR VIDEOS ON YOUR PHONE' TUES 12/6/18 @ 10am***Do you want to use video to start growing your business? Maybe you don't know where to start, or understand all the tech stuff. Or maybe you're just overwhelmed with it all? Next Tuesday, I'll be holding a FREE WEBINAR to take you step-by-step through the process of planning, making and editing videos on your phone, so you can start getting some traction in your video marketing.  So join us and REGISTER for my webinar here >>> http://bit.ly/plan-create-edit-video. If you can't make it live, don't worry--as long as you register, you'll have access to the recording.
 

 
 

How to Stop the Overwhelm to Grow Your Business with Video...[Brisbane Video Coaching]

 Image Credit:  pexels.com

Image Credit: pexels.com

"Take action! An inch of movement will bring you closer to your goals than a mile of intention."

~ Dr Steve Maraboli


Are you wanting to create and use videos to grow your business to attract more clients, but still haven't started yet?  Maybe you're feeling a little overwhelmed with all the moving parts that it takes to create a video, and you just don't know where to even start. 

As I talk to more business owners who want to start using video and those whom I've coached, there is one crucial thing they're missing. The one thing that can help stop the overwhelm and get you focused, started and moving in the right direction is...

A VIDEO STRATEGY.

If you want to use video to grow your business, then JUST START, however imperfect that looks right now.  Starting is made easier when you have some guidance and a PLAN.

So this week, I will begin to guide you with Step 1 of the '4 STEPS TO EASY VIDEO CREATION'. It's up to you to create the plan and then work it.

The first step to stopping the overwhelm is to 'CREATE A VIDEO STRATEGY.  Understand that using video is only one part of your marketing PLAN. The plan doesn't have to be so enormous that you once again go into overwhelm. Just look ahead far enough to take the next step and make a plan based on that. Whether your plan is a weekly, monthly or quarterly plan isn't important. The main thing is that it's realistic and achievable for you.

STEP 1: CREATE A VIDEO STRATEGY


1. Have an OBJECTIVE.
2. Know who your TARGET MARKET is.
3. What PLATFORM will your video be seen on?

1. HAVE AN OBJECTIVE

Before you pick at your phone or camera, do you know the reason why you want to make a video? Take a look at this list of the most common reasons businesses use video:

* Launch, promote and sell products and services through promotional and branding videos.
* Tell people who they are and what their business is about using an Introductory or Welcome video.
* Create videos to support their Online courses and programs.
* Launch an event, i.e. workshop, trade show, seminar, retreat.
* Build trust and credibility with a Customer Testimonial.
* Educate their customers, i.e. 'How To', Tips & Tricks, Instructions for Use, etc.
* Train Staff or Customers with videos that explain repeatable processes in their business.
* Tell a Story about themselves, their business or their customers with a feature video.
* Engage and educate their audience to build a database, following, or community with valuable content using live and pre-recorded videos, i.e. FB live, Linkedin native video.

So the question is...WHAT DO YOU WANT TO START WITH? Pick one thing and focus on that.

2. KNOW WHO YOUR TARGET MARKET IS

If you don't know yet who your target market or ideal client is, then start working on that. Here are some questions to ask?

* What is my product and/or service and what makes it unique if I was to compare my business model with others in the same industry?
* Who do I want to sell my products and services to? General public/individuals, small or big businesses, government organisations.
* What are their demographics? Age, gender, marital status, income, spending habits, location, etc.
* What are their interests and hobbies?  Environment, coffee, shopping, fishing, fitness, social issues, pets, personal development,etc.
* What do they value? Family, success, connection, culture, travel, health, creativity, freedom, etc.

After answering these questions, you should have a pretty good idea about who your target market is. Now when you create the content for your videos, you know who you're talking to specifically and how to say it in a way that speaks to them and connects with them. You may not get it perfect when starting. But keep tweaking and refining your message. You'll know when you've hit on something when you get more and better engagement, leads and interest, which eventually turn into sales.


3. WHAT PLATFORM WILL YOUR VIDEOS BE SEEN ON.

Where is the source of your leads mainly generated from?  Where do your customers hang out and engage with you? How do your customers find you?

Here are the main online platforms for business:

* Facebook
* Linkedin
* Instagram
* Websites
* Pinterest
* Twitter
* YouTube
* Email Distribution 

Something to note is that if you generate leads through face-to-face interaction or networking, inevitably you'll be directing them back to an online platform for more information.

The reason you need to take the platform into account, is because it helps determine what your video looks like in regard to type, style, look and feel, type of content and length of time. There are other factors, but we will talk about that later.

So this week, sit down and make a start on your VIDEO STRATEGY and start working through these three things: Your Objective, Target Market and Platform.

Remember to FOCUS ON ONE THING...ONE OBJECTIVE!  Write it down, because you're going to need to know what that is, as we go through the three remaining steps of '4 EASY STEPS TO VIDEO CREATION'.

Next week, I will take you through STEP 2: 3 SIMPLE TOOLS TO MAKE YOUR VIDEO.

If you have any questions that arise through going through the above steps, you can email me at info@truth-seeker-images and I'll be happy to help you.

Have a great week!

Kerry :)
--WOULD YOU LIKE MORE HELP AND GUIDANCE IN CREATING VIDEOS? I NOW OFFER ONE-ON-ONE VIDEO COACHING, BOTH ONLINE AND IN-PERSON. YOU CAN FIND OUT MORE ABOUT MY VIDEO COACHING SERVICES HERE

*Banner image Photo by Gabriel Matula on Unsplash


A Story That's Right Under Your Nose...[Video Storytelling Brisbane}

 Image Credit: Seemi Samuel of  Unsplash

Image Credit: Seemi Samuel of Unsplash

“When I walk along with two others, from at least one I will be able to learn.” 

– Confucius


Last week I talked about story, and in particular the telling of your own story and how it's the hardest story you will ever tell

As in most hardships, once you've experienced them, life becomes easier in the sense that if you've survived it, you come to the realisation that you can survive anything. And telling your story is a bit like that. What you originally feared, once faced and experienced, loses its' hold on you.

But you know, when it comes to stories around your business, yours is not the only story that you can share. Story comes in many forms and has many applications. If you step back a little, get in the moment and just observe, you'll find stories in many places you never thought existed. Many of them unexpected and right under your nose. 

For instance...

What experiences have you had with your customers who have used your products and/or services, who have been satisfied and have acknowledged or shown their appreciation? 

What did you do or provide that gave them great satisfaction? 

How, in fulfilling their needs did it make a difference or change something? 

And if they are repeat customers, why do they keep coming back?

Your customer's experience is one type of story. It's not your story, but it's a very relevant one, because it directly connects potential customers to you. It also lends credibility and trust, because it's not you telling it, so it's more believable. 

One of the most powerful stories is the story of a satisfied customer who has become your biggest fan and evangelist. Is there one customer who fits the bill and that comes to mind? 

And do you know why they are satisfied?

If you haven't already, then ask them. Pick up the phone just to say hallo and talk to them. Make a time to catch up in person and have coffee. And whether you're talking on the phone or whether you're sitting across from them, ask them why. 

