How to Stop the Overwhelm to Grow Your Business with Video...[Brisbane Video Coaching]

 Image Credit:  pexels.com

Image Credit: pexels.com

"Take action! An inch of movement will bring you closer to your goals than a mile of intention."

~ Dr Steve Maraboli


Are you wanting to create and use videos to grow your business to attract more clients, but still haven't started yet?  Maybe you're feeling a little overwhelmed with all the moving parts that it takes to create a video, and you just don't know where to even start. 

As I talk to more business owners who want to start using video and those whom I've coached, there is one crucial thing they're missing. The one thing that can help stop the overwhelm and get you focused, started and moving in the right direction is...

A VIDEO STRATEGY.

If you want to use video to grow your business, then JUST START, however imperfect that looks right now.  Starting is made easier when you have some guidance and a PLAN.

So this week, I will begin to guide you with Step 1 of the '4 STEPS TO EASY VIDEO CREATION'. It's up to you to create the plan and then work it.

The first step to stopping the overwhelm is to 'CREATE A VIDEO STRATEGY.  Understand that using video is only one part of your marketing PLAN. The plan doesn't have to be so enormous that you once again go into overwhelm. Just look ahead far enough to take the next step and make a plan based on that. Whether your plan is a weekly, monthly or quarterly plan isn't important. The main thing is that it's realistic and achievable for you.

STEP 1: CREATE A VIDEO STRATEGY


1. Have an OBJECTIVE.
2. Know who your TARGET MARKET is.
3. What PLATFORM will your video be seen on?

1. HAVE AN OBJECTIVE

Before you pick at your phone or camera, do you know the reason why you want to make a video? Take a look at this list of the most common reasons businesses use video:

* Launch, promote and sell products and services through promotional and branding videos.
* Tell people who they are and what their business is about using an Introductory or Welcome video.
* Create videos to support their Online courses and programs.
* Launch an event, i.e. workshop, trade show, seminar, retreat.
* Build trust and credibility with a Customer Testimonial.
* Educate their customers, i.e. 'How To', Tips & Tricks, Instructions for Use, etc.
* Train Staff or Customers with videos that explain repeatable processes in their business.
* Tell a Story about themselves, their business or their customers with a feature video.
* Engage and educate their audience to build a database, following, or community with valuable content using live and pre-recorded videos, i.e. FB live, Linkedin native video.

So the question is...WHAT DO YOU WANT TO START WITH? Pick one thing and focus on that.

2. KNOW WHO YOUR TARGET MARKET IS

If you don't know yet who your target market or ideal client is, then start working on that. Here are some questions to ask?

* What is my product and/or service and what makes it unique if I was to compare my business model with others in the same industry?
* Who do I want to sell my products and services to? General public/individuals, small or big businesses, government organisations.
* What are their demographics? Age, gender, marital status, income, spending habits, location, etc.
* What are their interests and hobbies?  Environment, coffee, shopping, fishing, fitness, social issues, pets, personal development,etc.
* What do they value? Family, success, connection, culture, travel, health, creativity, freedom, etc.

After answering these questions, you should have a pretty good idea about who your target market is. Now when you create the content for your videos, you know who you're talking to specifically and how to say it in a way that speaks to them and connects with them. You may not get it perfect when starting. But keep tweaking and refining your message. You'll know when you've hit on something when you get more and better engagement, leads and interest, which eventually turn into sales.


3. WHAT PLATFORM WILL YOUR VIDEOS BE SEEN ON.

Where is the source of your leads mainly generated from?  Where do your customers hang out and engage with you? How do your customers find you?

Here are the main online platforms for business:

* Facebook
* Linkedin
* Instagram
* Websites
* Pinterest
* Twitter
* YouTube
* Email Distribution 

Something to note is that if you generate leads through face-to-face interaction or networking, inevitably you'll be directing them back to an online platform for more information.

The reason you need to take the platform into account, is because it helps determine what your video looks like in regard to type, style, look and feel, type of content and length of time. There are other factors, but we will talk about that later.

So this week, sit down and make a start on your VIDEO STRATEGY and start working through these three things: Your Objective, Target Market and Platform.

Remember to FOCUS ON ONE THING...ONE OBJECTIVE!  Write it down, because you're going to need to know what that is, as we go through the three remaining steps of '4 EASY STEPS TO VIDEO CREATION'.

Next week, I will take you through STEP 2: 3 SIMPLE TOOLS TO MAKE YOUR VIDEO.

If you have any questions that arise through going through the above steps, you can email me at info@truth-seeker-images and I'll be happy to help you.

Have a great week!

Kerry :)
--WOULD YOU LIKE MORE HELP AND GUIDANCE IN CREATING VIDEOS? I NOW OFFER ONE-ON-ONE VIDEO COACHING, BOTH ONLINE AND IN-PERSON. YOU CAN FIND OUT MORE ABOUT MY VIDEO COACHING SERVICES HERE

*Banner image Photo by Gabriel Matula on Unsplash


How Our Mothers Can Teach Us to Stand Out from Our Competitors...[Brisbane Video Production]

“What makes things memorable is that they are meaningful, significant, colourful.” 

- Joshua Foer


Just a reminder...Mother's Day is coming up this Sunday. It's an opportunity for us if we can and if we have or had a positive relationship with our mothers, to spend time with them or thinking of them. To remember what they do for us...what they've done for us and how they may have shaped the person we've become. 

What do you remember about your mother? What are those special things that she did for you as a child growing up? Those special things that you still remember as an adult that make you smile. You know those things. Those things where nobody else can compare. 

For example, my mother is an awesome cook!  Nobody makes fried rice like my mother. I've tasted many dishes of fried rice, but nobody cooks it as good. She also makes the best scones in the world, that melt in your mouth.  She is the youngest of twelve children and after her mother died when mum was only a child, she was raised mainly by her oldest sister who was a chef and specialised in chinese cuisine. 

Mum's sister passed on her culinary skills to my mother. At every family gathering ever since I was a child, I remember mum's signature dishes; special fried rice, Chau Kai (deep fried chicken with special herbs and spices), steamed pork dumplings, chinese wonton, and many more.  One of my favourites we called 'Power Soup' (I don't know the chinese name for it) which nobody else would eat except for myself and my mother.  It had pork ribs, tofu, chinese vegetables, Pig Ear Fungus (Wood Ear Mushrooms) and a splash of brandy. Maybe that's how it got it's name.

This is what my mother is renowned for. Nobody else (in my mind) can cook like her. Nobody compares.

