How an Electrician Inspired Customers to Take Action Using Story--and How You Can Too!...[Business Storytelling]

"The world is shaped by two things - stories told and the memories they leave behind."

~ Vera Nazarian

You may or may not have heard a news story about a young girl in WA (Western Australia) who received an electric shock at her family home back in April this year. Denishar Woods, aged 11 years old, received a massive electric shock which nearly killed her. She was left brain damaged after 240 volts of electricity coursed through her body.

Because I don't listen to news regularly, I hadn't heard about this tragic story. But I did find out through a business colleague, Chris Moore. Chris is an electrician and owner of PBP Electrical, and is part of my business network called Key Business Network (KBN).

You see, Chris gave us a short presentation on electrical safety. Actually, he's given quite a few presentations on electrical safety. Now you might think that electrical safety would be a dry, boring topic (sorry Chris), and normally I would agree.

But when Chris talks about safety, it is not only interesting but highly impactful.  It's impactful because not only is he passionate about electrical safety, but every time that Chris talks about it, he leads with a story. And not just any story.  He uses powerful stories that relate to a specific area of expertise that he specialises in. 

Chris also presents and talks in laymans terms, in a way we can easily relate. And he paints a clear picture for us. 

In this particular presentation where he talked about the story of young Denishar Woods, he looked at the possible causes of the tragedy by drawing attention to our own homes and showing a diagram of how electricity loops from our powerlines into our homes in a circuit and is carried back to the lines.

He then showed how the tragedy may have occurred (it's an ongoing investigation) and the possibility of the same thing happening in our own homes.  I always learn so much after one of his talks. I even remember the diagram and how it all works!

Chris also explained what signs to look out for and what action we need to be taking to ensure that this tragedy does not happen to us or our loved ones.

As I listened to Chris talking about 11 year old Denishar, I immediately thought of my 12 year daughter and how I would feel if the same thing happened to her. I couldn't even begin to imagine what it would be like if anything like that happened to her. But the gut-wrenching feeling was visceral and instant. 

It brought on a sense of urgency about making sure that our electrical system was in order and safe. Now luckily, I've already had Chris do a safety check on our home, so after the intial response, I felt relieved knowing that our electrical system was fine.

The thing is, I think everybody in our group has had Chris do electrical safety checks as well as other related jobs, in their personal homes and/or businesses.  And I'm pretty sure it's usually been after Chris has given one of his presentations.

Now that's powerful!

Why am I telling you this?

Because I wanted to give you an example of the power of story and how it can move others to action. And it doesn't have to be in a big, flashy way. Some of the most connecting stories are seemingly ordinary or about subjects that most of us would consider dry and analytical.

And Chris doesn't just use news stories, but often shares stories of his own customers' and their experiences in order to raise awareness of how important it is to ensure that your home is safe.

So what stories are happening out there that relate to your business and what you offer and that show how you can help your customers and audience?

Whether they are stories from mainstream news, your stories or your customers' stories, or the stories of other people that you stumble upon through your business or personal life that carry a message. It doesn't matter. 

But now that you have the awareness that stories are all around us, next time you hear of a story that you think has relevance and can be used to highlight your products or services, then write it down.  And then sit down and think of how you could incorporate those stories into your videos and how they can emotionally connect with your customers.

Have fun with it and have a great week!

Kerry :) x

* P.S. If you're stuck on how to use story in your business in videos, feel free to book a Free Discovery Session, where we can delve into your business a little and brainstorm some ideas.

A Simple Way to Get People to Watch Your Videos Longer...[video training Brisbane]

 Image Credit: via

Image Credit: via

"There's always room for a story that can transport people to another place."

~ J.K. Rowling

In last week's post, I talked about how you can add interest to your videos, once you're ready to move on from 'talking head' videos.

What I didn't mention, is that by mixing various elements into your videos, not only are you adding interest to your videos, but you're inevitably telling a story.

Anyone has the ability to tell a story. In fact, we all do it without realising. Our lives are made up of continually evolving stories. Whether we are at home or whether we are at work in our businesses doesn't matter.  But it's in the way that we tell them, which makes people sit up and take notice.

Last week I gave you a practice activity to try. I know some of you aren't ready yet for that or may not have had time yet to tackle it, and that's okay. I like to get you thinking and give you inspiration moving forward. And for those of you who did...congratulations!  You have already won because you've started.

This week I'm going to give you another example of how to use visuals in a specific way to tell a story so your viewers hang around longer to watch your video. 

It's simple and I recommend using three types of shots we discussed last week: Wide, Medium and Close shots.

I'm using another video I created for a small business as an example, so you can understand how to use these three types of shots to tell a story about your business.

Below is a brand story video I created for small business, Home Amongst the Green, where I use all three types of shots to tell a story. 


Here are screenshots of those three types of shots from that video.

Wide Shot

Wide Shots are used primarily at the start of a 'Sequence' of shots. It is often called the establishing shot, because it establishes a location or scene in which something takes place. It encompasses a larger area so that you as the viewer can quickly sum up where and what is happening quickly, and provides context.

video tips wide shot


Medium Shot

Medium shots zoom in on the wide shot, cutting out peripherals so that our eyes can focus on a particular area to draw attention to it. It could be a smaller area within the frame, and it can be taken from a different angle. What you need to ask yourself is 'What area do I want my viewer to focus on? What do I want to draw attention to? And why?'

video tips medium shot


Close Shot

A close shot is when you zoom in really close to focus on one single aspect of the wide or medium shot. The reason to use a close shot is to emphasise something of significance. Whether it's an expression on someone's face to heighten and connect emotionally, or whether it's to focus on an object or group of objects to support or emphasise a point. 

video tips close shot


By sequencing your shots, that is, taking the viewer from wide to medium to close, it will have more impact on your viewer and tell a better story.  The thing is, you only need the viewer to see each shot for a number of seconds to communicate what you want them to understand. It takes less time than what it may take to actually explain it in dialogue. 

And don't be afraid to mix up the shots and try sequencing them differently to tell a different story and emphasise a different point. And once you understand how to use this principle, you don't even have to stick to three shots. 

Sequencing shots also keeps your viewer interested because they are having to think and creates distraction for the viewer (in a good way). 