Ask them about what they do, the things they get up to on the weekend; do they have children; what do they love to do? Listen to everything they have to say. Be genuinely interested. You'll probably find that your best customers are in many ways, a lot like you and that they have similar values to your own. 

Then ask them what brought them to you and what is it about your product and/or service that they love. Ask them about how they've found dealing with you and/or your staff and what they value most. What is it that keeps them coming back?

The answers that they give can become a story that you can then share. 

That story can be told and used in a number of ways:

- as a customer testimonial
- as a case study
- as a story that shows a particular outcome or proves a particular point.


It can then shared on your website as blog post. It can be used to prove a point or outcome. It can be used to create interest and engage your audience if you're giving a presentation or speaking at a business or public event. It can be used as a supporting tool to include in your promotional marketing.

And your customer's story can also be captured on video. When shared on video, it becomes more powerful as it reaches out and connects with and evokes strong emotion. 

Cate explains how we met and shares about her learnings at her one-on-one coaching session.

 

A well told customer story will connect with potential customers who see themselves in that story, and say..."I can relate with that person. I totally understand and empathise and I really get them. I want that for myself."

So this week, I want you to think of just one happy customer that you have a good relationship with. And if you haven't asked them 'why', then take the time to pick up the phone and ask. If anything, to get to know who they are and to hear their story.

Have a great week!

Kerry :) x


 


 

Video Lighting Options on a Budget...[Brisbane Video Training]

 Image credit: http://quadralite.eu

Image credit: http://quadralite.eu

"Design is defined by light and shade, and appropriate lighting is enormously important."

~ Albert Hadley


Two weeks ago, I wrote a post called Video Backgrounds That Are Easy to Set Up, and my friend Monique who has recently started her business, commented on the link I provided about lighting. Here is what she said..."I clicked through to the lighting blog but that was way too complicated and confusing for me. I would love a blog on budget lighting options". 

So this week's post is inspired by Monique. Thanks for the feedback and request Monique.

NATURAL LIGHTING

The most affordable lighting option to start with is Natural Light. It's free and it's the most flattering light there is. If you have an abundance of natural light in your office or room, and you can video during the day, then go with this. To get even, flat light though, you will need to be facing directly or mostly towards the window. So you have to ensure that the light isn't too bright. Earlier in the mornings and afternoons, the light is softer, so that's an ideal time. 

 Image Source: https://www.designtrends.com/

Image Source: https://www.designtrends.com/

However, we don't all have access to natural light or the perfect office or room set up.

MAN-MADE LIGHTING

Light Bulbs

The next step up from natural light is to use man-made lights or lamps. However, avoid using halogen or tungsten bulbs that give off a warm or yellow colour or 'colour temperature'. Conversely, using fluoro lights should also be avoided, as they tend to give off a cool, blue light or 'colour temperature'. Replace them with LED lights. LED lights give off a colour temperature that is closest to natural light.

HOT TIP: If you can, use two lights, so that you get even lighting across your face.

You'll see in the LHS photo below, a two light set-up. The photo on the RHS shows what the spread of lighting is across the man's face. You'll notice that it's nice and flat and even. This is ideal lighting if you want to create live video, webinars, vlogs, instructional videos or any conversational style videos where you or other people are featured and talking.

 Image credit: http://quadralite.eu

Image credit: http://quadralite.eu

 Image credit: http://quadralite.eu

Image credit: http://quadralite.eu

However, if you only have one light then try to keep the light towards the centre of the subject. And the larger the light source, the better. Again, if you look above, LED lights are being used as the light source. But it's a small light source, so on it's own, it will only light up where it's exactly pointed. To help spread the light, photographic umbrellas are used to help spread the light and illuminate more of the area, including not only the subject's face but his body and also the area in which he's sitting.

The set-up above is a very affordable set-up, but only if you have the space. As you can see above, this set-up does take up some space.

LED Video Lights

So what if you only have a small area in which to work from?

This is where LED video lights come into their fore. They come in different sizes. They emit powerful light, are portable, and you can also increase or decrease the strength of the light, as well as soften (diffuse) it, so it's not so harsh on your face.  You will need to place the light on a light stand or tripod.

 
LED light
 

Ring Lights

The next option is also ideal if you only have a small area to work from. Ring lights are one of the most economical, versatile, space-saving lighting options that emit a beautiful soft, flattering light.

The other great thing about ring lights, is not only can you set it up on top of your desk or near it, you can also mount your phone or camera onto the light. And look for a ring light that is dimmable, if you can.

 
 Image Source: https://www.dhgate.com/

Image Source: https://www.dhgate.com/

 

This is a great option for those of you who are either using your phone or a DSLR camera, and will be creating a few different types of conversational videos, such as FB lives, vlogs or video series, and also for those of you who regular host webinars.

So these three lighting options are what I would class as BUDGET LIGHTING OPTIONS, and a great place to kick off your video journey.

However, there is one more lighting option that can't be overlooked. And that's a PHOTOGRAPHY SOFTBOX LIGHTING KIT.

Soft Box Lights

 Image Source: http://www.gtaphotostudio.com/

Image Source: http://www.gtaphotostudio.com/

These again do take up a bit of room. But today, you can buy softbox lighting (flattering light) complete with all the lights, stands and backdrops, all together. It's economical and what's great about the kits, is that you can just use one, two or however number of lights you need, or you can use the lights plus the backdrop, if you want to.

DO YOU WEAR GLASSES?

If you wear glasses and you don't want any reflections coming off your glasses, then you will need a different lighting option, other than just placing lights in front of you. You will need more that one light. You have to position the angle of your main light above eye level and angle down toward you, and have it off to the side a little. Then move your second light or fill light to fill in any dark areas. And for you main light source, use a larger sized light source that's nice and soft. 

You will then need to test and adjust the position of the light or lights, and then record the video to see whether any reflections appear on your glasses.

 
lighting set-up
 

 

I hope these simple and economical lighting options will be a great help to getting you starting with your video journey, or help you along on your journey.

Remember, if you have any questions, please feel free to leave a comment or contact me, if you want more information about your particular situation.

Have a great week!

Kerry :) x

*P.S. If you need some help getting starting and you want to start creating your own videos, contact me about my ONLINE or IN-PERSON VIDEO COACHING SERVICES. They're customised just for you and your individual needs and situations. 


 

 

Creative Ways to Learn Video...[Mobile Filmmaking]

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's Creativity.” 

– Charles Mingus


At the moment, it's school holidays, so I've been busy juggling business with mum duties. It's always a challenge to find things to do for and with my daughter, AND run a business at the same time. For me however, it's important to make time for my family and friends and to reconnect with the 'other' important things in my life too.

It's also an opportunity to spend time on my own creativity. It has a great positive impact on my business and my ability to deliver authentic, unique creative services and outcomes for my clients [that's my excuse anyway ;) ].

Making time for creativity in your business is really important, because it's this time that allows for innovation to happen. In order for your businesses to stand out in today's competitive marketing environment, you need to come up with ways to innovate that get noticed, by the kind of people you want to do business with.