What are you renowned for? 

When your customers think of you and your business offerings, what is it that makes you memorable? What do you give that your customers remember you for and keep returning because nobody else can give them that special something?

And when you think about or spend time with your Mother this Sunday, think of all those special things that only she can do that make her dear to you and I hope you feel gratitude.

Have a great week!

Kerry :)

--WOULD YOU LIKE MORE HELP AND GUIDANCE IN CREATING VIDEOS? I NOW OFFER ONE-ON-ONE VIDEO COACHING, BOTH ONLINE AND IN-PERSON. YOU CAN FIND OUT MORE ABOUT MY VIDEO COACHING SERVICES HERE.
 


A Story That's Right Under Your Nose...[Video Storytelling Brisbane}

 Image Credit: Seemi Samuel of  Unsplash

Image Credit: Seemi Samuel of Unsplash

“When I walk along with two others, from at least one I will be able to learn.” 

– Confucius


Last week I talked about story, and in particular the telling of your own story and how it's the hardest story you will ever tell

As in most hardships, once you've experienced them, life becomes easier in the sense that if you've survived it, you come to the realisation that you can survive anything. And telling your story is a bit like that. What you originally feared, once faced and experienced, loses its' hold on you.

But you know, when it comes to stories around your business, yours is not the only story that you can share. Story comes in many forms and has many applications. If you step back a little, get in the moment and just observe, you'll find stories in many places you never thought existed. Many of them unexpected and right under your nose. 

For instance...

What experiences have you had with your customers who have used your products and/or services, who have been satisfied and have acknowledged or shown their appreciation? 

What did you do or provide that gave them great satisfaction? 

How, in fulfilling their needs did it make a difference or change something? 

And if they are repeat customers, why do they keep coming back?

Your customer's experience is one type of story. It's not your story, but it's a very relevant one, because it directly connects potential customers to you. It also lends credibility and trust, because it's not you telling it, so it's more believable. 

One of the most powerful stories is the story of a satisfied customer who has become your biggest fan and evangelist. Is there one customer who fits the bill and that comes to mind? 

And do you know why they are satisfied?

If you haven't already, then ask them. Pick up the phone just to say hallo and talk to them. Make a time to catch up in person and have coffee. And whether you're talking on the phone or whether you're sitting across from them, ask them why. 

Ask them about what they do, the things they get up to on the weekend; do they have children; what do they love to do? Listen to everything they have to say. Be genuinely interested. You'll probably find that your best customers are in many ways, a lot like you and that they have similar values to your own. 

Then ask them what brought them to you and what is it about your product and/or service that they love. Ask them about how they've found dealing with you and/or your staff and what they value most. What is it that keeps them coming back?

The answers that they give can become a story that you can then share. 

That story can be told and used in a number of ways:

- as a customer testimonial
- as a case study
- as a story that shows a particular outcome or proves a particular point.


It can then shared on your website as blog post. It can be used to prove a point or outcome. It can be used to create interest and engage your audience if you're giving a presentation or speaking at a business or public event. It can be used as a supporting tool to include in your promotional marketing.

And your customer's story can also be captured on video. When shared on video, it becomes more powerful as it reaches out and connects with and evokes strong emotion. 

Cate explains how we met and shares about her learnings at her one-on-one coaching session.

 

A well told customer story will connect with potential customers who see themselves in that story, and say..."I can relate with that person. I totally understand and empathise and I really get them. I want that for myself."

So this week, I want you to think of just one happy customer that you have a good relationship with. And if you haven't asked them 'why', then take the time to pick up the phone and ask. If anything, to get to know who they are and to hear their story.

Have a great week!

Kerry :) x


 


 

The Hardest Story You Will Ever Tell...[Business Storytelling]

 One of my many paths and stories

One of my many paths and stories

"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." 

~ Old Native American Proverb


When it comes to Storytelling,  I don't profess to be an expert, for we are all storytellers. But many of us have lost our ability to connect with it. That is what my clients come to me for--to tell their story in a way that truly reflects who they are, with clarity and authenticity. 

When you decide to share a part of you that is deeply private, it's easier to have someone else you can trust to help tell that story. But rather than just tell people, it's more powerful when you can show them as well.

And when you're in business, having someone who can not only tell your story, but tell it in a way that links and connects people with your business and shows them that you can give them something unique that nobody else can, is life changing. For me, it's sacred work. But what I do is only one form of storytelling--there are many more.

Last week at my weekly networking business meeting, I did something that I normally ask of my clients--the clients whose stories I tell when I create their images and videos. I began to tell my own story. 

Make no mistake, the hardest story you'll ever tell is your own. But it's the most important one you'll ever tell. 

Until you understand clearly and emphatically why you do what you do, how you came to be doing what you do, and how that determines what you uniquely offer your customers that keeps them coming back, then you may end up wasting time, money and valuable energy going down paths that lead you back to the same dead end.

You may possibly be doing just fine (or you could be floundering).  But you may have the feeling that something is missing or not quite right. You may feel that if you only knew what that was, then you will be able to reach your fullest potentional, and success for you will be assured.

If only you could articulate what you do that is so different to what your competitors do and clearly demonstrate and communicate it to your customers--the customers who value what only you can give them.

I'm here to tell you that you can. 

However, it takes a willingness to be introspective. To look within. Because that's where ultimately the answers lay. It also takes a little courage. But rest assured, with someone who is gently guiding and encouraging you, it's a little easier and less insurmountable. 

Telling your story is the game changer. It's not a panacea. But it's a great place to start if you want to stop wasting time and money, and start moving forward with clarity, confidence and the belief that what you do is making a difference to someone. It's also I believe, the best way to emotionally connect with your audience.

Because ultimately, that's what your product and service has to do--it has to make a difference to someone. And it needs to be enough of a difference that people are willing to come to you, rather than your competitor.

And for any story to truly have the impact, it needs to be told in a way that gets through the noise, connects and resonates with the very people you want to reach out to--that leaves a piece of you sticking in their hearts and minds. 

The question is...which piece do you want to have stick?

It's an interesting and sometimes difficult question to answer. Because like most stories, the answers don't always come from one single point of origin (though it sometimes can). For most of us, it comes from many turning points that inevitably lead to the path you are currently on. 

And that's where I come in--to listen to your story and flesh out the chapters and those turning points that you may have forgotten, overlooked, nullified or buried, busily going about making a life for yourself.

In that process of unravelling, what often comes up is a pattern which reveals the very thing that is uniquely you. That common thread throughout which is the key to your unique way of being in the world, and the key to differentiating your business offerings.