So this week, why not try out these three shots. You can take them as photos or videos. Then put them in order or sequence from wide to medium to close.  Play them back and see if the three shots are telling a story. And try this a few times. Vary the shots a little. Maybe move things around the room or place things differently and take the shots again.

If you create any videos using video footage or photos using the above sequence and want some feedback to see whether you understand or are on the right track, feel free to email me at, and I'd be happy to cast an eye over it.  

In fact, if you're already creating video and would like me to have a look and make any recommendations, I'd be happy to help.

Have fun with it and have a great week!

Kerry :) x

Do You Want to Add Interest to Your Videos?...[Video Courses Brisbane]

 Photo by  on  Unsplash

Photo by on Unsplash

My philosophy? Simplicty plus variety.

- Hank Stram

In the last month or so I've been taking you through the '4 STEPS TO EASY VIDEO CREATION', and I hope you've had a chance to at least have a crack at shooting some video and making a start, however small.

Once you've got the hang of shooting some video, then you can start making your videos more interesting and easier for your viewers to digest.

A great place to start when creating videos for business is making introduction or welcome videos.

Technically, these are the easiest to produce and cost-effective. These types of videos are called Talking Head videos.

Talking Head videos are great, don't get me wrong. But after a while they can get a bit boring for your viewers if they are seeing alot of other videos doing the same thing.  

So how can you make your introductory and welcome videos more interesting and engaging?

One way you can make your videos more interesting is by structuring the content of your video differently. Try MIXING IN VARIOUS ELEMENTS in with your video dialogue.  Elements such as other video, photos, music, text, captions and graphics.

Today I will show you how adding a variety of video footage, music and graphics can add interest to your introductory or welcome video.

Below is an example of a short welcome video I shot for client Sarah Roberts, talking about her business, 'The Empty Cradle'. This video introduces most of the above elements and I'll be using it as a case study for this post.

Even though it's a short video of less than two minutes, by adding in other video footage related to what Sarah is talking about, it becomes more engaging and gives the audience more insight and information about her business and how she helps her clients.

In Sarah's case, we added in:

Her name and description in text 

This shows the viewer in a matter of seconds, who Sarah is and what she does without her having to take up time telling people.

DIY Video

Wide Shot Video Footage

This shows the viewer where Sarah conducts her business, giving an idea of the what Sarah does. It adds context by physically placing Sarah in a location and showing her surroundings.

learn video

The peaceful, natural setting also gives insight into the very nature of who Sarah is and how relaxed and comfortable she makes her clients feel. Without having to say anything, the visual paints a picture of who Sarah is and the relaxing, tranquil environment, putting you at ease.

Medium Shot Video Footage

We then zoom in a little on the wide shot to show Sarah in action as she talks with her clients, showing how she interacts with them. We show different angles and perspectives of Sarah engaging with her client to show how she actively listens and engages her clients, revealing her supportive and nurturing approach.

Screenshot Sarah 3.jpg
brisbane video training for small business

These added pieces of video footage give great insight into what it would be like to work with Sarah. And the beauty about this is that while your attention is on the footage, you're listening to Sarah talk about differing aspects of her business, giving you a diverse understanding about how her business can help her clients.

So by talking about the deeper aspects, and also SHOWING who Sarah is and what she does, creates a connection that you just wouldn't achieve if you only saw Sarah talking to the camera.

Also, medium and close shots of your subject creates a more intimate connection with the viewer. This is a great way to build trust quickly.

The video then finishes by returning back to Sarah, who talks about how she can help if you're a woman experiencing grief and how to get in touch with her, which leads you into her call-to-action.

The call-to-action is then cemented in the viewer's memory with a graphic showing Sarah's business name, logo, tagline, website URL and how her viewers can get in touch or connect with Sarah.

Brisbane Video Coaching


Practice Activity

If you would like to change up your videos a little, try this activity by creating a short introductory video adding some of the above elements I talk about.

Step 1:  Write a short script about your business explaining what you do. Or talk about one topic. If you need help, go back to my post 'How to Write a Script to Engage Your Audience'. Practice the script and shoot a 'talking head' video. Be sure to introduce yourself and give a call-to-action at the end. 

Step 2:  Now look at your script in writing and think about what else you can video that would describe what you are talking about. So for instance, if you are a naturopath, take some video of some of your products set up nicely on the bench, or get a friend to set-up a mock consultation and take some video of the consultation. Take a variety of different footage, and also take some photos too.

Step 3: Once you have video of you talking and other video footage and photos as above, then add some music. Use your talking head video as the main video, add your chosen music piece and overlay the main video with snippets of video and photos you took. For information about editing apps on your phone and PC, you can read my post 'Shooting, Editing & Uploading Your Videos'.

To make it nice and easy for yourself, just start with adding videos, photos and music together. Then add in more elements, such as text, graphics and your logo once you are confident.

Remember, it's all practice and regardless of how it turns out, if you keep practicing and refining your skills, you'll eventually create something that you can start using in your marketing.

And...KEEP IT SIMPLE! As long as your video delivers your message then you can use it. You will find that your videos will improve each time you create them.

If you have any questions or get stuck, be sure to ask me. And if you'd like to share your video and get some feedback, I'd be happy to help.

Have a great week!

Kerry :) x

Shooting, Editing & Uploading Your Videos--Step 4: Action Steps...[Video Coaching for Small Business]

DIY Video for small business

"It's always the simple that produces the marvellous." 

- Amelia Barr

Today we're going to cover  the last step of '4 STEPS TO EASY VIDEO CREATION'.

If you've missed the previous steps, you can find them here>>> STEP 1: CREATE A VIDEO STRATEGYSTEP 2: START WITH 3 SIMPLE TOOLSSTEP 3: WRITE A SCRIPT.


So by now you should have a pretty good idea about what type of video you want to create, what your objective is for that video and what you want to say. You should also know who your ideal customer is and how to speak to them as though you are talking to them directly.

Now it's time to apply what you've learned and put it all into ACTION!  

Don't worry about getting it perfect. This is your first step to practicing and honing your skills and your message. It will take you a number of goes to get it right and learn what works and what doesn't. You will learn as you go. But if you don't start, you will never get going and you'll get left behind.  