I think it goes without saying, that video is one effective way of standing out and getting noticed. But what I find is that for businesses who want to use video and learn how to do it themselves,  they inevitably become overwhelmed with where to start. I also find that for many people, coming up with ideas and time to practice using video is a challenge. There are always so many things to juggle.

But it doesn't have to be this way.  

When practicing video to use in your business, why not try a different approach and angle?  Rather than seeing video as something that is a task, why not consider practicing video for fun? It takes the pressure off you, because it's no longer about getting results and getting things perfect. It becomes about just 'playing' and experimenting and using what you have to create something. It becomes about the journey and the pleasure of just creating for yourself.

And that's exactly what I do, and I encourage you to do the same. What have you got coming up that you're doing just for fun that you could video and document? Try capturing the energy and the feelings of these events and moments with your phone. Take photos and some video and see if you can create some kind of story to tell about what you experienced on the day. You probably already do that...take photos and video on your phone. 

So in addition to taking random shots and footage (if that's what you already do), before you head out, think of how you would like to capture the days' moments to tell a story. That way when you get there, you become a little more attuned what you need to tell the story you want to. Once you've set the intention, you will find that ideas will come to you as the day unfolds. 

The video at the start of this post called 'Fires on Top of Mountains' was made up of bits of footage that I shot as part of the 'Share Fire Community Celebrations' at Beaudesert on Monday night. The celebrations take place over about 10 days, and they culminate with the big 'Fire on Water Finale' at Kooralbyn on April 14th. 

Apart from spending time with my daughter and some friends who enjoy arts festivals, it was a great opportunity for me to experiment and have some fun. It was a great atmosphere and there were lots of activities and things going on, which means lots of opportunities to get a variety of footage. I also love shooting in the late afternoon, because you get that beautiful, golden light that adds a touch of magic and dreamyness to your images.

For those of you who are interested in the technicalities. I shot the footage with my iPhone 7 Plus and a smartphone gimbal stabiliser, rather than just use a phone tripod. This allowed me to be able to get nice smooth, steady footage that doesn't jump up and down. This tool also allows you to pan (moving the camera horizontally from left to right) and tilt (moving the camera up and down without raising the camera) your phone to get really creative types of shots that add a lot more interest to your videos. Though I found in slowing down the footage, it wasn't as smooth as I would have liked, so I just need to change the speed up a little next time. And you'll find out what works and what doesn't, the more you do it.

smartphone gimbal


I then edited the video in my gimbal app, phone editing app and iMovies before posting it to my YouTube channel.

But of course, you don't have to have all these gadgets. Just start shooting with what you have, whether it's handheld or with your phone tripod (which can double as a selfie-stick). It's not about the gear you have. It's all about understanding the gear you have and what it can do and then going out and trying different things and having fun with it! It won't always be perfect, especially if it's your first time, but you'll get better as your skills and understanding grow with practice.

Below is another video I shot recently while on a break in O'Reilly's Rainforest out at Lamington National Park. With only my iPhone and my mini-tripod, I set up my phone on top of the mountain and captured this time lapse video from Luke's Bluff, showcasing nature's amazing beauty, power and magic. In this particular area, where we had nearly 360 degree views of the entire valley, the weather was constantly changing, especially the sun and clouds.  And in addition, with the wind adding movement to the grass, trees and plants, as well as clouds, made for perfect time lapse video.


So if you're wanting to use video in your business, why not just get it out and start playing with your phone? You don't even have to go out. You can play with it at home while kicking around. And feel free to share your videos and send me a link!  I love it when people tell me that they've gone out and started learning how to create videos and having fun with it, whether it's for business or just pleasure.

Have a great week!

Kerry :)

--WOULD YOU LIKE MORE HELP AND GUIDANCE IN CREATING VIDEOS? I NOW OFFER ONE-ON-ONE VIDEO COACHING, BOTH ONLINE AND IN-PERSON. YOU CAN FIND OUT MORE ABOUT MY VIDEO COACHING SERVICES HERE.


Video Backgrounds That Are Easy to Set-Up...[Brisbane Video Training]

 Photo by  Bench Accounting  on  Unsplash

"The essence of strategy is choosing what not to do."

~ Michael Porter


Last week I talked about what equipment you need to get started in video marketing.  In keeping with the spirit of last week's post, we're going to keep things simple.

When it comes to choosing backgrounds for video creation, it's easy to become overwhelmed with all the options, and to look for perfection. But your background need not be perfect or complicated or expensive.

Background choice is about what's relevant to your video marketing strategy. So depending on the platform on which your video will be seen, the objective of your video, and the people who will see it, these factors will greatly influence your background choice.

If you're not sure about what your video marketing strategy is, you can read my recent post, 'Do You Want to Use Video But Don't Know Where to Start?--START HERE',  for ideas.

So in keeping with my motto and approach when it comes to video (and life), let's keep it simple.

Start with what you have and where you are.

It's recommended that small businesses start with the easiest and most cost-saving place to begin - their office or indoor area. Depending on what your office or indoor area looks like, you can start creating professional looking video right away.

If your office has one or a number of these elements, you could start creating video right now:

  • Lots of natural light, or a window that lets in good natural light.
  • Well lit or good lighting (if you don't have natural light).
  • One wall that is either clean, uncluttered and accessible.
  • One wall that has a background that's relevant to business or what you do specifically.
 Photo by  Rob Bye  on  Unsplash

Photo by Rob Bye on Unsplash

 Photo by  Slava Keyzman  on  Unsplash

Photo by Slava Keyzman on Unsplash

If you have a suitable inside area but your lighting is a bit dodgy, then you may have to supplement the lighting. The main thing to remember is that what ever is the main subject of your video (usually yourself if you're starting out), your face needs to be well lit, so that when people watch you they can see your face and eyes clearly. 

If you want to know more about lighting, here is a great, easy-to-understand article called 'Lighting on the Fly' that explains what you need to know about lighting for video.

One other little tip about lighting is to make sure that you don't have your back to a window, otherwise the light coming through the window will be overpowering, and you will be in complete darkness in the video footage. If you can, face toward the window, and a little distance away so the light won't be too bright on your face.

Another option if you're shooting video indoors is to set-up a man-made background. If you go down the route of setting up a background, you will need the space to set-up the frame to hang your background on.  Man-made backgrounds come in different materials and sizes, so you can choose one that is suitable and that you like. You can get cloth or muslin, vinyl or paper backgrounds. You can buy pre-made backgrounds, like the one below, or your can also get custom made backgrounds.

 Image Credit:  etsy.com

Image Credit: etsy.com

There are other background options, such as using a green screen, and also using an outdoor location for video. However, both of these options introduce another layer of complexity. And today is about keeping things simple.

So if you'd like to get started in video, why not take a good look at your office or another area in your home that could possibly be used to shoot some great video.  Look at what areas have good natural light, or have an ideal background you could use to shoot video. Play around with your furniture and see what other things you can use to create a background. Experiment a little and try different rooms, move around the furniture; use lamps and other lights.  And observe what time of the day you get the best light and try shooting some video to get an idea of what it looks like.