Work out that common thread that weaves itself through your life and work, then you're on to something.

Curious?

If you're ready to share your story, but maybe don't know where to start, or you're a little apprehensive and need a helping hand, that's okay--I do genuinely love listening to stories. Whether you'd like to have a quick chat over the phone or would prefer to chat over a coffee, then I'm open to both. Feel free to book in for a 30 min phone or zoom session or an in-person coffee and chat with me.

And if you're not quite ready, then that's okay too. It might help to steal some quiet time away from the noise and distractions going on around you, sit down and begin writing. Just start writing, without judgement , stopping or second guessing. Let the words flow. As the words begin to flow onto paper, the answers may come. Be patient. It may take time. But it will be worth it.

Have a great week!

Kerry :)

* Image Credit: Banner image by Thought Catalog on Unsplash


Video Lighting Options on a Budget...[Brisbane Video Training]

 Image credit: http://quadralite.eu

Image credit: http://quadralite.eu

"Design is defined by light and shade, and appropriate lighting is enormously important."

~ Albert Hadley


Two weeks ago, I wrote a post called Video Backgrounds That Are Easy to Set Up, and my friend Monique who has recently started her business, commented on the link I provided about lighting. Here is what she said..."I clicked through to the lighting blog but that was way too complicated and confusing for me. I would love a blog on budget lighting options". 

So this week's post is inspired by Monique. Thanks for the feedback and request Monique.

NATURAL LIGHTING

The most affordable lighting option to start with is Natural Light. It's free and it's the most flattering light there is. If you have an abundance of natural light in your office or room, and you can video during the day, then go with this. To get even, flat light though, you will need to be facing directly or mostly towards the window. So you have to ensure that the light isn't too bright. Earlier in the mornings and afternoons, the light is softer, so that's an ideal time. 

 Image Source: https://www.designtrends.com/

Image Source: https://www.designtrends.com/

However, we don't all have access to natural light or the perfect office or room set up.

MAN-MADE LIGHTING

Light Bulbs

The next step up from natural light is to use man-made lights or lamps. However, avoid using halogen or tungsten bulbs that give off a warm or yellow colour or 'colour temperature'. Conversely, using fluoro lights should also be avoided, as they tend to give off a cool, blue light or 'colour temperature'. Replace them with LED lights. LED lights give off a colour temperature that is closest to natural light.

HOT TIP: If you can, use two lights, so that you get even lighting across your face.

You'll see in the LHS photo below, a two light set-up. The photo on the RHS shows what the spread of lighting is across the man's face. You'll notice that it's nice and flat and even. This is ideal lighting if you want to create live video, webinars, vlogs, instructional videos or any conversational style videos where you or other people are featured and talking.

 Image credit: http://quadralite.eu

Image credit: http://quadralite.eu

 Image credit: http://quadralite.eu

Image credit: http://quadralite.eu

However, if you only have one light then try to keep the light towards the centre of the subject. And the larger the light source, the better. Again, if you look above, LED lights are being used as the light source. But it's a small light source, so on it's own, it will only light up where it's exactly pointed. To help spread the light, photographic umbrellas are used to help spread the light and illuminate more of the area, including not only the subject's face but his body and also the area in which he's sitting.

The set-up above is a very affordable set-up, but only if you have the space. As you can see above, this set-up does take up some space.

LED Video Lights

So what if you only have a small area in which to work from?

This is where LED video lights come into their fore. They come in different sizes. They emit powerful light, are portable, and you can also increase or decrease the strength of the light, as well as soften (diffuse) it, so it's not so harsh on your face.  You will need to place the light on a light stand or tripod.

 
LED light
 

Ring Lights

The next option is also ideal if you only have a small area to work from. Ring lights are one of the most economical, versatile, space-saving lighting options that emit a beautiful soft, flattering light.

The other great thing about ring lights, is not only can you set it up on top of your desk or near it, you can also mount your phone or camera onto the light. And look for a ring light that is dimmable, if you can.

 
 Image Source: https://www.dhgate.com/

Image Source: https://www.dhgate.com/

 

This is a great option for those of you who are either using your phone or a DSLR camera, and will be creating a few different types of conversational videos, such as FB lives, vlogs or video series, and also for those of you who regular host webinars.

So these three lighting options are what I would class as BUDGET LIGHTING OPTIONS, and a great place to kick off your video journey.

However, there is one more lighting option that can't be overlooked. And that's a PHOTOGRAPHY SOFTBOX LIGHTING KIT.

Soft Box Lights

 Image Source: http://www.gtaphotostudio.com/

Image Source: http://www.gtaphotostudio.com/

These again do take up a bit of room. But today, you can buy softbox lighting (flattering light) complete with all the lights, stands and backdrops, all together. It's economical and what's great about the kits, is that you can just use one, two or however number of lights you need, or you can use the lights plus the backdrop, if you want to.

DO YOU WEAR GLASSES?

If you wear glasses and you don't want any reflections coming off your glasses, then you will need a different lighting option, other than just placing lights in front of you. You will need more that one light. You have to position the angle of your main light above eye level and angle down toward you, and have it off to the side a little. Then move your second light or fill light to fill in any dark areas. And for you main light source, use a larger sized light source that's nice and soft. 

You will then need to test and adjust the position of the light or lights, and then record the video to see whether any reflections appear on your glasses.

 
lighting set-up
 

 

I hope these simple and economical lighting options will be a great help to getting you starting with your video journey, or help you along on your journey.

Remember, if you have any questions, please feel free to leave a comment or contact me, if you want more information about your particular situation.

Have a great week!

Kerry :) x

*P.S. If you need some help getting starting and you want to start creating your own videos, contact me about my ONLINE or IN-PERSON VIDEO COACHING SERVICES. They're customised just for you and your individual needs and situations. 


 

 

Creative Ways to Learn Video...[Mobile Filmmaking]

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's Creativity.” 

– Charles Mingus


At the moment, it's school holidays, so I've been busy juggling business with mum duties. It's always a challenge to find things to do for and with my daughter, AND run a business at the same time. For me however, it's important to make time for my family and friends and to reconnect with the 'other' important things in my life too.

It's also an opportunity to spend time on my own creativity. It has a great positive impact on my business and my ability to deliver authentic, unique creative services and outcomes for my clients [that's my excuse anyway ;) ].

Making time for creativity in your business is really important, because it's this time that allows for innovation to happen. In order for your businesses to stand out in today's competitive marketing environment, you need to come up with ways to innovate that get noticed, by the kind of people you want to do business with.