Your ACTION STEPS will look like this:

Step 1: Shoot your Video

Step 2: Edit your Video

Step 3: Upload your Video


video coaching brisbane


So now you've written your script, you've practiced it and you feel natural in your delivery, and you're ready to hit the RECORD button on your phone.

**CHECK*** Here are some refreshers to double-check your EQUIPMENTLIGHTING, and BACKGROUND.

I always recommend to start simply when it comes to business video. Talk about one subject, stand or sit in one fixed position and record one continuous video using your script from start to finish. Take your time and pause when you need to. It's best that you set up your phone on a tripod so it's nice and steady and make sure your camera is at least eye level or slight above, angling down (this is the most flattering angle to make you look your best).


video editing apps

Depending on what type of video you want to create, depends on how complex your editing needs to be. When beginning, just start simply. The best place to start is with no editing and simply record your video live or pre-record it and upload to your platform. 

When you feel comfortable with this, then you can start getting more creative and add things like your name, text, captions, your logo, photos, music, multiple videos and more.

***Are you using Facebook Live?*** If you are, you can activate or add captions to your live videos. But be aware that it's not always 100% accurate.

For those of you who want to do everything on your phone, I recommend using the Phone Editing App called Kinemaster (available for both Android and iPhone users). Start with the FREE version to see if you like it, and then if you want to be able to do more things, then you can subscribe to pay monthly (approx. $5 AUD per month).  But try other video editing apps and see if you like them first before upgrading to a paid version. 

If you prefer to edit videos on your PC, I highly recommend the following video editing software if you're at beginner or intermediate level:

Whatever app you are using, be sure that it can do what you want it to do, i.e. add text, subtitles, music, voice-overs, multiple videos, etc.

Of course, depending on where your videos may be seen, you may only need to record a video and then upload it directly to your platform or software. Especially if  you are creating videos for online courses or programs, or using them in your emails. Or you mainly use livecast platforms, such as webinars or webcam.  Again, it all depends on your video strategy and what you need to include in your videos.



  Image Credit: sticker-mule-199257 of  Unsplash

Image Credit: sticker-mule-199257 of Unsplash

Once you've created your video, you've edited it (if applicable) and you're happy with it, it's then time to upload your video.

Depending on where your completed video is sitting, will depend on how you upload your video. Is it on your phone and sitting in your editing app? Have you saved the video to your phone gallery or are you uploading directly from Camtasia or other software?

***REMEMBER*** make sure that your video is the right size and format for where your video will be seen. To check, go to the platform you want to upload to and check to see what your video format and setting needs to be, i.e. 720p or 1080p for FB, YouTube, Vimeo, etc.


Thanks for sticking with it through all the four steps. To help make the process a little easier, and as a THANK YOU, I've created a FREE CHECKLIST for you called '4 STEPS TO EASY VIDEO CREATION'. You can download it here or click on the image below.


Now that's not the end. It's just the beginning!  To get better at video creation takes practice, so now it's up to you to go back to the start and go through your steps again and RINSE and REPEAT.  And before you know it, you'll be so comfortable creating videos you may want to start getting a bit more creative and you'll be putting out more and more videos on a regular basis and growing your business and getting more customers!

Of course, if you have any questions, comments or feedback, please hit REPLY and I'll be happy to help!  And if you'd like some One-on-One Video Coachingclick here for more information. 

Have a great week!

Kerry :) x

How to Write a Video Script to Engage Your Audience--[DIY Video Training]

 Photo by  rawpixel  on  Unsplash

Photo by rawpixel on Unsplash

"To make great film you need three things: the script, the script, and the script." 

- Alfred Hitchcock

Today we're going to cover Step 3  of '4 STEPS TO EASY VIDEO CREATION'. If you've missed the previous steps, you can find them here>>> STEP 1: CREATE A VIDEO STRATEGY;STEP 2: START WITH 3 SIMPLE TOOLS.

STEP3: WRITE A SCRIPT, is not so much about WHAT you're going to say in your video, but more importantly, HOW you're going to structure what you say, to get the attention of your audience and maintain it.

And we're going to start with the simplest structure which has three parts. Though I've added an extra part to cater specifically for videos. 

We're also going to stick with a script more suited to businesses, rather individuals. Remember though, the basic structure doesn't really change much whether it's a personal or business video. It's the content that makes your videos unique and how you visually piece them together (but we'll go more into that a little later in the year).

Simple Script Structure:

1. Introduction

2. Body

3. Conclusion

4. Call-to-Action (CTA)



Again, we're using a common structure for business videos. So you should introduce yourself, your business and what topic or topics you are going to cover in your video.

It's important to say your business name (and your location if your target market are in a specific geographical area), so your audience knows who you are and they don't miss what you say because they are waiting for a name. 

Next, give a summary about what you're going to be talking about so your audience can decide whether they're going to hang around to find out more. 

HANDY TIP: Please note that for SEO (search engine optimisation) purposes what you say is important, especially for YouTube videos which don't just read the tags you enter in the back end of your video, but also read what you say as keywords for search engine ranking. 

Sample Script: "Hi, I'm Kerry Warnholtz from TSI Multimedia and today I'm going to show you how to write a script, by putting your words into a simple structure that will get and keep the attention of your customers."



The body makes up the largest part of your video and is what your video is about

So whatever you talk about, ensure that you cover the main points in a logical way. You can further break them up as follows (you can add more or less points):

  • Point 1
  • Point 2
  • Point 3

Your topic/s should speak to your customer.  That is, the words you use needs to resonate strongly with them, as though you are talking directly to them. And what you say should address their specific needs, wants and/or pain points. Try not to cover too many points or topics within your video, as you'll confuse your audience, they'll get bored, or just switch off.

Lastly, you then need to offer them a solution and explain how you can (uniquely) help them to solve their problem.



Here you should revise and summarise your main points of what you covered in the body of your video.

At this point it's also recommended that you sign off saying again, your name and business name as you did in the introduction. This will then lead or meld into the Call-to-Action as below.



Your CTA is all about what action you want your audience to take

Do you want them to sign up for a blog or newsletter; buy a product or service; sign up for a course, ebook or program? 

Or maybe you don't want them to buy anything, but your call-to-action is part of an engagement strategy or series of topics that give value and build your network, database or community.

Or it could be just to educate or build your audience's awareness around a sensitive topic and the outcome you want is for them to come to a specific conclusion.

