DIY Video Creation Challenges + Workshop..[DIY Video Brisbane}

"The DIEM aint' gonna CARPE itself!" 

- ApeLad


This week I'll be off for a whole week on a holiday. It's school holidays time and we're off to the beach, camping! 

So before I leave, I thought I'd talk to you on the above video about our 2 DAY DIY VIDEO WORKSHOP coming up on the 3rd and 4th November, 2017 and to remind you that our SPRING SUPER EARLY BIRD OFFER of 20% OFF FULL TICKET PRICE, ENDS THIS MONDAY 18TH SEPTEMBER!  It's a huge saving to be had and I wouldn't want you to miss out on getting your ticket at this great price. Also in my video I recap on the two biggest challenges that business owners face when creating video, as well as other challenges that I get many comments about.

For all the details, ticket prices and bookings, please  go to >> https://www.tsi-multimedia.com/diy-video-for-the-savvy-entrepreneur.

DIY Video Savvy Banner.png

But just to touch again on what you'll learn in this PRACTICAL, HANDS-ON 2 DAY WORKSHOP here it is:

>> How you can FEEL CONFIDENT AND AT EASE IN FRONT OF THE CAMERA.
>> WHAT VIDEO TYPES ARE BETTER SUITED FOR YOUR BUSINESS and when to use them, including Facebook Live & Linkedin Native Video, vlogs, interviews, training and educational videos, explainer videos, and more.
>> What EQUIPMENT you need to get started in video THAT WON'T BREAK THE BANK! You need less than what you think.
>> How to CREATE THE RIGHT LIGHT TO BANISH DARKNESS AND CREATE FLATTERING LIGHT, whether you are indoors or outdoors.
>> How to EDIT AND STYLE YOUR VIDEO WITH TEXT, MUSIC AND MORE...all from your mobile phone.
>>and MUCH MORE <<<
 

Also, as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

I hope to see you there! This is a great opportunity for you to gain the skills and confidence to create your own videos, so you can give 2018 a great kick-start!

And remember to share this post with someone else in business, who wants to learn how to create their own videos on their mobile phone!

See you in couple of weeks!


Kerry :) x

*P.S. If you have any questions about the workshop, feel free to call me on 0488 723 673 or email me at info@truth-seeker-images.com. I'll get back to you as soon as I can!


What is the Biggest Challenge That Business Owners Face When Creating Their Own Videos?...[DIY Video Training Brisbane]

Image Credit: Septian Simon, Unsplash.com

Image Credit: Septian Simon, Unsplash.com

"Challenges are what make life interesting. Overcoming them is what makes them meaningful." 

- Author Unknown
 


There's something that stopping the majority of small business owners from stepping fully into their brilliance, and it has something of a silent and malignant nature. Can you guess what it might be?

Of all the comments, questions and feedback that I receive from many small business owners, there are a couple of stand out problems or challenges that business owners experience when it comes to video marketing.One such challenge is not understanding lighting, and how to light a room or prevent dark shadows under the eyes or just not having enough light to be able to see their face or eyes. The wrong lighting can often be so unflattering. This is a common problem.
 

Image Credit: Marina Krapova, Unsplash.com

Image Credit: Marina Krapova, Unsplash.com

The wrong lighting in fact, often compounds the very thing that challenges them (mostly women), because it accentuates all the flaws and imperfections and the very things they find they don't like about the way they look.

There...I said it--The biggest challenge is not liking how we look in front of a camera!

The biggest challenge that (mostly female) business owners face is our self-perception and the fact that most of us just don't like the way we look on video. It's the fear of appearing imperfect and of being judged for it. And it's not only about how we think we look, it's also about how we think we sound. But it doesn't have to be this way.

But first...let me ask you a question? If you happen to stumble across a video of someone who is talking about something that you're really, really interested in, and you want to know more, are you listening to their words because they resonate or are you thinking about the way they look? Exactly! More often than not, you're not sitting in judgement about the way that person looks. You're listening to their words and you're engaging because you find what that person has to say, of meaning and value. So one of the key things is stop thinking about 'YOU' and start thinking about how you're helping your customers!

