The Return of Artisan Products and What It Means for Your Business...{Brisbane Video Production}

Matthew Evans from The Gourmet Farmer. Image Credit: www.sbs.com.au


Matthew Evans from The Gourmet Farmer. Image Credit: www.sbs.com.au

“Craftsmanship names an enduring, basic human impulse, the desire to do a job well for its own sake.” 

– Richard Sennett, The Craftsman


In my last post I talked about what customers really and truly want…meaningful connection. And that the current ‘slow living’ movement was indicative of what people crave in this modern, fast-paced world: to slow down; to savour each moment, and to be present to our feelings, thoughts, surroundings, experiences and most importantly, to our family and friends. To once again deeply value our relationships which bring us more purpose and joy to our lives.

I also offered some suggestions about how we as business owners can begin to create and give our customers more meaningful connection.

In the evolution of this shift, I’m witnessing a return to artisan products and businesses. And as customers we’re hopping on board the artisan train in droves. Why is that you may wonder?

I believe it’s all part of the return to what it is to be more human. To be more attuned to our senses. We have become so desensitised to our feelings and emotions, that we’ve lost the awareness, and hence our feeling of connectedness.

In talking about the return to artisan trades, it brings to mind an Australian documentary TV series on ABC that I love called ‘The Gourmet Farmer’. If you haven’t seen it, I would highly recommend it. The series is about a Melbourne chef turned food critic, Matthew Evans who leaves his job to become a farmer in Tasmania, raising pigs and sheep, milking cows and raising farm animals in a humane, eco-sustainable way, as well as growing produce, with the aim of  influencing and improving  the quality of the food that he, his family and the wider community eat. It becomes more about the journey and the process, rather than the end result. Though that still holds great significance.

We get to watch his progression and how through choosing a life of slow living, he creates a life (albeit challenging at times) that sees him grow as a person; his family grow and thrive, and how his deepening relationship with the animals, produce, and the land, better inform his way of life, creating deep relationships that take him on many adventures.

The series is a poster-boy for the slow living movement and the return of artisan businesses.

For many of us, that way of life which embues slow living, is what we dream of as a way of restoring the meaningful connection we’re longing for.
 

And in that whole artisan movement,  it’s about valuing the unique perspective, talents and abilities that an individual brings to the world. As customers and consumers, we are drawn to the uniqueness and the bespoke ways of the person we do business with…with someone who has taken the time to get to know his craft.

But more importantly, someone who has taken the time to get to know us and understand who we are and what is it about what he or she does that resonates with us. His process has allowed for that awareness. And we seek that out.


It’s this combination of wanting something truly unique, coupled with the human need and want for connection that our customers are wanting.

This week, if you get some time, why not catch an episode of ‘The Gourmet Farmer’ or Matthew Evans’ new series already released, ‘Fat Pig Farm’ where he opens a restaurant, celebrating home-cooked food that’s delivered from paddock to plate, all from his farm in Hobart.  So sit back and enjoy and savour the moments and while you’re watching, think about ways that you can create that sense of meaningful connection in your business.

Have a great week!


Much love...Kerry :) x


What Your Customers REALLY Want--Are You Giving It?...[Brisbane Video Production]

Photo by Kym Ellis on Unsplash  

Photo by Kym Ellis on Unsplash
 

“Get closer to your customers. So close in fact, that you tell them what they need well before they realise it themselves.” – Steve Jobs



Welcome to 2018 and my first blog post for the year!

Yes, I realise that it is well and truly 2018 and we’re in February already, but I’ve been busy looking at what I can provide for my customers this year that’s of real value and what will help you grow in your own growth and the growth of your businesses.
 
Oh…and please feel free to share what you think will help you, because I’d like to give you stuff that’s relevant, and maybe even a little inspirational. And there’s heaps of new stuff I want to share with you this year to help your business grow when it comes to video and social media marketing!

This month I wanted to talk about what customers really want.  I mean, really, truly want…deep down.  And I think I’ve figured it out.

You know how I know?  Because it’s what I want.  I’m the ultimate customer, and so are you!

So what do customers REALLY, TRULY, DEEPLY want?....CONNECTION

Simple isn’t it? But is it?  How do you give them that? 

In the world of business and marketing, there is so much talk about it; but they are mostly empty words and promises that fail to satisfy. So how can you provide that connection so that you not only attract the kind of people you want to do business with, but in a way that sees them coming back again and again, because you give them that connection that someone else isn’t?

SLOW LIVING…yep…you heard me… SLOW LIVING. 

We can give our customers what they want by understanding the principles of Slow Living and how by applying the same principles in our businesses, we can give them not only connection, but meaningful connection.

So what is Slow Living? It’s a way of living and being where the pace of our lives slows down long enough to be present to the people we engage with, so that we form deeper and more meaningful connections with them.

Let’s face it, when we don’t have our business face on, and we think about what really matters, it all comes down to the people (and animals) we love and how deeply we form connections with them. And not just connections with our immediate family and friends, but with people that we come across each day…strangers and friends alike, and in our wider community.  

It’s how they make us feel when we are with them; how we make them feel, and how they reinforce in us our sense of purpose and identity that is important.  With all of that brings a deep sense of joy.

As Norwegian philosopher, Guttam Floistad observes,

"The only thing for certain is that everything changes. The rate of change increases. If you want to hang on you better speed up. That is the message of today. It could however be useful to remind everyone that our basic needs never change. The need to be seen and appreciated! It is the need to belong. The need for nearness and care, and for a little love! This is given only through slowness in human relations. In order to master changes, we have to recover slowness, reflection and togetherness. There we will find real renewal."

It begs repeating, “It could however be useful to remind everyone that our basic needs never change. The need to be seen and appreciated! It is the need to belong. The need for nearness and care, and for a little love!”

So this week, take some time to sit down and think of ways that you can be more present to your customers… to connect with them, and to show that you see and appreciate them.  What ways can you show them that you care?  Remembering of course, it must be done in a way that is authentically you.

Here are some suggestions on where to start…

  • Talk to your customers (suppliers, collaborators), whether on the phone or catch up with them face-to-face for a coffee with no other intention than to say hallo and to chat.
  • Write them a letter or send a card telling them how much you appreciate them.
  • Thank them.
  • Compliment them or tell them when you think kindly of them.
  • Tell them about their strengths and how they inspire you.
  • Listen.
  • Take an interest in them and their lives by asking about them.
  • Take the time to find out what they want, and what they like about your product and/or services and what keeps them coming back, and then give them more, and give it to your new to customers too.

It seems so simplistic doesn’t it? But it really can make ‘the’ difference in your business. It’s harder to get customers today. The business environment is so competitive. But what I’m observing in businesses that are flourishing, as well as in my own business, is that those who are taking the time to get to know their customers and the network of people they come into contact with; those who are taking the time to  develop relationships, are getting more of the customers they want. And, their customers are coming back and referring others.

It’s returning to the old fashioned way of doing business you might say, but embracing the tools of today. And in today’s dog-eat-dog world, it’s proving to be even more relevant and necessary than ever before when it comes to business success and longevity.

So let us know how you go, and feel free to share your thoughts and experiences about doing business in the ‘slow lane’.

Have a great week!


Much love...Kerry :) x


Are You Ready for 2018?--A Business Client's Fresh New Look for Her Website...[Brisbane Head Shots Photographer]

womens head shots brisbane

"Do what you can, with what you have, where you are." 

~ Rumi


Can you feel that? Are you ready for 2018?

Christmas is just around the corner, and the end of the year fast on our heels, with 2018 fast approaching...yikes!