Whatever action it is that you want your audience to take, ensure that you only give them ONE OPTION for one video. If you give too many options, your potential customers may get confused. And when they are confused they do nothing.

CTA example:  "For this week only, we're giving away a FREE 500g Bag of Origin Coffee beans when you buy an Expresso Machine. Be sure to enter in this promo code ---- when buying."

So this week, why not try putting together a short script following this structure to introduce yourself and your business, and what you want to talk about, finishing with a clear call-to-action. 

Read it out and time yourself as to how long it takes to read the script. You can then use this script to create a short welcome or introductory video to sit on your website or facebook page. Be sure to keep the video to two-to-three minutes at the most. 

I hope this helps. In the coming weeks, we'll look at how you can make the content of your videos a little more interesting by changing up the script a little and adding in other elements.

Next week however, we're going to cover the 4th and last step of '4 STEPS TO EASY VIDEO CREATION', and how we bring all the previous steps together to create a finished video.

Have a great week!

Kerry :) x

***FREE 90 MIN WEBINAR: 'PLAN, CREATE & EDIT YOUR VIDEOS ON YOUR PHONE' TUES 12/6/18 @ 10am***Do you want to use video to start growing your business? Maybe you don't know where to start, or understand all the tech stuff. Or maybe you're just overwhelmed with it all? Next Tuesday, I'll be holding a FREE WEBINAR to take you step-by-step through the process of planning, making and editing videos on your phone, so you can start getting some traction in your video marketing.  So join us and REGISTER for my webinar here >>> If you can't make it live, don't worry--as long as you register, you'll have access to the recording.


Three Simple Tools to Create Videos Right Now--[Brisbane Video Training]

  Photo by  Adam Birkett  on  Unsplash

 Photo by Adam Birkett on Unsplash

"Never overlook the power of simplicity." 

- Robin S. Sharma

Last week we looked at the first step to easy video creation, to stop the overwhelm when creating videos for your business, which is to CREATE A VIDEO STRATEGY.

This week we go into STEP 2: START WITH 3 SIMPLE TOOLS. It really is that simple, but we as humans tend to overthink and complicate things, coming up with excuses to why we can't get started. But if we're honest with ourselves, we know that all we need to do is have plan, and then get out of our own way and get started.

If you're a micro or small business owner, then making videos can seem like an expensive exercise. But it doesn't have to be. So today I'm going to share with you three affordable and easy-to-use tools for you to start making professional looking videos RIGHT NOW!

Now remember that these tools are just a starting place and is a general recommendation. If you've read last week's post on creating a video strategy, and going through the exercise of working that out, then you may find that depending on what kind of video you want to create and your strategy, that your specific needs require to buy alternate equipment. If you're not sure, then feel free to ask by leaving a comment or emailing me at

Here are the 3 SIMPLE TOOLS and what they'll cost you.

1. SMARTPHONE - Cost: $0

2. PHONE TRIPOD - Cost: $10-$99

3. LAPEL MICROPHONE - Cost: $70-$90



If you're in business, then you will already have a smartphone (hence the cost is $0). The more recent your phone, the better quality and video you'll be able to take. In fact, you don't need all three tools to even start taking video. You only really need your phone.

Have you taken photos or videos on your phone of your children, pets or while on holiday or just out? If you are, don't discount these skills. Take that same approach and those skills you have, across to your business. Have some fun when you're starting out. Play with it. Have a laugh at yourself. If it doesn't work the first time, then delete it and try again. It's not a waste of time, because you're getting better each time.

So if you want to start practicing with your phone, here are a couple hints:

HINT 1: To steady your phone to reduce shaky video, hold with two hands or place both elbows on a surface while holding your phone to video, or lean against something solid to support your body.

HINT 2: Use the 'Self-timer' on your phone. This way you have time to get into position before the video begins.

HINT 3: For the most flattering angle, hold your phone at eye level or above and look towards the camera on your phone. 


Using a phone tripod is the best way to stop the shake in your videos. By placing your phone on a tripod, it stabilises your phone and allows you to use both hands, and place your phone at any distance you want to. They are also small, light and portable, allowing you to easily take them anywhere and set-up.

Phone tripods are the most affordable option to start, and is best set-up on a flat, even surface like your desktop or bench. Just make sure that your phone is at eye level or above to where you are sitting or standing. 

If you like standing then you may want to invest in a standard camera tripod so it will be at the right height. Just make sure you have a phone bracket that you can put on the tripod, as only phone tripods come with phone brackets.

Here are my recommendations for what features to have for a phone tripod:

a. Sturdy legs and base.

b. Central column to extend the height.

c. You can adjust the phone to tilt forward or back and sideways.

d. (optional) Blue Tooth remote will allow you to stop and start your video from a distance.

Also, I would recommend getting a phone tripod with a phone bracket that you can detach. This way, if and when you want to use a standard camera tripod, you don't have to buy another phone bracket for it.

You can buy phone tripods from department stores, stores that sell camera gear (like Harvey Norman) or dedicated camera stores.


Lapel microphones are the easiest and cheapest type of quality microphones you can buy when starting. I highly recommend the RODE Smartlav lapel microphone (pictured). It's captures great quality sound. Lapel microphones, because they are close to your mouth will pick up your voice clearly over any ambient sounds in the background or surroundings. They plug straight into your headphone jack on your phone.

If you like to stand at a bit of a distance from your phone, you can also buy extension cables for your microphone, so you can stand a bit further away and still get clear, crisp sound.

*N.B. If you have an iPhone 7 or more recent, you will need your adapter, as the latest iPhones don't have a normal audio jack, but have a USB jack.

So that's all the equipment you need to get started. 

It is simple. Much simpler that using a DSLR camera. These tools require little technical knowledge to be able to use them, which makes them ideal for those of us who aren't technically savvy.

It's the perfect combination tool kit...easy to use, quick to set up, portable and best of all, you can create great looking video for your business!

So what's stopping you? Go out there and just start playing and practicing.

And remember, if you have any questions about using the equipment, or what to buy or what's going to suit you, then shoot me an email at, and I'll be able to set you off on the right foot.

Have a great week!


Kerry :) x

How to Stop the Overwhelm to Grow Your Business with Video...[Brisbane Video Coaching]

 Image Credit:

Image Credit:

"Take action! An inch of movement will bring you closer to your goals than a mile of intention."

