"There are some people who live in a dream world, and there are some who face reality; and there are those who turn one into the other."
~ Douglas H. Everitt
Think about some of your favourite videos that you've watched. What is it about them that really grabs your attention? Is it something funny, cute or is it so moving that it makes you tear up?
If you're in business or have something you're passionate about sharing with the world, whatever that is, there's something important you can take from those videos that will help you when it comes to creating your own video content....EMOTION!
We all know that people don't buy the thing itself that you're selling or sharing based on a purely logical decision. In the end, it will be based on the emotion it creates for them when they think of having what it is that you have to offer them.
But putting a video together isn't just about clicking the record button of something you think is funny or sad, or getting someone to talk, hoping that it will grab your audience's attention. To create a truly compelling video that engages your audience takes some strategic planning.
When a client engages my services to create a video, the first thing that happens is I ask the question...WHY?
Why do you want to create this video? What's your reason? What is your purpose and what do you want to happen by creating this video? Putting together and creating a video is a bit like a puzzle - fitting pieces together that tell the story of your why. And this is regardless of whether your video is a documentary video or a commercial or promotional video. The same process is applied, and it's based around telling a story.
The way that most video productions companies build a story is through the process of Storyboarding. Storyboarding a visual model of your story based on pictures and words. And everyone has a different method or way of storyboarding. Below is an example of how I begin a storyboard when I meet with my clients for a pre-production meeting to thrash out the details of my clients video based around their story and their WHY. Once we've completed this, then I can begin planning on what I need to create the video and bring my client's story to life.
So when you are thinking about creating a video for your business or service, for your website or to share and engage your ideal audience on social media, make sure before you set out that you know WHY you want to create your video.
And yes, you might be wanting to sell something, but try not to think about it terms of selling, try think about how you can help your target audience. What is it about what you offer that is going to help them get what they want? By doing this, you will have a better idea on where to start, because you will have a better understanding of your WHY!
If you have any questions on video creation or would like to get your own video marketing started, contact me and I'll be happy to chat about how video can help you engage your ideal client.
Kerry :) x