I think it goes without saying, that video is one effective way of standing out and getting noticed. But what I find is that for businesses who want to use video and learn how to do it themselves,  they inevitably become overwhelmed with where to start. I also find that for many people, coming up with ideas and time to practice using video is a challenge. There are always so many things to juggle.

But it doesn't have to be this way.  

When practicing video to use in your business, why not try a different approach and angle?  Rather than seeing video as something that is a task, why not consider practicing video for fun? It takes the pressure off you, because it's no longer about getting results and getting things perfect. It becomes about just 'playing' and experimenting and using what you have to create something. It becomes about the journey and the pleasure of just creating for yourself.

And that's exactly what I do, and I encourage you to do the same. What have you got coming up that you're doing just for fun that you could video and document? Try capturing the energy and the feelings of these events and moments with your phone. Take photos and some video and see if you can create some kind of story to tell about what you experienced on the day. You probably already do that...take photos and video on your phone. 

So in addition to taking random shots and footage (if that's what you already do), before you head out, think of how you would like to capture the days' moments to tell a story. That way when you get there, you become a little more attuned what you need to tell the story you want to. Once you've set the intention, you will find that ideas will come to you as the day unfolds. 

The video at the start of this post called 'Fires on Top of Mountains' was made up of bits of footage that I shot as part of the 'Share Fire Community Celebrations' at Beaudesert on Monday night. The celebrations take place over about 10 days, and they culminate with the big 'Fire on Water Finale' at Kooralbyn on April 14th. 

Apart from spending time with my daughter and some friends who enjoy arts festivals, it was a great opportunity for me to experiment and have some fun. It was a great atmosphere and there were lots of activities and things going on, which means lots of opportunities to get a variety of footage. I also love shooting in the late afternoon, because you get that beautiful, golden light that adds a touch of magic and dreamyness to your images.

For those of you who are interested in the technicalities. I shot the footage with my iPhone 7 Plus and a smartphone gimbal stabiliser, rather than just use a phone tripod. This allowed me to be able to get nice smooth, steady footage that doesn't jump up and down. This tool also allows you to pan (moving the camera horizontally from left to right) and tilt (moving the camera up and down without raising the camera) your phone to get really creative types of shots that add a lot more interest to your videos. Though I found in slowing down the footage, it wasn't as smooth as I would have liked, so I just need to change the speed up a little next time. And you'll find out what works and what doesn't, the more you do it.

smartphone gimbal


I then edited the video in my gimbal app, phone editing app and iMovies before posting it to my YouTube channel.

But of course, you don't have to have all these gadgets. Just start shooting with what you have, whether it's handheld or with your phone tripod (which can double as a selfie-stick). It's not about the gear you have. It's all about understanding the gear you have and what it can do and then going out and trying different things and having fun with it! It won't always be perfect, especially if it's your first time, but you'll get better as your skills and understanding grow with practice.

Below is another video I shot recently while on a break in O'Reilly's Rainforest out at Lamington National Park. With only my iPhone and my mini-tripod, I set up my phone on top of the mountain and captured this time lapse video from Luke's Bluff, showcasing nature's amazing beauty, power and magic. In this particular area, where we had nearly 360 degree views of the entire valley, the weather was constantly changing, especially the sun and clouds.  And in addition, with the wind adding movement to the grass, trees and plants, as well as clouds, made for perfect time lapse video.


So if you're wanting to use video in your business, why not just get it out and start playing with your phone? You don't even have to go out. You can play with it at home while kicking around. And feel free to share your videos and send me a link!  I love it when people tell me that they've gone out and started learning how to create videos and having fun with it, whether it's for business or just pleasure.

Have a great week!

Kerry :)

--WOULD YOU LIKE MORE HELP AND GUIDANCE IN CREATING VIDEOS? I NOW OFFER ONE-ON-ONE VIDEO COACHING, BOTH ONLINE AND IN-PERSON. YOU CAN FIND OUT MORE ABOUT MY VIDEO COACHING SERVICES HERE.


Video Backgrounds That Are Easy to Set-Up...[Brisbane Video Training]

 Photo by  Bench Accounting  on  Unsplash

"The essence of strategy is choosing what not to do."

~ Michael Porter


Last week I talked about what equipment you need to get started in video marketing.  In keeping with the spirit of last week's post, we're going to keep things simple.

When it comes to choosing backgrounds for video creation, it's easy to become overwhelmed with all the options, and to look for perfection. But your background need not be perfect or complicated or expensive.

Background choice is about what's relevant to your video marketing strategy. So depending on the platform on which your video will be seen, the objective of your video, and the people who will see it, these factors will greatly influence your background choice.

If you're not sure about what your video marketing strategy is, you can read my recent post, 'Do You Want to Use Video But Don't Know Where to Start?--START HERE',  for ideas.

So in keeping with my motto and approach when it comes to video (and life), let's keep it simple.

Start with what you have and where you are.

It's recommended that small businesses start with the easiest and most cost-saving place to begin - their office or indoor area. Depending on what your office or indoor area looks like, you can start creating professional looking video right away.

If your office has one or a number of these elements, you could start creating video right now:

  • Lots of natural light, or a window that lets in good natural light.
  • Well lit or good lighting (if you don't have natural light).
  • One wall that is either clean, uncluttered and accessible.
  • One wall that has a background that's relevant to business or what you do specifically.
 Photo by  Rob Bye  on  Unsplash

Photo by Rob Bye on Unsplash

 Photo by  Slava Keyzman  on  Unsplash

Photo by Slava Keyzman on Unsplash

If you have a suitable inside area but your lighting is a bit dodgy, then you may have to supplement the lighting. The main thing to remember is that what ever is the main subject of your video (usually yourself if you're starting out), your face needs to be well lit, so that when people watch you they can see your face and eyes clearly. 

If you want to know more about lighting, here is a great, easy-to-understand article called 'Lighting on the Fly' that explains what you need to know about lighting for video.

One other little tip about lighting is to make sure that you don't have your back to a window, otherwise the light coming through the window will be overpowering, and you will be in complete darkness in the video footage. If you can, face toward the window, and a little distance away so the light won't be too bright on your face.

Another option if you're shooting video indoors is to set-up a man-made background. If you go down the route of setting up a background, you will need the space to set-up the frame to hang your background on.  Man-made backgrounds come in different materials and sizes, so you can choose one that is suitable and that you like. You can get cloth or muslin, vinyl or paper backgrounds. You can buy pre-made backgrounds, like the one below, or your can also get custom made backgrounds.