~ Dr Steve Maraboli

Are you wanting to create and use videos to grow your business to attract more clients, but still haven't started yet?  Maybe you're feeling a little overwhelmed with all the moving parts that it takes to create a video, and you just don't know where to even start. 

As I talk to more business owners who want to start using video and those whom I've coached, there is one crucial thing they're missing. The one thing that can help stop the overwhelm and get you focused, started and moving in the right direction is...


If you want to use video to grow your business, then JUST START, however imperfect that looks right now.  Starting is made easier when you have some guidance and a PLAN.

So this week, I will begin to guide you with Step 1 of the '4 STEPS TO EASY VIDEO CREATION'. It's up to you to create the plan and then work it.

The first step to stopping the overwhelm is to 'CREATE A VIDEO STRATEGY.  Understand that using video is only one part of your marketing PLAN. The plan doesn't have to be so enormous that you once again go into overwhelm. Just look ahead far enough to take the next step and make a plan based on that. Whether your plan is a weekly, monthly or quarterly plan isn't important. The main thing is that it's realistic and achievable for you.


1. Have an OBJECTIVE.
2. Know who your TARGET MARKET is.
3. What PLATFORM will your video be seen on?


Before you pick at your phone or camera, do you know the reason why you want to make a video? Take a look at this list of the most common reasons businesses use video:

* Launch, promote and sell products and services through promotional and branding videos.
* Tell people who they are and what their business is about using an Introductory or Welcome video.
* Create videos to support their Online courses and programs.
* Launch an event, i.e. workshop, trade show, seminar, retreat.
* Build trust and credibility with a Customer Testimonial.
* Educate their customers, i.e. 'How To', Tips & Tricks, Instructions for Use, etc.
* Train Staff or Customers with videos that explain repeatable processes in their business.
* Tell a Story about themselves, their business or their customers with a feature video.
* Engage and educate their audience to build a database, following, or community with valuable content using live and pre-recorded videos, i.e. FB live, Linkedin native video.

So the question is...WHAT DO YOU WANT TO START WITH? Pick one thing and focus on that.


If you don't know yet who your target market or ideal client is, then start working on that. Here are some questions to ask?

* What is my product and/or service and what makes it unique if I was to compare my business model with others in the same industry?
* Who do I want to sell my products and services to? General public/individuals, small or big businesses, government organisations.
* What are their demographics? Age, gender, marital status, income, spending habits, location, etc.
* What are their interests and hobbies?  Environment, coffee, shopping, fishing, fitness, social issues, pets, personal development,etc.
* What do they value? Family, success, connection, culture, travel, health, creativity, freedom, etc.

After answering these questions, you should have a pretty good idea about who your target market is. Now when you create the content for your videos, you know who you're talking to specifically and how to say it in a way that speaks to them and connects with them. You may not get it perfect when starting. But keep tweaking and refining your message. You'll know when you've hit on something when you get more and better engagement, leads and interest, which eventually turn into sales.


Where is the source of your leads mainly generated from?  Where do your customers hang out and engage with you? How do your customers find you?

Here are the main online platforms for business:

* Facebook
* Linkedin
* Instagram
* Websites
* Pinterest
* Twitter
* YouTube
* Email Distribution 

Something to note is that if you generate leads through face-to-face interaction or networking, inevitably you'll be directing them back to an online platform for more information.

The reason you need to take the platform into account, is because it helps determine what your video looks like in regard to type, style, look and feel, type of content and length of time. There are other factors, but we will talk about that later.

So this week, sit down and make a start on your VIDEO STRATEGY and start working through these three things: Your Objective, Target Market and Platform.

Remember to FOCUS ON ONE THING...ONE OBJECTIVE!  Write it down, because you're going to need to know what that is, as we go through the three remaining steps of '4 EASY STEPS TO VIDEO CREATION'.

Next week, I will take you through STEP 2: 3 SIMPLE TOOLS TO MAKE YOUR VIDEO.

If you have any questions that arise through going through the above steps, you can email me at info@truth-seeker-images and I'll be happy to help you.

Have a great week!

Kerry :)

*Banner image Photo by Gabriel Matula on Unsplash

How Our Mothers Can Teach Us to Stand Out from Our Competitors...[Brisbane Video Production]

“What makes things memorable is that they are meaningful, significant, colourful.” 

- Joshua Foer

Just a reminder...Mother's Day is coming up this Sunday. It's an opportunity for us if we can and if we have or had a positive relationship with our mothers, to spend time with them or thinking of them. To remember what they do for us...what they've done for us and how they may have shaped the person we've become. 

What do you remember about your mother? What are those special things that she did for you as a child growing up? Those special things that you still remember as an adult that make you smile. You know those things. Those things where nobody else can compare. 

For example, my mother is an awesome cook!  Nobody makes fried rice like my mother. I've tasted many dishes of fried rice, but nobody cooks it as good. She also makes the best scones in the world, that melt in your mouth.  She is the youngest of twelve children and after her mother died when mum was only a child, she was raised mainly by her oldest sister who was a chef and specialised in chinese cuisine. 

Mum's sister passed on her culinary skills to my mother. At every family gathering ever since I was a child, I remember mum's signature dishes; special fried rice, Chau Kai (deep fried chicken with special herbs and spices), steamed pork dumplings, chinese wonton, and many more.  One of my favourites we called 'Power Soup' (I don't know the chinese name for it) which nobody else would eat except for myself and my mother.  It had pork ribs, tofu, chinese vegetables, Pig Ear Fungus (Wood Ear Mushrooms) and a splash of brandy. Maybe that's how it got it's name.

This is what my mother is renowned for. Nobody else (in my mind) can cook like her. Nobody compares.

What are you renowned for? 

When your customers think of you and your business offerings, what is it that makes you memorable? What do you give that your customers remember you for and keep returning because nobody else can give them that special something?

And when you think about or spend time with your Mother this Sunday, think of all those special things that only she can do that make her dear to you and I hope you feel gratitude.

Have a great week!

Kerry :)


A Story That's Right Under Your Nose...[Video Storytelling Brisbane}

 Image Credit: Seemi Samuel of  Unsplash

Image Credit: Seemi Samuel of Unsplash

“When I walk along with two others, from at least one I will be able to learn.” 