So are you silently suffering this fear of getting in front of the camera? Because if you are, you are not alone. And it's okay. You've come to the right place.

In my upcoming 2-Day DIY Video workshop, 'DIY Video for the SAVVY Entrepreneur', we address these two biggest challenges in detail, as well as many other challenges that business owners face when it comes to creating videos with their smartphones, or any other video recording device, for that matter.

DIY Video Savvy Banner.png

As part of our CAMERA CONFIDENCE segment of the workshop, I talk about the fear of stepping in front of a camera, and we will learn about a number of options and solutions to help you overcome this fear and develop more confidence. Because you see, it doesn't just take one thing, but a number of combined solutions to help you overcome this particular challenge. Getting your lighting right is one big step to overcoming this challenge, and just this one thing can affect your confidence in a big way.

Also as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

So to help overcome these challenges, but more importantly, to give small business owners like you, the skills needed to start creating your own videos and uploading to social media---all on your MOBILE PHONES, I've created a comprehensive beginner's 2-Day workshop, 'DIY VIDEO FOR THE SAVVY ENTREPRENEUR' to tackle these common problems, and many more, that many small business owners are experiencing with video.

More significantly, this is an EASY-TO-LEARN HANDS-ON WORKSHOP which will give you the skills to start creating your own videos with confidence and be able to still remember how to do it, well after you've walked out the door!

So please don't suffer in silence any longer! Don't you think it's about time you stepped into your brilliance to shine your light so that others may benefit from what you uniquely bring to the world?

Dates for this Brisbane Workshop are 3RD & 4TH OF NOVEMBER, 2017 with special SPRING SUPER EARLY BIRD available until 18th Sept, 2017 and SPRING EARLY BIRD tickets available until 6th Oct, 2017.

To see the FULL DETAILS OF WHAT YOU'LL BE LEARNING plus PRICING and REGISTRATION, go to my StickyTickets event page >>> DIY Video for the SAVVY Entrepreneur. Tickets are limited, so there's more hands-on training with individual participants, so be sure to book your tickets now!

And if you know anyone else who is struggling with creating video, please 'Like' and 'Share' this post. Your support is greatly appreciated!


I hope to see you there!


Kerry :) x


Why You Should Tell Your Stories & (One of) My Unconventional Stories...[Video Production Brisbane]

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“Somehow we realize that great stories are told in conflict, but we are unwilling to embrace the potential greatness of the story we are actually in. We think God is unjust, rather than a master storyteller.” 

- Donald Miller


So I have a confession to make--I love telling other people's stories, but I haven't told mine...yet. Today, I'm going to share with you just one of my stories--one type of story (there are many types of stories). It's the story of where my journey began as to how I started my first business at the age of 24.

The reason I'm sharing this story is because honestly...I've been told time and time again that it's about time I told my story. My excuse is that I'm always so busy telling other people's stories and showing them how to share theirs and I've just never got around to telling mine. But the cat is out of the bag, and the truth is...Telling your stories requires vulnerability. I'm great with vulnerability...just not my own!

And well, which story do I tell?  Because it's kinda complicated. And I don't want to bore people with my stories. Hell! Other people's stories are much more interesting--or so I keep telling myself. The thing is, we don't have to tell all of our gory, uncensored, and drama-filled stories. You know those stories? The ones about the challenges and the times we'd rather forget. We think, "who wants to know ,right?".

But here's the thing--unless we tell other people of our struggles, not just the triumphs, it's hard for them to relate and they wonder if we're really qualified to give them what they need. Sometimes people need to know that we are real people with real feelings and experiences. And you know, we only have to tell the stories that our audiences can relate to.

And sometimes, we just need to tell them because they need to be told--for our own good, and because it gives others permission to be vulnerable too. It's kind of the great equaliser. 