In business, it's that time of the year where traditionally we endeavour to slow down, sit down and review how we've gone in the previous 12 months. It's also that time that after looking back that we then look forward and begin in earnest to plan and prepare to start the following new year off on a positive footing.

I'm not sure about you, but it seems that everything that needs doing has kind of crept up on me and I'm finding myself squeezing so many things in at the last minute. As much as I'd like to think that I'm organised, there's still plenty that needs to be done and just won't get done by the end of the year. This is in spite of my well-intentioned plans.  

But for some people, it seems like they're pretty organised and they'll be ready to hit the road running in 2018. One of those people is my last client of the year, Jenny.  

Jenny is an SEO specialist and she's currently working on a fresh new look for her website, JC Advantage. We recently we took a chunk of a day out to shoot some head shots for Jenny as well as some customised stock images for her website revamp. So she will be all ready for a fresh new start and look for 2018!

What do you think of the collage of images, which give a taste of some of her photos?

Jenny was very happy and so was I. We had a lot of fun shooting these and ended up with a great spread of images for her to choose from. It was difficult for her to narrrow her selection. Now Jenny has quite a number of images to use going forward.

Not only for her website, but for her social media profiles and to use for any future marketing or print media. And you'll be able to see a larger selection of Jenny's head shots and stock photos very soon, when I get around to adding her case study to my website.

brisbane stock photography

Now if you're anything like me, and running a little behind, that's okay too. At this time of the year, it's also important that we take time out for ourselves to step away from our businesses and enjoy the important things--to enjoy life, our friends, our families and everything else that life has to offer.

And if you're wanting some fresh new photos or a revamp for your social media and your website and you ran out of time--don't worry! There's still plenty of time in the New Year to get that started. 

For head shots, check out my 'Authentic is the New Black' Head Shots Package for all the details. If you'd like to book early in the new year for that, and/or some custom stock photos too, be sure to contact me so we can have a chat about what you need. I'll be back on board from Monday 8th January, 2018.

So this will be the last weekly post for 2017, as I now focus on preparing for Christmas. I'll also be off on a well-earned overseas holiday and will be returning in early January.  Of course I'll be taking my camera and getting some travel photos and a little video while I'm gone and I look forward to sharing them with you in the New Year.

Have a wonderful Christmas and be sure to slow down and savour the moments with your family and friends. Enjoy the festivities--stay safe and we'll see you for a wonderful new year of 2018!

Much love...Kerry :) x


How Our Personal Stories Call Powerfully to Our Customers--A Case Study...[Video Production and Multimedia Brisbane]

Head Shot image of Sara  © TSI Multimedia 2017

Head Shot image of Sara  © TSI Multimedia 2017

"You're not a victim for sharing your story. You are a survivor setting the world on fire with your truth. And you never know who needs your light, your warmth and raging  courage." 

~ Alex Elle
 


Do you have a story to tell?

You might think that your story is nothing special and that other people have more interesting stories. But you know, every one of us has a story - actually, we have many. The challenge is often choosing one, or a number, that as a business owner is going to resonate with your customers in a way that they say..."they get me...they understand me...I want to work with them".

Today I want to share with you a story just like that. The popularist term for that type of story is called 'The Hero's Journey', and it's a classic story where the business owner overcomes great challenge and struggle to realise their dreams and goals and emerges the victor. Sounds so dramatic doesn't it? And you know? It often is. But not in the scripted, Hollywood sense.
 

You see, The Hero's Journey is not only your journey as the founder and business owner, but it can also be your customers' journey.  It's why your customers are often drawn to you. They see themselves in you--some characteristic where they shine a mirror on you and see themselves in your reflection.  They can relate so strongly and they feel like you really do get them and you care about how they feel. Because now more than ever, people want to feel connected. They want to feel that they matter, and that you genuinely care.


Today I share with you Sarah's story and how it is a powerful catalyst for women to step out of from behind the shadows of grief, of staying small and to rise to greater possibility. To talk about a journey that is highly misunderstood and rarely acknowledged. This subject, I discovered through working with Sarah, is often one of taboo that we find difficult to discuss and even more difficult to truly comprehend.

That journey is The Sacred Journey of Childlessness, and the greater difficulty for women just like Sara, is for society to understand that the grief and loss that women feel through involuntary childlessness, is no less than that of a woman who has borne and rared a child and then loses that child. For me, as a woman who has a daughter, I finally understood Sarah's pain when I imagined how the loss of my own child would feel--incomprehensible and inconsolable. 

The reason I'm sharing this story is because Sarah has just launched her own business (The Empty Cradle) and helps women who have lost the opportunity for motherhood. Through her own personal journey and her skills as a teacher and counsellor, Sarah has developed practical tools and resources to help other women navigate their own journey of childlessness. Through her new business, she wants to provide a safe space for women to grieve, heal and to redesign their lives through childlessness by providing counselling and information, as well as access to a healing community for ongoing friendship and support.

So I was honoured that Sarah approached me to help tell her story as well as talk about the services she provides, through video, and to create images to support her website and social media marketing. You can read and view images of Sarah's full Case Study here which comprises a multimedia package incorporating an introductory video, feature video (below), head shots and custom stock photos.

You can listen to Sarah's story through her feature video, 'The Sacred Journey of Childlessness'  [ 9:24] by clicking on the video link below.

So what can you learn and take from Sarah's story example to help you connect with your customers? How can you apply the same storytelling principles?


Now you don't have to have such an emotional and personal story as Sarah's. But what you can do, is look a little more deeply into your own business: how you got started; your reasons for doing what you do and how you came to be where you are right now.  What stories and experiences did you encounter along the way that your customers might relate to? What challenges did you face? And what solutions did you come up with that worked and that your customer's may benefit from?

Now the stories don't always have to be directly yours. They can also be your customers' own 'Hero's Journey'. Maybe what you've provided in the way of a service, product or experience has positively impacted them--small or great. But what ever that experience has been, you've been able to connect with them and created a relationship of ongoing trust.

A relationship where they value not only your product or service, but your ability to make them also feel valued and that you care. Isn't that the type of relationship we all want to have with our customers? Because they're the type of customers who will not only keep coming back again and again, but who will also bring others along for the ride.

Not too sure what story to tell that your customers can relate to? If you'd like help with this, and would like to know how to use Story to engage your ideal customer, be sure to book a 30 min Story Strategy Session with me and let's explore the possibilities!

Have a great week!

Kerry :) x

*P.S. If you know of anyone who can benefit from Sarah's story and her services, please share this post. Much appreciated. :) 


What Do Your Head Shots Say About You?--{Brisbane Head Shots Photography}

Image credit: www.fstoppers.com from article 'The Best of the Worst Real Estate Head Shots'

Image credit: www.fstoppers.com from article 'The Best of the Worst Real Estate Head Shots'

"This is what I learned: that everybody is talented, original and has something important to say."

~ Brenda Ueland


The end of 2018 is very near and it's the time of year when most of us in business are beginning to wind down, review the last 12 months and make plans for a fresh start in 2018.

As part of that review, I find that many business owners are taking a look at their websites and their content, and thinking about a revamp.  There are also new business owners getting ready to launch their businesses and for the first time, put themselves out into the world.

In today's blog post I want to talk about our social media images and how in business, knowing the impact of your photos on social media is important to understanding how you are being perceived.

D.Clarke - Image by Kerry Warnholtz © TSI Multimedia

D.Clarke - Image by Kerry Warnholtz © TSI Multimedia

So...do you know what your head shots say about you? 

And what exactly is a head shot anyway (in photographic terms)?