Next week we'll look at some cool features on your smartphone that you may not know that you have, and how you can use them in your videos.

Have a great week!

Kerry :) x

Would you like more help and guidance in creating videos? I now offer ONE-ON-ONE VIDEO COACHING, both ONLINE and IN-PERSON. You can find out more about my video coaching services here.


A Start-up Video Equipment List that Won't Break the Bank...[Brisbane Video Training]

  One-on-One Workshop  client, Sarah, practicing recording her first DIY video on her phone.

One-on-One Workshop client, Sarah, practicing recording her first DIY video on her phone.

"Sometimes less is more. Our quest for more, then, keeps us from it." 

~ Jan Denise


One of the most commonly asked questions I get from business owners wanting to start video is…”What equipment do I need to get started that won’t cost a fortune?”

So today I’m going to give you a quick rundown on what you really need to get started when creating your own videos on your phone. It’s a lot less than what you think.

Absolute Minimum to Start in Video:

1.       A mobile phone that shoots video.

Cost?  Zilch – you’ve either paid for it or you’re on a plan.

My recommendation:

1.       Phone

2.       Phone Tripod

 
griptight_gorillapod_pro_vert_back_sq.jpg
 

Cost? Zilch for your phone, and you can get a phone tripod from as little as $10 bucks.

And here’s a list of ‘Nice-to-have’:

1.       Phone

2.       Phone Tripod

3.       Lapel Microphone

 
SMARTLAVP-l (1).jpg
 

4.       Portable LED light.

 
yongnuo-yn160-iii-led-continuous-light-panel-1_1024x1024.jpg
 

 

Recap...

·         Tripod $10

·         Lapel Microphone $80

·         Portable LED light $120

Total Cost?  $210

Seriously, I bet you’ve spent more on a facebook ad in a number of days.

Now, the only other cost is your time, and the courage to start. So what’s stopping you?

If you want to know where you can pick up this gear, you’ll see I’ve included a link to some equipment suggestions of affordable gear. But I recommend that you work out what’s going to suit your situation the best, and look around to make sure you find it.

NEXT WEEK...we'll look at some simple background set-ups.

Have a great week!

Kerry :)

If you want to know more about getting starting in video, then read my recent post, Do You Want to use Video But You Don’t Know Where to Start?—START HERE.

 
Weekly standard blog 5 mar.jpg
 

And if you want something a bit more comprehensive, you can go to this link for my webinar recording, ‘How to Create, Edit & Plan Your Videos on Your Phone’, which takes you through creating a video strategy, writing a script, creating your video, and what are the best editing apps to add in text, logos, music, photos, etc.

 
WEBINAR 27th February, 2018 600px.jpg
 

 

FOR THOSE WHO ARE READY & SERIOUS TO START USING VIDEO... 

Come along to my 2 DAY HANDS-ON, IN-PERSON GROUP WORKSHOP, ‘DIY VIDEO FOR THE SAVVY ENTREPRENEUR’.

 
DIY VIDEO.jpg
 

SUPER EARLY BIRD PRICING IS AVAILABLE UNTIL 31ST MARCH, and it’s in Brisbane on 27th & 28th April, 2018. You will walk out of this workshop with the knowledge and confidence to create a video from start to finish, edit it, including adding in your logo and business details, and how to upload to social media.

And our GUEST PRESENTER, Georgie Hope, will be talking about VIDEO SEO and how to optimise your videos for better search engine ranking.

For details, pricing and tickets please go to  >>> http://bit.ly/2ps4qmf <<<


How to Overcome Your Fear of Being On Camera...[Brisbane Video Training]

 Photo by  Sam McGhee  from  Unsplash

Photo by Sam McGhee from Unsplash

"The fears we don't face become our limits."

~ Lewis Carroll


Last week we talked about getting started in video, and I gave some practical tips on where to start. If you missed last week's post, you can read it here.

This week we talk about one of the biggest challenges stopping small business owners from even starting...FEAR OF STEPPING IN FRONT OF THE CAMERA.

It's safe to say that the majority of us have some type of fear or hangup when it comes to stepping in front of the camera and being visible. It's more prevalent in generations where putting yourself front and centre and being the centre of attention wasn't really a done thing.

But things have changed, and we understand that in order for our businesses to grow and thrive, we have to step out from behind our business safety nets and become more visible, so that our customers can see us, get to know us and trust us. This is the nature of business in today's world.

So how do we step up so that we are keeping up and moving with the changes, but still maintaining our own integrity and authenticity?

Here are 3 SIMPLE WAY TO GAIN CONFIDENCE, and get a foot in the door, to make the start that you want and need.

1. TAKE YOUR EYES OFF YOU

The first thing we tend to do is start thinking about how we're going to look and sound, and all our doubts and insecurities about the way we think others will perceive us rise to the surface. And they rise with such speed and force that it can catch our breath before we've had a change to truly think about why we feel this way.

Put those feelings aside for now. Don't ignore them, but just be aware of them and observe them like you would if you were listening to a good and dear friend . 

Now change your perspective...

I want you to now focus on your customers and what they want. Do you believe that what you have to offer will give them what they want and need, and that you can give them what nobody else can?

Because if you do, then by focusing on what it is that you can uniquely give, your attention is given to serving. And when you do this, even though the fear and self-judgement is there, it no longer takes centre stage. Our desire to give our customers what they want takes precedence.

In the end, our customers are only concerned with one thing - can you give them what they want? They're not focused on what you look like. Only you are.

2. DESENSITISE YOURSELF

The truth of the matter is that for most people they're not going to like seeing and hearing themselves on camera. It's a given for most people. Not all, but the majority of business owners I know don't like seeing themselves on camera.

So accept that the first time you see and hear yourself on video, you are probably not going to like it. And the only way to get past it is to keep doing it...over and over and over again. But you can do it in a way that's less confronting.

Here's what you can do:

  • video yourself on your phone (use the selfie mode) for 30 seconds to 1 minute to start and then immediately delete the video.
  • keep doing that over and over and over again.

Eventually, if you've done this enough times, the initial strong reaction you had when you saw and heard yourself will begin to subside. After that you become numb to it, and even though you still don't necessarily like it, you no longer feel such a strong negative reaction.

When you get to this stage, it's then that you can begin to focus on what you're talking about and think more strategically about the content you're delivering.

You basically will get over yourself.

 

3. FOCUS ON YOUR BEST ATTRIBUTES

We all have things about us that are considered strengths. Our strengths can take visual form and/or other less visual, but demonstrable forms. 

When creating video, try to capitalise on those strengths and your best features and attributes that draw others to you.

You may not feel that you're particularly stunning, but you have the most amazing voice that people feel compelled to listen to. So focus on your voice and the delivery of your content.

If you need help with how you look, whether it's make-up, hair and clothing, then maybe seek out someone who can help you with that. It will put you at ease and give you more confidence. And that goes for any other area where you feel you lack or need help with.

If you have content that you know people really need to hear and it's important you get your message out but you have a particularly strong aversion to your voice, then maybe pay someone to do a voice-over to begin with,  if it's stopping you from moving forward.