An Unconventional Story of Where Things Started

Kerry-Yangshuo.jpg

So the very top picture is me is as a black belt in Karate with my original club (which is still around BTW), twenty-something years ago now.  The other photo (above) is me doing a public demonstration of chinese staff in Yangshuo in China in 1995.  By this time, I had left my old Karate club, started a partnership and built my own martial arts club of around 200 students, and we had just made a huge transition from (Shito Ryu) Karate to Shaolin Kung Fu. We were in China training with our Kung Fu masters at the time this photo was taken.

Unless you've done any type of martial arts , it may have missed your attention that it's a pretty big undertaking to transition to another martial art, and one whose principles are in complete opposition. It's unheard of. In fact, it's highly unconventional. 

And that's the whole point...my life has been built on being 'unconventional'. I just don't accept the status quo and if I can find how to do something better, I'll do it, regardless of how it may appear to others. I've kind of always marched to the beat of my own drum.

So how does that relate to business? 

Well the other thing I've never publicly shared is that starting my martial arts club was my first foray into business. It was also my biggest failure and it took a long time to get over.  The reason being was I started this club because I saw an injustice in the other club I was at. Who would have known that I would suffer a greater injustice at the hands of the very person whom the original injustice was perpetrated upon (my partner)? It took a long time to get over, because it was my first big dream of having a business that would sustain me financially, keep me fit and something that I was so passionate about. We were growing and expanding--we had instructors opening branches--life was good...I thought my life was set.  It was never about the money though--it was about the people--the students and the family we'd created. And it was about the dream and how I lived a life of purpose.  Oh how naive I was back then..in my early 20's and bullet-proof!

You see, my story, or rather, this particular story (because there's more than one) is not necessarily about 'video' or marketing. But it's about business in a way, and it's about relating to you. I may not know who you are and I may not know all your stories, but I know that there will be at least one of you who may have had a similar experience in business and there may be one of you who can maybe relate. And there may also be another one of you that may not have had a business failure, but you may have been deceived or you may relate to feeling bullet-proof when you were a young dreamer just like me (maybe you still are).

And you know...I'm still that dreamer.  It's just that now I've been knocked down a few more times and I'm just a little older and a bit battle-worn, a little bit more cautious and definitely a lot wiser. It took me a while to learn my lessons, but they were valuable lessons which have brought me to this point. Because of these experiences, these stories, they give me a better understanding and empathy for others. I have a deeper appreciation of people's circumstances. They've also increased my level of compassion, awareness and my fascination of other people's stories. They've influenced and improved my ability to tell the stories of others without judgement. 

What about you? What story or stories are you not sharing that could benefit others? Because it is our own stories of uniqueness that help us determine what it is that we do differently or bring to our businesses, and who we will attract. And remember that you have many different stories. You don't have to share a 'how it all started' story. You don't even have to feel that you need to have 'completed' your story. You can still be in the middle of a story and be able to share it.

This week, take the time to sit down and start 'a' story--any story. You don't have to share it with anyone, but just observe what comes up for you and what you write down and then look for a thread that either relates to  your business or what may relate to your customers. You'll be surprised at what you'll discover.


Have a great week!

Kerry :) x


Honestly--Should YOU Be Using Video Marketing?...[Video Production Brisbane]

Image Credit: Pixabay.com

Image Credit: Pixabay.com

"You don't get credit for doing the right thing for the wrong reasons."

~ Jessica Jones


So are you using Video Marketing in your business yet?  If you're not yet using it in your business then you may find yourself feeling a little anxious or awkward, anticipating my next question....WHY NOT???

And you know where this is all going don't you?  Yes, I should right about now be telling you again...video gets you better engagement, higher conversions, quality leads...everyone is using video...you should be using video...BLAH,BLAH,BLAH, BLAH...

Well today I'm not going to tell you that, because maybe you shouldn't be using video marketing...or should you???

Instead, what I will tell you is that Video Marketing should only be used when you truly understand WHY you need to.