 Image Credit:  etsy.com

Image Credit: etsy.com

There are other background options, such as using a green screen, and also using an outdoor location for video. However, both of these options introduce another layer of complexity. And today is about keeping things simple.

So if you'd like to get started in video, why not take a good look at your office or another area in your home that could possibly be used to shoot some great video.  Look at what areas have good natural light, or have an ideal background you could use to shoot video. Play around with your furniture and see what other things you can use to create a background. Experiment a little and try different rooms, move around the furniture; use lamps and other lights.  And observe what time of the day you get the best light and try shooting some video to get an idea of what it looks like.

Next week we'll look at some cool features on your smartphone that you may not know that you have, and how you can use them in your videos.

Have a great week!

Kerry :) x

Would you like more help and guidance in creating videos? I now offer ONE-ON-ONE VIDEO COACHING, both ONLINE and IN-PERSON. You can find out more about my video coaching services here.


A Start-up Video Equipment List that Won't Break the Bank...[Brisbane Video Training]

  One-on-One Workshop  client, Sarah, practicing recording her first DIY video on her phone.

One-on-One Workshop client, Sarah, practicing recording her first DIY video on her phone.

"Sometimes less is more. Our quest for more, then, keeps us from it." 

~ Jan Denise


One of the most commonly asked questions I get from business owners wanting to start video is…”What equipment do I need to get started that won’t cost a fortune?”

So today I’m going to give you a quick rundown on what you really need to get started when creating your own videos on your phone. It’s a lot less than what you think.

Absolute Minimum to Start in Video:

1.       A mobile phone that shoots video.

Cost?  Zilch – you’ve either paid for it or you’re on a plan.

My recommendation:

1.       Phone

2.       Phone Tripod

 
griptight_gorillapod_pro_vert_back_sq.jpg
 

Cost? Zilch for your phone, and you can get a phone tripod from as little as $10 bucks.

And here’s a list of ‘Nice-to-have’:

1.       Phone

2.       Phone Tripod

3.       Lapel Microphone

 
SMARTLAVP-l (1).jpg
 

4.       Portable LED light.

 
yongnuo-yn160-iii-led-continuous-light-panel-1_1024x1024.jpg
 

 

Recap...

·         Tripod $10

·         Lapel Microphone $80

·         Portable LED light $120

Total Cost?  $210

Seriously, I bet you’ve spent more on a facebook ad in a number of days.

Now, the only other cost is your time, and the courage to start. So what’s stopping you?

If you want to know where you can pick up this gear, you’ll see I’ve included a link to some equipment suggestions of affordable gear. But I recommend that you work out what’s going to suit your situation the best, and look around to make sure you find it.

NEXT WEEK...we'll look at some simple background set-ups.

Have a great week!

Kerry :)

If you want to know more about getting starting in video, then read my recent post, Do You Want to use Video But You Don’t Know Where to Start?—START HERE.

 
Weekly standard blog 5 mar.jpg
 

And if you want something a bit more comprehensive, you can go to this link for my webinar recording, ‘How to Create, Edit & Plan Your Videos on Your Phone’, which takes you through creating a video strategy, writing a script, creating your video, and what are the best editing apps to add in text, logos, music, photos, etc.

 
WEBINAR 27th February, 2018 600px.jpg
 

 

FOR THOSE WHO ARE READY & SERIOUS TO START USING VIDEO... 

Come along to my 2 DAY HANDS-ON, IN-PERSON GROUP WORKSHOP, ‘DIY VIDEO FOR THE SAVVY ENTREPRENEUR’.

 
DIY VIDEO.jpg
 

SUPER EARLY BIRD PRICING IS AVAILABLE UNTIL 31ST MARCH, and it’s in Brisbane on 27th & 28th April, 2018. You will walk out of this workshop with the knowledge and confidence to create a video from start to finish, edit it, including adding in your logo and business details, and how to upload to social media.

And our GUEST PRESENTER, Georgie Hope, will be talking about VIDEO SEO and how to optimise your videos for better search engine ranking.

For details, pricing and tickets please go to  >>> http://bit.ly/2ps4qmf <<<


How to Overcome Your Fear of Being On Camera...[Brisbane Video Training]

 Photo by  Sam McGhee  from  Unsplash

Photo by Sam McGhee from Unsplash

"The fears we don't face become our limits."

~ Lewis Carroll


Last week we talked about getting started in video, and I gave some practical tips on where to start. If you missed last week's post, you can read it here.

This week we talk about one of the biggest challenges stopping small business owners from even starting...FEAR OF STEPPING IN FRONT OF THE CAMERA.

It's safe to say that the majority of us have some type of fear or hangup when it comes to stepping in front of the camera and being visible. It's more prevalent in generations where putting yourself front and centre and being the centre of attention wasn't really a done thing.

But things have changed, and we understand that in order for our businesses to grow and thrive, we have to step out from behind our business safety nets and become more visible, so that our customers can see us, get to know us and trust us. This is the nature of business in today's world.

So how do we step up so that we are keeping up and moving with the changes, but still maintaining our own integrity and authenticity?

Here are 3 SIMPLE WAY TO GAIN CONFIDENCE, and get a foot in the door, to make the start that you want and need.

1. TAKE YOUR EYES OFF YOU

The first thing we tend to do is start thinking about how we're going to look and sound, and all our doubts and insecurities about the way we think others will perceive us rise to the surface. And they rise with such speed and force that it can catch our breath before we've had a change to truly think about why we feel this way.

Put those feelings aside for now. Don't ignore them, but just be aware of them and observe them like you would if you were listening to a good and dear friend . 

Now change your perspective...

I want you to now focus on your customers and what they want. Do you believe that what you have to offer will give them what they want and need, and that you can give them what nobody else can?

Because if you do, then by focusing on what it is that you can uniquely give, your attention is given to serving. And when you do this, even though the fear and self-judgement is there, it no longer takes centre stage. Our desire to give our customers what they want takes precedence.

In the end, our customers are only concerned with one thing - can you give them what they want? They're not focused on what you look like. Only you are.

2. DESENSITISE YOURSELF

The truth of the matter is that for most people they're not going to like seeing and hearing themselves on camera. It's a given for most people. Not all, but the majority of business owners I know don't like seeing themselves on camera.

So accept that the first time you see and hear yourself on video, you are probably not going to like it. And the only way to get past it is to keep doing it...over and over and over again. But you can do it in a way that's less confronting.