For businesses, head shots are photos of someones face, head and/or shoulders (today, head shots also include torso and full length shots). The purpose of head shots is to give the viewer a visual summary of that person in order to get an idea of their character or their persona and the business they represent. 

Used extensively in acting, head shots are used  for personal branding and casting of characters. By looking at a head shot, the person casting would get an immediate impression of that person and decide whether they were suitable for a particular role.

So you could say that our head shots give our prospective customers an immediate impression of who we are, so they can quickly decide whether we're suitable in the role of the business we are representing.

Most importantly, as a prospective customer, when we look at a photo of someone, what feelings come up for us? Does the photo make us feel lighter? Does it make us smile? Do we admire that person looking at us? Is it someone we feel is genuine and that would make us feel better in the knowing of? Is that person someone we feel we could trust?

These questions and many more go through our heads in less than a second. It's a subconscious and instantaneous thought that leaves us with a strong impression of whether we can trust that person, whether we like them or not and whether we're prepared to do business with them.

S.Roberts - Image by Kerry Warnholtz © TSI Multimedia

S.Roberts - Image by Kerry Warnholtz © TSI Multimedia

If you're wanting to either have some professional head shots taken yourself, or you feel you need a revamp, then here are some PRACTICAL TIPS to keep in mind.

  • Understand your business and how you want it best represented.
  • Understand your personal style and how you would like to be perceived.
  • Be authentic in how you put yourself forward.
  • Work out what social media platforms your images will be seen, and ensure you create images that are appropriate for that forum.
  • Approach your head shots with an attitude of fun and curiosity.
  • Be relaxed! Don't rush it on the day. The more relaxed you are and the more you enjoy the process, the better the outcome and the more authentic.

If you've had head shots professionally taken, how did you find the experience and what practical tips would you give to other business owners? Or if you're someone looking to have head shots done, what's the most important criteria for you? Feel free to leave a comment or email me at info@truth-seeker-images.com.

So if you need some head shots or you're looking for a revamp of your social media images in 2018, consider carefully the above tips before you venture out to get a fresh set of professional head shots.

And if you would like more detailed information about how to get the right head shots, click here to get a copy of my FREE 15 page PDF guide, '5 WAYS TO NAIL YOUR SOCIAL MEDIA IMAGES'.

Otherwise, if you're ready to stop putting off making a great first impression and you're ready to hit the road running in 2018, give me a call and book your own professional head shots for the start of 2018!

Have a great week!

Kerry :) x


 

 

Want to Fast-Track Your Results?--One-on-One Coaching is Here!...[Brisbane Video Training]

Sarah in her studio, doing a practice video to test out her phone and the microphone.

Sarah in her studio, doing a practice video to test out her phone and the microphone.

"TELL ME and I forget. TEACH ME and I remember. INVOLVE ME and I learn." 

~ Benjamin Franklin
 


It's nearly been a few weeks since our DIY Video Workshop in Brisbane, and I'm still on a high!  The feedback from participants has confirmed the need for me to provide video training, and that business owners really want to take control of their marketing, with the realisation and acknowledgement that they need video if they want to stand out. You can check out our video testimonials here at the bottom of the page.

It was great that our participants could make it for the two days to gain big learning. But the reality is, as business owners and entrepreneurs, we're busy people and it can be a challenge to line up all our ducks so that we can attend workshops on specific dates.

I've had a lot of interest over the months from quite a few business owners, who by the time the workshop came around, things got in the way, or they had pre-planned engagements and they just couldn't make those dates.  

Case Study

One of those business owners was my client Sarah, who I've just completed some video and photos for her new business and website which is launching in the next week (keep an eye out for her intro and feature videos in the next couple of weeks).

With Sarah's impending launch, she's in the middle of putting the final touches together on her website, and one of the things she really wanted was more stock photos to use in her blogs.  Now we'd already taken some stock photos as part of the multimedia package she'd purchased, and has used for her website.

But because her content is evolving, she needed more photos that were relevant to that. She also wants to start creating her own low-key videos so that she can post them on her facebook page on a regular basis to get engagement and create interaction on topics that interest her target market.

So Sarah booked me in for a half-day one-on-one workshop and we covered a lot of ground. By the end of the coaching, she was tired from the condensed learning and information she'd absorbed. But she gained not only new skills and appreciation, but more confidence as the hours went by. And I left her brimming with enthusiasm!

I'll share with you the summary of outcomes that Sarah outlined in our initial pre-workshop discussion:

  • Good quality photos for my blog and other places in my website online platform, e.g. newsletters, courses, community, etc.
  • recording guided meditations
  • facebook live sessions
  • basic videos for my courses and community.

I also asked Sarah for a list of the equipment she had so I could work out what I needed to teach her in terms of how to use them. For the allotted time, I worked out what would give her the best outcomes that was simple enough to master in a short period of time, including what she needed to learn about the relevant software/apps to get her photos and video uploaded to her site, facebook and other platforms that were relevant for her business.

business video training

By the end of our one-on-one coaching session, she had achieved her no.1 priority, which was to learn how to take good quality photos, edit and resize them them and upload them to her website blog so that she could get her website complete and ready for launch. I sat with her, and talked her through the process of uploading a photo and audio file to her website as she needed to know how to do it after I'd left.

Sarah had also learned how to record videos on her phone using a microphone, as well as how to set up an area and background with the right lighting to get the best results for her video.

All-in-all Sarah had a very productive day, and I'm looking forward to seeing what photos she creates for her blog. Sarah did come to the realisation of just how much technical knowledge is required to get a video to its' finished state and uploaded. So it's something we've earmarked to spend a little more time perfecting in the near future. At this stage, Facebook live was a great video resource that she learned how to record, and can apply and put into action quickly to start engaging her clients.

So how about you? Are you ready to fast-track your video marketing creation? If you are and you don't want to wait until March/April for my next DIY Video Workshop, contact me to talk about booking your own One-on-One Coaching Workshop. To find out more information about pricing for our One-on-One Workshop, click here

Have a great week!

Kerry :) x


Communicate Your Point-of-Difference Through Story...{DIY Video Workshop Brisbane}

DIY Video Workshop.jpg

"Your story is the underlying story of what you stand for, and why people should care." 

~ Tara Hunt
 


By the time you get read this, my DIY Video workshop will have well and truly been over.  A big realisation from the participants perspective was just how much there is to learn. It can be overwhelming if you start to expand on the possibilities. But the best place is to start simply and PRACTICE!  Feedback from participants from this workshop and previous was that they realised in order to really master video, they need to practice, practice, practice.   

Learning video is like any new skill, and being something that requires a combination of kinesthetic and visual style learning, having someone demonstrating and taking you through the motions and then immediately applying the lesson yourself,  is crucial in getting a basic understanding and knowing.  The realisation is also that when it comes to video marketing, learning the physical skills of video is just one piece of the puzzle, and that even though  the 'social media marketing' aspect is the larger part of the whole, in order to have the desired result, you first have to know the'how to' of creating quality video. And that's an important starting place for figuring out the puzzle that is social media marketing. Creating video is just one piece of that puzzle, and its' importance is increasing at a rate of knots.

Using Story in Your Business Videos

Even though during the 2 Day video workshop, we mainly covered the technical stuff of video creation, I also wanted to help participants begin to see that the possibilities are endless when it comes to video creation. It only takes someone else to plant the seeds and give a glimpse of that possibility, and for you to start applying what you've learned, before you can really begin to see how video can be tailored to suit your particular business. That's when the ideas and inspiration truly begin to germinate.  So I was thrilled to be witness to the excitement of discovery and possibility in the eyes of my participants.  I so love it when people really 'get it' and see possibility for themselves!