If you don't know why you need to be using video marketing to attract more customers and leads, then you won't really know WHEN you should be using video as part of your marketing plan.

Ahhhh....marketing plan.

So the first thing I encourage you to do is to sit down and actually write out a plan for your overall marketing. When we have a marketing plan in place, we can then utitlise a strategy to implement the plan. That way you're not wasting valuable time, money and resources doing something just because everybody else is telling you that you need to do it. 

So to create an overall marketing plan and strategy, here are some questions you can ask yourself:
 

  • Who is my target market? Maybe you have more than one, so create a different plan for your different target markets. I call them 'avatars'.
  • What is my Marketing Plan? What forms of marketing should I be using as part of my plan?
  • Why should I be using Video Marketing?
  • What types of video should I be using? If you don't know, go back and read my series of posts, '6 Simple Types of Video to Showcase Your Business', to refresh your memory and give you an idea of where to start.
  • When should I be using these videos?


When you're answering these questions, also take into account not only your target market, but also take into consideration what your type of business is and the industry you are in. Are you in the tech industry, counselling, not-for-profit, financial industry, etc, etc?  Because depending on whether your business is selling products or services, and whether it has high visual or emotional appeal as opposed to a business which is highly analytical in it's structure and format, will influence the type of videos you need to create to appeal to your target audience.

Also, where you are along your business journey will also influence the type of videos you can create depending on your budget.

And lastly, when asking yourself the question 'When should I be using these videos?'you need to think about the specific audience, community and platform that you are reaching out to and your objective for using that platform. That will also play an important role when determining what type of video marketing you should be creating. Are you using video to support your facebook advertising, or are you wanting to inform your audience who you are and what you do by creating an introductory video for your website?

For instance...if I want to build a community, as opposed to selling a product or service, I wouldn't create a flashy promotional video that is heavily selling oriented. Instead, I'm going to create FB Live videos, vlogs, interviews and those types of video where I am directly engaging my audience, forming a personal connection and building trust and rapport--where my audience get to know me, like me, interact with and feel part of a community.   

So...should YOU be using Video marketing?  Of course! But you first need to work out why, when and what is going to be right for you--not just because everyone is telling you that you need to!


Kerry :) x

*P.S. If you're still stuck on WHEN you should be using video, then pick up the phone and call me on 0488 723 673 or email me, and I'll be happy to help you work that bit out! :)
 


The Stories That Bind Us--How Narrative Shapes Identity...[Brand Story}

Image Credit: www.pexels.com

Image Credit: www.pexels.com

"What story will you write for yourself? What story will you share with the world? In the end it is our stories that bind us, that heal us, and that grow us."

- Nicole Cody


It's said that every person has a story. It's true. We all have a story. But do you think you have a story worth telling? Well I'm here to tell you that I believe you do. Because if I didn't think you had a story worth telling, I wouldn't be here right now talking to you, and I wouldn't be here right now, telling my client's stories and documenting them in the only way I know how to...visually.

Those like us who have taken the road-less-travelled and pursued the calling in our hearts to create or go into business, I think have some of the most interesting stories. Usually, business people are more driven than your average person and have an insatiable thirst to make their mark upon the world in some way--to make a difference. Usually, there's a reason behind that drive and it's often wrapped up within a story. It's often a journey made up of many stories along the way. How we got to where we are today matters, however humble the road we've travelled.

Lately, I've been a little frustrated with being in business and having to be so visible--feeling like the proverbial hamster on the social media marketing wheel, and all that goes with building a business in this digital era. I don't know about you, but sometimes like now, I feel a little lost and I become overwhelmed, not knowing where I begin and where my business ends--the lines get blurred and I feel like just another 'face' out there whose voice becomes drowned out among the myriad of other voices just like my own--all scrambling to make sense of our own place in the world and having to make a life that is financially viable and sustainable--and questioning whether our place in this world has real value.

Do you ever feel like that sometimes?