Here's what you can do:

  • video yourself on your phone (use the selfie mode) for 30 seconds to 1 minute to start and then immediately delete the video.
  • keep doing that over and over and over again.

Eventually, if you've done this enough times, the initial strong reaction you had when you saw and heard yourself will begin to subside. After that you become numb to it, and even though you still don't necessarily like it, you no longer feel such a strong negative reaction.

When you get to this stage, it's then that you can begin to focus on what you're talking about and think more strategically about the content you're delivering.

You basically will get over yourself.

 

3. FOCUS ON YOUR BEST ATTRIBUTES

We all have things about us that are considered strengths. Our strengths can take visual form and/or other less visual, but demonstrable forms. 

When creating video, try to capitalise on those strengths and your best features and attributes that draw others to you.

You may not feel that you're particularly stunning, but you have the most amazing voice that people feel compelled to listen to. So focus on your voice and the delivery of your content.

If you need help with how you look, whether it's make-up, hair and clothing, then maybe seek out someone who can help you with that. It will put you at ease and give you more confidence. And that goes for any other area where you feel you lack or need help with.

If you have content that you know people really need to hear and it's important you get your message out but you have a particularly strong aversion to your voice, then maybe pay someone to do a voice-over to begin with,  if it's stopping you from moving forward.

Whatever it is that's holding you back, there is a way around. And by focusing on your strengths and outsourcing or getting help or advice on minimising certain aspects that you feel you just can't get past, can help tremendously in order for you to make a start.

The last thing I can suggest is to keep things simple and stop looking for perfection - look for progress. Begin with a simple structure that isn't too complex and make your videos short and to the point. Practice doing this first until you gain more confidence and until you begin to find your stride. Then you can up the ante if you want to.

Let me know how you go and if and how this helps. I know it has for many people who have already tried these tips.

Next week I'm going to give you some practical tips on what equipment you need to get started that won't break the bank.

Have a great week!

Kerry :) x

*Missed out on the webinar? Don't worry, enter your details and get immediate access to the video recording, 'How to Create, Edit & Plan Your Videos on your Phone'.


 

 

 

 

Do You Want to Use Video But Don't Know Where to Start?--START HERE!...[Brisbane Video Training]

 Photo by  Chris Knight &nbsp;on  Unsplash

Photo by Chris Knight on Unsplash

"Start where you are. Use what you have. Do what you can."

~ Arthur Ashe


Last week I held my first DIY Video webinar called 'How to Create, Edit and Plan Your Videos on Your Phone'.  It was a great success and I was happy with the feedback about the content.

Going through the exercise of getting people to register was really worthwhile because through asking one simple question,  I found out what you really wanted to know when it comes to learning video, and what stops people. And it allowed me to deliver the right content.

So from this week I want to start delving deeper into STARTING IN VIDEO. Because it seems that is the place where the majority of small business owners get stuck. And it's not from lack of ability or lack of not having the gear.

Shooting video on a phone doesn't require a lot of skilled ability. Most of us have done it to different levels, and mostly in a social capacity. We just have to use those same skills and enthusiasm and transfer them across to our business. And as far as having the right gear, as I explained to my webinar participants, you don't need very much at all.

"So where are people getting stalled?  OVERWHELM"

Why? Because if you think about what it takes to create a video, from start to finish, there are lots of moving parts and many pieces to the puzzle. There are also an overwhelming number of options. So it can become confusing as to where to start.

In the webinar we began with IDEAS FORMATION as a place to start. Because before you even pick up your phone to start videoing, you have to know what you want to video. You have to ask yourself "why do I want use video?", and "what do I want to do with it?"  (if you'd like to access the recording of the webinar, CLICK HERE to enter your details and you'll be taken straight to the video recording).

So  here are two questions and places to begin. And take the time to answer them as thoroughly as you can. Your answers will influence your ability to attract the right customers and audience when it comes to creating your videos. I've taken these directly from my webinar slides and notes.

  1. KNOW YOUR OBJECTIVE. Do you know why you want to use video? Is it to:
    • build a community
    • promote a product or service
    • create an online program
    • educate your audience
    • create brand awareness
    • tell a story
    • promote an event
    • develop your relationship

2. KNOW WHO YOUR TARGET MARKET IS. What are they interested in? 

Most businesses should know who their customers are. If you don't, then take the time before you do anything else, and get to know who your customer is,  and who wants and needs your products and/or services. How do you know how to market or how to package what you do if you don't know who you are selling to? 

And more importantly, what is the message you are sending to your customers if you don't know what they like or want, where they hang out on social media, what interests them, and what you can give them that your competitors can't?

Just in answering these two questions, you can begin to work out what content is going to appeal to your customers to then help you begin developing a video marketing strategy.

So if you are one of those business owners who is confused about where to start, then start right here and answer those questions as well as you can and in as much detail as you can. And don't worry about getting it perfect. Just start somewhere, with the understanding and acceptance that you will make mistakes and you won't get it perfect the first time, or even the second time.

In fact, perfection is rarely achieved. But in order to experience success in getting video to work for you, all that's required is a little planning and imperfect action!

Next week, I'll talk about another big challenge that can stop business owners before they've started - stepping in front of the camera. And I'll share some tips to help you reduce the fear.

Have a great week!

Kerry :) x

*Missed out on the webinar? Don't worry, enter your details and get immediate access to the video recording, 'How to Create, Edit & Plan Your Videos on your Phone'.


The Return of Artisan Products and What It Means for Your Business...{Brisbane Video Production}

  Matthew Evans from  The Gourmet Farmer . Image Credit:&nbsp; www.sbs.com.au


Matthew Evans from The Gourmet Farmer. Image Credit: www.sbs.com.au

“Craftsmanship names an enduring, basic human impulse, the desire to do a job well for its own sake.” 

– Richard Sennett, The Craftsman


In my last post I talked about what customers really and truly want…meaningful connection. And that the current ‘slow living’ movement was indicative of what people crave in this modern, fast-paced world: to slow down; to savour each moment, and to be present to our feelings, thoughts, surroundings, experiences and most importantly, to our family and friends. To once again deeply value our relationships which bring us more purpose and joy to our lives.

I also offered some suggestions about how we as business owners can begin to create and give our customers more meaningful connection.

In the evolution of this shift, I’m witnessing a return to artisan products and businesses. And as customers we’re hopping on board the artisan train in droves. Why is that you may wonder?

I believe it’s all part of the return to what it is to be more human. To be more attuned to our senses. We have become so desensitised to our feelings and emotions, that we’ve lost the awareness, and hence our feeling of connectedness.