So I had along guest speaker, Simone de Haas of The Speakers' Director come and deliver an interactive session to give participants some great tips and learn skills around speaking with confidence, and how to generate trust,  influence their audience and create greater visibility for them and their businesses. I invited Simone along because she is not only a professional speaker with a lot of experience and background in theatre and drama, but she's also a story strategist, giving coaching and advice to many business people around how to use story within their businesses to generate trust and connection with their customers. Simone's emphasis on story and storytelling fits in beautifully with my own skills and love of storytelling using video. 

Simone gave a wonderful presentation and I wanted to share with you a great little story she told us about a business person who discovered how much more credibility and interest he gained through telling a story, rather than selling a product. She also briefly talks about some of the different ways you can use story in your own presentations as well as in business video. So listen carefully for those tips toward the end of the video below, which is an excerpt from her entire presentation (just click on the image to view the video).  I hope it gives you ideas about maybe how you too can use story to not only get the attention of more customers, but help them to take action because you're able to show them your point of difference and what makes you unique among your competitors.
 

But just to get you thinking more laterally, here are a few ways that you can incorporate storytelling in your business videos. As you begin to brainstorm, you'll find that you'll come up with more ways of telling stories connected to your business, in a way that your customers can relate and where they begin to see you in a completely different light to your competitors. And if you're worried that maybe you're not offering anything particularly different to your competitors, understand that the way in which you present what you offer, can make all the difference. Because your customers will see your offering, not only as something they may not have seen before or experienced, but there is the perception that you're offering more, just by creating awareness of it. 
 

1. Tell a Customer Story

If you have already have customers who have had a great experience, why wouldn't you use their story for potential customers to relate to? Customer testimonials are also a type of story too, but why not dive a little deeper into their story, rather than lightly touch on it?  Especially if their particular story highlights how you deliver an exceptional product or service. Find out how your product or service improved their lives or even changed their lives for the better, and help them tell that story. If they are truly satisfied customers, they will want to help you and see you prosper by telling others about how great you are, or how you made a difference. And the great thing about having your happy customer tell the story, is that it's coming from someone else other than you. Your credibility and trustworthiness is exponentially greater when someone else is singing your praises.

2. Interview Guests

Why not interview a customer, or someone from a business that is aligned with yours? Often, information and knowledge is gained by our customers, when we focus on someone else that is tied to our industry, that they directly or indirectly come in to contact with during the process of engaging our products and services. And other people's stories can offer additional interest by giving our potential customers a different perspective as well as varied content to keep them engaged and coming back for more. 

As a side note, when interviewing, just be sure that you have done some background research about the person that you're interviewing, so that you know what you want to achieve from the interview around a particular subject, and that you ask the right questions to create the dialogue that matches your objective.


3.  The Hero's Journey

The hero's journey is the story of you...the owner or founder of the business. But it's not just any story. It's a bit like a 'rags-to-riches' story, or a story of triumph. It's where you take your customers on a journey from where you started and why, and the challenges you have had to overcome in order to arrive where you are now.  Where you are now is when you've come through the other side to stand in a place of positive victory. 

What you need to be careful of in telling the hero's journey, is that your story is not so big that it becomes overwhelming and people can't relate to it and they switch off. It needs to be told in a way that is digestible by your audience. But most significantly, your story must tie in with something that your customers can connect and relate to and see themselves in that journey. 


4.  Personal Stories

Personal stories can come from a hero's journey (but not always).  Especially if you have a complex and lengthy story. They may be best told in bite-sized pieces. You can then choose parts of your journey that are relevant to the topic or subject that you're wanting to create awareness around and have your customers connect to and resonate with.

Personal stories are a great way of connecting authentically with your customers, especially in the areas where you have a lot of experience that others want to learn and grow from. Where they differ from the hero's journey, is that through personal stories, you can begin to take people on a journey right now, with you.  Personal stories are one of the most powerful ways to gain trust and credibility, because you give your customers the opportunity to get to know you and what makes you tick. People love to do business with people that get them and they can readily relate to.


5. Short Documentaries

A little bit more involved, but so much more interesting, short documentaries are a great way to show authenticity. Because documentary style video is more 'real', people get to see a side of you and/or your business that they haven't seen before and they relate much more because you're willing to show that. This style of video can incorporate more narrative around conversations. You can take them Behind-the-Scenes, and involve staff (if you have any), show processes and the way that you approach and do business. Short documentaries can be a little longer, as long as you can engage your audience for that length of time, or they can take the form of a 'Series' with a particular theme, that resonates with your customers and keeps them continuously engaged.


6. A Comical Story or Fable

Depending on your business and your pesonal style, if you love to use humour to educate and engage your customers, telling a funny story (or fable) is a great way of creating interest. You only have to think of some of the clever ads on TV, like the 'Rhonda Ads' by AAMI Insurance. Even if you don't watch a lot of TV, most people would be familiar with these ads, which are a series based around AAMI's 'Safe Driver's Rewards' that take Rhonda to Bali and other (mis)adventures.  We're always waiting for the next ad to see what Rhonda gets up to next. 

Of course, these types of videos need quite a bit of planning to pull them off!

These are just a handful of examples of how you can use story in your business videos. There are many more.

So let me ask you this?...If you thought that you could get more leads and more importantly...qualified leads using video and using story that show what you do differently, then don't you think that it's worth looking into?  

If you'd like to know more about how you can use video in your business and find out how to use story in your videos, be sure to contact me via phone or email me to book a FREE DISCOVERY SESSION and let's explore the possibilities!  I look forward to listening, and finding out more about you and your business and how video can help propel your business forward.

Have a great week!

Kerry :)
 

*** ONE-ON-ONE VIDEO TRAINING ***

Couldn't get along to my 2 DAY DIY VIDEO WORKSHOP? There's still time to learn how to use your mobile phone to start creating video (or DSLR camera if you have one)!  I am now offering affordable 1/2 DAY ONE-ON-ONE WORKSHOPS to help you get started. Email me on info@truth-seeker-images to find out more!


Why Do You Want to Use Video?--and How You Can!...[Brisbane Video Production]

Image by Sam McGee

Image by Sam McGee

"My methodology is not knowing what I'm doing and making that work for me."

 ~ Stone Gossard


The overwhelming response from business owners when it comes to using video is positive and they can see the real benefits of video and how others are using it to market and get more leads and sales. But for most business owners the truth is, they often can't see the relevance of video for their own particular businesses. They find it difficult to see how it fits in with how they run their businesses, and how to use video in a way that can benefit them and their customers. So today I'm going to give you a process to help you define the many and varied ways that video can help you specifically to promote, engage, uplift, educate and inspire your customers and your staff (if you have any). There is no one-size-fits-all approach, when it comes to video. It just takes putting time aside to focus on the answers that are right for you, and a little imagination.

THE PROCESS

So let's start at the beginning. Start with these three questions:
 

  1. What is My OBJECTIVE?
  2. What PLATFORM do I want to deliver on?
  3. What FORMAT will I use?

1. What is My OBJECTIVE? What is the objective of creating a video?  Just start with one first.  So ask yourself "what do you want your audience to do?"  Do you want to?:

  • General leads and/or direct sales of products or services.
  • Create brand awareness
  • Inform or educate your customers for staff
  • Promote a course, event or an online program
  • Grow your audience and/or community.

Let's expand on a these points a little. The most common type of video that we see is business is a corporate style video with a specific objective - to sell a product or service. This is probably the one that every business owner can relate to because it is the most common form of video, i.e. "Here is what I sell or this is the service I provide, come and buy from me."