It's times like these that I take a step back. I turn and look back to see how far I've come. I turn to look back at the stories I've created or been a part of in my life. It helps me make sense of who I am and why I'm here right now doing what I'm doing. 

The Stories That Bind Us

So I love stories...all kinds of stories. I'm fascinated with stories and the human psyche. Sad stories...happy stories, and all those in-between--they make our lives more meaningful. Because without grief, how would we come to know true joy? Without challenges, how would we come to know and appreciate our triumphs?

And here's an interesting thing...what we know about our own family stories and narratives, often plays an integral role in how we approach business and to a certain extent, how resilient we are when it comes to the challenges we face.

It was observed by American psychologist, Sarah Duke, the wife of Dr Marshal Duke of  Emory University, who works with children with learning disabilities that the students who do better at facing challenges were the ones who knew a lot about their families. Dr Marshal Duke and colleague, Robyn Fivush set out to test Sarah Duke's hypothesis, and came up  with a measure called the 'Do You Know?' scale that asked children to answer twenty questions. Some of those questions included examples such as: "Do you know where you grandparents grew up? Do you know where your parents met? Do you know the story of your birth?"

[Excerpt from article, The Stories That Bind Us, by Bruce Feiler, New York Times, March 2013]  "Dr. Duke and Dr. Fivush asked those questions of four dozen families in the summer of 2001, and taped several of their dinner table conversations. They then compared the children’s results to a battery of psychological tests the children had taken, and reached an overwhelming conclusion. The more children knew about their family’s history, the stronger their sense of control over their lives, the higher their self-esteem and the more successfully they believed their families functioned. The “Do You Know?” scale turned out to be the best single predictor of children’s emotional health and happiness."

Dr Duke goes on to say that the answers are to do with a child's sense of being part of a larger family...a family that has a unifying narrative. And that "the children who have the most self-confidence have what he and Dr. Fivush call a strong 'intergenerational self'. They know they belong to something bigger than themselves."

So what do narratives have to do with business?

I quote from the same excerpt above..."Leaders in other fields have found similar results. Many groups use what sociologists call sense-making, the building of a narrative that explains what the group is about. Jim Collins, a management expert and author of “Good to Great,” told me that successful human enterprises of any kind, from companies to countries, go out of their way to capture their core identity."

And the core identity--the who and why of who we are and how our businesses came about, all stem from our stories and narratives. In knowing and appreciating our own significance in these stories, we come to feel like we too belong to something bigger than ourselves. This gives us the courage and resilience to keep going in the face of challenges. 

But most importantly, it also gives our customers a sense of something bigger that they too, can feel a part of. So if you ever wonder about the significance of your own stories--don't question that, but look deeper into it.  

Because all we need to do as business owners is find the RIGHT STORIES that speak to our customers, strongly connects and resonates with them, and then find ways of authentically telling those stories to attract our ideal customers and keep them coming back for more.

So what stories are you writing for yourself and your business, sharing with the world and in turn helping to bind, heal and grow yourself and others?  I'd love to know! So if ever you feel like sharing a little of your story, I'm here to listen. 

Kerry :) x


 

 

 

Creating a Video Testimonial on Your Smartphone is as Easy as 1-2-3...{D.I.Y Video Brisbane}

"If not you, then who? If not now, then when?"---SEIZE THE MOMENT!


There's always a lot of talk about having Client Testimonials on your website, facebook page and other social media platforms--it's important...we get that. But recently, the buzz is around Video Testimonials and why you need them for your business. The reason being, as business owners, if you already have satisfied customers who are willing to shout your name from the rooftops, you should be taking advantage of this (mostly) free, and most effective marketing opportunity.

STATISTICS

So here are some statistics for you, quoted directly from an article from boast.io, a company that specialises in 'Testimonial Collection Apps'--you can read the full article here...

  • People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim).
  • 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal).
  • Customer reviews create a 74% increase in product conversion (People Claim).
  • Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM).
  • 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land).

But here's the interesting thing--when you introduce Video Testimonials as opposed to using only written testimonials, your credibility and trust skyrocket, thereby exponentially increasing the likelihood of your potential customers buying from you and clearly leaving your competition behind.