In talking about the return to artisan trades, it brings to mind an Australian documentary TV series on ABC that I love called ‘The Gourmet Farmer’. If you haven’t seen it, I would highly recommend it. The series is about a Melbourne chef turned food critic, Matthew Evans who leaves his job to become a farmer in Tasmania, raising pigs and sheep, milking cows and raising farm animals in a humane, eco-sustainable way, as well as growing produce, with the aim of  influencing and improving  the quality of the food that he, his family and the wider community eat. It becomes more about the journey and the process, rather than the end result. Though that still holds great significance.

We get to watch his progression and how through choosing a life of slow living, he creates a life (albeit challenging at times) that sees him grow as a person; his family grow and thrive, and how his deepening relationship with the animals, produce, and the land, better inform his way of life, creating deep relationships that take him on many adventures.

The series is a poster-boy for the slow living movement and the return of artisan businesses.

For many of us, that way of life which embues slow living, is what we dream of as a way of restoring the meaningful connection we’re longing for.
 

And in that whole artisan movement,  it’s about valuing the unique perspective, talents and abilities that an individual brings to the world. As customers and consumers, we are drawn to the uniqueness and the bespoke ways of the person we do business with…with someone who has taken the time to get to know his craft.

But more importantly, someone who has taken the time to get to know us and understand who we are and what is it about what he or she does that resonates with us. His process has allowed for that awareness. And we seek that out.


It’s this combination of wanting something truly unique, coupled with the human need and want for connection that our customers are wanting.

This week, if you get some time, why not catch an episode of ‘The Gourmet Farmer’ or Matthew Evans’ new series already released, ‘Fat Pig Farm’ where he opens a restaurant, celebrating home-cooked food that’s delivered from paddock to plate, all from his farm in Hobart.  So sit back and enjoy and savour the moments and while you’re watching, think about ways that you can create that sense of meaningful connection in your business.

Have a great week!


Much love...Kerry :) x


What Your Customers REALLY Want--Are You Giving It?...[Brisbane Video Production]

 Photo by  Kym Ellis &nbsp;on  Unsplash   

Photo by Kym Ellis on Unsplash
 

“Get closer to your customers. So close in fact, that you tell them what they need well before they realise it themselves.” – Steve Jobs



Welcome to 2018 and my first blog post for the year!

Yes, I realise that it is well and truly 2018 and we’re in February already, but I’ve been busy looking at what I can provide for my customers this year that’s of real value and what will help you grow in your own growth and the growth of your businesses.
 
Oh…and please feel free to share what you think will help you, because I’d like to give you stuff that’s relevant, and maybe even a little inspirational. And there’s heaps of new stuff I want to share with you this year to help your business grow when it comes to video and social media marketing!

This month I wanted to talk about what customers really want.  I mean, really, truly want…deep down.  And I think I’ve figured it out.

You know how I know?  Because it’s what I want.  I’m the ultimate customer, and so are you!

So what do customers REALLY, TRULY, DEEPLY want?....CONNECTION

Simple isn’t it? But is it?  How do you give them that? 

In the world of business and marketing, there is so much talk about it; but they are mostly empty words and promises that fail to satisfy. So how can you provide that connection so that you not only attract the kind of people you want to do business with, but in a way that sees them coming back again and again, because you give them that connection that someone else isn’t?

SLOW LIVING…yep…you heard me… SLOW LIVING. 

We can give our customers what they want by understanding the principles of Slow Living and how by applying the same principles in our businesses, we can give them not only connection, but meaningful connection.

So what is Slow Living? It’s a way of living and being where the pace of our lives slows down long enough to be present to the people we engage with, so that we form deeper and more meaningful connections with them.

Let’s face it, when we don’t have our business face on, and we think about what really matters, it all comes down to the people (and animals) we love and how deeply we form connections with them. And not just connections with our immediate family and friends, but with people that we come across each day…strangers and friends alike, and in our wider community.  

It’s how they make us feel when we are with them; how we make them feel, and how they reinforce in us our sense of purpose and identity that is important.  With all of that brings a deep sense of joy.

As Norwegian philosopher, Guttam Floistad observes,

"The only thing for certain is that everything changes. The rate of change increases. If you want to hang on you better speed up. That is the message of today. It could however be useful to remind everyone that our basic needs never change. The need to be seen and appreciated! It is the need to belong. The need for nearness and care, and for a little love! This is given only through slowness in human relations. In order to master changes, we have to recover slowness, reflection and togetherness. There we will find real renewal."

It begs repeating, “It could however be useful to remind everyone that our basic needs never change. The need to be seen and appreciated! It is the need to belong. The need for nearness and care, and for a little love!”

So this week, take some time to sit down and think of ways that you can be more present to your customers… to connect with them, and to show that you see and appreciate them.  What ways can you show them that you care?  Remembering of course, it must be done in a way that is authentically you.

Here are some suggestions on where to start…

  • Talk to your customers (suppliers, collaborators), whether on the phone or catch up with them face-to-face for a coffee with no other intention than to say hallo and to chat.
  • Write them a letter or send a card telling them how much you appreciate them.
  • Thank them.
  • Compliment them or tell them when you think kindly of them.
  • Tell them about their strengths and how they inspire you.
  • Listen.
  • Take an interest in them and their lives by asking about them.
  • Take the time to find out what they want, and what they like about your product and/or services and what keeps them coming back, and then give them more, and give it to your new to customers too.

It seems so simplistic doesn’t it? But it really can make ‘the’ difference in your business. It’s harder to get customers today. The business environment is so competitive. But what I’m observing in businesses that are flourishing, as well as in my own business, is that those who are taking the time to get to know their customers and the network of people they come into contact with; those who are taking the time to  develop relationships, are getting more of the customers they want. And, their customers are coming back and referring others.

It’s returning to the old fashioned way of doing business you might say, but embracing the tools of today. And in today’s dog-eat-dog world, it’s proving to be even more relevant and necessary than ever before when it comes to business success and longevity.

So let us know how you go, and feel free to share your thoughts and experiences about doing business in the ‘slow lane’.

Have a great week!


Much love...Kerry :) x


Are You Ready for 2018?--A Business Client's Fresh New Look for Her Website...[Brisbane Head Shots Photographer]

womens head shots brisbane

"Do what you can, with what you have, where you are." 

~ Rumi


Can you feel that? Are you ready for 2018?

Christmas is just around the corner, and the end of the year fast on our heels, with 2018 fast approaching...yikes!