But this isn't the only way to sell products and services. You can still sell, but use different approaches, rather than a 'direct selling approach'. It all really depends on the type of business that you are in, your objective, and who your audience is. You can still sell products and services, but in a way that is more engaging and gains the trust of your audience first, and so you may sell over time. However, if and when you do create a video to sell a product or service, your 'call-to-action' in your video is critical. You want to ensure it directs people to buy straight away and how to quickly find what it is that you're selling.

If you want people to know who you are and what you're about, and you have a strong message that you want put out into the world, you can use videos that create brand awareness. This is more about getting your business name and your brand in front of your target audience, regularly and consistently so that they get to know and recognise you. The objective when it comes to brand awareness is to build recognition, trust and credibility so that when your potential customers are ready to buy from you, you are at the forefront of their minds, rather than asking them to buy something from you straight away.

Brand awareness videos can be where you talk about specific subject areas that you're an expert on, or it could be a straight promotional video that relays a bit about your history, what you do and why. And really powerful brand awareness videos that larger companies are beginning to embrace are narrative style, brand story and origin story videos, because audiences are now wanting to know more about how businesses come about and what they stand for. They want to feel a deeper sense of connection with the brands they're engaging with. 

If your objective is to inform and/or educate your customers, then consider creating a 'How-To' video, that gives specific instructions taking your audience from Point A to Point B. Or it could be in the form of a Training Program video for your staff. Perhaps you could create a video that describes and takes your customers through a 'process' to solve a recurrent problem or question; put something together like a piece of furniture; show them how to use a piece of equipment; take them through a step-by-step guide on backing up their computer, etc, etc. The possibilities are endless when you want to help inform and educate.

Do you want to promote a course, event or an offline or online program that you're running? Before you do, work out how you can use video to reach your audience with more impact and deliver a strong message that inspires your audience to sign up or participate. Videos can be used along all stages of the marketing and promotional process for your course, event or program. It can be also used within course or online program content as well, as a teaching tool. 

To grow your audience and/or community so that you have actual customers to sell to, consider creating a weekly Vlog (video blog). This can often be extrapolated from a blog post that you've written. Choose just one subject or topic in your post and expand upon it in a video blog. You can create a weekly FB live or Linkedin video to again discuss relevant topics of the week or answer questions or challenges posed by customers and your community/audience. Customer video testimonials are great for growing your audience and/or community, because its' objective is about building trust.  Keeping in mind that growing your audience is about relationship and trust-building. Sometimes people just want to know stuff and get information without being sold to constantly. So in this case it's not about getting the sale (not directly anyway). 
 

2. What PLATFORM do I want to deliver on?

Once you have a clear idea of the objective for your video, then consider what platform your video will be delivered on. So you need to ask yourself, "Where does my audience hang out?"

Does your audience hang out on Facebook, Twitter, Linkedin, Instagram, or can they find you directly via your Website if it's well optimised? The reason you need to take into consideration where your audience hang out, is because this has a major bearing on type of video that's going to appeal and their attention-span. The more intimately you know your audience, the better you will be at creating video content that speaks directly to the customers you really want to attract and who are more likely to buy from you (whether that comes to a product or a service). Say for example if you want to create a video for Facebook and Linkedin. You may want to create videos with a different approach in mind, as your audience are mostly on facebook for social reasons and for Linkedin, you may want to create videos that are more educational and inspirational in their delivery. If you have an audience that already has a heavily vested interest and it's a unique or niche area, or you've built an audience, then this is where you can be more flexible with the style of video and also the length, because you're audience already knows and trusts you and you know they're already interested.  So, consider where your audience hang out, and why they are there when working out what approach will work best for that given scenario.
 

3. What FORMAT will I use?

What I mean by format is, "What will my video look like?". Ask yourself:

  • Will it be a DIY or a professional video company that creates my video? 
  • Will it go for 30 seconds or 5 mins or longer?
  • Will it be a promo, explainer, music, intro, narrative style video?
  • What overall style and feel do I want? Is your business more corporate style where you're a business or medical professional, accountant, lawyer, etc or is your business a trade or service in the areas of fashion, retail, health and wellbeing, artistic, etc, etc. Because your industry will be a major determinant of the look and feel of your videos, marketing and overall branding.


In summarising...to answer these questions thoroughly and to work out what is the right approach for you when it comes to video, you should firstly take into consideration your business and/or the industry you're in, and your target audience. What is going to appeal to your audience? But also remembering your objective and the platform on which your video is going to be seen. For example, if you're creating videos to grow and build your audience and build relationships, then DIY videos in the form of FB live, Linkedin, instagram, etc,  are quite acceptable and very popular, especially when the objective is to engage, interact with and create dialogue on a regular basis. And depending on your business, weekly vlogs created as DIY are also now alot more mainstream, as people are wanting more connection and authenticity in their dealings with businesses. They want to know the person or the people behind the business.

But if you're wanting a video to create brand awareness or purely promotional video and the industry and size of your company creates the expectation that a more professional approach to video is required, then you may have to go down that line. It's then a matter of finding the right company to create the video. But be sure to look for a company that can deliver something that is in alignment with your business brand and desired objectives. 

And most importantly, ensure that you have good communication between you and the company you use to create your video. It should be a collaborative arrangement to ensure that you're both on the same page, and that they understand exactly what you want, so that you get the desired outcome.

I hope these questions and examples have helped you see that whatever your business, that video can play a significant role in delivering the message or messages that you want to uniquely convey to your target audience. And if you're having difficulty working out what may work best for you or how you can use video in your business, then please give me a call, book a skype session or let's just have a coffee so that I can get to know your business a little better and offer suggestions.I may not always have the answers, and in fact, if I feel we are not a good fit, I will point you in the right direction.

Have a great week!


Kerry :) x
 


DIY Video Workshop

*** DIY VIDEO WORKSHOP--BRISBANE ***

IT'S ONLY 10 MORE DAYS UNTIL MY DIY VIDEO WORKSHOP!  IT'S NOT TOO LATE TO LEARN HOW TO START CREATING YOUR OWN VIDEOS!

✔ Want more than 'tips'? 
✔ Do you want real world, practical video skills that you can apply to your business right now? 
✔ Want to know how to step out and feel confident in front of a camera?
 Do you want to start building your own community and tribe?
✔ Ready to start creating your own intro, educational, training videos, plus more...(all on your Smartphone) in 2018 with your video marketing?

Then come along to my 2 DAY HANDS-ON DIY VIDEO WORKSHOP'DIY Video for the SAVVY Entrepreneur' in Brisbane on 3rd & 4th November in 2017.

For all the details and pricing go to   *** DIY VIDEO FOR THE SAVVY ENTREPRENEUR ***


What's Your Story?--It's Not What You Think!...[Brisbane Video Production]

"When you ensure that the stories you tell and the story you live are consistent with your beliefs, life is less stressful. As the story you live, tell, and believe become mores congruent, you don't feel scattered, pushed, and pulled by external events." 

~ 'The Story Factor', Annette Simmons


Do you feel it?  Do you feel how the end of 2017 is quickly approaching and that 2018 is already in your sights?  Are you already looking to 2018 with a list of goals and achievements that you can't wait to get cracking on? I know I am. I have some definite goals for next year which I'm really excited about. But you know, there's still two-and-a-bit months left of this year, and there's still time to be working on things. For me, it's been about letting go of what no longer serves, focusing on only what is going to get me to the next level, and finishing things off in preparation for what's ahead in 2018. How about you? Are you experiencing much of the same?

