"Content marketing is the only marketing left."
- Seth Godin
This week is the last instalment of '6 Simple Types of Video to Showcase your Business', and we're going to look at the most effective form of content marketing out there...VLOGS.
What is a vlog? It's a cross between the traditional written BLOG and VIDEO. So it's a blog in video format, in the most simple terms.
It's also one of the easiest types of video to create and the most effective form of content marketing out there. Why, you may ask? Because a vlog is REPETITIVE in its' ability to garner attention, with the key being the CONSISTENCY and REGULARITY of scheduling. Unlike blogs, vlogs give your audience an instant impression of who you are and what you stand for and because of the consistency of showing up, they get to know, like and follow you. Just ensure that YOUR CONTENT IS INTERESTING AND ENGAGING and inspires them to keep turning up and watching.
If you want to build a 'list', 'following' or 'community' of people who love what you do and resonate with what you say, then vlogs are unparalleled in being able to deeply and consistently engage your audience. It's all about building a relationship with people who over time come to know and trust you. Vlogs are also a great tool to boost credibility and lift your profile and establish you as someone who is knowledgeable in your field of expertise.
To start creating your own vlog, as I advise all my clients, use the K.I.S.S principle. Just start, and start simply (vlogs are easy to create on your mobile phone or you can pay someone to do it for you). You're not going to get it perfect the first or second time. In fact, you might just suck at it when you start and you'll make mistakes. But that's okay. And that's not important. The important thing is starting and sticking with it. Each time you go out there you learn something--you get better--you feel more confident--you begin adding to your skills and repetoire of what's possible until you've built something solid. And apart from that, if you feel you have something important to share and give to others, and they want what you have to offer, then that becomes more important than getting it perfect and never starting at all.
The best place to start looking at examples of Vlogs is in on Youtube. Look for someone in your area of expertise or at someone you like and check out their vlogs. One of the most famous vloggers is Gary Vaynerchuk. He can teach you a thing or two about what to do and what not to do. But just a word of warning--take the information and see how you can use that to suit you. Don't try to copy someone else. It won't work. Look for someone who you resonate with as an example and model yourself after them if you like, as a way to get started. But always be authentic and create something that is uniquely you and gives your audience something of value that only you can offer.
If you haven't already got one, create a Youtube Channel for your vlog. Not only is it free, it's essential to optimising keywords when it comes to search engine ranking. It's also flexible and easy-to-use and share, especially from mobile devices.
And lastly, here's a great website I found to help you get a vlog started. It's called Vlog Nation, and it has stacks of information about vlogging including 'How to Start a Vlog', 'How to Build a Relationship with Your Audience', and other really useful and cool tips about vlogging. Even though the information is about vlogging on Youtube, it's applicable to any vlog, regardless of the platform. But honestly, Youtube is the place to be...oh and did I say that IT'S FREE?
So I hope you found this last instalment useful. Now go out there and spread your message (and the message is also for me too--I'll be creating my own Vlogs in the near future and following my own advice very soon). ;)
If after reading this you're still not too sure how to use video in your business marketing, then why not book a time for a 20 minute Discovery Session via phone or skype to discuss your particular business and how video can help it grow, on 0488 723 673 or email me at firstname.lastname@example.org.
Ciao for now...
Kerry :) x