Whatever it is that's holding you back, there is a way around. And by focusing on your strengths and outsourcing or getting help or advice on minimising certain aspects that you feel you just can't get past, can help tremendously in order for you to make a start.

The last thing I can suggest is to keep things simple and stop looking for perfection - look for progress. Begin with a simple structure that isn't too complex and make your videos short and to the point. Practice doing this first until you gain more confidence and until you begin to find your stride. Then you can up the ante if you want to.

Let me know how you go and if and how this helps. I know it has for many people who have already tried these tips.

Next week I'm going to give you some practical tips on what equipment you need to get started that won't break the bank.

Have a great week!

Kerry :) x

*Missed out on the webinar? Don't worry, enter your details and get immediate access to the video recording, 'How to Create, Edit & Plan Your Videos on your Phone'.


 

 

 

 

Do You Want to Use Video But Don't Know Where to Start?--START HERE!...[Brisbane Video Training]

 Photo by  Chris Knight &nbsp;on  Unsplash

Photo by Chris Knight on Unsplash

"Start where you are. Use what you have. Do what you can."

~ Arthur Ashe


Last week I held my first DIY Video webinar called 'How to Create, Edit and Plan Your Videos on Your Phone'.  It was a great success and I was happy with the feedback about the content.

Going through the exercise of getting people to register was really worthwhile because through asking one simple question,  I found out what you really wanted to know when it comes to learning video, and what stops people. And it allowed me to deliver the right content.

So from this week I want to start delving deeper into STARTING IN VIDEO. Because it seems that is the place where the majority of small business owners get stuck. And it's not from lack of ability or lack of not having the gear.

Shooting video on a phone doesn't require a lot of skilled ability. Most of us have done it to different levels, and mostly in a social capacity. We just have to use those same skills and enthusiasm and transfer them across to our business. And as far as having the right gear, as I explained to my webinar participants, you don't need very much at all.

"So where are people getting stalled?  OVERWHELM"

Why? Because if you think about what it takes to create a video, from start to finish, there are lots of moving parts and many pieces to the puzzle. There are also an overwhelming number of options. So it can become confusing as to where to start.

In the webinar we began with IDEAS FORMATION as a place to start. Because before you even pick up your phone to start videoing, you have to know what you want to video. You have to ask yourself "why do I want use video?", and "what do I want to do with it?"  (if you'd like to access the recording of the webinar, CLICK HERE to enter your details and you'll be taken straight to the video recording).

So  here are two questions and places to begin. And take the time to answer them as thoroughly as you can. Your answers will influence your ability to attract the right customers and audience when it comes to creating your videos. I've taken these directly from my webinar slides and notes.

  1. KNOW YOUR OBJECTIVE. Do you know why you want to use video? Is it to:
    • build a community
    • promote a product or service
    • create an online program
    • educate your audience
    • create brand awareness
    • tell a story
    • promote an event
    • develop your relationship

2. KNOW WHO YOUR TARGET MARKET IS. What are they interested in? 

Most businesses should know who their customers are. If you don't, then take the time before you do anything else, and get to know who your customer is,  and who wants and needs your products and/or services. How do you know how to market or how to package what you do if you don't know who you are selling to? 

And more importantly, what is the message you are sending to your customers if you don't know what they like or want, where they hang out on social media, what interests them, and what you can give them that your competitors can't?

Just in answering these two questions, you can begin to work out what content is going to appeal to your customers to then help you begin developing a video marketing strategy.

So if you are one of those business owners who is confused about where to start, then start right here and answer those questions as well as you can and in as much detail as you can. And don't worry about getting it perfect. Just start somewhere, with the understanding and acceptance that you will make mistakes and you won't get it perfect the first time, or even the second time.

In fact, perfection is rarely achieved. But in order to experience success in getting video to work for you, all that's required is a little planning and imperfect action!

Next week, I'll talk about another big challenge that can stop business owners before they've started - stepping in front of the camera. And I'll share some tips to help you reduce the fear.

Have a great week!

Kerry :) x

*Missed out on the webinar? Don't worry, enter your details and get immediate access to the video recording, 'How to Create, Edit & Plan Your Videos on your Phone'.


Communicate Your Point-of-Difference Through Story...{DIY Video Workshop Brisbane}

DIY Video Workshop.jpg

"Your story is the underlying story of what you stand for, and why people should care." 

~ Tara Hunt
 


By the time you get read this, my DIY Video workshop will have well and truly been over.  A big realisation from the participants perspective was just how much there is to learn. It can be overwhelming if you start to expand on the possibilities. But the best place is to start simply and PRACTICE!  Feedback from participants from this workshop and previous was that they realised in order to really master video, they need to practice, practice, practice.   

Learning video is like any new skill, and being something that requires a combination of kinesthetic and visual style learning, having someone demonstrating and taking you through the motions and then immediately applying the lesson yourself,  is crucial in getting a basic understanding and knowing.  The realisation is also that when it comes to video marketing, learning the physical skills of video is just one piece of the puzzle, and that even though  the 'social media marketing' aspect is the larger part of the whole, in order to have the desired result, you first have to know the'how to' of creating quality video. And that's an important starting place for figuring out the puzzle that is social media marketing. Creating video is just one piece of that puzzle, and its' importance is increasing at a rate of knots.

Using Story in Your Business Videos

Even though during the 2 Day video workshop, we mainly covered the technical stuff of video creation, I also wanted to help participants begin to see that the possibilities are endless when it comes to video creation. It only takes someone else to plant the seeds and give a glimpse of that possibility, and for you to start applying what you've learned, before you can really begin to see how video can be tailored to suit your particular business. That's when the ideas and inspiration truly begin to germinate.  So I was thrilled to be witness to the excitement of discovery and possibility in the eyes of my participants.  I so love it when people really 'get it' and see possibility for themselves!

So I had along guest speaker, Simone de Haas of The Speakers' Director come and deliver an interactive session to give participants some great tips and learn skills around speaking with confidence, and how to generate trust,  influence their audience and create greater visibility for them and their businesses. I invited Simone along because she is not only a professional speaker with a lot of experience and background in theatre and drama, but she's also a story strategist, giving coaching and advice to many business people around how to use story within their businesses to generate trust and connection with their customers. Simone's emphasis on story and storytelling fits in beautifully with my own skills and love of storytelling using video. 

Simone gave a wonderful presentation and I wanted to share with you a great little story she told us about a business person who discovered how much more credibility and interest he gained through telling a story, rather than selling a product. She also briefly talks about some of the different ways you can use story in your own presentations as well as in business video. So listen carefully for those tips toward the end of the video below, which is an excerpt from her entire presentation (just click on the image to view the video).  I hope it gives you ideas about maybe how you too can use story to not only get the attention of more customers, but help them to take action because you're able to show them your point of difference and what makes you unique among your competitors.
 