The other thing that I've been doing this year, especially coming into the last quarter of 2017, is stepping back and taking a real good look at where my business is and what it stands for. I've also worked out what I do uniquely.  It's taken me that long--YES!  An epiphany!  And I'm coming to a place where I feel that my business and personal goals are beginning to come into alignment. Part of that has been about looking at my own story with honesty and non-judgment, and observing who I am, what I personally stand for and how the things I truly and deeply value are so tied up in what I want to achieve for my business and what resonates with my ideal clients.

When I step back and go within and feel what it is that truly brings me joy, it means gaining a deep sense of clarity and a knowing about being the best person I can be in accordance with who I truly am. When I have that sense of clarity, peace and purpose, it flows into everything else that I do and the people that I encounter. It then allows me to go out into the world with fresh eyes so that I can connect and engage with people and life, with a deeper sense of curiosity and interest.  And then I am able to bring all that to my business.

So what is your story? And is your story and your business in alignment? Is what you stand for and what your business stands in congruence? If things aren't going as well as what you'd like, maybe there's a disconnect between who you truly are and the messages you're putting out into the world when it comes to your business. 

Your story isn't always necessarily about storytelling in the traditional sense, but as Tara so insightly says in her short video above, What Is Your Story?, your story is also "the underlying story of what you stand for, and why people should care".

So as you enter the last quarter of 2017, and before embarking upon a new year of business goals, if you would like things to be different for 2018, maybe take the time to sit down and feel into what you truly want and who you are. Ask yourself the hard questions--Am I truly happy? Does what I do bring me joy? Is who I am and how I walk in the world reflect in my business? What do I truly stand for? How do I need to make it happen?

Have a great week!


Kerry :) x

*Banner image by Jason Wong


DIY Video: How to Make Shots Interesting in Your Videos...[DIY Video Training Brisbane]

"The secret of happiness is variety, but the secret of variety, like the secret of all spices, is knowing when to use it."

~ Daniel Gilbert


Have you ever watched a video of someone talking and thought that it was just a little boring looking at the same face, and you kind of lost interest along the way? Or what about watching a video when all you see is the same scene played continuously, and lost interest?

Well this week in my new video series, DIY VIDEO TIPS, which I shot in Brooms Head while on holiday, I talk about how to make your videos more interesting by creating varied shots.

What do I mean by varied shots? Well you'll just have to watch my video to find out [video:2:11]. It can make the difference between someone staying engaged with your videos, or switching off and going somewhere else. By doing this one, simple thing, you can create more engagement and interest in your own videos.

Check it out by clicking on the video at the top of this page.

If you have any questions, or would like more information about how you can vary shots for your own particular business, and are having a little trouble working out how do that, please feel free to comment below, PM me or contact me on 0488 723 673, and I'll be happy to help you out.

Have a great week!

Kerry :)


<< DIY VIDEO WORKSHOP >>

Video Workshop Brisbane

✔ Want more than 'tips'? 
✔ Do you want real world, practical video skills that you can apply to your business right now? 
✔ Want to know how to step out and feel confident in front of a camera?
✔ Do you want to start building your own community and tribe?
✔ Ready to start creating your own intro, educational, training videos, plus more...(all on your Smartphone) in 2018 with your video marketing?

Then come along to my 2 DAY HANDS-ON DIY VIDEO WORKSHOP, 'DIY Video for the SAVVY Entrepreneur' in Brisbane on 3rd & 4th November in 2017.

SAVE $$$ WITH OUR SPRING EARLY BIRD TICKETS--AVAILABLE UNTIL 6TH OCTOBER, 2017!

For all the details and pricing go to
>>> https://www.tsi-multimedia.com/diy-video-for-the-savvy-entr…


DIY Video Creation Challenges + Workshop..[DIY Video Brisbane}

"The DIEM aint' gonna CARPE itself!" 

- ApeLad


This week I'll be off for a whole week on a holiday. It's school holidays time and we're off to the beach, camping! 

So before I leave, I thought I'd talk to you on the above video about our 2 DAY DIY VIDEO WORKSHOP coming up on the 3rd and 4th November, 2017 and to remind you that our SPRING SUPER EARLY BIRD OFFER of 20% OFF FULL TICKET PRICE, ENDS THIS MONDAY 18TH SEPTEMBER!  It's a huge saving to be had and I wouldn't want you to miss out on getting your ticket at this great price. Also in my video I recap on the two biggest challenges that business owners face when creating video, as well as other challenges that I get many comments about.

For all the details, ticket prices and bookings, please  go to >> https://www.tsi-multimedia.com/diy-video-for-the-savvy-entrepreneur.

DIY Video Savvy Banner.png

But just to touch again on what you'll learn in this PRACTICAL, HANDS-ON 2 DAY WORKSHOP here it is:

>> How you can FEEL CONFIDENT AND AT EASE IN FRONT OF THE CAMERA.
>> WHAT VIDEO TYPES ARE BETTER SUITED FOR YOUR BUSINESS and when to use them, including Facebook Live & Linkedin Native Video, vlogs, interviews, training and educational videos, explainer videos, and more.
>> What EQUIPMENT you need to get started in video THAT WON'T BREAK THE BANK! You need less than what you think.
>> How to CREATE THE RIGHT LIGHT TO BANISH DARKNESS AND CREATE FLATTERING LIGHT, whether you are indoors or outdoors.
>> How to EDIT AND STYLE YOUR VIDEO WITH TEXT, MUSIC AND MORE...all from your mobile phone.
>>and MUCH MORE <<<
 

Also, as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

I hope to see you there! This is a great opportunity for you to gain the skills and confidence to create your own videos, so you can give 2018 a great kick-start!

And remember to share this post with someone else in business, who wants to learn how to create their own videos on their mobile phone!

See you in couple of weeks!


Kerry :) x

*P.S. If you have any questions about the workshop, feel free to call me on 0488 723 673 or email me at info@truth-seeker-images.com. I'll get back to you as soon as I can!


What is the Biggest Challenge That Business Owners Face When Creating Their Own Videos?...[DIY Video Training Brisbane]

Image Credit: Septian Simon, Unsplash.com

Image Credit: Septian Simon, Unsplash.com

"Challenges are what make life interesting. Overcoming them is what makes them meaningful." 

- Author Unknown
 


There's something that stopping the majority of small business owners from stepping fully into their brilliance, and it has something of a silent and malignant nature. Can you guess what it might be?

Of all the comments, questions and feedback that I receive from many small business owners, there are a couple of stand out problems or challenges that business owners experience when it comes to video marketing.One such challenge is not understanding lighting, and how to light a room or prevent dark shadows under the eyes or just not having enough light to be able to see their face or eyes. The wrong lighting can often be so unflattering. This is a common problem.
 

Image Credit: Marina Krapova, Unsplash.com

Image Credit: Marina Krapova, Unsplash.com

The wrong lighting in fact, often compounds the very thing that challenges them (mostly women), because it accentuates all the flaws and imperfections and the very things they find they don't like about the way they look.

There...I said it--The biggest challenge is not liking how we look in front of a camera!

The biggest challenge that (mostly female) business owners face is our self-perception and the fact that most of us just don't like the way we look on video. It's the fear of appearing imperfect and of being judged for it. And it's not only about how we think we look, it's also about how we think we sound. But it doesn't have to be this way.

But first...let me ask you a question? If you happen to stumble across a video of someone who is talking about something that you're really, really interested in, and you want to know more, are you listening to their words because they resonate or are you thinking about the way they look? Exactly! More often than not, you're not sitting in judgement about the way that person looks. You're listening to their words and you're engaging because you find what that person has to say, of meaning and value. So one of the key things is stop thinking about 'YOU' and start thinking about how you're helping your customers!