In business, it's that time of the year where traditionally we endeavour to slow down, sit down and review how we've gone in the previous 12 months. It's also that time that after looking back that we then look forward and begin in earnest to plan and prepare to start the following new year off on a positive footing.

I'm not sure about you, but it seems that everything that needs doing has kind of crept up on me and I'm finding myself squeezing so many things in at the last minute. As much as I'd like to think that I'm organised, there's still plenty that needs to be done and just won't get done by the end of the year. This is in spite of my well-intentioned plans.  

But for some people, it seems like they're pretty organised and they'll be ready to hit the road running in 2018. One of those people is my last client of the year, Jenny.  

Jenny is an SEO specialist and she's currently working on a fresh new look for her website, JC Advantage. We recently we took a chunk of a day out to shoot some head shots for Jenny as well as some customised stock images for her website revamp. So she will be all ready for a fresh new start and look for 2018!

What do you think of the collage of images, which give a taste of some of her photos?

Jenny was very happy and so was I. We had a lot of fun shooting these and ended up with a great spread of images for her to choose from. It was difficult for her to narrrow her selection. Now Jenny has quite a number of images to use going forward.

Not only for her website, but for her social media profiles and to use for any future marketing or print media. And you'll be able to see a larger selection of Jenny's head shots and stock photos very soon, when I get around to adding her case study to my website.

brisbane stock photography

Now if you're anything like me, and running a little behind, that's okay too. At this time of the year, it's also important that we take time out for ourselves to step away from our businesses and enjoy the important things--to enjoy life, our friends, our families and everything else that life has to offer.

And if you're wanting some fresh new photos or a revamp for your social media and your website and you ran out of time--don't worry! There's still plenty of time in the New Year to get that started. 

For head shots, check out my 'Authentic is the New Black' Head Shots Package for all the details. If you'd like to book early in the new year for that, and/or some custom stock photos too, be sure to contact me so we can have a chat about what you need. I'll be back on board from Monday 8th January, 2018.

So this will be the last weekly post for 2017, as I now focus on preparing for Christmas. I'll also be off on a well-earned overseas holiday and will be returning in early January.  Of course I'll be taking my camera and getting some travel photos and a little video while I'm gone and I look forward to sharing them with you in the New Year.

Have a wonderful Christmas and be sure to slow down and savour the moments with your family and friends. Enjoy the festivities--stay safe and we'll see you for a wonderful new year of 2018!

Much love...Kerry :) x


How Our Personal Stories Call Powerfully to Our Customers--A Case Study...[Video Production and Multimedia Brisbane]

 Head Shot image of Sara&nbsp; © TSI Multimedia 2017

Head Shot image of Sara  © TSI Multimedia 2017

"You're not a victim for sharing your story. You are a survivor setting the world on fire with your truth. And you never know who needs your light, your warmth and raging  courage." 

~ Alex Elle
 


Do you have a story to tell?

You might think that your story is nothing special and that other people have more interesting stories. But you know, every one of us has a story - actually, we have many. The challenge is often choosing one, or a number, that as a business owner is going to resonate with your customers in a way that they say..."they get me...they understand me...I want to work with them".

Today I want to share with you a story just like that. The popularist term for that type of story is called 'The Hero's Journey', and it's a classic story where the business owner overcomes great challenge and struggle to realise their dreams and goals and emerges the victor. Sounds so dramatic doesn't it? And you know? It often is. But not in the scripted, Hollywood sense.
 

You see, The Hero's Journey is not only your journey as the founder and business owner, but it can also be your customers' journey.  It's why your customers are often drawn to you. They see themselves in you--some characteristic where they shine a mirror on you and see themselves in your reflection.  They can relate so strongly and they feel like you really do get them and you care about how they feel. Because now more than ever, people want to feel connected. They want to feel that they matter, and that you genuinely care.


Today I share with you Sarah's story and how it is a powerful catalyst for women to step out of from behind the shadows of grief, of staying small and to rise to greater possibility. To talk about a journey that is highly misunderstood and rarely acknowledged. This subject, I discovered through working with Sarah, is often one of taboo that we find difficult to discuss and even more difficult to truly comprehend.

That journey is The Sacred Journey of Childlessness, and the greater difficulty for women just like Sara, is for society to understand that the grief and loss that women feel through involuntary childlessness, is no less than that of a woman who has borne and rared a child and then loses that child. For me, as a woman who has a daughter, I finally understood Sarah's pain when I imagined how the loss of my own child would feel--incomprehensible and inconsolable. 

The reason I'm sharing this story is because Sarah has just launched her own business (The Empty Cradle) and helps women who have lost the opportunity for motherhood. Through her own personal journey and her skills as a teacher and counsellor, Sarah has developed practical tools and resources to help other women navigate their own journey of childlessness. Through her new business, she wants to provide a safe space for women to grieve, heal and to redesign their lives through childlessness by providing counselling and information, as well as access to a healing community for ongoing friendship and support.

So I was honoured that Sarah approached me to help tell her story as well as talk about the services she provides, through video, and to create images to support her website and social media marketing. You can read and view images of Sarah's full Case Study here which comprises a multimedia package incorporating an introductory video, feature video (below), head shots and custom stock photos.

You can listen to Sarah's story through her feature video, 'The Sacred Journey of Childlessness'  [ 9:24] by clicking on the video link below.

So what can you learn and take from Sarah's story example to help you connect with your customers? How can you apply the same storytelling principles?


Now you don't have to have such an emotional and personal story as Sarah's. But what you can do, is look a little more deeply into your own business: how you got started; your reasons for doing what you do and how you came to be where you are right now.  What stories and experiences did you encounter along the way that your customers might relate to? What challenges did you face? And what solutions did you come up with that worked and that your customer's may benefit from?

Now the stories don't always have to be directly yours. They can also be your customers' own 'Hero's Journey'. Maybe what you've provided in the way of a service, product or experience has positively impacted them--small or great. But what ever that experience has been, you've been able to connect with them and created a relationship of ongoing trust.

A relationship where they value not only your product or service, but your ability to make them also feel valued and that you care. Isn't that the type of relationship we all want to have with our customers? Because they're the type of customers who will not only keep coming back again and again, but who will also bring others along for the ride.

Not too sure what story to tell that your customers can relate to? If you'd like help with this, and would like to know how to use Story to engage your ideal customer, be sure to book a 30 min Story Strategy Session with me and let's explore the possibilities!

Have a great week!

Kerry :) x

*P.S. If you know of anyone who can benefit from Sarah's story and her services, please share this post. Much appreciated. :)