Now with so much technology available to us, if you're just starting out in business or even if you've been in business for a little while, if you have a smartphone, you can capture a great video testimonial from your happy customers. All you need is just a little bit of planning and forethought, a little bit of know-how when it comes to lighting and backgrounds, and basic equipment--like your smartphone and a mobile phone tripod.

D.I.Y VIDEO TESTIMONIAL EXAMPLE

So just to show you a real-life example of what you can create on your smartphone, at the top of this article, you can view a Client Video Testimonial I created on my iPhone and uploaded to my YouTube channel. Now it isn't a fully professional video production that I would normally create for my clients, but it's professional enough to put on my site. And by creating a professional image that sits over the top, it makes it look more professional.

You see, I was shooting professional head shots for my client and business owner, Nicole, and quite frankly, I had enough to think about without having to also think about a full filming set-up complete with all the gear for a video testimonial. Besides, I already had my full portable studio photography gear, so having additional equipment with a restricted time slot was just going to be too hard.

But I did have my smartphone, bracket and a light stand (you can use a mini-tripod) and very little time. And here's the most important lesson...I had a live customer!! I had standing right in front of me a customer who was buzzing from her just completed session and was ready to shout from the rooftops...and she was right there...ready and primed to give me a glowing testimonial!

Was it a perfect video in terms of lighting and audio? Hell No--but it was good enough! And if you watch and listen to the above video, you can understand why I wanted to capture Nicole's excitement don't you? I was ecstatic! And if I would have waited to try and video this another time (which doesn't often come because our clients are just as busy as we are) I would have missed getting that raw excitement and emotion on camera.

If you can, try to take advantage of opportunities that present themselves. And in order to do that, you have to be prepared. I now always carry around with me my iPhone and a mini-tripod as a minimum, because you never know when that opportunity might present itself.

So remember to ask your happy customers for a testimonial. You can email and ask them for a written testimonial, or you can record a video testimonial if you've been out to see a customer and completed a job that they're happy with. Or you could also organise to record a video testimonial at a later, more convenient date.

WHAT TYPES OF TESTIMONIAL QUESTIONS YOU SHOULD ASK?

Now, here is a GREAT TIP if you want to get great written testimonials that say more than just ..."She was great!" or "I highly recommend (....)". Try writing down a few questions for your customer to answer, so that the information they're giving is more descriptive. And then combine the answers to create a more comprehensive and inspiring testimonial. Of course, be sure to let your customer know what you're doing and why.

Here are three examples of testimonial questions you could ask you customer:

  • "What was it about our business that attracted you?" This gives an idea of what uniquely appeals to your target market, and can also draw other customers that are wanting something similar.
  • "How did you find dealing with (insert person or business name)?". This speaks about the character of that person or business. It gives insight as to who you or your business are, and is the fastest way to build trust and rapport.
  • "What can you tell us about your overall experience, and what was the biggest learning, outcome or takeaway from your experience?" This is one of the most important questions you can ask your customer, because this will reveal exactly what their experience was, especially if it was a great experience, and also what the final result or outcome was for them.

These are just a few suggestions, but you can come up with your own, tailored to suit your business or industry, or they could be based around an event or workshop that you're holding. Hopefully these will stimulate some ideas for you.

So why not begin now? Start collecting video testimonials from your excited customers, because you've got marketing gold right there, ready to be mined. And if you need help to get started, get in touch with me via my website contact page, at Truth Seeker Images Multimedia, whether that's about how to get a DIY video testimonial or a professionally produced video testimonial.

Now if you're ready and serious about learning how to create your own videos with your smartphone, you can register your interest for my upcoming 2 Day Workshop >>> 'DIY Video for the Savvy Entrepreneur', being held in Brisbane on October 28 & 29, 2017. I'd love to see you there and help you get started on your video marketing journey!

Have a great week and ciao for now...


Kerry :) x