So are you silently suffering this fear of getting in front of the camera? Because if you are, you are not alone. And it's okay. You've come to the right place.

In my upcoming 2-Day DIY Video workshop, 'DIY Video for the SAVVY Entrepreneur', we address these two biggest challenges in detail, as well as many other challenges that business owners face when it comes to creating videos with their smartphones, or any other video recording device, for that matter.

DIY Video Savvy Banner.png

As part of our CAMERA CONFIDENCE segment of the workshop, I talk about the fear of stepping in front of a camera, and we will learn about a number of options and solutions to help you overcome this fear and develop more confidence. Because you see, it doesn't just take one thing, but a number of combined solutions to help you overcome this particular challenge. Getting your lighting right is one big step to overcoming this challenge, and just this one thing can affect your confidence in a big way.

Also as part of the CAMERA CONFIDENCE segment, I'm thrilled to be having along GUEST PRESENTER, Simone de Haas of 'The Speakers' Director', full-time professional speaker and speaker coach. On Day 1 of the workshop, Simone will be focusing on the ACT of speaking with confidence – simple tools for delivering with authenticity and credibility. Simone will also help you identify your preferred vocal style, and how you can best utilise this to generate trust, influence your audience and create greater visibility for you and your business.

Simone Sig Block.jpg

So to help overcome these challenges, but more importantly, to give small business owners like you, the skills needed to start creating your own videos and uploading to social media---all on your MOBILE PHONES, I've created a comprehensive beginner's 2-Day workshop, 'DIY VIDEO FOR THE SAVVY ENTREPRENEUR' to tackle these common problems, and many more, that many small business owners are experiencing with video.

More significantly, this is an EASY-TO-LEARN HANDS-ON WORKSHOP which will give you the skills to start creating your own videos with confidence and be able to still remember how to do it, well after you've walked out the door!

So please don't suffer in silence any longer! Don't you think it's about time you stepped into your brilliance to shine your light so that others may benefit from what you uniquely bring to the world?

Dates for this Brisbane Workshop are 3RD & 4TH OF NOVEMBER, 2017 with special SPRING SUPER EARLY BIRD available until 18th Sept, 2017 and SPRING EARLY BIRD tickets available until 6th Oct, 2017.

To see the FULL DETAILS OF WHAT YOU'LL BE LEARNING plus PRICING and REGISTRATION, go to my StickyTickets event page >>> DIY Video for the SAVVY Entrepreneur. Tickets are limited, so there's more hands-on training with individual participants, so be sure to book your tickets now!

And if you know anyone else who is struggling with creating video, please 'Like' and 'Share' this post. Your support is greatly appreciated!


I hope to see you there!


Kerry :) x


Why You Should Tell Your Stories & (One of) My Unconventional Stories...[Video Production Brisbane]

AAMA cropped.jpg

“Somehow we realize that great stories are told in conflict, but we are unwilling to embrace the potential greatness of the story we are actually in. We think God is unjust, rather than a master storyteller.” 

- Donald Miller


So I have a confession to make--I love telling other people's stories, but I haven't told mine...yet. Today, I'm going to share with you just one of my stories--one type of story (there are many types of stories). It's the story of where my journey began as to how I started my first business at the age of 24.

The reason I'm sharing this story is because honestly...I've been told time and time again that it's about time I told my story. My excuse is that I'm always so busy telling other people's stories and showing them how to share theirs and I've just never got around to telling mine. But the cat is out of the bag, and the truth is...Telling your stories requires vulnerability. I'm great with vulnerability...just not my own!

And well, which story do I tell?  Because it's kinda complicated. And I don't want to bore people with my stories. Hell! Other people's stories are much more interesting--or so I keep telling myself. The thing is, we don't have to tell all of our gory, uncensored, and drama-filled stories. You know those stories? The ones about the challenges and the times we'd rather forget. We think, "who wants to know ,right?".

But here's the thing--unless we tell other people of our struggles, not just the triumphs, it's hard for them to relate and they wonder if we're really qualified to give them what they need. Sometimes people need to know that we are real people with real feelings and experiences. And you know, we only have to tell the stories that our audiences can relate to.

And sometimes, we just need to tell them because they need to be told--for our own good, and because it gives others permission to be vulnerable too. It's kind of the great equaliser. 


An Unconventional Story of Where Things Started

Kerry-Yangshuo.jpg

So the very top picture is me is as a black belt in Karate with my original club (which is still around BTW), twenty-something years ago now.  The other photo (above) is me doing a public demonstration of chinese staff in Yangshuo in China in 1995.  By this time, I had left my old Karate club, started a partnership and built my own martial arts club of around 200 students, and we had just made a huge transition from (Shito Ryu) Karate to Shaolin Kung Fu. We were in China training with our Kung Fu masters at the time this photo was taken.

Unless you've done any type of martial arts , it may have missed your attention that it's a pretty big undertaking to transition to another martial art, and one whose principles are in complete opposition. It's unheard of. In fact, it's highly unconventional. 

And that's the whole point...my life has been built on being 'unconventional'. I just don't accept the status quo and if I can find how to do something better, I'll do it, regardless of how it may appear to others. I've kind of always marched to the beat of my own drum.

So how does that relate to business? 

Well the other thing I've never publicly shared is that starting my martial arts club was my first foray into business. It was also my biggest failure and it took a long time to get over.  The reason being was I started this club because I saw an injustice in the other club I was at. Who would have known that I would suffer a greater injustice at the hands of the very person whom the original injustice was perpetrated upon (my partner)? It took a long time to get over, because it was my first big dream of having a business that would sustain me financially, keep me fit and something that I was so passionate about. We were growing and expanding--we had instructors opening branches--life was good...I thought my life was set.  It was never about the money though--it was about the people--the students and the family we'd created. And it was about the dream and how I lived a life of purpose.  Oh how naive I was back then..in my early 20's and bullet-proof!

You see, my story, or rather, this particular story (because there's more than one) is not necessarily about 'video' or marketing. But it's about business in a way, and it's about relating to you. I may not know who you are and I may not know all your stories, but I know that there will be at least one of you who may have had a similar experience in business and there may be one of you who can maybe relate. And there may also be another one of you that may not have had a business failure, but you may have been deceived or you may relate to feeling bullet-proof when you were a young dreamer just like me (maybe you still are).

And you know...I'm still that dreamer.  It's just that now I've been knocked down a few more times and I'm just a little older and a bit battle-worn, a little bit more cautious and definitely a lot wiser. It took me a while to learn my lessons, but they were valuable lessons which have brought me to this point. Because of these experiences, these stories, they give me a better understanding and empathy for others. I have a deeper appreciation of people's circumstances. They've also increased my level of compassion, awareness and my fascination of other people's stories. They've influenced and improved my ability to tell the stories of others without judgement. 

What about you? What story or stories are you not sharing that could benefit others? Because it is our own stories of uniqueness that help us determine what it is that we do differently or bring to our businesses, and who we will attract. And remember that you have many different stories. You don't have to share a 'how it all started' story. You don't even have to feel that you need to have 'completed' your story. You can still be in the middle of a story and be able to share it.

This week, take the time to sit down and start 'a' story--any story. You don't have to share it with anyone, but just observe what comes up for you and what you write down and then look for a thread that either relates to  your business or what may relate to your customers. You'll be surprised at what you'll discover.


Have a great week!

Kerry :) x


Honestly--Should YOU Be Using Video Marketing?...[Video Production Brisbane]

Image Credit: Pixabay.com

Image Credit: Pixabay.com

"You don't get credit for doing the right thing for the wrong reasons."