– Confucius

Last week I talked about story, and in particular the telling of your own story and how it's the hardest story you will ever tell

As in most hardships, once you've experienced them, life becomes easier in the sense that if you've survived it, you come to the realisation that you can survive anything. And telling your story is a bit like that. What you originally feared, once faced and experienced, loses its' hold on you.

But you know, when it comes to stories around your business, yours is not the only story that you can share. Story comes in many forms and has many applications. If you step back a little, get in the moment and just observe, you'll find stories in many places you never thought existed. Many of them unexpected and right under your nose. 

For instance...

What experiences have you had with your customers who have used your products and/or services, who have been satisfied and have acknowledged or shown their appreciation? 

What did you do or provide that gave them great satisfaction? 

How, in fulfilling their needs did it make a difference or change something? 

And if they are repeat customers, why do they keep coming back?

Your customer's experience is one type of story. It's not your story, but it's a very relevant one, because it directly connects potential customers to you. It also lends credibility and trust, because it's not you telling it, so it's more believable. 

One of the most powerful stories is the story of a satisfied customer who has become your biggest fan and evangelist. Is there one customer who fits the bill and that comes to mind? 

And do you know why they are satisfied?

If you haven't already, then ask them. Pick up the phone just to say hallo and talk to them. Make a time to catch up in person and have coffee. And whether you're talking on the phone or whether you're sitting across from them, ask them why. 

Ask them about what they do, the things they get up to on the weekend; do they have children; what do they love to do? Listen to everything they have to say. Be genuinely interested. You'll probably find that your best customers are in many ways, a lot like you and that they have similar values to your own. 

Then ask them what brought them to you and what is it about your product and/or service that they love. Ask them about how they've found dealing with you and/or your staff and what they value most. What is it that keeps them coming back?

The answers that they give can become a story that you can then share. 

That story can be told and used in a number of ways:

- as a customer testimonial
- as a case study
- as a story that shows a particular outcome or proves a particular point.

It can then shared on your website as blog post. It can be used to prove a point or outcome. It can be used to create interest and engage your audience if you're giving a presentation or speaking at a business or public event. It can be used as a supporting tool to include in your promotional marketing.

And your customer's story can also be captured on video. When shared on video, it becomes more powerful as it reaches out and connects with and evokes strong emotion. 

Cate explains how we met and shares about her learnings at her one-on-one coaching session.


A well told customer story will connect with potential customers who see themselves in that story, and say..."I can relate with that person. I totally understand and empathise and I really get them. I want that for myself."

So this week, I want you to think of just one happy customer that you have a good relationship with. And if you haven't asked them 'why', then take the time to pick up the phone and ask. If anything, to get to know who they are and to hear their story.

Have a great week!

Kerry :) x



The Hardest Story You Will Ever Tell...[Business Storytelling]

 One of my many paths and stories

One of my many paths and stories

"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." 

~ Old Native American Proverb

When it comes to Storytelling,  I don't profess to be an expert, for we are all storytellers. But many of us have lost our ability to connect with it. That is what my clients come to me for--to tell their story in a way that truly reflects who they are, with clarity and authenticity. 

When you decide to share a part of you that is deeply private, it's easier to have someone else you can trust to help tell that story. But rather than just tell people, it's more powerful when you can show them as well.

And when you're in business, having someone who can not only tell your story, but tell it in a way that links and connects people with your business and shows them that you can give them something unique that nobody else can, is life changing. For me, it's sacred work. But what I do is only one form of storytelling--there are many more.

Last week at my weekly networking business meeting, I did something that I normally ask of my clients--the clients whose stories I tell when I create their images and videos. I began to tell my own story. 

Make no mistake, the hardest story you'll ever tell is your own. But it's the most important one you'll ever tell. 

Until you understand clearly and emphatically why you do what you do, how you came to be doing what you do, and how that determines what you uniquely offer your customers that keeps them coming back, then you may end up wasting time, money and valuable energy going down paths that lead you back to the same dead end.

You may possibly be doing just fine (or you could be floundering).  But you may have the feeling that something is missing or not quite right. You may feel that if you only knew what that was, then you will be able to reach your fullest potentional, and success for you will be assured.

If only you could articulate what you do that is so different to what your competitors do and clearly demonstrate and communicate it to your customers--the customers who value what only you can give them.

I'm here to tell you that you can. 

However, it takes a willingness to be introspective. To look within. Because that's where ultimately the answers lay. It also takes a little courage. But rest assured, with someone who is gently guiding and encouraging you, it's a little easier and less insurmountable. 

Telling your story is the game changer. It's not a panacea. But it's a great place to start if you want to stop wasting time and money, and start moving forward with clarity, confidence and the belief that what you do is making a difference to someone. It's also I believe, the best way to emotionally connect with your audience.

Because ultimately, that's what your product and service has to do--it has to make a difference to someone. And it needs to be enough of a difference that people are willing to come to you, rather than your competitor.

And for any story to truly have the impact, it needs to be told in a way that gets through the noise, connects and resonates with the very people you want to reach out to--that leaves a piece of you sticking in their hearts and minds. 

The question is...which piece do you want to have stick?

It's an interesting and sometimes difficult question to answer. Because like most stories, the answers don't always come from one single point of origin (though it sometimes can). For most of us, it comes from many turning points that inevitably lead to the path you are currently on. 

And that's where I come in--to listen to your story and flesh out the chapters and those turning points that you may have forgotten, overlooked, nullified or buried, busily going about making a life for yourself.

In that process of unravelling, what often comes up is a pattern which reveals the very thing that is uniquely you. That common thread throughout which is the key to your unique way of being in the world, and the key to differentiating your business offerings.

Work out that common thread that weaves itself through your life and work, then you're on to something.


If you're ready to share your story, but maybe don't know where to start, or you're a little apprehensive and need a helping hand, that's okay--I do genuinely love listening to stories. Whether you'd like to have a quick chat over the phone or would prefer to chat over a coffee, then I'm open to both. Feel free to book in for a 30 min phone or zoom session or an in-person coffee and chat with me.

And if you're not quite ready, then that's okay too. It might help to steal some quiet time away from the noise and distractions going on around you, sit down and begin writing. Just start writing, without judgement , stopping or second guessing. Let the words flow. As the words begin to flow onto paper, the answers may come. Be patient. It may take time. But it will be worth it.