But just to get you thinking more laterally, here are a few ways that you can incorporate storytelling in your business videos. As you begin to brainstorm, you'll find that you'll come up with more ways of telling stories connected to your business, in a way that your customers can relate and where they begin to see you in a completely different light to your competitors. And if you're worried that maybe you're not offering anything particularly different to your competitors, understand that the way in which you present what you offer, can make all the difference. Because your customers will see your offering, not only as something they may not have seen before or experienced, but there is the perception that you're offering more, just by creating awareness of it. 
 

1. Tell a Customer Story

If you have already have customers who have had a great experience, why wouldn't you use their story for potential customers to relate to? Customer testimonials are also a type of story too, but why not dive a little deeper into their story, rather than lightly touch on it?  Especially if their particular story highlights how you deliver an exceptional product or service. Find out how your product or service improved their lives or even changed their lives for the better, and help them tell that story. If they are truly satisfied customers, they will want to help you and see you prosper by telling others about how great you are, or how you made a difference. And the great thing about having your happy customer tell the story, is that it's coming from someone else other than you. Your credibility and trustworthiness is exponentially greater when someone else is singing your praises.

2. Interview Guests

Why not interview a customer, or someone from a business that is aligned with yours? Often, information and knowledge is gained by our customers, when we focus on someone else that is tied to our industry, that they directly or indirectly come in to contact with during the process of engaging our products and services. And other people's stories can offer additional interest by giving our potential customers a different perspective as well as varied content to keep them engaged and coming back for more. 

As a side note, when interviewing, just be sure that you have done some background research about the person that you're interviewing, so that you know what you want to achieve from the interview around a particular subject, and that you ask the right questions to create the dialogue that matches your objective.


3.  The Hero's Journey

The hero's journey is the story of you...the owner or founder of the business. But it's not just any story. It's a bit like a 'rags-to-riches' story, or a story of triumph. It's where you take your customers on a journey from where you started and why, and the challenges you have had to overcome in order to arrive where you are now.  Where you are now is when you've come through the other side to stand in a place of positive victory. 

What you need to be careful of in telling the hero's journey, is that your story is not so big that it becomes overwhelming and people can't relate to it and they switch off. It needs to be told in a way that is digestible by your audience. But most significantly, your story must tie in with something that your customers can connect and relate to and see themselves in that journey. 


4.  Personal Stories

Personal stories can come from a hero's journey (but not always).  Especially if you have a complex and lengthy story. They may be best told in bite-sized pieces. You can then choose parts of your journey that are relevant to the topic or subject that you're wanting to create awareness around and have your customers connect to and resonate with.

Personal stories are a great way of connecting authentically with your customers, especially in the areas where you have a lot of experience that others want to learn and grow from. Where they differ from the hero's journey, is that through personal stories, you can begin to take people on a journey right now, with you.  Personal stories are one of the most powerful ways to gain trust and credibility, because you give your customers the opportunity to get to know you and what makes you tick. People love to do business with people that get them and they can readily relate to.


5. Short Documentaries

A little bit more involved, but so much more interesting, short documentaries are a great way to show authenticity. Because documentary style video is more 'real', people get to see a side of you and/or your business that they haven't seen before and they relate much more because you're willing to show that. This style of video can incorporate more narrative around conversations. You can take them Behind-the-Scenes, and involve staff (if you have any), show processes and the way that you approach and do business. Short documentaries can be a little longer, as long as you can engage your audience for that length of time, or they can take the form of a 'Series' with a particular theme, that resonates with your customers and keeps them continuously engaged.


6. A Comical Story or Fable

Depending on your business and your pesonal style, if you love to use humour to educate and engage your customers, telling a funny story (or fable) is a great way of creating interest. You only have to think of some of the clever ads on TV, like the 'Rhonda Ads' by AAMI Insurance. Even if you don't watch a lot of TV, most people would be familiar with these ads, which are a series based around AAMI's 'Safe Driver's Rewards' that take Rhonda to Bali and other (mis)adventures.  We're always waiting for the next ad to see what Rhonda gets up to next. 

Of course, these types of videos need quite a bit of planning to pull them off!

These are just a handful of examples of how you can use story in your business videos. There are many more.

So let me ask you this?...If you thought that you could get more leads and more importantly...qualified leads using video and using story that show what you do differently, then don't you think that it's worth looking into?  

If you'd like to know more about how you can use video in your business and find out how to use story in your videos, be sure to contact me via phone or email me to book a FREE DISCOVERY SESSION and let's explore the possibilities!  I look forward to listening, and finding out more about you and your business and how video can help propel your business forward.

Have a great week!

Kerry :)
 

*** ONE-ON-ONE VIDEO TRAINING ***

Couldn't get along to my 2 DAY DIY VIDEO WORKSHOP? There's still time to learn how to use your mobile phone to start creating video (or DSLR camera if you have one)!  I am now offering affordable 1/2 DAY ONE-ON-ONE WORKSHOPS to help you get started. Email me on info@truth-seeker-images to find out more!


Why Do You Want to Use Video?--and How You Can!...[Brisbane Video Production]

 Image by  Sam McGee

Image by Sam McGee

"My methodology is not knowing what I'm doing and making that work for me."

 ~ Stone Gossard


The overwhelming response from business owners when it comes to using video is positive and they can see the real benefits of video and how others are using it to market and get more leads and sales. But for most business owners the truth is, they often can't see the relevance of video for their own particular businesses. They find it difficult to see how it fits in with how they run their businesses, and how to use video in a way that can benefit them and their customers. So today I'm going to give you a process to help you define the many and varied ways that video can help you specifically to promote, engage, uplift, educate and inspire your customers and your staff (if you have any). There is no one-size-fits-all approach, when it comes to video. It just takes putting time aside to focus on the answers that are right for you, and a little imagination.

THE PROCESS

So let's start at the beginning. Start with these three questions:
 

  1. What is My OBJECTIVE?
  2. What PLATFORM do I want to deliver on?
  3. What FORMAT will I use?

1. What is My OBJECTIVE? What is the objective of creating a video?  Just start with one first.  So ask yourself "what do you want your audience to do?"  Do you want to?:

  • General leads and/or direct sales of products or services.
  • Create brand awareness
  • Inform or educate your customers for staff
  • Promote a course, event or an online program
  • Grow your audience and/or community.

Let's expand on a these points a little. The most common type of video that we see is business is a corporate style video with a specific objective - to sell a product or service. This is probably the one that every business owner can relate to because it is the most common form of video, i.e. "Here is what I sell or this is the service I provide, come and buy from me."

But this isn't the only way to sell products and services. You can still sell, but use different approaches, rather than a 'direct selling approach'. It all really depends on the type of business that you are in, your objective, and who your audience is. You can still sell products and services, but in a way that is more engaging and gains the trust of your audience first, and so you may sell over time. However, if and when you do create a video to sell a product or service, your 'call-to-action' in your video is critical. You want to ensure it directs people to buy straight away and how to quickly find what it is that you're selling.

If you want people to know who you are and what you're about, and you have a strong message that you want put out into the world, you can use videos that create brand awareness. This is more about getting your business name and your brand in front of your target audience, regularly and consistently so that they get to know and recognise you. The objective when it comes to brand awareness is to build recognition, trust and credibility so that when your potential customers are ready to buy from you, you are at the forefront of their minds, rather than asking them to buy something from you straight away.