~ Jessica Jones


So are you using Video Marketing in your business yet?  If you're not yet using it in your business then you may find yourself feeling a little anxious or awkward, anticipating my next question....WHY NOT???

And you know where this is all going don't you?  Yes, I should right about now be telling you again...video gets you better engagement, higher conversions, quality leads...everyone is using video...you should be using video...BLAH,BLAH,BLAH, BLAH...

Well today I'm not going to tell you that, because maybe you shouldn't be using video marketing...or should you???

Instead, what I will tell you is that Video Marketing should only be used when you truly understand WHY you need to.

If you don't know why you need to be using video marketing to attract more customers and leads, then you won't really know WHEN you should be using video as part of your marketing plan.

Ahhhh....marketing plan.

So the first thing I encourage you to do is to sit down and actually write out a plan for your overall marketing. When we have a marketing plan in place, we can then utitlise a strategy to implement the plan. That way you're not wasting valuable time, money and resources doing something just because everybody else is telling you that you need to do it. 

So to create an overall marketing plan and strategy, here are some questions you can ask yourself:
 

  • Who is my target market? Maybe you have more than one, so create a different plan for your different target markets. I call them 'avatars'.
  • What is my Marketing Plan? What forms of marketing should I be using as part of my plan?
  • Why should I be using Video Marketing?
  • What types of video should I be using? If you don't know, go back and read my series of posts, '6 Simple Types of Video to Showcase Your Business', to refresh your memory and give you an idea of where to start.
  • When should I be using these videos?


When you're answering these questions, also take into account not only your target market, but also take into consideration what your type of business is and the industry you are in. Are you in the tech industry, counselling, not-for-profit, financial industry, etc, etc?  Because depending on whether your business is selling products or services, and whether it has high visual or emotional appeal as opposed to a business which is highly analytical in it's structure and format, will influence the type of videos you need to create to appeal to your target audience.

Also, where you are along your business journey will also influence the type of videos you can create depending on your budget.

And lastly, when asking yourself the question 'When should I be using these videos?'you need to think about the specific audience, community and platform that you are reaching out to and your objective for using that platform. That will also play an important role when determining what type of video marketing you should be creating. Are you using video to support your facebook advertising, or are you wanting to inform your audience who you are and what you do by creating an introductory video for your website?

For instance...if I want to build a community, as opposed to selling a product or service, I wouldn't create a flashy promotional video that is heavily selling oriented. Instead, I'm going to create FB Live videos, vlogs, interviews and those types of video where I am directly engaging my audience, forming a personal connection and building trust and rapport--where my audience get to know me, like me, interact with and feel part of a community.   

So...should YOU be using Video marketing?  Of course! But you first need to work out why, when and what is going to be right for you--not just because everyone is telling you that you need to!


Kerry :) x

*P.S. If you're still stuck on WHEN you should be using video, then pick up the phone and call me on 0488 723 673 or email me, and I'll be happy to help you work that bit out! :)
 


The Stories That Bind Us--How Narrative Shapes Identity...[Brand Story}

Image Credit: www.pexels.com

Image Credit: www.pexels.com

"What story will you write for yourself? What story will you share with the world? In the end it is our stories that bind us, that heal us, and that grow us."

- Nicole Cody


It's said that every person has a story. It's true. We all have a story. But do you think you have a story worth telling? Well I'm here to tell you that I believe you do. Because if I didn't think you had a story worth telling, I wouldn't be here right now talking to you, and I wouldn't be here right now, telling my client's stories and documenting them in the only way I know how to...visually.

Those like us who have taken the road-less-travelled and pursued the calling in our hearts to create or go into business, I think have some of the most interesting stories. Usually, business people are more driven than your average person and have an insatiable thirst to make their mark upon the world in some way--to make a difference. Usually, there's a reason behind that drive and it's often wrapped up within a story. It's often a journey made up of many stories along the way. How we got to where we are today matters, however humble the road we've travelled.

Lately, I've been a little frustrated with being in business and having to be so visible--feeling like the proverbial hamster on the social media marketing wheel, and all that goes with building a business in this digital era. I don't know about you, but sometimes like now, I feel a little lost and I become overwhelmed, not knowing where I begin and where my business ends--the lines get blurred and I feel like just another 'face' out there whose voice becomes drowned out among the myriad of other voices just like my own--all scrambling to make sense of our own place in the world and having to make a life that is financially viable and sustainable--and questioning whether our place in this world has real value.

Do you ever feel like that sometimes?

It's times like these that I take a step back. I turn and look back to see how far I've come. I turn to look back at the stories I've created or been a part of in my life. It helps me make sense of who I am and why I'm here right now doing what I'm doing. 

The Stories That Bind Us

So I love stories...all kinds of stories. I'm fascinated with stories and the human psyche. Sad stories...happy stories, and all those in-between--they make our lives more meaningful. Because without grief, how would we come to know true joy? Without challenges, how would we come to know and appreciate our triumphs?

And here's an interesting thing...what we know about our own family stories and narratives, often plays an integral role in how we approach business and to a certain extent, how resilient we are when it comes to the challenges we face.

It was observed by American psychologist, Sarah Duke, the wife of Dr Marshal Duke of  Emory University, who works with children with learning disabilities that the students who do better at facing challenges were the ones who knew a lot about their families. Dr Marshal Duke and colleague, Robyn Fivush set out to test Sarah Duke's hypothesis, and came up  with a measure called the 'Do You Know?' scale that asked children to answer twenty questions. Some of those questions included examples such as: "Do you know where you grandparents grew up? Do you know where your parents met? Do you know the story of your birth?"

[Excerpt from article, The Stories That Bind Us, by Bruce Feiler, New York Times, March 2013]  "Dr. Duke and Dr. Fivush asked those questions of four dozen families in the summer of 2001, and taped several of their dinner table conversations. They then compared the children’s results to a battery of psychological tests the children had taken, and reached an overwhelming conclusion. The more children knew about their family’s history, the stronger their sense of control over their lives, the higher their self-esteem and the more successfully they believed their families functioned. The “Do You Know?” scale turned out to be the best single predictor of children’s emotional health and happiness."

Dr Duke goes on to say that the answers are to do with a child's sense of being part of a larger family...a family that has a unifying narrative. And that "the children who have the most self-confidence have what he and Dr. Fivush call a strong 'intergenerational self'. They know they belong to something bigger than themselves."

So what do narratives have to do with business?

I quote from the same excerpt above..."Leaders in other fields have found similar results. Many groups use what sociologists call sense-making, the building of a narrative that explains what the group is about. Jim Collins, a management expert and author of “Good to Great,” told me that successful human enterprises of any kind, from companies to countries, go out of their way to capture their core identity."

And the core identity--the who and why of who we are and how our businesses came about, all stem from our stories and narratives. In knowing and appreciating our own significance in these stories, we come to feel like we too belong to something bigger than ourselves. This gives us the courage and resilience to keep going in the face of challenges. 

But most importantly, it also gives our customers a sense of something bigger that they too, can feel a part of. So if you ever wonder about the significance of your own stories--don't question that, but look deeper into it.  

Because all we need to do as business owners is find the RIGHT STORIES that speak to our customers, strongly connects and resonates with them, and then find ways of authentically telling those stories to attract our ideal customers and keep them coming back for more.

So what stories are you writing for yourself and your business, sharing with the world and in turn helping to bind, heal and grow yourself and others?  I'd love to know! So if ever you feel like sharing a little of your story, I'm here to listen. 

Kerry :) x