Have a great week!

Kerry :)

* Image Credit: Banner image by Thought Catalog on Unsplash

Video Lighting Options on a Budget...[Brisbane Video Training]

 Image credit:

Image credit:

"Design is defined by light and shade, and appropriate lighting is enormously important."

~ Albert Hadley

Two weeks ago, I wrote a post called Video Backgrounds That Are Easy to Set Up, and my friend Monique who has recently started her business, commented on the link I provided about lighting. Here is what she said..."I clicked through to the lighting blog but that was way too complicated and confusing for me. I would love a blog on budget lighting options". 

So this week's post is inspired by Monique. Thanks for the feedback and request Monique.


The most affordable lighting option to start with is Natural Light. It's free and it's the most flattering light there is. If you have an abundance of natural light in your office or room, and you can video during the day, then go with this. To get even, flat light though, you will need to be facing directly or mostly towards the window. So you have to ensure that the light isn't too bright. Earlier in the mornings and afternoons, the light is softer, so that's an ideal time. 

 Image Source:

Image Source:

However, we don't all have access to natural light or the perfect office or room set up.


Light Bulbs

The next step up from natural light is to use man-made lights or lamps. However, avoid using halogen or tungsten bulbs that give off a warm or yellow colour or 'colour temperature'. Conversely, using fluoro lights should also be avoided, as they tend to give off a cool, blue light or 'colour temperature'. Replace them with LED lights. LED lights give off a colour temperature that is closest to natural light.

HOT TIP: If you can, use two lights, so that you get even lighting across your face.

You'll see in the LHS photo below, a two light set-up. The photo on the RHS shows what the spread of lighting is across the man's face. You'll notice that it's nice and flat and even. This is ideal lighting if you want to create live video, webinars, vlogs, instructional videos or any conversational style videos where you or other people are featured and talking.

 Image credit:

Image credit:

 Image credit:

Image credit:

However, if you only have one light then try to keep the light towards the centre of the subject. And the larger the light source, the better. Again, if you look above, LED lights are being used as the light source. But it's a small light source, so on it's own, it will only light up where it's exactly pointed. To help spread the light, photographic umbrellas are used to help spread the light and illuminate more of the area, including not only the subject's face but his body and also the area in which he's sitting.

The set-up above is a very affordable set-up, but only if you have the space. As you can see above, this set-up does take up some space.

LED Video Lights

So what if you only have a small area in which to work from?

This is where LED video lights come into their fore. They come in different sizes. They emit powerful light, are portable, and you can also increase or decrease the strength of the light, as well as soften (diffuse) it, so it's not so harsh on your face.  You will need to place the light on a light stand or tripod.

LED light

Ring Lights

The next option is also ideal if you only have a small area to work from. Ring lights are one of the most economical, versatile, space-saving lighting options that emit a beautiful soft, flattering light.

The other great thing about ring lights, is not only can you set it up on top of your desk or near it, you can also mount your phone or camera onto the light. And look for a ring light that is dimmable, if you can.

 Image Source:

Image Source:


This is a great option for those of you who are either using your phone or a DSLR camera, and will be creating a few different types of conversational videos, such as FB lives, vlogs or video series, and also for those of you who regular host webinars.

So these three lighting options are what I would class as BUDGET LIGHTING OPTIONS, and a great place to kick off your video journey.

However, there is one more lighting option that can't be overlooked. And that's a PHOTOGRAPHY SOFTBOX LIGHTING KIT.

Soft Box Lights

 Image Source:

Image Source:

These again do take up a bit of room. But today, you can buy softbox lighting (flattering light) complete with all the lights, stands and backdrops, all together. It's economical and what's great about the kits, is that you can just use one, two or however number of lights you need, or you can use the lights plus the backdrop, if you want to.


If you wear glasses and you don't want any reflections coming off your glasses, then you will need a different lighting option, other than just placing lights in front of you. You will need more that one light. You have to position the angle of your main light above eye level and angle down toward you, and have it off to the side a little. Then move your second light or fill light to fill in any dark areas. And for you main light source, use a larger sized light source that's nice and soft. 

You will then need to test and adjust the position of the light or lights, and then record the video to see whether any reflections appear on your glasses.

lighting set-up


I hope these simple and economical lighting options will be a great help to getting you starting with your video journey, or help you along on your journey.

Remember, if you have any questions, please feel free to leave a comment or contact me, if you want more information about your particular situation.

Have a great week!

Kerry :) x

*P.S. If you need some help getting starting and you want to start creating your own videos, contact me about my ONLINE or IN-PERSON VIDEO COACHING SERVICES. They're customised just for you and your individual needs and situations. 



Creative Ways to Learn Video...[Mobile Filmmaking]

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's Creativity.” 

– Charles Mingus

At the moment, it's school holidays, so I've been busy juggling business with mum duties. It's always a challenge to find things to do for and with my daughter, AND run a business at the same time. For me however, it's important to make time for my family and friends and to reconnect with the 'other' important things in my life too.

It's also an opportunity to spend time on my own creativity. It has a great positive impact on my business and my ability to deliver authentic, unique creative services and outcomes for my clients [that's my excuse anyway ;) ].

Making time for creativity in your business is really important, because it's this time that allows for innovation to happen. In order for your businesses to stand out in today's competitive marketing environment, you need to come up with ways to innovate that get noticed, by the kind of people you want to do business with.

I think it goes without saying, that video is one effective way of standing out and getting noticed. But what I find is that for businesses who want to use video and learn how to do it themselves,  they inevitably become overwhelmed with where to start. I also find that for many people, coming up with ideas and time to practice using video is a challenge. There are always so many things to juggle.

But it doesn't have to be this way.  

When practicing video to use in your business, why not try a different approach and angle?  Rather than seeing video as something that is a task, why not consider practicing video for fun? It takes the pressure off you, because it's no longer about getting results and getting things perfect. It becomes about just 'playing' and experimenting and using what you have to create something. It becomes about the journey and the pleasure of just creating for yourself.

And that's exactly what I do, and I encourage you to do the same. What have you got coming up that you're doing just for fun that you could video and document? Try capturing the energy and the feelings of these events and moments with your phone. Take photos and some video and see if you can create some kind of story to tell about what you experienced on the day. You probably already do that...take photos and video on your phone. 