Brand awareness videos can be where you talk about specific subject areas that you're an expert on, or it could be a straight promotional video that relays a bit about your history, what you do and why. And really powerful brand awareness videos that larger companies are beginning to embrace are narrative style, brand story and origin story videos, because audiences are now wanting to know more about how businesses come about and what they stand for. They want to feel a deeper sense of connection with the brands they're engaging with. 

If your objective is to inform and/or educate your customers, then consider creating a 'How-To' video, that gives specific instructions taking your audience from Point A to Point B. Or it could be in the form of a Training Program video for your staff. Perhaps you could create a video that describes and takes your customers through a 'process' to solve a recurrent problem or question; put something together like a piece of furniture; show them how to use a piece of equipment; take them through a step-by-step guide on backing up their computer, etc, etc. The possibilities are endless when you want to help inform and educate.

Do you want to promote a course, event or an offline or online program that you're running? Before you do, work out how you can use video to reach your audience with more impact and deliver a strong message that inspires your audience to sign up or participate. Videos can be used along all stages of the marketing and promotional process for your course, event or program. It can be also used within course or online program content as well, as a teaching tool. 

To grow your audience and/or community so that you have actual customers to sell to, consider creating a weekly Vlog (video blog). This can often be extrapolated from a blog post that you've written. Choose just one subject or topic in your post and expand upon it in a video blog. You can create a weekly FB live or Linkedin video to again discuss relevant topics of the week or answer questions or challenges posed by customers and your community/audience. Customer video testimonials are great for growing your audience and/or community, because its' objective is about building trust.  Keeping in mind that growing your audience is about relationship and trust-building. Sometimes people just want to know stuff and get information without being sold to constantly. So in this case it's not about getting the sale (not directly anyway). 
 

2. What PLATFORM do I want to deliver on?

Once you have a clear idea of the objective for your video, then consider what platform your video will be delivered on. So you need to ask yourself, "Where does my audience hang out?"

Does your audience hang out on Facebook, Twitter, Linkedin, Instagram, or can they find you directly via your Website if it's well optimised? The reason you need to take into consideration where your audience hang out, is because this has a major bearing on type of video that's going to appeal and their attention-span. The more intimately you know your audience, the better you will be at creating video content that speaks directly to the customers you really want to attract and who are more likely to buy from you (whether that comes to a product or a service). Say for example if you want to create a video for Facebook and Linkedin. You may want to create videos with a different approach in mind, as your audience are mostly on facebook for social reasons and for Linkedin, you may want to create videos that are more educational and inspirational in their delivery. If you have an audience that already has a heavily vested interest and it's a unique or niche area, or you've built an audience, then this is where you can be more flexible with the style of video and also the length, because you're audience already knows and trusts you and you know they're already interested.  So, consider where your audience hang out, and why they are there when working out what approach will work best for that given scenario.
 

3. What FORMAT will I use?

What I mean by format is, "What will my video look like?". Ask yourself:

  • Will it be a DIY or a professional video company that creates my video? 
  • Will it go for 30 seconds or 5 mins or longer?
  • Will it be a promo, explainer, music, intro, narrative style video?
  • What overall style and feel do I want? Is your business more corporate style where you're a business or medical professional, accountant, lawyer, etc or is your business a trade or service in the areas of fashion, retail, health and wellbeing, artistic, etc, etc. Because your industry will be a major determinant of the look and feel of your videos, marketing and overall branding.


In summarising...to answer these questions thoroughly and to work out what is the right approach for you when it comes to video, you should firstly take into consideration your business and/or the industry you're in, and your target audience. What is going to appeal to your audience? But also remembering your objective and the platform on which your video is going to be seen. For example, if you're creating videos to grow and build your audience and build relationships, then DIY videos in the form of FB live, Linkedin, instagram, etc,  are quite acceptable and very popular, especially when the objective is to engage, interact with and create dialogue on a regular basis. And depending on your business, weekly vlogs created as DIY are also now alot more mainstream, as people are wanting more connection and authenticity in their dealings with businesses. They want to know the person or the people behind the business.

But if you're wanting a video to create brand awareness or purely promotional video and the industry and size of your company creates the expectation that a more professional approach to video is required, then you may have to go down that line. It's then a matter of finding the right company to create the video. But be sure to look for a company that can deliver something that is in alignment with your business brand and desired objectives. 

And most importantly, ensure that you have good communication between you and the company you use to create your video. It should be a collaborative arrangement to ensure that you're both on the same page, and that they understand exactly what you want, so that you get the desired outcome.

I hope these questions and examples have helped you see that whatever your business, that video can play a significant role in delivering the message or messages that you want to uniquely convey to your target audience. And if you're having difficulty working out what may work best for you or how you can use video in your business, then please give me a call, book a skype session or let's just have a coffee so that I can get to know your business a little better and offer suggestions.I may not always have the answers, and in fact, if I feel we are not a good fit, I will point you in the right direction.

Have a great week!


Kerry :) x
 


DIY Video Workshop

*** DIY VIDEO WORKSHOP--BRISBANE ***

IT'S ONLY 10 MORE DAYS UNTIL MY DIY VIDEO WORKSHOP!  IT'S NOT TOO LATE TO LEARN HOW TO START CREATING YOUR OWN VIDEOS!

✔ Want more than 'tips'? 
✔ Do you want real world, practical video skills that you can apply to your business right now? 
✔ Want to know how to step out and feel confident in front of a camera?
 Do you want to start building your own community and tribe?
✔ Ready to start creating your own intro, educational, training videos, plus more...(all on your Smartphone) in 2018 with your video marketing?

Then come along to my 2 DAY HANDS-ON DIY VIDEO WORKSHOP'DIY Video for the SAVVY Entrepreneur' in Brisbane on 3rd & 4th November in 2017.

For all the details and pricing go to   *** DIY VIDEO FOR THE SAVVY ENTREPRENEUR ***


DIY Video: How to Make Shots Interesting in Your Videos...[DIY Video Training Brisbane]

"The secret of happiness is variety, but the secret of variety, like the secret of all spices, is knowing when to use it."

~ Daniel Gilbert


Have you ever watched a video of someone talking and thought that it was just a little boring looking at the same face, and you kind of lost interest along the way? Or what about watching a video when all you see is the same scene played continuously, and lost interest?

Well this week in my new video series, DIY VIDEO TIPS, which I shot in Brooms Head while on holiday, I talk about how to make your videos more interesting by creating varied shots.

What do I mean by varied shots? Well you'll just have to watch my video to find out [video:2:11]. It can make the difference between someone staying engaged with your videos, or switching off and going somewhere else. By doing this one, simple thing, you can create more engagement and interest in your own videos.

Check it out by clicking on the video at the top of this page.

If you have any questions, or would like more information about how you can vary shots for your own particular business, and are having a little trouble working out how do that, please feel free to comment below, PM me or contact me on 0488 723 673, and I'll be happy to help you out.

Have a great week!

