"Her clarity gave her purpose, and her purpose gave her clarity."
~ Jonathon Stroud
This weekend I'm holding a video workshop to help some women in business create an introductory video as part of their marketing and branding. And I couldn't be more excited! Even though it's not exclusively for women, I just happened to attract women.
Going through the exercise of creating the ad copy and piecing my marketing together for this workshop has been an interesting exercise for me, because for the first time since starting down this particular road in business, it's the first time I've been really clear on who I am and why I'm doing this.
So what I found interesting is that I'm attracting a different type of client - clients that believe they can make a difference and bring about change through who they are and what they do.
Initially when I started out in business I was happy to have any client that was willing to take me on and pay me. Today my expectations are so different. They're different because I'm beginning to get clear on who I really want to work with, what I truly value and what I stand for.
This weekend these passionate women are going to get much more than an 'introductory video'. This weekend these women are going to get really clear on who they are...what their purpose is...what they stand for...what they value, and WHY they do what they do.
Most importantly these change-makers are going to find out that what differentiates them AND WHAT SETS THEIR BUSINESSES APART is who they are and what they're about. Video created through story, is just the medium to fully and authentically express that.
Kerry :) x