So in addition to taking random shots and footage (if that's what you already do), before you head out, think of how you would like to capture the days' moments to tell a story. That way when you get there, you become a little more attuned what you need to tell the story you want to. Once you've set the intention, you will find that ideas will come to you as the day unfolds. 

The video at the start of this post called 'Fires on Top of Mountains' was made up of bits of footage that I shot as part of the 'Share Fire Community Celebrations' at Beaudesert on Monday night. The celebrations take place over about 10 days, and they culminate with the big 'Fire on Water Finale' at Kooralbyn on April 14th. 

Apart from spending time with my daughter and some friends who enjoy arts festivals, it was a great opportunity for me to experiment and have some fun. It was a great atmosphere and there were lots of activities and things going on, which means lots of opportunities to get a variety of footage. I also love shooting in the late afternoon, because you get that beautiful, golden light that adds a touch of magic and dreamyness to your images.

For those of you who are interested in the technicalities. I shot the footage with my iPhone 7 Plus and a smartphone gimbal stabiliser, rather than just use a phone tripod. This allowed me to be able to get nice smooth, steady footage that doesn't jump up and down. This tool also allows you to pan (moving the camera horizontally from left to right) and tilt (moving the camera up and down without raising the camera) your phone to get really creative types of shots that add a lot more interest to your videos. Though I found in slowing down the footage, it wasn't as smooth as I would have liked, so I just need to change the speed up a little next time. And you'll find out what works and what doesn't, the more you do it.

smartphone gimbal

I then edited the video in my gimbal app, phone editing app and iMovies before posting it to my YouTube channel.

But of course, you don't have to have all these gadgets. Just start shooting with what you have, whether it's handheld or with your phone tripod (which can double as a selfie-stick). It's not about the gear you have. It's all about understanding the gear you have and what it can do and then going out and trying different things and having fun with it! It won't always be perfect, especially if it's your first time, but you'll get better as your skills and understanding grow with practice.

Below is another video I shot recently while on a break in O'Reilly's Rainforest out at Lamington National Park. With only my iPhone and my mini-tripod, I set up my phone on top of the mountain and captured this time lapse video from Luke's Bluff, showcasing nature's amazing beauty, power and magic. In this particular area, where we had nearly 360 degree views of the entire valley, the weather was constantly changing, especially the sun and clouds.  And in addition, with the wind adding movement to the grass, trees and plants, as well as clouds, made for perfect time lapse video.

So if you're wanting to use video in your business, why not just get it out and start playing with your phone? You don't even have to go out. You can play with it at home while kicking around. And feel free to share your videos and send me a link!  I love it when people tell me that they've gone out and started learning how to create videos and having fun with it, whether it's for business or just pleasure.

Have a great week!

Kerry :)


Video Backgrounds That Are Easy to Set-Up...[Brisbane Video Training]

 Photo by  Bench Accounting  on  Unsplash

"The essence of strategy is choosing what not to do."

~ Michael Porter

Last week I talked about what equipment you need to get started in video marketing.  In keeping with the spirit of last week's post, we're going to keep things simple.

When it comes to choosing backgrounds for video creation, it's easy to become overwhelmed with all the options, and to look for perfection. But your background need not be perfect or complicated or expensive.

Background choice is about what's relevant to your video marketing strategy. So depending on the platform on which your video will be seen, the objective of your video, and the people who will see it, these factors will greatly influence your background choice.

If you're not sure about what your video marketing strategy is, you can read my recent post, 'Do You Want to Use Video But Don't Know Where to Start?--START HERE',  for ideas.

So in keeping with my motto and approach when it comes to video (and life), let's keep it simple.

Start with what you have and where you are.

It's recommended that small businesses start with the easiest and most cost-saving place to begin - their office or indoor area. Depending on what your office or indoor area looks like, you can start creating professional looking video right away.

If your office has one or a number of these elements, you could start creating video right now:

  • Lots of natural light, or a window that lets in good natural light.
  • Well lit or good lighting (if you don't have natural light).
  • One wall that is either clean, uncluttered and accessible.
  • One wall that has a background that's relevant to business or what you do specifically.
 Photo by  Rob Bye  on  Unsplash

Photo by Rob Bye on Unsplash

 Photo by  Slava Keyzman  on  Unsplash

Photo by Slava Keyzman on Unsplash

If you have a suitable inside area but your lighting is a bit dodgy, then you may have to supplement the lighting. The main thing to remember is that what ever is the main subject of your video (usually yourself if you're starting out), your face needs to be well lit, so that when people watch you they can see your face and eyes clearly. 

If you want to know more about lighting, here is a great, easy-to-understand article called 'Lighting on the Fly' that explains what you need to know about lighting for video.

One other little tip about lighting is to make sure that you don't have your back to a window, otherwise the light coming through the window will be overpowering, and you will be in complete darkness in the video footage. If you can, face toward the window, and a little distance away so the light won't be too bright on your face.

Another option if you're shooting video indoors is to set-up a man-made background. If you go down the route of setting up a background, you will need the space to set-up the frame to hang your background on.  Man-made backgrounds come in different materials and sizes, so you can choose one that is suitable and that you like. You can get cloth or muslin, vinyl or paper backgrounds. You can buy pre-made backgrounds, like the one below, or your can also get custom made backgrounds.

 Image Credit:

Image Credit:

There are other background options, such as using a green screen, and also using an outdoor location for video. However, both of these options introduce another layer of complexity. And today is about keeping things simple.

So if you'd like to get started in video, why not take a good look at your office or another area in your home that could possibly be used to shoot some great video.  Look at what areas have good natural light, or have an ideal background you could use to shoot video. Play around with your furniture and see what other things you can use to create a background. Experiment a little and try different rooms, move around the furniture; use lamps and other lights.  And observe what time of the day you get the best light and try shooting some video to get an idea of what it looks like.

Next week we'll look at some cool features on your smartphone that you may not know that you have, and how you can use them in your videos.

Have a great week!

Kerry :) x

Would you like more help and guidance in creating videos? I now offer ONE-ON-ONE VIDEO COACHING, both ONLINE and IN-PERSON. You can find out more about my video coaching services here.