Kerry :)


<< DIY VIDEO WORKSHOP >>

Video Workshop Brisbane

✔ Want more than 'tips'? 
✔ Do you want real world, practical video skills that you can apply to your business right now? 
✔ Want to know how to step out and feel confident in front of a camera?
✔ Do you want to start building your own community and tribe?
✔ Ready to start creating your own intro, educational, training videos, plus more...(all on your Smartphone) in 2018 with your video marketing?

Then come along to my 2 DAY HANDS-ON DIY VIDEO WORKSHOP, 'DIY Video for the SAVVY Entrepreneur' in Brisbane on 3rd & 4th November in 2017.

SAVE $$$ WITH OUR SPRING EARLY BIRD TICKETS--AVAILABLE UNTIL 6TH OCTOBER, 2017!

For all the details and pricing go to
>>> https://www.tsi-multimedia.com/diy-video-for-the-savvy-entr…


DIY Video Creation Challenges + Workshop..[DIY Video Brisbane}

"The DIEM aint' gonna CARPE itself!" 

- ApeLad


This week I'll be off for a whole week on a holiday. It's school holidays time and we're off to the beach, camping! 

So before I leave, I thought I'd talk to you on the above video about our 2 DAY DIY VIDEO WORKSHOP coming up on the 3rd and 4th November, 2017 and to remind you that our SPRING SUPER EARLY BIRD OFFER of 20% OFF FULL TICKET PRICE, ENDS THIS MONDAY 18TH SEPTEMBER!  It's a huge saving to be had and I wouldn't want you to miss out on getting your ticket at this great price. Also in my video I recap on the two biggest challenges that business owners face when creating video, as well as other challenges that I get many comments about.

For all the details, ticket prices and bookings, please  go to >> https://www.tsi-multimedia.com/diy-video-for-the-savvy-entrepreneur.

DIY Video Savvy Banner.png

But just to touch again on what you'll learn in this PRACTICAL, HANDS-ON 2 DAY WORKSHOP here it is:

>> How you can FEEL CONFIDENT AND AT EASE IN FRONT OF THE CAMERA.
>> WHAT VIDEO TYPES ARE BETTER SUITED FOR YOUR BUSINESS and when to use them, including Facebook Live & Linkedin Native Video, vlogs, interviews, training and educational videos, explainer videos, and more.
>> What EQUIPMENT you need to get started in video THAT WON'T BREAK THE BANK! You need less than what you think.
>> How to CREATE THE RIGHT LIGHT TO BANISH DARKNESS AND CREATE FLATTERING LIGHT, whether you are indoors or outdoors.
>> How to EDIT AND STYLE YOUR VIDEO WITH TEXT, MUSIC AND MORE...all from your mobile phone.
>>and MUCH MORE <<<
 

Also, as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

I hope to see you there! This is a great opportunity for you to gain the skills and confidence to create your own videos, so you can give 2018 a great kick-start!

And remember to share this post with someone else in business, who wants to learn how to create their own videos on their mobile phone!

See you in couple of weeks!


Kerry :) x

*P.S. If you have any questions about the workshop, feel free to call me on 0488 723 673 or email me at info@truth-seeker-images.com. I'll get back to you as soon as I can!


What is the Biggest Challenge That Business Owners Face When Creating Their Own Videos?...[DIY Video Training Brisbane]

 Image Credit: Septian Simon, Unsplash.com

Image Credit: Septian Simon, Unsplash.com

"Challenges are what make life interesting. Overcoming them is what makes them meaningful." 

- Author Unknown
 


There's something that stopping the majority of small business owners from stepping fully into their brilliance, and it has something of a silent and malignant nature. Can you guess what it might be?

Of all the comments, questions and feedback that I receive from many small business owners, there are a couple of stand out problems or challenges that business owners experience when it comes to video marketing.One such challenge is not understanding lighting, and how to light a room or prevent dark shadows under the eyes or just not having enough light to be able to see their face or eyes. The wrong lighting can often be so unflattering. This is a common problem.
 

 Image Credit: Marina Krapova, Unsplash.com

Image Credit: Marina Krapova, Unsplash.com

The wrong lighting in fact, often compounds the very thing that challenges them (mostly women), because it accentuates all the flaws and imperfections and the very things they find they don't like about the way they look.

There...I said it--The biggest challenge is not liking how we look in front of a camera!

The biggest challenge that (mostly female) business owners face is our self-perception and the fact that most of us just don't like the way we look on video. It's the fear of appearing imperfect and of being judged for it. And it's not only about how we think we look, it's also about how we think we sound. But it doesn't have to be this way.

But first...let me ask you a question? If you happen to stumble across a video of someone who is talking about something that you're really, really interested in, and you want to know more, are you listening to their words because they resonate or are you thinking about the way they look? Exactly! More often than not, you're not sitting in judgement about the way that person looks. You're listening to their words and you're engaging because you find what that person has to say, of meaning and value. So one of the key things is stop thinking about 'YOU' and start thinking about how you're helping your customers!

So are you silently suffering this fear of getting in front of the camera? Because if you are, you are not alone. And it's okay. You've come to the right place.

In my upcoming 2-Day DIY Video workshop, 'DIY Video for the SAVVY Entrepreneur', we address these two biggest challenges in detail, as well as many other challenges that business owners face when it comes to creating videos with their smartphones, or any other video recording device, for that matter.

DIY Video Savvy Banner.png

As part of our CAMERA CONFIDENCE segment of the workshop, I talk about the fear of stepping in front of a camera, and we will learn about a number of options and solutions to help you overcome this fear and develop more confidence. Because you see, it doesn't just take one thing, but a number of combined solutions to help you overcome this particular challenge. Getting your lighting right is one big step to overcoming this challenge, and just this one thing can affect your confidence in a big way.

Also as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

So to help overcome these challenges, but more importantly, to give small business owners like you, the skills needed to start creating your own videos and uploading to social media---all on your MOBILE PHONES, I've created a comprehensive beginner's 2-Day workshop, 'DIY VIDEO FOR THE SAVVY ENTREPRENEUR' to tackle these common problems, and many more, that many small business owners are experiencing with video.

More significantly, this is an EASY-TO-LEARN HANDS-ON WORKSHOP which will give you the skills to start creating your own videos with confidence and be able to still remember how to do it, well after you've walked out the door!

So please don't suffer in silence any longer! Don't you think it's about time you stepped into your brilliance to shine your light so that others may benefit from what you uniquely bring to the world?

Dates for this Brisbane Workshop are 3RD & 4TH OF NOVEMBER, 2017 with special SPRING SUPER EARLY BIRD available until 18th Sept, 2017 and SPRING EARLY BIRD tickets available until 6th Oct, 2017.

To see the FULL DETAILS OF WHAT YOU'LL BE LEARNING plus PRICING and REGISTRATION, go to my StickyTickets event page >>> DIY Video for the SAVVY Entrepreneur. Tickets are limited, so there's more hands-on training with individual participants, so be sure to book your tickets now!

And if you know anyone else who is struggling with creating video, please 'Like' and 'Share' this post. Your support is greatly appreciated!


I hope to see you there!


Kerry :) x